Heist Studios
Heist Studios is a London-based direct-to-consumer intimates brand founded in 2014, manufacturing precision-engineered tights, shapewear, and underwear for fashion-conscious women and selling exclusively through its own e-commerce storefront to the UK, USA, and EU.
- Company typePrivate
- Founded2014
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Heist Studios does
Heist Studios is a London-based direct-to-consumer intimates brand founded in 2014, manufacturing and selling precision-engineered tights, shapewear, and underwear primarily to fashion-conscious women in the UK, USA, and EU. The core product is tights, offered across a full denier range from 8 to 125 with proprietary ultra-soft yarn construction, ladder-resistant sheer technology, and a seven-shade inclusive nude system; the assortment has been broadened into sculpting shapewear (bodysuits, briefs, shorts with medium-to-extra-strong compression) and seamless underwear (bralettes, briefs, thongs) using the same seamless knitting technology. The business model is a pure-play DTC e-commerce operation through the owned heist-studios.com storefront, with unit pricing from $22 to $129 USD, X3 bundle savings of 20%, and promotional discounts of up to 60% during seasonal sales; payment options include Klarna installments. Distribution is entirely digital with no physical retail, supported by celebrity and influencer seeding (e.g., BAFTA events), an Instagram and Facebook presence, a brand blog, a 15%-off email newsletter capture, and a points-based loyalty programme. The brand has raised approximately $7.4 million in disclosed funding across 2015-2018 from investors including Firstminute Capital, JamJar Investments, Imaginary Ventures, Concentric, 14W, Kinled Holding, and Pembroke VCT.
Heist Studios firmographics
Firmographics- Name
- Heist Studios
- Website
- https://heist-studios.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Heist Studios is a London-based direct-to-consumer intimates brand founded in 2014, manufacturing precision-engineered tights, shapewear, and underwear for fashion-conscious women and selling exclusively through its own e-commerce storefront to the UK, USA, and EU.
- Ownership category
- akta.pro rank
Heist Studios industry classification
Industry- Product category
- Women's Hosiery & Intimates
- NAICS
- Apparel Accessories and Other Apparel Manufacturing (3159), Apparel Manufacturing (315), Clothing and Clothing Accessories Retailers (458110)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Women's, Misses', Children's & Infants' Undergarments (2340), Retail-Women's Clothing Stores (5621)
- akta.pro primary industry
- Intimates, Lingerie, Swimwear & Sleepwear Brands (CRAAAAAF)
- akta.pro secondary industries
- Intimates Accessories (Hosiery, Garters, Lingerie Care) (CRAAAIAI), Shapewear & Body Contouring (CRAAAIAC), Intimates, Lingerie & Sleepwear Retail (CRAAABAF)
Keywords
Where Heist Studios is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Heist Studios business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D
Revenue model
- Direct Product Sales: One-time transaction sales of tights, shapewear, and underwear through owned e-commerce platform. Products sold at unit prices ranging from $22 to $129 USD. Bundle options provide 20% savings on multi-unit purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level tights and accessories |
| Unit Pricing | Pay-as-you-go | Mid-range tights and shapewear |
| Unit Pricing | Pay-as-you-go | Premium sculpted shapewear |
| Unit Pricing | Pay-as-you-go | Luxury statement pieces |
| Unit Pricing | Pay-as-you-go | Bundle and multi-pack savings |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
Heist Studios product offering
Product offeringCore offering
Heist Studios designs, manufactures, and sells women's premium hosiery, shapewear, and underwear through its own direct-to-consumer e-commerce storefront. The assortment spans sheer, opaque, nude, patterned, and luxury (Swarovski-embellished) tights across a full 8–125 denier range; sculpting bodysuits, shorts, briefs, and slips with graded compression; and seamless everyday underwear including bralettes, bras, briefs, thongs, and bodysuits. The brand is distributed online to consumers in the UK, USA, and EU.
Product overview
Heist Studios is a direct-to-consumer intimates and hosiery brand offering three core product categories: Tights (sheer, opaque, nude, patterned, and statement styles across 8-125 denier), Shapewear (contouring bodysuits, shorts, briefs with medium to extra-strong compression), and Underwear (seamless bralettes, briefs, thongs, and bodysuits). The portfolio includes specialized sub-brands such as The Nude Collection (seven inclusive nude shades), The Bridal Edit (wedding and event pieces), The Contour Collection (waist-sculpting shapewear), The Smooth Collection (everyday seamless underwear), The Softskin Collection (buttery-soft second-skin fabrics), and The Sheer Collection (lace and mesh designs). Statement and luxury offerings include Swarovski crystal-embellished tights and patterned styles in bold colors and prints. Products are available in multiple denier levels, compression strengths, and waistband styles (mid-waist and high-rise) with inclusive sizing.
Differentiator
Problem solved
Functional benefit
Products and services
- Tights Precision-engineered women's tights from 8 denier (gossamer-light sheer) to 125 denier (opaque), in styles including sheer, opaque, nude, black, patterned, and Swarovski crystal-embellished. Engineered with ladder-resistant construction, reinforced toe boxes, and ultra-soft yarns. Sold by unit price ranging from approximately $22 to $129 USD.
- Shapewear Sculpting and contouring intimate apparel including shaping bodysuits, shorts, briefs, thongs, and slips. Uses contour waistband technology and adaptive fit with medium, strong, and extra-strong compression options targeting specific body zones. Designed for smoothing and shaping the silhouette under clothing.
- Underwear Everyday underwear essentials including bralettes, bras, briefs, thongs, shorts, and bodysuits. Built on seamless construction for a second-skin feel with no visible panty lines, refined for all-day wear. Includes anti-chafing and layering solutions plus lace and sheer layered styles.
Quantifiable outcome
- Statement tights category showing significant growth: argyle tights up 171%, polka dots up 50%, color tights up 48%
Companies that use Heist Studios
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles2 records
Heist Studios technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Heist Studios partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
Heist Studios competitors and assessment
Company assessmentBroad incumbents
- Natori: Established premium intimates and ready-to-wear brand with a broader womenswear portfolio. Overlaps with Heist on the lingerie/intimates side but operates at a larger scale and broader assortment.
- Calipio (Calzedonia): Global multi-brand legwear and beachwear incumbent (Calzedonia, Intimissimi, Tezenis) with deep tights and shapewear ranges and extensive physical retail. Competes with Heist across sheer, opaque, and shaping tights categories internationally.
Direct peers
- Commando: US premium intimates and shapewear brand built around seamless construction technology — the same proprietary claim Heist anchors its value proposition on. Comparable in price architecture and DTC-led go-to-market.
- Honeylove: DTC shapewear and bodysuit brand targeting similar shapewear customers with strong fit-engineering claims and an apparel-adjacent marketing approach. Direct overlap with Heist's The Contour Collection.
- Pretty Polly: Long-established UK hosiery brand offering tights across a wide denier range with significant fashion-tights exposure. Most direct UK high-street competitor to Heist's core tights business.
- Wolford: Austrian-owned premium hosiery and bodywear house producing tights, shapewear, and bodysuits with a sophisticated, fashion-forward positioning almost identical to Heist's signature category. Direct competitor in premium seamless and sheer tights across Europe and globally.
- Snag Tights: UK-based DTC tights challenger built on inclusive sizing (XXS–XXXXL) and a wide shade range — directly comparable to Heist's Nude Collection value proposition. Competes for the same digital-first, premium-but-accessible hosiery shopper.
- Falke: German premium hosiery and legwear brand with a comparable product philosophy (engineered fit, reinforced toes, premium yarns) and price positioning. Overlaps with Heist on core sheer and opaque tights across the European and global premium market.
- Skims: Kim Kardashian-backed DTC intimates and shapewear powerhouse with comparable shapewear/bodysuit range and aggressive celebrity-led marketing. Competes for the same fashion-conscious women's base Heist targets.
- Spanx: Market-leading shapewear brand with a contiguous product taxonomy (bodysuits, shaping tights, briefs) and a similar premium DTC-plus-wholesale model. Direct overlap on the Contour Collection and bodysuit SKUs.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Heist Studios social profiles
Digital presenceHeist Studios financial estimates
Financial estimateRevenue estimate
Valuation estimate
Heist Studios leadership team
Management profileNumber of profiles
Profiles3 records
Heist Studios funding detail
Funding detailFunding overview
Funding rounds4 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Heist Studios M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Heist Studios
What does Heist Studios do?
Heist Studios designs, manufactures, and sells women's premium hosiery, shapewear, and underwear through its own direct-to-consumer e-commerce storefront. The assortment spans sheer, opaque, nude, patterned, and luxury (Swarovski-embellished) tights across a full 8–125 denier range; sculpting bodysuits, shorts, briefs, and slips with graded compression; and seamless everyday underwear including bralettes, bras, briefs, thongs, and bodysuits. The brand is distributed online to consumers in the UK, USA, and EU.
Is Heist Studios a public or private company?
Heist Studios is a private company. It is classified as venture growth investor backed and is currently operating.
When was Heist Studios founded?
Heist Studios was founded in 2014. It employs 11 to 50 people.
Where is Heist Studios based?
Heist Studios is headquartered in London, United Kingdom, in the Europe region.
How does Heist Studios make money?
One revenue line is on record: direct Product Sales.
Who are Heist Studios's main competitors?
Broad incumbents on record are Natori and Calipio (Calzedonia). Direct peers are Commando, Honeylove, Pretty Polly, Wolford, Snag Tights, Falke, Skims and Spanx.
Does Heist Studios have an API?
No public API is recorded for Heist Studios.
What industry is Heist Studios in?
Heist Studios's product category is Women's Hosiery & Intimates. Its primary akta.pro industry code is CRAAAAAF, Intimates, Lingerie, Swimwear & Sleepwear Brands, with a secondary code of CRAAAIAI, Intimates Accessories (Hosiery, Garters, Lingerie Care). Its NAICS code is 3159 and its SIC code is 2300.