FanFood
FanFood is a Chicago-based cloud platform offering mobile ordering, point-of-sale, analytics, and inventory management purpose-built for concession operations at K-12 schools, youth sports facilities, waterparks, and sports venues, monetizing via per-transaction fees across 250+ high schools.
- Company typePrivate
- Founded2016
- HeadquartersChicago, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What FanFood does
FanFood, Inc. is a Delaware-incorporated, Chicago-based software company that operates a cloud-based mobile ordering and point-of-sale (POS) platform purpose-built for concession operations at K-12 high schools, youth sports facilities, waterparks, and multi-venue sports complexes. The platform combines venue-branded mobile and web ordering, a touchscreen POS with PCI-DSS-compliant payment processing, a real-time analytics dashboard, and a smart inventory management module into a single integrated system. Core technical differentiators include contactless order pickup and delivery to seats/suites via QR codes, cross-device real-time syncing, and a unified data layer spanning ordering, POS, analytics, and inventory. The company monetizes exclusively through transaction-based pricing — 2.9% plus $0.39 per mobile transaction and 2.65% plus $0.39 per walk-up POS transaction — with no setup fees, no monthly contracts, and free training. FanFood serves over 250 high schools nationwide, executing a hybrid go-to-market motion that pairs a self-serve online quote builder with sales-assisted enterprise demos, and it has raised approximately $3.44 million in disclosed funding across 2016-2021, with HYPE Capital and Phoenix Capital as the most recent named institutional investors.
FanFood firmographics
Firmographics- Name
- FanFood
- Legal name
- FanFood, Inc.
- Website
- https://fanfoodapp.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- FanFood is a Chicago-based cloud platform offering mobile ordering, point-of-sale, analytics, and inventory management purpose-built for concession operations at K-12 schools, youth sports facilities, waterparks, and sports venues, monetizing via per-transaction fees across 250+ high schools.
- Ownership category
- akta.pro rank
FanFood industry classification
Industry- Product category
- Concession Management Software
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Fan Communities & Subscription Content Platforms (Membership/Patronage) (BPAMAJAO)
- akta.pro secondary industry
- Game Subscription & Membership Services (BPAMAKAD)
Keywords
Where FanFood is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
FanFood business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Transaction Processing Fees: FanFood charges transaction fees per mobile and walk-up POS order. Mobile transactions incur 2.9% plus $0.39 per transaction, while walk-up POS transactions incur 2.65% plus $0.39 per transaction. No setup fees or monthly contracts are required.
- Payment Processing: The platform provides payment processing services with PCI-compliant security, accepting credit cards, debit cards, Apple Pay, and Google Pay, generating revenue through per-transaction fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Mobile Ordering Only |
| Transaction based/ take rate | Pay-as-you-go | Mobile + Point of Sale |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
FanFood product offering
Product offeringCore offering
FanFood provides a cloud-based mobile ordering and point-of-sale platform designed specifically for concession operations at K-12 schools, youth sports facilities, waterparks, and sports venues. The platform enables contactless in-seat ordering, walk-up POS transactions, real-time analytics, and inventory management, with revenue generated through per-transaction fees rather than subscriptions.
Product overview
FanFood offers a unified platform combining Mobile Ordering and Point of Sale (POS) as the core products, with Analytics Dashboard and Inventory Management as integrated modules. The platform is specifically designed for K-12 school concession operations and sports venues, providing mobile ordering, POS processing, real-time analytics, and inventory management in a single ecosystem. The mobile ordering platform enables touchless ordering, loyalty programs, and personalized recommendations, while the POS system provides cloud-based transaction processing with built-in analytics, and both integrate with the Analytics Dashboard for unified reporting across all sales channels.
Differentiator
Problem solved
Functional benefit
Products and services
- Mobile Ordering
- Point of Sale (POS)
Quantifiable outcome
- 85% faster service time
- +6 more outcomes
Companies that use FanFood
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
FanFood technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
FanFood partnerships and signals
Strategic signalScale indicators10 records
Recent moves6 records
Expansion highlights5 records
FanFood competitors and assessment
Company assessmentDirect peers
- SpotOn (with Appetize): SpotOn acquired Appetize, a leading sports and entertainment venue POS platform, making it the most directly comparable peer. Both FanFood and SpotOn/Appetize target stadiums, arenas, and entertainment venues with cloud-based POS and mobile ordering — SpotOn simply operates at the enterprise end of the spectrum while FanFood focuses on the K-12 and youth sports tier.
- Olo: Olo is a leading enterprise online and mobile food ordering platform serving restaurant chains and venue operators. Its direct integration with POS systems and brand-controlled ordering experience closely mirrors FanFood's mobile ordering offering, though Olo operates at significantly larger enterprise scale.
- Bbot: Bbot provides mobile ordering and contactless payment solutions for restaurants, hotels, and event venues. Its direct-to-consumer ordering, QR code integration, and venue-branded experience closely parallel FanFood's mobile ordering offering, with comparable customer profiles in the SMB venue space.
- ChowNow: ChowNow provides commission-free online ordering platforms for independent restaurants, with a comparable monthly/transactional pricing model and similar SMB-friendly onboarding. While more restaurant-focused, its ordering and customer engagement features overlap directly with FanFood's mobile ordering functionality.
Broad incumbents
- Square (Block): Square is the dominant general-purpose POS and mobile payment platform for SMBs, including many small concession stands. While not specialized for sports venues, Square's ubiquity, low-cost hardware, and easy onboarding represent the primary alternative that prospective FanFood customers could default to without a specialized solution.
- Toast: Toast is the leading restaurant POS platform in the US, with extensive features for ordering, payments, and analytics. While its core market is full-service restaurants, Toast has expanded into stadium and event venue concession operations, representing a credible competitive threat to FanFood as it moves up-market into sports facilities.
- Lightspeed Restaurant: Lightspeed provides cloud-based POS and commerce solutions for restaurants and hospitality venues, including sports bars and entertainment facilities. It offers comparable mobile ordering, analytics, and inventory features to FanFood but targets a broader hospitality customer base.
- TouchBistro: TouchBistro is an iPad-based POS system purpose-built for the food service industry, with integrated mobile ordering and analytics. While primarily focused on full-service restaurants, its feature set and SMB-friendly positioning make it a comparable peer for the small-to-mid venue customer FanFood serves.
- Clover (Fiserv): Clover is a major SMB POS and payments platform from Fiserv, offering hardware, software, and an app marketplace. Its broad availability through bank partnerships and competitive transaction-based pricing make it a default alternative for small concession operators evaluating FanFood.
Others
- Aramark Sports & Entertainment: Aramark is a major sports and entertainment concession operator that manages food and beverage services at stadiums and arenas. While not a software peer, Aramark competes for the same venue budgets as FanFood and represents both a potential partner (integrating FanFood into managed concessions) and a structural alternative for venue operators.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights7 records
Customer concentration
FanFood social profiles
Digital presenceFanFood compliance and trust
Trust signalCompliance1 record
FanFood financial estimates
Financial estimateRevenue estimate
Valuation estimate
FanFood leadership team
Management profileNumber of profiles
Profiles4 records
FanFood funding detail
Funding detailFunding overview
Funding rounds6 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FanFood M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FanFood
What does FanFood do?
FanFood provides a cloud-based mobile ordering and point-of-sale platform designed specifically for concession operations at K-12 schools, youth sports facilities, waterparks, and sports venues. The platform enables contactless in-seat ordering, walk-up POS transactions, real-time analytics, and inventory management, with revenue generated through per-transaction fees rather than subscriptions.
Is FanFood a public or private company?
FanFood is a private company. It is classified as venture growth investor backed and is currently operating.
When was FanFood founded?
FanFood was founded in 2016. It employs 1 to 10 people.
Where is FanFood based?
FanFood is headquartered in Chicago, United States, in the North America region.
How does FanFood make money?
Two revenue lines are on record. Transaction Processing Fees are the primary driver. The others are payment Processing.
Who are FanFood's main competitors?
Direct peers on record are SpotOn (with Appetize), Olo, Bbot and ChowNow. Broad incumbents are Square (Block), Toast, Lightspeed Restaurant, TouchBistro and Clover (Fiserv). Aramark Sports & Entertainment is listed as an others.
Does FanFood have an API?
No public API is recorded for FanFood.
What industry is FanFood in?
FanFood's product category is Concession Management Software. Its primary akta.pro industry code is BPAMAJAO, Fan Communities & Subscription Content Platforms (Membership/Patronage), with a secondary code of BPAMAKAD, Game Subscription & Membership Services. Its SIC code is 7900.