BelleVie

What BelleVie does

BelleVie Care is a UK-based subscription home care provider founded in 2019 by CEO Trudie Fell and co-founder Violaine Pierre, operating across Oxfordshire, Northumberland, Buckinghamshire, and Newcastle. The company delivers eleven specialized care services — including personal care, dementia, Alzheimer's, Parkinson's, brain injury, palliative, end-of-life, learning disability, reablement, respite, and companionship care — through small, self-managing teams of Wellbeing Support Workers embedded in local communities, applying a model inspired by Dutch provider Buurtzorg.

The core technology stack is the proprietary Wellbeing Operating System (Wellbeing OS), which enables teams to handle rota management, care notes, and professional development without a centralized back office, paired with The BelleVie Way, an in-house care management app that connects families with care teams for real-time updates. The company bills via bespoke monthly subscriptions rather than hourly rates, eliminating clock-watching and emphasizing flexible, person-led support. BelleVie has been recognized with the 2024 UK Homecare Awards Grand Prix, B Corp certification, CQC 'Good' with 'Outstanding' responsiveness, LaingBuisson Excellence in Homecare, and Living Wage Employer accreditation, and has raised approximately £5.4M+ across equity, grant, and impact funding between 2021 and 2024.

Name

BelleVie

Legal name

BelleVie Care

Website

https://belleviecare.co.uk

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

BelleVie Care is a UK subscription home care provider founded in 2019 that delivers eleven specialized care services across four counties via small self-managing local teams, using its proprietary Wellbeing OS platform and The BelleVie Way app.

Ownership category

akta.pro rank

Product category

Home Care Services

NAICS

Home Health Care Services (62161), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082), Services-Health Services (8000)

akta.pro primary industry

Home Hospice Agencies (HLAFAEAC)

akta.pro secondary industries

Community-Based Palliative Care (Home-Based Non-Hospice) (HLADAHAH), Home Hospice (Routine Home Care) (HLADAHAA), In-Home Hospice Aide & Personal Care (Hospice ADL Support) (HSABAFAK)

Keywords

• Home care services
• Personalized care support
• Care management platform
• Elderly care solutions
• Dementia and palliative care

Headquarters

HQ city

Abingdon

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Subscription-based Home Care Services: Monthly subscription model for home care services where customers pay a bespoke monthly fee for flexible, personalized care support. No per-hour billing - instead offers per-person pricing that eliminates clock-watching and allows flexible support as needed. Services range from companionship to complex care including dementia, palliative, and end-of-life care.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

BelleVie provides subscription-based personalized home care services across the UK, offering 11 specialized care types including Personal Care, Brain Injury Care, Parkinson's Care, Respite Care, End of Life Care, Palliative Care, Learning Disability Care, Reablement Care, Companionship Care, Dementia Care, and Alzheimer's Care. Services are delivered by self-managing local teams of Wellbeing Support Workers supported by BelleVie's proprietary Wellbeing OS platform and The BelleVie Way family communication app.

Product overview

BelleVie is a subscription-based home care provider offering 11 specialized care services (Personal Care, Brain Injury Care, Parkinson's Care, Respite Care, End of Life Care, Palliative Care, Learning Disability Care, Reablement Care, Companionship Care, Dementia Care, and Alzheimer's Care). The company differentiates itself through a proprietary technology stack consisting of the Wellbeing OS platform for operational management (enabling self-managing teams to handle rotas, care notes, and professional development) and The BelleVie Way app for family communication. The model is inspired by the Dutch Buurtzorg approach, using small self-managed teams without traditional hierarchy.

Differentiator

Problem solved

Functional benefit

Brands

• Wellbeing OS: Proprietary technological platform enabling self-managing care teams to manage rotas, care notes, and professional development without central back office.
• The BelleVie Way

Products and services

• Home Care Services Subscription-based personalized home care services for elderly individuals and adults with health conditions, delivered by self-managing local teams of Wellbeing Support Workers. Includes 11 specialized care types: Personal Care, Brain Injury Care, Parkinson's Care, Respite Care, End of Life Care, Palliative Care, Learning Disability Care, Reablement Care, Companionship Care, Dementia Care, and Alzheimer's Care.
• Personal Care Personalized personal care support for individuals needing help with daily living activities such as washing, dressing, mobility, and home adaptations to enable them to thrive at home.
• Brain Injury Care Specialized home care for individuals recovering from brain injuries, providing tailored support to help them return home and resume daily activities.
• Parkinson's Care Home care support for individuals living with Parkinson's disease, including medication management, gentle exercises, and support to maintain hobbies and quality of life.
• Respite Care Flexible respite care providing temporary support for family caregivers, offering companionship and care for their loved ones during evenings or other periods.
• End of Life Care

Quantifiable outcome

• Net Promoter Score of 83-95% (top percentile for care delivery)
• +4 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Home Instead Senior Care: UK franchised network providing personalized home care for older adults, including dementia, palliative and end-of-life support. Closest large-scale direct competitor to BelleVie's person-centred home care model.
• Helping Hands Home Care: Established UK home care provider offering personal care, dementia, respite and complex care services delivered in customers' homes. Directly comparable service mix and target customer base to BelleVie.
• Bluebird Care: National UK franchise network providing home care including personal care, dementia, reablement and end-of-life support. Competes head-to-head with BelleVie in overlapping geographies and service categories.
• Right at Home UK: UK franchised home care provider focused on quality personal care, dementia support and companionship for older adults. Directly comparable in mission, service lines and franchise-style scaling model.
• GoodOaks Home Care: Mid-sized UK home care provider emphasizing quality, person-centred care and franchise expansion. Closely comparable in values-led positioning and target customer segment to BelleVie.
• The Good Care Group: UK premium live-in and visiting home care specialist covering dementia, Parkinson's, palliative and complex care. Comparable in condition-specific expertise and high-touch service model.
• Caremark: UK franchised home care provider offering personal care, dementia support, learning disability and reablement services. Overlaps with BelleVie across most core service categories.
• SweetTree Home Care Services: London-based home care specialist with strong reputation for dementia, complex and end-of-life care. Comparable premium positioning, complex care expertise and family-centred approach.

Others

• Buurtzorg Nederland: Dutch originator of the self-managed neighbourhood nursing team model that BelleVie explicitly adapts. Not a direct UK competitor but the conceptual benchmark and proof point for the operating model BelleVie is replicating at scale.

Regional players

• Oxford House Community Care: Independent home care provider operating across Oxfordshire and surrounding counties. Direct regional competitor to BelleVie in overlapping service areas and customer segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/Bellevie_care
• Facebookfacebook.com/BellevieCareUK
• LinkedInlinkedin.com/company/bellevie
• Instagraminstagram.com/belleviecare

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds7 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BelleVie