Caremark
Caremark is a UK home care franchise network operating 140+ independently owned offices across England, Northern Ireland, Scotland, and Wales, delivering personalised domiciliary, live-in, dementia, and specialist care to more than 8,000 elderly and vulnerable customers.
- Company typePrivate
- Founded2022
- HeadquartersWorthing, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Caremark does
Caremark is a UK-based home care franchise network operating under Caremark Limited, headquartered in Worthing, West Sussex. The company delivers personalised domiciliary care services to a primarily B2C customer base, including elderly individuals wishing to remain at home, adults with chronic conditions or disabilities, children and young people with care needs, individuals with specialist conditions (dementia, Alzheimer's, Parkinson's, stroke, motor neurone disease, MS, and others), and family carers requiring respite. Its service portfolio spans core offerings (home care, live-in care, specialist condition care, dementia and Alzheimer's care) and supplementary modules (companionship, domestic, personal, overnight, respite, end-of-life and palliative, assisted living, medication management, and complex care). Caremark serves over 8,000 customers across more than 140 independently owned and operated franchise offices in England, Northern Ireland, Scotland, and Wales, employing approximately 7,000 care staff network-wide with a head office team of 51-100.
Caremark firmographics
Firmographics- Name
- Caremark
- Legal name
- Caremark Limited
- Website
- https://caremark.co.uk
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Caremark is a UK home care franchise network operating 140+ independently owned offices across England, Northern Ireland, Scotland, and Wales, delivering personalised domiciliary, live-in, dementia, and specialist care to more than 8,000 elderly and vulnerable customers.
- Ownership category
- akta.pro rank
Caremark industry classification
Industry- Product category
- Home Healthcare Services
- NAICS
- Home Health Care Services (62161), Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)
- SIC
- Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Live-In Care (Single Caregiver, 24-Hour Presence) (HSABAHAB)
- akta.pro secondary industries
- Specialty Caregiver Placement (Dementia, Parkinson’s, Post-Op) (HSABAMAG), Dementia Personal Care (ADLs) Support (HSABAEAB), Memory Care Respite (Short-Term) (HSABAEAD), Live-In Caregiver Placement & Matching (HSABAMAD), Family Caregiver Coaching, Education & Support (HSABAIAI), In-Home Dementia Care Services (Specialized Personal Care) (HLADACAI)
Keywords
Where Caremark is headquartered
LocationHeadquarters
- HQ city
- Worthing
- HQ country
- United Kingdom
- HQ region
- Europe
Offices5 records
Markets served
Caremark business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Franchise fees and care service revenue: Caremark generates revenue through franchise fees from network operators and direct care service fees charged to customers. Individual franchise offices charge for hourly home care visits, live-in care packages, and specialist care services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Hourly home care visits |
| Usage-based | Pay-as-you-go | Live-in care packages |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Caremark product offering
Product offeringCore offering
Caremark is a UK-based home care franchise network operating 140+ independently owned offices that deliver personalised domiciliary care services in customers' own homes. Services range from companionship, domestic help, personal care, and overnight care to 24-hour live-in care and specialist condition-specific support for dementia, Alzheimer's, Parkinson's, stroke, and end-of-life care. Care is provided by trained Care Assistants matched and allocated to customers for relationship continuity, serving more than 8,000 customers across England, Northern Ireland, Scotland, and Wales.
Product overview
Caremark operates as a UK-wide home care franchise network offering personalised domiciliary care services. The core offering comprises Home Care Services (companionship, domestic care, personal care, overnight care, and respite care) and Specialist Care Services for over 20 conditions including dementia, Alzheimer's, Parkinson's, stroke, arthritis, and end-of-life care. The flagship Live-in Care service provides 24/7 residential support within the customer's home. Additional services include medication management, complex care, and assisted living support. The business operates on a franchise model where independently owned offices deliver care under the Caremark brand, with over 140 offices serving more than 8,000 customers across England, Northern Ireland, Scotland, and Wales.
Differentiator
Problem solved
Functional benefit
Products and services
- Home Care Services Personalised domiciliary care services delivered by trained Care Assistants in customers' own homes, ranging from companionship and domestic help to personal care and live-in support. For elderly individuals, families, and adults needing daily living assistance.
- Specialist Care Services Condition-specific care for individuals living with ailments such as dementia, Alzheimer's, Parkinson's, arthritis, stroke, motor neurone disease, multiple sclerosis, Huntington's disease, spinal injuries, brain injuries, and other neurological or complex conditions. For adults with specialist health needs.
- Live-in Care Full-time, around-the-clock support where a trained care assistant lives in the customer's home, providing daily tasks, personal care, meals, and companionship to help individuals remain independent in familiar surroundings. For elderly and disabled individuals needing 24-hour support.
- Dementia and Alzheimer's Care Specialist memory care services helping individuals with various types of dementia remain in their own homes, with care assistants trained in communication techniques, anxiety reduction, and creating tailored care plans. For individuals living with dementia or Alzheimer's disease.
- Respite Care Short-term care services providing temporary relief for family carers, available as in-home support, residential stays, or day services. For family members caring for elderly or disabled relatives who need temporary or emergency respite support.
- End of Life and Palliative Care Sensitive, supportive care for individuals in the final stages of life, focusing on comfort, dignity, and quality of life in familiar surroundings. For individuals with terminal or life-limiting conditions and their families.
- Franchise Opportunities Business ownership opportunities for individuals to operate their own Caremark home care franchise offices across the UK, with brand support, training, and operational frameworks provided. For aspiring entrepreneurs and business owners.
Quantifiable outcome
- 76% franchisee satisfaction score, ahead of industry benchmarks
- +3 more outcomes
Companies that use Caremark
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles2 records
Caremark technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Caremark partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core, supporting and minor.
- Care Quality Commission (CQC)coreAll Caremark offices are registered with and regulated by the Care Quality Commission (CQC), the independent regulator of health and social care in England. CQC registration signifies compliance with regulatory standards for healthcare services.
- Local NHS ServicessupportingCaremark works with local NHS services and healthcare professionals to coordinate care and support patients transitioning from hospital to home care.
- Local Meal Delivery ServicesminorSome Caremark local offices have partnerships with meal delivery services to complement their care offerings, providing nutritional support for customers.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Caremark competitors and assessment
Company assessmentDirect peers
- Home Instead Senior Care UK: UK's other leading home care franchise network operating a comparable franchise model across hundreds of offices. Directly competes with Caremark for franchisee recruitment, customer mindshare, and BFA recognition, with very similar service portfolios spanning personal care, dementia care, and live-in care.
- Bluebird Care: UK home care franchise network offering domiciliary care, live-in care, and specialist care services through independently owned offices. Closely comparable franchise-based go-to-market, similar customer segments, and competing head-to-head for franchisee talent in many UK regions.
- Right at Home UK: UK home care franchise network providing personal care, dementia support, and live-in services through local offices. Directly comparable franchise model, customer base (elderly wanting to remain at home), and service breadth, competing for the same franchisee and customer pools as Caremark.
- Helping Hands: UK home care provider offering visiting care, live-in care, and specialist dementia and condition-specific care. Directly comparable services and customer segments but uses a directly employed caregiver model rather than franchising, making it a benchmark for service quality and pricing in Caremark's core markets.
- Prestige Nursing & Care: Established UK home care provider offering complex care, live-in care, and specialist condition support across the UK. Comparable service offering with similar elderly and specialist customer focus, competing for both private-pay and NHS-commissioned home care contracts.
Emerging players
- Cera Care: Tech-enabled UK home care provider using digital platforms to match caregivers with clients and manage care delivery. Competes with Caremark for technology-forward customers and franchisee talent, with significantly more institutional capital to invest in platform and caregiver acquisition.
Broad incumbents
- Bupa Home Healthcare: Global healthcare giant with UK home healthcare and personal care operations as part of a much broader portfolio. Competes in Caremark's adjacent segments (complex care, dementia care) while leveraging brand strength and capital that Caremark lacks, though home care is not its primary focus.
- HC-One: Largest UK care home operator with a growing home care and community services arm. Provides a competing pathway for elderly customers and a benchmark for scale and CQC compliance, although its primary offering is residential rather than in-home.
- Avery Healthcare: Major UK residential and dementia care provider expanding into community and home-based services. Represents a potential substitute for Caremark's services for higher-acuity customers and competes for the same elderly customer segment, though core offering is residential rather than in-home.
Regional players
- Apex Prime Care: UK regional home care provider offering personal care, dementia care, and live-in services concentrated in specific geographies. Comparable service model and customer focus to Caremark's individual franchise offices, competing on local quality and reputation in overlapping territories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Caremark social profiles
Digital presenceCaremark compliance and trust
Trust signalCompliance2 records
Caremark financial estimates
Financial estimateRevenue estimate
Valuation estimate
Caremark leadership team
Management profileNumber of profiles
Caremark funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Caremark M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Caremark
What does Caremark do?
Caremark is a UK-based home care franchise network operating 140+ independently owned offices that deliver personalised domiciliary care services in customers' own homes. Services range from companionship, domestic help, personal care, and overnight care to 24-hour live-in care and specialist condition-specific support for dementia, Alzheimer's, Parkinson's, stroke, and end-of-life care. Care is provided by trained Care Assistants matched and allocated to customers for relationship continuity, serving more than 8,000 customers across England, Northern Ireland, Scotland, and Wales.
Is Caremark a public or private company?
Caremark is a private company. It is classified as unknown and is currently operating.
When was Caremark founded?
Caremark was founded in 2022. It employs 51 to 100 people.
Where is Caremark based?
Caremark is headquartered in Worthing, United Kingdom, in the Europe region.
How does Caremark make money?
One revenue line is on record: franchise fees and care service revenue.
Who are Caremark's main competitors?
Direct peers on record are Home Instead Senior Care UK, Bluebird Care, Right at Home UK, Helping Hands and Prestige Nursing & Care. Cera Care is listed as an emerging player. Broad incumbents are Bupa Home Healthcare, HC-One and Avery Healthcare. Apex Prime Care is listed as a regional player.
Does Caremark have an API?
No public API is recorded for Caremark.
What industry is Caremark in?
Caremark's product category is Home Healthcare Services. Its primary akta.pro industry code is HSABAHAB, Live-In Care (Single Caregiver, 24-Hour Presence), with a secondary code of HSABAMAG, Specialty Caregiver Placement (Dementia, Parkinson’s, Post-Op). Its NAICS code is 62161 and its SIC code is 8082.