What Jackrabbit Technologies does

Jackrabbit Technologies is a privately held cloud-based class management software provider founded in 2004 and headquartered in Huntersville, North Carolina. Founded by Mark Mahoney, a former gymnastics gym owner, and co-founder Mike Carper, the company built one of the first cloud SaaS platforms dedicated to operational software for class-based youth activity businesses, including gymnastics, dance, swim, cheer, and music programs. The platform is delivered through vertical-specific brands (Jackrabbit Class, Jackrabbit Dance, Jackrabbit Swim, Jackrabbit Cheer, Jackrabbit Music) with additional modules for child care (Jackrabbit Care) and integrated payment processing (Jackrabbit Pay), serving more than 17,000 activity center locations across 35 countries.

The product is built around a core cloud platform handling scheduling, enrollment, billing, attendance, and communication workflows, exposed through dedicated portals for parents, students, and staff. Jackrabbit Plus and add-on modules (Time Clock, Costume & Recital) extend the platform's vertical depth. The architecture supports a 99.9% uptime guarantee with 24/7 monitoring, integrates with a partner marketplace of complementary applications, and aggregates anonymized data from 3,500+ youth activity businesses to produce annual industry benchmark reports used as thought leadership and lead generation assets.

Jackrabbit generates revenue primarily through monthly subscription SaaS fees priced based on services purchased and billed monthly in advance, supplemented by transaction-based revenue from Jackrabbit Pay, which the company launched in 2022. Distribution is digital-first through vertical-specific websites with self-service demo scheduling, complemented by a sales-assisted motion for mid-market and multi-location operators. The company markets through content marketing, SEO, webinars, social media, and partner referrals, and operates a fully remote workforce of 101–250 employees. It has been repeatedly recognized on the Inc. 5000 list of fastest-growing private companies (2011–2024), achieved B Corp certification in 2025, and received the 2026 Revvy Vanguard Award for innovation in class management software.

Name

Jackrabbit Technologies

Legal name

Jackrabbit Technologies, Inc.

Website

https://jackrabbittech.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

Jackrabbit Technologies provides cloud-based class management SaaS for youth activity centers across gymnastics, dance, swim, cheer, and music, serving 17,000+ centers in 35 countries via monthly subscriptions plus integrated payment processing.

Ownership category

akta.pro rank

Product category

Class Management Software

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

Keywords

• Class management software
• Youth activity software
• SaaS platform
• Payment processing software
• Childcare management software

Headquarters

HQ city

Huntersville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription - Core Software: Monthly subscription fees for access to the Jackrabbit class management software platform. Pricing based on services purchased, billed monthly in advance. The platform serves as the primary revenue stream with subscription-based recurring revenue model.
2. Payment Processing - Jackrabbit Pay: Payment processing platform launched in 2022 that helps clients process payments. Additional transaction-based revenue stream from payment processing services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Jackrabbit Technologies sells cloud-based class management software as a service (SaaS) to youth activity centers such as gymnastics gyms, dance studios, swim schools, cheer gyms, and music schools. The platform handles class scheduling, online enrollment, attendance tracking, billing and payment processing, parent and staff communications, and business reporting. It also offers Jackrabbit Pay for integrated payment processing and Jackrabbit Care for child care operations.

Product overview

Jackrabbit Technologies offers a modular cloud-based class management software platform for youth activity centers, with five core vertical-specific products (Jackrabbit Class, Jackrabbit Dance, Jackrabbit Swim, Jackrabbit Cheer, Jackrabbit Music) serving gymnastics gyms, dance studios, swim schools, cheer gyms, and music schools respectively. The platform is augmented by Jackrabbit Care for childcare operations and Jackrabbit Pay for integrated payment processing. Additional modules include Parent Portal, Staff Portal, and Jackrabbit Plus for enhanced customer communication. The company serves more than 17,000 activity center locations across 35 countries, offering enrollment management, scheduling, attendance tracking, billing, and staff/parent communication tools as the core feature set across all products.

Differentiator

Problem solved

Functional benefit

Brands

• Jackrabbit Class: Cloud-based class management software for gymnastics gyms and cheer facilities
• Jackrabbit Dance
• Jackrabbit Swim
• Jackrabbit Cheer
• Jackrabbit Music

Products and services

• Jackrabbit Class Cloud-based class management software for gymnastics gyms, offering enrollment, scheduling, attendance tracking, billing, and parent communication tools for gymnastics facility operators.
• Jackrabbit Dance Dance studio management software providing class scheduling, costume management, recital planning, and studio business automation for dance schools and studios.
• Jackrabbit Swim Swim school management software with enrollment management, skill level tracking, scheduling, and billing features tailored for aquatic programs and swim schools.
• Jackrabbit Cheer Cheer gym management software providing class management, team scheduling, competition tracking, and business operations tools for cheerleading facilities.
• Jackrabbit Music Music school management software offering lesson scheduling, recital management, and billing for music instruction programs and music schools.
• Jackrabbit Care Child care industry management software launched in 2022, supporting childcare centers with operational management tools for enrollment, daily activities, and parent communication.
• Jackrabbit Pay Payment processing platform launched in 2022, helping Jackrabbit clients process payments with streamlined billing and payment workflows as an integrated transaction-fee service.

Quantifiable outcome

• 17,000+ activity center locations served globally
• +3 more outcomes

Named customers4 records

Segments9 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature8 records

Partnerships

One partnership is on record.

• Integration Partner EcosystemcoreTechnology or IntegrationJackrabbit maintains an integration partner marketplace connecting with applications for video streaming, billing automation, and other functionality. Partners extend the Jackrabbit platform capabilities while Jackrabbit focuses on core software. The partner marketplace is accessible at jackrabbitclass.com/partner-marketplace/.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ClassJuggler: ClassJuggler provides class and membership management software specifically for dance, gymnastics, and martial arts studios — a near-identical customer profile to Jackrabbit Class, Jackrabbit Dance, and adjacent verticals.
• Glofox: Glofox provides all-in-one studio management software (memberships, scheduling, payments, branded apps) for boutique fitness and activity studios — a direct comparable in target customer, business model, and feature scope.
• Mariana Tek: Mariana Tek delivers SaaS for boutique fitness studios with scheduling, billing, retail, and reporting functionality. Comparable in vertical SaaS positioning and SMB studio customer base to Jackrabbit.
• Wodify: Wodify offers gym and class management software (scheduling, billing, performance tracking) for fitness and CrossFit facilities. Comparable to Jackrabbit's class scheduling, billing, and member management modules serving activity-based SMBs.
• Sawyer: Sawyer is a B2B SaaS platform for kids' activity businesses (classes, camps, events) including booking, payments, and provider tools. It directly overlaps with Jackrabbit's core class-management and payment-processing use case in the youth activity vertical.

Broad incumbents

• Mindbody: Mindbody is an established, broader wellness/fitness/beauty business management platform with scheduling, payments, and CRM. It overlaps with Jackrabbit in class scheduling and payments but serves a much wider range of verticals.
• Procare Solutions: Procare Solutions is a long-standing provider of childcare management software (enrollment, billing, parent communication) — directly comparable to Jackrabbit Care for the childcare vertical Jackrabbit entered in 2022.
• ClubReady: ClubReady provides club and member management software for fitness franchises and multi-location operators. Comparable in SaaS-driven class/member management, but focused on fitness chains rather than youth activities.

Emerging players

• HiMama: HiMama provides childcare and daycare management software with parent engagement, daily reports, and billing — comparable to Jackrabbit Care for smaller childcare centers, though with a narrower feature footprint than Jackrabbit.
• Brightwheel: Brightwheel is a fast-growing childcare and preschool management platform with parent communication, billing, and daily activity tracking. It is the most venture-funded emerging player competing with Jackrabbit Care in early childhood centers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/jackrabbittech
• LinkedInlinkedin.com/company/jackrabbit-technologies-inc
• Instagraminstagram.com/jackrabbittech
• Pinterestpinterest.com/jackrabbittech
• Xx.com/jackrabbittech

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jackrabbit Technologies