SmartCare
SmartCare is a SaaS childcare management platform within RevTrak serving daycare centers, preschools, before- and after-school programs, faith-based childcare, private schools, and K-12 districts across North America with enrollment, billing, check-in/out, and reporting modules on a subscription basis.
- Company typePrivate
- Founded2013
- HeadquartersLas Vegas, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What SmartCare does
SmartCare is a SaaS childcare management platform that operates as a product line within RevTrak, a private US company headquartered in Bloomington, Minnesota. Founded in 2013, the platform serves childcare centers, daycare providers, preschools, before- and after-school programs, faith-based childcare organizations, private schools, and K-12 school districts, connecting "hundreds of thousands of parents" to early childhood programs across North America. The company has 11–50 employees and is led by co-founder and CTO LJ Kyser.
The platform is an all-in-one, cloud-based solution composed of six integrated modules: Center & Preschool Management, Online Enrollment & Registration, Automated Billing & Payment Processing, digital Check-in/Check-out (with touchless capabilities), Enterprise Management for multi-location operators, and real-time Reporting. Payment processing is PCI DSS certified through Vanco Payment Solutions, supporting customizable billing by schedule, tuition plans, discounts, and third-party payers. The platform is differentiated primarily by integration breadth and ease of use, with no disclosed public API, SDK, or AI capabilities.
SmartCare generates revenue through monthly software subscriptions priced on a quote-based, not-publicly-disclosed basis. The company operates a sales-led go-to-market motion combining direct sales for enterprise accounts and inside sales for mid-market customers, supported by dedicated client adoption specialists and white-glove onboarding. SmartCare has raised approximately $15.6 million across two funding rounds (2016 and 2018) from Charter Oak Equity, Dakota Capital Partners, and Lyrical Partners, and has executed two acquisitions — Personalized Software (2016) and Preschool2me (2019) — to broaden product functionality.
SmartCare firmographics
Firmographics- Name
- SmartCare
- Legal name
- RevTrak
- Website
- https://smartcare.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SmartCare is a SaaS childcare management platform within RevTrak serving daycare centers, preschools, before- and after-school programs, faith-based childcare, private schools, and K-12 districts across North America with enrollment, billing, check-in/out, and reporting modules on a subscription basis.
- Ownership category
- akta.pro rank
SmartCare industry classification
Industry- Product category
- Childcare Management Software
- NAICS
- Child Care Services (62441)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Childcare & Eldercare Caregiving Platforms (BPAMAHAJ)
Keywords
Where SmartCare is headquartered
LocationHeadquarters
- HQ city
- Las Vegas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SmartCare business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Software Subscription: Subscription-based childcare management software providing comprehensive center management capabilities including enrollment, billing, payments, check-in/out, and reporting
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom enterprise and center-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
SmartCare product offering
Product offeringCore offering
Smartcare is a cloud-based SaaS platform that provides childcare and early childhood education programs with an all-in-one management system for enrollment, attendance, billing, payments, check-in/out, and parent communication. The platform serves childcare centers, daycares, preschools, before/after care programs, private schools, faith-based childcare programs, and K-12 school districts, and is delivered through a quote-based monthly subscription with dedicated white-glove onboarding and client success support.
Product overview
Smartcare is a unified, all-in-one childcare management platform offered by RevTrak. The platform consists of a core Smartcare product with integrated modules including Center & Preschool Management, Online Enrollment & Registration, Automated Billing & Payment Processing, Check-in & Check-out, Enterprise Management (multi-location), and Reporting. The platform serves childcare centers, daycares, preschools, before & after care programs, private schools, faith-based childcare, and K-12 school districts, connecting hundreds of thousands of parents to early childhood education programs.
Differentiator
Problem solved
Functional benefit
Products and services
- Smartcare Childcare Management Platform All-in-one cloud-based childcare management platform that connects parents to preschools, early childhood learning programs, before and after care programs, daycares, and enrichment programs. It provides enrollment management, digital check-in and check-out, attendance tracking, automated billing and payments, reporting, and lead tracking for childcare operators.
Quantifiable outcome
- Trusted by hundreds of thousands of parents through connected childcare programs
Companies that use SmartCare
Customer profileNamed customers1 record
Segments6 records
Ideal customer profiles2 records
SmartCare technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
SmartCare partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
SmartCare competitors and assessment
Company assessmentDirect peers
- EZCare: Childcare management software for daycare centers, preschools, and before/after-school programs. Direct competitor with similar enrollment, billing, and parent portal functionality.
- Brightwheel: Leading all-in-one childcare management platform serving daycare centers, preschools, and after-school programs. Direct competitor to SmartCare in the North American SMB childcare center segment with overlapping enrollment, billing, and parent communication features.
- FAMLY: Childcare management platform originating in the UK and expanding across Europe and North America, with parent communication, billing, and attendance features. Direct competitor with comparable product scope and an international footprint.
- Procare Solutions: Established childcare management software provider for centers, multi-location operators, and after-school programs. Direct competitor in feature parity (enrollment, billing, check-in/out) and acquired Tadpoles to extend into the parent-engagement category.
- HiMama (Lillio): Childcare and early childhood center management platform focused on parent communication, daily reports, and observation tools. Direct competitor serving SMB daycare centers and preschools with a mobile-first experience.
- TADS: Tuition administration and childcare center management software for private schools, daycare centers, and preschools. Direct competitor in enrollment, billing, and financial reporting for tuition-based programs.
- daycareCRM: CRM and operations platform purpose-built for daycare and childcare businesses, with lead tracking, enrollment, and family communication tools. Direct competitor targeting single- and multi-location centers.
- Kangarootime: Cloud-based childcare center management software with billing, parent engagement, and reporting functionality. Direct competitor focused on SMB and mid-market childcare centers with a comparable all-in-one positioning.
- Jackrabbit Technologies: Class management and registration software used by before/after care programs, enrichment providers, and youth activity organizations. Direct competitor in the before/after-school and enrichment segments that SmartCare also serves.
Broad incumbents
- PowerSchool: Broad K-12 student information and operations platform with significant overlap to SmartCare's K-12 district childcare/enrichment use cases. Larger incumbent whose SIS/operations suite could displace SmartCare at the district level through bundled procurement.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
SmartCare social profiles
Digital presenceSmartCare compliance and trust
Trust signalCompliance1 record
SmartCare financial estimates
Financial estimateRevenue estimate
Valuation estimate
SmartCare leadership team
Management profileNumber of profiles
Profiles1 record
SmartCare funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SmartCare M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SmartCare
What does SmartCare do?
Smartcare is a cloud-based SaaS platform that provides childcare and early childhood education programs with an all-in-one management system for enrollment, attendance, billing, payments, check-in/out, and parent communication. The platform serves childcare centers, daycares, preschools, before/after care programs, private schools, faith-based childcare programs, and K-12 school districts, and is delivered through a quote-based monthly subscription with dedicated white-glove onboarding and client success support.
Is SmartCare a public or private company?
SmartCare is a private company. It is classified as corporate owned and is currently operating.
When was SmartCare founded?
SmartCare was founded in 2013. It employs 11 to 50 people.
Where is SmartCare based?
SmartCare is headquartered in Las Vegas, United States, in the North America region.
How does SmartCare make money?
One revenue line is on record: software Subscription.
Who are SmartCare's main competitors?
Direct peers on record are EZCare, Brightwheel, FAMLY, Procare Solutions, HiMama (Lillio), TADS, daycareCRM, Kangarootime and Jackrabbit Technologies. PowerSchool is listed as a broad incumbent.
Does SmartCare have an API?
No public API is recorded for SmartCare.
What industry is SmartCare in?
SmartCare's product category is Childcare Management Software. Its primary akta.pro industry code is BPAMAHAJ, Childcare & Eldercare Caregiving Platforms. Its NAICS code is 62441 and its SIC code is 7372.