What Iconfinder does

Iconfinder is a privately held icon search engine and marketplace headquartered in Copenhagen, Denmark, founded in 2007. The company serves web developers, front-end engineers, and UI/UX designers seeking ready-made graphical icon assets for use in websites, applications, and product interfaces. Its primary product is a searchable catalog of icons delivered in PNG and SVG formats, addressing a standard tooling need in web and product design workflows. The platform is accessible via iconfinder.com and operates as a two-sided marketplace where third-party creators contribute icon sets and end users download and license them.

The company operates at small scale, with firmographic data indicating 1–10 employees and a privately held corporate status. Its core technology is a content library platform with search and discovery functionality optimized for icon retrieval, with no disclosed AI/ML features in the Iconfinder-specific record. Pricing mechanics, customer counts, and revenue mix are not disclosed in the source material; available third-party signal is consistent with a freemium-plus-premium model typical of small icon marketplaces. Leadership comprises founder and CEO Martin LeBlanc Eigtved and CMO Jess Olsen, with no other executives identified in the input.

The disclosed venture funding history comprises two rounds totaling approximately $1.5M: a $1.5M round in June 2012 from 500 Global and Vaekstfonden, followed by an undisclosed round in March 2014 from North-East Venture. The input data also contains material attributed to 'Magnific Inc., S.L.U.' (formerly Freepik Company S.L.U.) — a Spanish-incorporated entity with a 10M+ asset catalog, AI icon tools launched in late 2024, a 2024 corporate rebrand, PSG/EQT backing, and BME Growth listing. These WX-attributed details describe a substantially larger operating entity than the Iconfinder firmographic record indicates. The analysis below reflects the Iconfinder-specific firmographic data, with WX-attributed events flagged where source IDs are resolvable.

Name

Iconfinder

Legal name

Freepik Company S.L.U.

Website

https://iconfinder.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Iconfinder is a Copenhagen-based icon search engine and marketplace founded in 2007, serving web developers and designers with a catalog of PNG and SVG icon assets. The company operates with 1–10 employees as a privately held creator-to-user marketplace.

Ownership category

akta.pro rank

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Core offering

Iconfinder is a search engine and marketplace for icons, offering more than 10 million free PNG and SVG icons across categories such as standard icons, interface icons, animated icons, and stickers. The platform also provides AI-powered icon generation from text prompts and an online icon editor for customizing colors, gradients, and shapes. It operates on a freemium model with attribution-based free downloads and a Premium subscription tier for editable SVG formats.

Product overview

Magnific (formerly Freepik) is a comprehensive creative platform offering over 10 million free PNG and SVG icons plus AI-powered creative tools. The platform operates on a freemium model with a Premium subscription tier. Core offerings include the Icons Catalog with various styles (black filled, outline, flat, gradient, hand drawn, lineal color), complemented by an expanding suite of AI tools including AI Image Generator, AI Video Generator, AI Voice Generator, AI Music Generator, AI 3D Model Generator, AI Image Upscaler, AI Background Remover, AI Relight, Icon Generator (Beta), and Icon Editor. Additional features include Designer, Video Editor, Image Editor, Spaces (collaboration), Agents (AI automation), MCP integration for AI assistants, and a Stock Content library. The platform supports commercial and personal use with attribution requirements for free tier.

Differentiator

Problem solved

Functional benefit

Products and services

• Icons Catalog Core icon library offering 10M+ free PNG and SVG icons including standard icons, interface icons, animated icons, and stickers in styles such as black filled, outline, flat, gradient, hand drawn, and lineal color, available with attribution-based free licensing or Premium editable SVG formats for commercial or personal use.
• Icon Generator (Beta) AI-powered tool that creates custom icons from text prompts in seconds, currently in Beta. Lets users generate icons aligned with style collections such as outline, color, and flat.
• Icon Editor Online editor for icons and stickers that lets users mix colors, try gradients, and adjust shapes to match a chosen visual style.

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability15 records

Recent moves4 records

Expansion highlights2 records

Emerging players

• Ideogram: AI image generation startup with strong typography and graphic-design output, including icons and logos. Emerging player whose generative approach intersects with Iconfinder's catalog discovery use case.
• Recraft: AI-native design platform focused on vector/illustration generation, particularly icons and brand assets. Represents the emerging generative-AI threat and adjacent opportunity to Iconfinder's curated library.

Direct peers

• Icons8: Provides icons, illustrations, photos, and design assets with a freemium and subscription model across web, iOS, Android, and Windows platforms. Directly comparable in offering and target customer (designers and developers).
• Noun Project: Icon search and marketplace platform offering millions of icons in PNG/SVG with a creator royalty model. Closely matches Iconfinder's core value proposition of indexed icon discovery and licensing for developers/designers.
• Flaticon: Owned by the same parent (Freepik Company S.L.U. / Magnific) and offers a directly comparable icon search and download platform with PNG/SVG formats, freemium model, and style collections. Most direct comparable given shared legal entity and overlapping customer base.
• Iconscout: Marketplace aggregating icons, illustrations, 3D assets, and Lottie animations from multiple creators. Overlaps with Iconfinder's curated marketplace model and target designer/developer audience.
• Streamline Icons: Subscription icon library offering consistent style families for product design teams. Comparable to Iconfinder's Premium SVG offering and style-collection monetization, particularly for enterprise design teams.

Broad incumbents

• Shutterstock: Large stock media marketplace with images, vectors, icons, and now AI generation. Overlaps with Iconfinder/Magnific's stock content offering but operates as a broad incumbent rather than an icon specialist.
• Adobe Stock: Adobe's stock asset marketplace with vectors, icons, and templates deeply integrated into Creative Cloud. Broader incumbent competing for the same designer/enterprise budget that Iconfinder targets.
• iStock by Getty Images: Getty-owned stock platform with vectors, icons, and illustrations. Broad incumbent in the same customer wallet as Iconfinder's Premium subscribers, though not specialized in icon discovery.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Customer concentration

• Xx.com/iconfinder
• YouTubeyoutube.com/@magnific_ai
• LinkedInlinkedin.com/company/iconfinder
• Instagraminstagram.com/magnific_ai
• TikToktiktok.com/@magnific_ai
• Facebookfacebook.com/iconfinder

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Iconfinder