SmartCare

What SmartCare does

SmartCare is a SaaS childcare management platform that operates as a product line within RevTrak, a private US company headquartered in Bloomington, Minnesota. Founded in 2013, the platform serves childcare centers, daycare providers, preschools, before- and after-school programs, faith-based childcare organizations, private schools, and K-12 school districts, connecting "hundreds of thousands of parents" to early childhood programs across North America. The company has 11–50 employees and is led by co-founder and CTO LJ Kyser.

The platform is an all-in-one, cloud-based solution composed of six integrated modules: Center & Preschool Management, Online Enrollment & Registration, Automated Billing & Payment Processing, digital Check-in/Check-out (with touchless capabilities), Enterprise Management for multi-location operators, and real-time Reporting. Payment processing is PCI DSS certified through Vanco Payment Solutions, supporting customizable billing by schedule, tuition plans, discounts, and third-party payers. The platform is differentiated primarily by integration breadth and ease of use, with no disclosed public API, SDK, or AI capabilities.

SmartCare generates revenue through monthly software subscriptions priced on a quote-based, not-publicly-disclosed basis. The company operates a sales-led go-to-market motion combining direct sales for enterprise accounts and inside sales for mid-market customers, supported by dedicated client adoption specialists and white-glove onboarding. SmartCare has raised approximately $15.6 million across two funding rounds (2016 and 2018) from Charter Oak Equity, Dakota Capital Partners, and Lyrical Partners, and has executed two acquisitions — Personalized Software (2016) and Preschool2me (2019) — to broaden product functionality.

Name

SmartCare

Legal name

RevTrak

Website

https://smartcare.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

SmartCare is a SaaS childcare management platform within RevTrak serving daycare centers, preschools, before- and after-school programs, faith-based childcare, private schools, and K-12 districts across North America with enrollment, billing, check-in/out, and reporting modules on a subscription basis.

Ownership category

akta.pro rank

Product category

Childcare Management Software

NAICS

Child Care Services (62441)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Childcare & Eldercare Caregiving Platforms (BPAMAHAJ)

Keywords

• Childcare management software
• Daycare administration platform
• Preschool enrollment system
• Childcare billing software
• Early childhood center management

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Software Subscription: Subscription-based childcare management software providing comprehensive center management capabilities including enrollment, billing, payments, check-in/out, and reporting

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Smartcare is a cloud-based SaaS platform that provides childcare and early childhood education programs with an all-in-one management system for enrollment, attendance, billing, payments, check-in/out, and parent communication. The platform serves childcare centers, daycares, preschools, before/after care programs, private schools, faith-based childcare programs, and K-12 school districts, and is delivered through a quote-based monthly subscription with dedicated white-glove onboarding and client success support.

Product overview

Smartcare is a unified, all-in-one childcare management platform offered by RevTrak. The platform consists of a core Smartcare product with integrated modules including Center & Preschool Management, Online Enrollment & Registration, Automated Billing & Payment Processing, Check-in & Check-out, Enterprise Management (multi-location), and Reporting. The platform serves childcare centers, daycares, preschools, before & after care programs, private schools, faith-based childcare, and K-12 school districts, connecting hundreds of thousands of parents to early childhood education programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Smartcare Childcare Management Platform All-in-one cloud-based childcare management platform that connects parents to preschools, early childhood learning programs, before and after care programs, daycares, and enrichment programs. It provides enrollment management, digital check-in and check-out, attendance tracking, automated billing and payments, reporting, and lead tracking for childcare operators.

Quantifiable outcome

• Trusted by hundreds of thousands of parents through connected childcare programs

Named customers1 record

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• EZCare: Childcare management software for daycare centers, preschools, and before/after-school programs. Direct competitor with similar enrollment, billing, and parent portal functionality.
• Brightwheel: Leading all-in-one childcare management platform serving daycare centers, preschools, and after-school programs. Direct competitor to SmartCare in the North American SMB childcare center segment with overlapping enrollment, billing, and parent communication features.
• FAMLY: Childcare management platform originating in the UK and expanding across Europe and North America, with parent communication, billing, and attendance features. Direct competitor with comparable product scope and an international footprint.
• Procare Solutions: Established childcare management software provider for centers, multi-location operators, and after-school programs. Direct competitor in feature parity (enrollment, billing, check-in/out) and acquired Tadpoles to extend into the parent-engagement category.
• HiMama (Lillio): Childcare and early childhood center management platform focused on parent communication, daily reports, and observation tools. Direct competitor serving SMB daycare centers and preschools with a mobile-first experience.
• TADS: Tuition administration and childcare center management software for private schools, daycare centers, and preschools. Direct competitor in enrollment, billing, and financial reporting for tuition-based programs.
• daycareCRM: CRM and operations platform purpose-built for daycare and childcare businesses, with lead tracking, enrollment, and family communication tools. Direct competitor targeting single- and multi-location centers.
• Kangarootime: Cloud-based childcare center management software with billing, parent engagement, and reporting functionality. Direct competitor focused on SMB and mid-market childcare centers with a comparable all-in-one positioning.
• Jackrabbit Technologies: Class management and registration software used by before/after care programs, enrichment providers, and youth activity organizations. Direct competitor in the before/after-school and enrichment segments that SmartCare also serves.

Broad incumbents

• PowerSchool: Broad K-12 student information and operations platform with significant overlap to SmartCare's K-12 district childcare/enrichment use cases. Larger incumbent whose SIS/operations suite could displace SmartCare at the district level through bundled procurement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/smartcare
• Facebookfacebook.com/smartcareapp

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SmartCare