What Les Raffineurs does

Les Raffineurs is a French curated gift retailer founded in 2014 and headquartered in Paris. The company operates an omnichannel model combining an e-commerce storefront (lesraffineurs.com) with physical boutiques in Paris Bastille, Paris Batignolles, Lille, and Nantes, supported by Click & Collect availability across all locations. It serves individual consumers and—through a dedicated 'Offre entreprise' channel—corporate clients, targeting gift purchases across occasions including birthdays, holidays, Father's Day, Mother's Day, housewarmings, and Secret Santa.

The business model centers on a curated marketplace of more than 200 partner brands and approximately 500 SKUs across categories such as kitchen and entertaining, fashion accessories, games and décor, children's items, and home goods. Alongside third-party products, Les Raffineurs operates seven proprietary own-brand sub-lines—Hikigaï (vegetable-tanned French leather goods), Épilogue (timeless fashion accessories), Brique (DIY kits), Okuri (games and décor), Affiches & Chips (illustrated posters), Affaire de famille (personalized family products), and Les Petits Raffineurs (kids 0–6)—plus exclusive brand partnerships such as Cravan ready-to-drink cocktails. The technology stack is a conventional e-commerce platform with integrated retail operations, Click & Collect fulfillment, wishlist management, gift-reminder tooling, and referral (parrainage) mechanics.

Monetization relies on one-time product sales (price points spanning under €10 to over €150), workshop and atelier bookings (€60–€159 per session), gift cards, and personalization/engraving services. The company runs seasonal promotional activity with discounts up to 50%, free shipping above €59, free returns within 30 days, and BNPL via Alma (2x/3x installments). Les Raffineurs raised €6.5 million in development capital from Generis Capital in October 2021 to fund retail expansion and own-brand product development. Leadership comprises co-founders Julien Bergis and Romain Jourdan alongside CEO Olivier Hudry.

Name

Les Raffineurs

Legal name

Les Raffineurs

Website

https://lesraffineurs.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

French curated gift retailer founded in 2014, operating omnichannel via e-commerce and physical boutiques in Paris, Lille, and Nantes. It curates 500+ products across 200+ partner brands and seven proprietary sub-lines, serving individual consumers and B2B corporate gifting clients.

Ownership category

akta.pro rank

Product category

Curated Gift Retail

NAICS

Gift, Novelty, and Souvenir Retailers (45942), Hobby, Toy, and Game Retailers (459120), All Other Miscellaneous Retailers (45999), Luggage and Leather Goods Retailers (458320)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940), Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Gift Sourcing & Procurement (Local & Online) (HSACANAB)

Keywords

• Curated gift retail
• Online gift shop
• Personalized gifts
• Experiential workshops
• Omnichannel gifting

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: One-time sale of curated gift products through e-commerce and physical boutiques. Includes both third-party brand products and proprietary own-brand exclusive collections.
2. Workshop/Experience Bookings: Sale of experiential gifts - workshops and activities available in physical locations (Paris, Lyon, Bordeaux) or remotely. Prices range from €60 to €159.
3. Gift Cards: Digital or physical gift cards valid online and in boutiques, providing flexible gifting options.
4. Personalization Services: Custom engraving and personalization services for products including wallets, belts, jewelry, and accessories.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Les Raffineurs is a curated gift retailer that curates, retails, and develops original gift products online via lesraffineurs.com and through physical boutiques in Paris, Lille, and Nantes. Its assortment combines 200+ third-party brands with proprietary own-brand sub-lines (Hikigaï, Épilogue, Brique, Okuri, Affiches & Chips, Affaire de famille) and is supplemented by personalization services, gift cards, and experiential workshop bookings. Pricing spans from under €10 to above €150, with seasonal sales up to 50% off.

Product overview

Les Raffineurs is a curated gift marketplace and multi-channel retailer founded in 2014, operating both online and through physical boutiques in Paris, Lille, and Nantes. The company offers a portfolio of approximately 500 gift products across categories including games and decor, kitchen and entertaining, fashion accessories, home goods, and children's items. The business operates on a hybrid model combining third-party brand partnerships with proprietary own-brand sub-lines: Affaire de famille (personalized family products), Épilogue (timeless fashion accessories), Brique (DIY creative kits), Okuri (small gifts and games), Hikigaï (French-made leather goods with vegetable tanning), and Affiches & Chips (illustrated posters). Additional offerings include personalization services, experience-based gifts (workshops in Paris, Lyon, Bordeaux), and a dedicated kids section. Payment options include credit card, Apple Pay, PayPal, and Alma (2x/3x installments).

Differentiator

Problem solved

Functional benefit

Brands

• Cravan: Ready-to-drink premium cocktails brand
• Brique
• Okuri
• Épilogue
• Affiches & Chips
• Affaire de famille
• Hikigaï
• Les Petits Raffineurs

Products and services

• Affaire de famille Proprietary personalized family products line offering custom clothing and accessories featuring family-themed designs, sold through Les Raffineurs' online store and boutiques.
• Épilogue Proprietary timeless fashion accessories brand for men and women featuring quality fabrics and leather, sold exclusively through Les Raffineurs' channels.
• Brique Proprietary DIY and creative activity kit brand for crafting, making, and creative hobbies, sold through Les Raffineurs' channels.
• Okuri Proprietary original small gifts and board games brand combining thoughtful design with playfulness, sold through Les Raffineurs' channels.
• Hikigaï Proprietary French-made leather goods line using vegetable tanning, offering wallets, cardholders, vinyl separators, and customizable small leather accessories.
• Affiches & Chips Proprietary illustrated posters and decorative prints brand offering original, playful, graphic designs for home décor, sold through Les Raffineurs' channels.
• Cadeaux personnalisés (Personalized gifts) Service offering of customized gift options with personalization including names, dates, and custom messages across wallets, belts, jewelry, and accessories.
• Ateliers / Expériences (Workshops) Experience-based gifting service offering workshops and activities (whisky blending, perfumery, cooking classes, belt creation, coffee discovery, gin distillation) in physical locations in Paris, Lyon, Bordeaux, and via remote sessions.
• Cravan (Ready-to-drink premium cocktails) Exclusive partner brand line of ready-to-drink premium cocktails sold through Les Raffineurs' curated online store and boutiques.

Quantifiable outcome

• 17,200+ customer reviews with 4.5/5 average rating on Trustpilot
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• TrustpilotminorOthersThird-party review platform hosting over 17,200 customer reviews for Les Raffineurs with a 4.5/5 average rating.

Scale indicators5 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Merci: Merci is a Paris-based lifestyle concept store offering curated fashion, homeware, gifts, and design objects across a flagship boutique and online channel. Highly comparable on curation-led positioning, Parisian physical retail, and emphasis on unique/thoughtful gift purchases.
• Smallable: Smallable is a French curated concept store specializing in designer kids', women's, and home goods, operating a flagship in Paris and a strong e-commerce business. Closely comparable on curated multi-brand assortment, French DTC+physical model, and emphasis on quality design-led gifting — including dedicated children's lines (parallel to Les Petits Raffineurs).
• Not On The High Street: Not On The High Street is a UK-based curated marketplace for unique gifts and homeware from small brands and makers, with personalization and gift occasion focus. Shares Les Raffineurs' curation-of-indie-brands model, personalization services, and gift-occasion segmentation strategy, but operates only in the UK market.
• Cultura: Cultura is the largest French specialty retailer of books, hobby products, gifts, and creative supplies, operating ~100 physical stores and a robust e-commerce site. Direct comparable to Les Raffineurs on French market focus, curated multi-category assortment, omnichannel model, and gift-occasion merchandising.

Broad incumbents

• Etsy: Etsy is the global marketplace for handmade, vintage, and unique goods — the largest aggregator of small/indie gift brands. Partially competes with Les Raffineurs' 200+ brand curation strategy at a marketplace level, though Etsy lacks physical retail and own-brand expertise.
• La Redoute: La Redoute is a major French generalist retailer focused on fashion, home, and lifestyle with a strong e-commerce catalog and gift-shop subcategories. Overlaps with Les Raffineurs on gift-giving merchandising, French customer base, and broad assortment strategy, though at significantly larger scale.
• Fnac Darty: Fnac is the dominant French big-box retailer of books, tech, leisure, and gifts with a massive physical store network and online channel. Competes with Les Raffineurs across multiple gift categories but at much larger scale and broader assortment; serves as a benchmark for French omnichannel retail execution.
• Sézane: Sézane is a leading French DTC lifestyle brand offering apparel, accessories, and home goods with its own boutiques and strong gift-giving positioning. Indirectly comparable through French DTC+physical model, emphasis on quality timeless design (mirrors Épilogue), and lifestyle brand-building expertise.
• Amazon Handmade: Amazon Handmade is Amazon's curated marketplace for artisan and handcrafted goods. Overlaps with Les Raffineurs' curated gift positioning and addresses similar customer purchase occasions, though without physical retail or its own product development.

Regional players

• Empik: Empik is Poland's largest retail chain for books, music, gifts, and hobby products with both physical stores and a leading e-commerce platform. Comparable business model to Les Raffineurs in terms of curated multi-category lifestyle retail, but operates in a different geography (Central Europe vs Western Europe).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/LesRaffineurs
• Facebookfacebook.com/lesraffineurs

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Les Raffineurs