Snag Tights
- Company typePrivate
- Founded2017
- HeadquartersLivingston, United Kingdom
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
Snag Tights firmographics
Firmographics- Name
- Snag Tights
- Legal name
- Snag Group Ltd.
- Website
- https://snagtights.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Snag Tights industry classification
Industry- Product category
- Hosiery and Inclusive Apparel
- NAICS
- Clothing and Clothing Accessories Retailers (4581)
- SIC
- Retail-Apparel & Accessory Stores (5600), Women's, Misses', Children's & Infants' Undergarments (2340)
- akta.pro primary industry
- Intimates, Lingerie & Sleepwear Retail (CRAAABAF)
- akta.pro secondary industries
- Intimates, Lingerie, Swimwear & Sleepwear Brands (CRAAAAAF), Plus Size & Extended Sizes Apparel Retail (CRAAABAJ)
Keywords
Where Snag Tights is headquartered
LocationHeadquarters
- HQ city
- Livingston
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Snag Tights business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Direct E-commerce Sales: Primary revenue from selling apparel directly to consumers through owned e-commerce websites across multiple country-specific storefronts
- Snagvantage Card Membership: Yearly membership program offering 10% off all orders, half-price shipping, priority support, early access to launches, and exclusive styling consultations. Provides recurring subscription revenue with auto-renewal option.
- Multi-Buy Discounts: Volume-based discounts including 'Buy 3, Get the Cheapest 1 Free' on Chub Rub Shorts and tiered discounts (Buy 5+ Save 15%, Buy 10+ Save 25%)
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Snagvantage Card Yearly Membership |
| One time/ perpetual license | Multi-year contract | Snagvantage One-Year Pass (No Auto-Renewal) |
| Unit Pricing | Pay-as-you-go | Standard Product Pricing - Tights |
| Unit Pricing | Pay-as-you-go | Chub Rub Shorts |
| Unit Pricing | Pay-as-you-go | Clothing Items |
| Unit Pricing | Pay-as-you-go | Knickers and Underwear |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Snag Tights product offering
Product offeringCore offering
Snag Tights designs, manufactures (or sources), and sells directly to consumers a size-inclusive (sizes 4-38) range of apparel centered on ladder-resistant tights in multiple deniers and styles, anti-chafe Chub Rub Shorts, underwear, bras, and clothing. The company operates multiple country-specific e-commerce storefronts serving UK, US, Australia/New Zealand, EU, and Canada markets.
Product overview
Snag Tights is an e-commerce fashion retailer offering a comprehensive range of apparel and intimates built around inclusive sizing (sizes 4-38) and comfort-first design. The core product portfolio centers on their signature tights (available in 30, 50, 80, and 120 denier options with various styles including plain, fishnets, mock garters, capri, footless, patterned, and natural fibre variants) and Chub Rub Shorts (anti-chafe shorts designed to prevent thigh chafing). The product line extends to knickers/underwear (organic cotton briefs, thongs, boxer shorts), bras, clothing (leggings, jeans, dresses, skirts, tops, bodysuits, loungewear, swimwear), socks, and accessories. The company also operates a Snagvantage Card membership program providing exclusive discounts and benefits. All products emphasize ethical production, ladder-resistant construction, breathable fabrics, and inclusive sizing across their catalog.
Differentiator
Problem solved
Functional benefit
Brands
- The Snagvantage Card: Yearly membership program offering 10% off all orders, half-price shipping, priority support, early access to launches, and styling consultations.
Products and services
- Tights Signature ladder-resistant tights available in 30, 50, 80, and 120 denier weights and multiple styles including plain, fishnets, mock garters, capri, footless, patterned, printed, sparkly, striped, animal, mock-garter, light compression, natural fibre, and novelty variants. Designed with anti-chafing bands and stay-put waistbands for sizes 4-38.
- Chub Rub Shorts Anti-chafe shorts designed to prevent thigh chafing, featuring breathable fabric that keeps the body over 1°C cooler and a non-restrictive fit that stays in place. Available in multiple styles including lace, stay fresh anti-odour, castor oil, and crotchless variants for sizes 4-36.
- Knickers (Underwear) Organic cotton underwear available in multiple coverage styles including full briefs, super high waist, thongs, cheeky high leg, and femme boxer shorts for sizes 4-38.
- Bras Cotton comfort bras available in multiple cup sizes (1-9) and styles including full cup and regular cup options.
- Clothing Ethically made clothing range including leggings, jeans, trousers, skirts, dresses, jumpsuits, tops, bodysuits, knitwear, loungewear, swimwear, jackets, and accessories, designed to move with the body for sizes 4-38.
- Socks Bamboo socks designed with scallop stretch tops that expand without digging or rolling, with moisture-wicking and hypoallergenic properties.
- Accessories Includes belts, harnesses, and other accessories designed in line with Snag's fit philosophy.
- Towels and Robes Plush towels and bath robes designed with inclusive sizing and Snag's signature fit philosophy.
- Snagvantage Card Membership Yearly membership program priced at £24.99 offering 10% off all orders, half-price shipping, priority customer support, 2-hour early access to launches, a Snagiversary free gift, and exclusive styling consultations with Snag Stylist Josephine. Available as auto-renewing subscription or one-time annual pass.
- Gift Cards Digital and physical gift cards available for purchase, including the Snag Bucks digital Christmas gift card.
Quantifiable outcome
- One pair of best-selling tights sold every 10 seconds
- +1 more outcomes
Companies that use Snag Tights
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Snag Tights technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Snag Tights partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights6 records
Snag Tights competitors and assessment
Company assessmentDirect peers
- Heist Studios: UK-based DTC premium hosiery brand founded in 2015 with a focus on inclusive sizing and patented construction. The closest direct competitor to Snag Tights — same product category (tights), same DTC channel, same size-inclusive positioning.
- Commando: US DTC hosiery, shapewear and underwear brand focused on high-quality legwear using patented raw-cut construction. Closely comparable as a DTC-first premium hosiery/underwear brand competing for the same customer occasion.
- Natori: US intimates and apparel brand offering bras, underwear, sleepwear and clothing via DTC and department stores. Comparable on intimate apparel product overlap (bras, underwear, sleepwear) and DTC/retail channel mix.
- Pour Moi: UK-based intimates and swimwear brand specializing in cup-sized and fuller-bust bras, underwear, and beachwear via DTC. Comparable as a UK DTC intimates retailer with size-inclusive positioning adjacent to Snag's Knickers/Bras lines.
- Bluebella: UK-based premium lingerie, hosiery and intimate apparel brand selling via DTC and department stores. Comparable along UK premium intimates positioning and the "Sexy Tights" overlap in the after-dark hosiery sub-category.
Broad incumbents
- Wolford: Austrian premium hosiery and bodywear house (publicly traded, owned by Fosun) producing tights, bodysuits, and intimates at ultra-premium price points. Comparable as a hosiery brand competing for consumer share, though positioned more luxury than Snag's inclusive-mass-pricing.
- Falke: German heritage hosiery and legwear manufacturer (€300M+ revenue) with broad intimates and athletic hosiery lines. Comparable along product category (tights/hosiery) and international retail footprint, though much larger and more established.
- Spanx: US shapewear and hosiery brand (PE-owned by Blackstone) famous for shaping tights and bodywear. Overlaps with Snag's Chub Rub Shorts in anti-chafe/shaping use case and competes across multiple international markets in intimates.
- Pretty Polly: UK mass-market hosiery heritage brand with broad size and denier range including tights, hold-ups and shapewear. Comparable along core category (tights/hosiery) and UK retail presence, though not DTC-native or size-inclusive in the same way.
Emerging players
- Figs: US DTC apparel brand (scrubs/athleisure) that disrupted medical apparel through community-led marketing. Comparable as a DTC apparel brand leveraging community/influencer channels and premium positioning, though operates in an adjacent rather than direct category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Snag Tights social profiles
Digital presenceSnag Tights financial estimates
Financial estimateRevenue estimate
Valuation estimate
Snag Tights leadership team
Management profileNumber of profiles
Profiles1 record
Snag Tights funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Snag Tights M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Snag Tights
What does Snag Tights do?
Snag Tights designs, manufactures (or sources), and sells directly to consumers a size-inclusive (sizes 4-38) range of apparel centered on ladder-resistant tights in multiple deniers and styles, anti-chafe Chub Rub Shorts, underwear, bras, and clothing. The company operates multiple country-specific e-commerce storefronts serving UK, US, Australia/New Zealand, EU, and Canada markets.
Is Snag Tights a public or private company?
Snag Tights is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Snag Tights founded?
Snag Tights was founded in 2017. It employs 101 to 250 people.
Where is Snag Tights based?
Snag Tights is headquartered in Livingston, United Kingdom, in the Europe region.
How does Snag Tights make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are snagvantage Card Membership and multi-Buy Discounts.
Who are Snag Tights's main competitors?
Direct peers on record are Heist Studios, Commando, Natori, Pour Moi and Bluebella. Broad incumbents are Wolford, Falke, Spanx and Pretty Polly. Figs is listed as an emerging player.
Does Snag Tights have an API?
No public API is recorded for Snag Tights.
What industry is Snag Tights in?
Snag Tights's product category is Hosiery and Inclusive Apparel. Its primary akta.pro industry code is CRAAABAF, Intimates, Lingerie & Sleepwear Retail, with a secondary code of CRAAAAAF, Intimates, Lingerie, Swimwear & Sleepwear Brands. Its NAICS code is 4581 and its SIC code is 5600.