FanCircles

Name

FanCircles

Legal name

Access Experiences Limited

Website

https://fancircles.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Creator and Fan Engagement Software

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113), Media Buying Agencies (541830)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Fan Membership, Subscriptions & Patronage Platforms (MPACABAF)

akta.pro secondary industries

Subscription Fan Membership Platforms (Paid Communities) (MPACAFAA), Fan Communities & Subscription Content Platforms (Membership/Patronage) (BPAMAJAO), Fan Engagement & Onsite Technology (RFID, Cashless, Apps) (MPAGAAAL), Sports Hospitality, VIP, Ticketing & Fan Experience Services (MPAKAKAG)

Keywords

• Fan engagement platform
• Wallet pass marketing
• Push notification software
• Creator monetization tools
• White-label fan apps

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. PushPass Subscription: Tiered monthly subscription pricing based on audience/pass holder count. Base plans start at 5,000 subscribers; additional subscribers billed at overage rates. Includes unlimited push notifications. Annual plans offer 2 months free.
2. SuperFan App Platform Subscription: Monthly subscription for branded fan club apps with tiered plans. Growth Plan at £2,000/month (up to 5,000 users), Unlimited Plan at £4,000/month (up to 250,000 users). Zero commission on fan revenue.
3. Affiliate Program Commission: Recurring commission (up to 30%) on referred customer subscriptions for the lifetime of the customer. Affiliates include influencers, creators, marketing agencies, and bloggers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

FanCircles is a SaaS platform that helps creators and brands own and engage their audience directly through two core products: PushPass, a lock screen marketing platform that delivers branded push notifications to users' Apple Wallet and Google Wallet with viral QR sharing and a behavioral loyalty engine (no app install required); and Fan Apps / SuperFan Apps, white-label branded iOS and Android fan club apps with live streaming, audio playback, ticketing (Ticketmaster, Eventim, AEG), e-commerce (Shopify, WooCommerce), and 100% audience data ownership.

Product overview

FanCircles is a SaaS business providing two core product lines for direct-to-consumer audience engagement: PushPass (lock screen marketing via Apple Wallet and Google Wallet) and Fan Apps/SuperFan Apps (white-label branded mobile apps for iOS and Android). PushPass delivers branded push notifications to users' lock screens with no app required, featuring built-in loyalty rewards and viral QR code sharing. Fan Apps provide branded fan club apps with live streaming, audio playback, merchandise sales, and ticketing integrations. Both platforms emphasize 100% data ownership for brands and creators. The ecosystem is supported by a Creator Platform, an affiliate program (up to 30% recurring commission), and a YouTube Revenue Calculator tool.

Differentiator

Problem solved

Functional benefit

Brands

• PushPass: Lock screen marketing platform that delivers branded notifications directly to users' Apple Wallet and Google Wallet lock screens with built-in viral QR code sharing mechanics.
• SuperFan Apps

Products and services

• PushPass Lock screen marketing platform that delivers branded push notifications directly to users' Apple Wallet and Google Wallet lock screens, with no app required. Includes built-in loyalty system rewarding engagement actions (clicks, shares, video views, referrals), viral QR code sharing mechanics on every pass, behavioral segmentation without requiring user registration, geo-targeted notifications, real-time analytics with click-to-sale attribution, and a REST API for event-triggered automation. Targets creators, brands, marketers, TV/CTV advertisers, retail and hospitality businesses.
• Fan Apps (SuperFan Apps)

Quantifiable outcome

• 90%+ notification open rates for wallet pass notifications vs. 20% average for email marketing
• +4 more outcomes

Named customers15 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature5 records

Scale indicators6 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• PassKit: PassKit is a direct wallet-pass marketing platform enabling brands to create, distribute, and manage Apple Wallet and Google Wallet passes with push notifications. It is the closest direct competitor to PushPass, targeting marketing and CRM use cases across similar customer segments.
• Mighty Networks: Mighty Networks offers a white-label community and membership platform for creators, with branded apps, courses, and paid communities. It competes directly with FanCircles' SuperFan Apps product in the creator-owned audience space.
• Memberful: Memberful provides membership software for independent creators and publishers, enabling paid subscriptions and gated content. It overlaps with FanCircles' subscription fan-club offering, particularly for podcasters and writers.
• Disciple Media: Disciple offers a white-label community platform with branded iOS/Android apps, monetization, and direct fan engagement tools. It is a direct competitor to SuperFan Apps for creators building owned audience communities.
• Vibepass: Vibepass is a wallet-based fan engagement platform for live events, sports teams, and venues with passes, offers, and push messaging. It overlaps directly with FanCircles' ticketing-integrated SuperFan Apps use cases.

Broad incumbents

• Airship: Airship is an enterprise mobile engagement platform with push notifications, in-app messaging, and journey orchestration. It serves as a broader incumbent offering push notification infrastructure at scale that overlaps with PushPass's lock-screen marketing value proposition.
• OneSignal: OneSignal provides cross-channel customer messaging including push notifications, email, SMS, and in-app messaging. It competes broadly with PushPass in the notification-delivery layer for SMB and mid-market customers.
• Patreon: Patreon is the dominant creator-membership platform with millions of creators running paid fan communities. It is a broader incumbent in FanCircles' core market of fan monetization and subscription fan communities.
• Braze: Braze is an enterprise customer engagement platform with cross-channel messaging, real-time personalization, and journey orchestration. It is a much larger incumbent competing for the wallet and push notification spend that FanCircles targets.
• Sendbird: Sendbird provides in-app messaging, voice, and video APIs powering community and creator engagement inside branded mobile apps. It is a broader platform incumbent competing for white-label engagement budgets that also flow to FanCircles' SuperFan Apps.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/FanCircleshq
• Facebookfacebook.com/fancircles
• LinkedInlinkedin.com/company/fancircleshq
• Instagraminstagram.com/fancircles

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds5 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FanCircles