Font Awesome

What Font Awesome does

Font Awesome (operated by Fonticons, Inc.) is a private developer-infrastructure company that maintains the internet's largest icon library and toolkit, with 65,848 icons across 17 packs and 36 styles served on 200M+ websites. Its core products are freemium: a free open-source tier (~2,000 icons, 76k+ GitHub stars) and tiered Pro subscriptions (Pro Lite, Pro, Pro Max, Pro+) priced from entry-level to $150/year for 5 seats, with perpetual license rights on Pro and above. The technical platform centers on a Cloudflare-powered Kits CDN that delivers a single embed code per project, a JavaScript/GraphQL/REST API surface, npm package distribution, and framework components for React, Vue, Angular, Ember, React Native, WordPress, and Figma.

The business is monetized through recurring subscriptions plus metered overage billing on bandwidth and pageviews, with seats as a scaling axis. Go-to-market is product-led and community-led: free-tier adoption funnels self-serve signups into Kits, which are then converted to paid. Distribution is anchored by GitHub, an Algolia-powered icon search across 65,848 entries, and YouTube/Threads social channels. Recent product investment has concentrated on the Pro+ tier (Utility, Graphite, Mosaic, Pixel, Vellum packs) and a new AI Agent Tools layer that lets AI coding assistants search Kits and inject icons into code.

Font Awesome was open-sourced in 2012 and is bootstrapped since a 2016 funding round following its 2015 Y Combinator participation; the company is intentionally self-sustaining with Pro revenue funding the free offering. The legal entity, Fonticons, Inc., is US-domiciled with a headquarters in Bentonville, AR and additional offices in Boston, Chicago, Grand Rapids, Joplin, Kansas City, Seattle, Tampa, and Vergennes.

Name

Font Awesome

Legal name

Fonticons, Inc.

Website

https://fontawesome.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Font Awesome (Fonticons, Inc.) operates the internet's largest icon library and toolkit, offering 65,848 icons across freemium and Pro subscription tiers and serving 200M+ websites via a Cloudflare-powered Kits CDN and developer framework integrations.

Ownership category

akta.pro rank

Product category

Icon Library and Developer Toolkit

NAICS

Software Publishers (513210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Creator Monetization Tools (Subscriptions, Tips, Merch) (BPAMALAH)

Keywords

• Icon library
• Web icons
• Developer toolkit
• SVG icons
• Icon font

Headquarters

HQ city

Cambridge

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales

Revenue model

1. Pro Subscription Plans: Tiered subscription model (Pro Lite, Pro, Pro Max, Pro+) providing access to expanded icon library (65,848+ icons), custom icon uploads, Kits with pageview limits, perpetual license rights, and priority support. Annual billing with seat-based pricing for teams.
2. Font Awesome Free: Free open source version with 1,000+ icons. Serves as lead generation and community building vehicle. Funded by Pro subscriber revenue. Includes CDN and Kit access with limited features.
3. Perpetual License: Pro and Pro Max plans include perpetual licenses allowing continued use of downloaded icons even after subscription expiration. Pro Lite is online-only without perpetual rights.
4. Metered Overage Billing: Usage-based overage charges for exceeding monthly pageview or package bandwidth limits. Available for Pro subscribers with metered billing enabled.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Font Awesome provides an icon library and toolkit offering 65,848+ scalable vector icons across 17 packs and 36 styles. The core product is delivered via Kits, a cloud-hosted icon management system that serves custom icon collections through a single embed code, complemented by developer APIs, AI agent tools, and framework integrations for React, Vue, Angular, and WordPress.

Product overview

Font Awesome is an icon library and toolkit offered as a freemium product with tiered subscription plans. The core offering includes Font Awesome Free (2,000+ open-source icons) and Font Awesome Pro/Pro+ subscriptions unlocking 65,848+ total icons across 30+ styles. The product ecosystem centers on Kits (cloud-hosted icon management), the Icon Wizard (custom icon modifier tool), and Custom Icon Upload (SVG upload to Kits). Developer tools include JavaScript, GraphQL, and REST APIs, plus AI Agent Tools for CLI-based automation. Design integrations cover React, Vue, Angular, Ember, React Native, WordPress, and Figma. Pro+ icon packs (Pixel, Mosaic, Vellum, Graphite, Utility, Chisel, Etch, Jelly, Notdog, Slab, Thumbprint, Whiteboard) are exclusive to the highest tier. The company (Fonticons, Inc.) is headquartered in Bentonville, AR with offices in Boston, Chicago, Grand Rapids, Joplin, Kansas City, Seattle, Tampa, and Vergennes.

Differentiator

Problem solved

Functional benefit

Products and services

• Font Awesome Free Open-source icon library providing 2,157 free icons across Solid, Regular, and Brand styles. Available as web fonts or SVGs with CDN access and GitHub-hosted repository.
• Font Awesome Pro

Quantifiable outcome

• Used on over 200 million websites globally

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability4 records

Feature7 records

Partnerships

Three partnerships are on record, tiered core and minor.

• CloudflarecoreTechnology or IntegrationCloudflare powers the Font Awesome CDN infrastructure for serving Kits. Provides edge network delivery for optimal performance and global availability. Enables reliable icon delivery with high uptime.
• AlgoliacoreTechnology or IntegrationAlgolia powers the icon search functionality on fontawesome.com, enabling fast and relevant search across 65,848 icons with 36 styles and 68 categories.
• Cotton BureauminorOthersThird-party merchandise partner for Font Awesome branded apparel and swag. Handles production, fulfillment, and shipping of physical goods like t-shirts.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tabler Icons: Free, open-source icon set with 4,000+ pixel-perfect SVG icons built for web/dashboard use. Direct alternative in the developer icon-library category.
• Heroicons: Open-source icon set created by the Tailwind CSS team, MIT-licensed SVG icon library for web developers. Directly competes with Font Awesome Free and has grown popular as a free alternative especially within the Tailwind ecosystem.
• Streamline: Paid icon family offering 70,000+ icons across multiple weights and styles (3D, Emoji, Outline, Pixel) with team licenses. Closest direct commercial competitor to Font Awesome Pro with similar multi-style/multi-pack structure.
• Lucide: Community-maintained open-source icon library forked from Feather Icons, offering 1,000+ consistent SVG icons. Directly comparable to Font Awesome Free as a developer-focused, free icon alternative.
• Phosphor Icons: Flexible icon family with multiple weights (Thin, Light, Regular, Bold, Fill, Duotone) — comparable multi-style/SVG icon library with a commercial offering, very similar in positioning to Font Awesome Pro.
• Iconify: Open-source icon aggregation framework unifying 200+ icon sets behind one API. Competes as both a delivery layer (similar to Kits) and unified catalog, overlapping directly with Font Awesome's CDN/integration model.

Broad incumbents

• Material Symbols (Google): Google's official icon system used across Android, Web, and Google products with thousands of variable icons. Operates as a free Google-backed incumbent alternative for developers and designers.
• Iconscout: Marketplace and subscription service offering icons, illustrations, Lottie animations, and 3D assets. Wider asset-category incumbent in the design-asset space that competes for similar designer/developer budgets.
• Iconfinder: Marketplace for icons and illustrations with millions of assets from independent designers, providing both free and subscription plans. Broader marketplace model overlapping with paid icon-library offerings.
• The Noun Project: Iconographic asset platform with millions of icons via free and paid subscriptions (NounPro), serving designers and developers. Broader catalog-and-royalty positioning vs. Font Awesome's curated toolkit approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/fontawesome
• GitHubgithub.com/FortAwesome/Font-Awesome
• YouTubeyoutube.com/@font.awesome
• LinkedInlinkedin.com/company/fontawesome
• Instagramthreads.net/@font.awesome
• Facebookfacebook.com/getfortawesome

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Font Awesome