Healbe

What Healbe does

Healbe Corporation is a California-based consumer health technology company founded in 2012 that develops and manufactures the GoBe line of smart bands. The company's flagship innovation is its patented FLOW Technology, a bioimpedance-based sensor system that continuously measures tissue impedance through titanium skin contacts to estimate calorie absorption, hydration, stress, sleep quality, and heart rate without manual food logging. The current portfolio spans four product generations — GoBe2, GoBe3, and the fourth-generation GoBe U launched in the U.S. market in December 2025 — alongside the HEALBE mobile app for iOS and Android, the HEALBE Scale for body composition, and the NEEM appetite suppressant, sold both individually and as bundled kits.

Healbe sells primarily direct-to-consumer through its own e-commerce storefronts (healbe.com and a Japan-specific healbe.com/ja), supplemented by retail presence at b8ta Tokyo and Japanese partner stores. Pricing is largely one-time hardware purchase with a freemium app model and a low-priced subscription (600 yen/month) for dietitian-supervised lifestyle guidance in Japan. In June 2026, the company expanded its commercial model by licensing FLOW Technology to Sharp Corporation for use in Sharp's Karuda Mate Watch in Japan, opening an OEM/royalty revenue stream alongside branded hardware. Independent academic validation with UC Davis and the Red Cross Hospital in Guangzhou underpins the company's marketing claim of up to 89% accuracy for automatic calorie tracking.

The company is privately held with no parent company, has 11-50 employees, and has raised approximately $23.7M across 13 disclosed funding rounds since 2012. Founded by Artem Shipitsin (CEO) and Povolotsky Stanislav (Sales Director & Co-founder), Healbe operates a Japanese subsidiary (HEALBE株式会社) and holds multiple international certifications (FCC, CE, SRRC, EAC, JRL, CEC, Prop65). The market it serves is health-conscious individual consumers seeking automated nutrition and wellness tracking, with the differentiated value proposition being elimination of manual calorie logging via continuous bioimpedance measurement.

Name

Healbe

Legal name

HEALBE Corporation

Website

https://healbe.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Healbe Corporation develops and manufactures the GoBe line of smart bands that automatically track calorie absorption, hydration, stress, and sleep using its patented FLOW bioimpedance technology, selling direct-to-consumer globally and licensing the platform to OEMs such as Sharp.

Ownership category

akta.pro rank

Product category

Wearable Health Devices

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Hydration, Nutrition & Metabolic Tracking Devices (Smart Bottles, Breath/Metabolic Analyzers) (CRACAQAI)

akta.pro secondary industries

Health Monitoring Wearables (ECG, BP, SpO2, CGM-compatible) (CRACAIAF), Smart Fitness & Training Devices (Connected Fitness Sensors, Smart Jump Ropes, etc.) (CRACAQAH), Connected Medical Devices & Wearables (Sensors, Patches, Implantables) (HLACAPAB)

Keywords

• Wearable health devices
• Fitness tracking technology
• Bioimpedance sensors
• Automatic calorie tracking
• Smart band manufacturing

Headquarters

HQ city

Redwood City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Marketing or Sales, Personnel, Operations

Revenue model

1. Smart Band Hardware Sales: Sale of GoBe smart band devices (GoBe U, GoBe3, GoBe2) and accessories (straps, charging cables) through direct-to-consumer e-commerce channels.
2. Mobile App Downloads: Free HEALBE app available for iOS and Android with premium features. Revenue from app store distribution.
3. Technology Licensing: Licensing of patented FLOW Technology to third-party manufacturers like Sharp for integration into their products (smartwatches), generating royalty income.
4. Subscription Services: Monthly subscription service for dietitian-supervised lifestyle guidance (600 yen monthly in Japan market).

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Healbe designs, develops, and manufactures smart wearable bands (GoBe U, GoBe3, GoBe2) powered by its patented FLOW Technology, which uses bioimpedance sensors to automatically track calorie absorption, hydration, stress, sleep, and heart rate without manual food logging. The company sells these devices directly to consumers via its own e-commerce stores and through mobile app stores, and licenses its FLOW Technology to OEMs such as Sharp for integration into third-party smartwatches.

Product overview

HEALBE offers a lifestyle and wellness enhancement ecosystem centered on smart wearable devices for automatic calorie and health tracking. The product portfolio consists of the GoBe U (4th generation), GoBe3 (3rd generation), and GoBe2 (2nd generation) smart bands, all powered by the proprietary patented FLOW technology that uses bioimpedance analysis to automatically track calorie absorption without manual logging. The ecosystem includes the HEALBE mobile app for iOS and Android, the HEALBE Scale for body composition analysis, and NEEM appetite suppressant. Bundled solutions include Start Control 2 Kit (GoBe U + Scale) and Optimum Control 2 Kit (GoBe U + NEEM + Scale). The GoBe bands track 37 lifestyle metrics including energy balance, hydration, stress, heart rate, sleep quality, and weight management, with accuracy validated up to 89% through independent studies with UC Davis and the Red Cross Hospital in Guangzhou.

Differentiator

Problem solved

Functional benefit

Brands

• GoBe: Smart band product line featuring automatic calorie intake tracking, hydration monitoring, stress tracking, and sleep analysis using patented FLOW technology.
• GoBe U
• GoBe3
• GoBe2
• HEALBE App
• FLOW Technology
• NEEM

Products and services

• GoBe U Smart Band Fourth-generation smart band for comprehensive health tracking with automatic calorie intake measurement using patented FLOW Technology. Tracks 37 lifestyle metrics including calorie balance, intake, burned calories, basal metabolism, hydration, stress, neuroactivity, sleep, heart rate, activity types, step count, distance, and weight.
• GoBe3 Smart Band Third-generation smart band with automatic calorie intake tracking, MIP color touchscreen display, interchangeable straps, and enhanced sensor accuracy. Tracks energy balance, activity, stress levels, sleep quality, water balance, and pulse.
• GoBe2 Smart Band Second-generation smart band with LED display, impedance sensor, 9-axis accelerometer, galvanic skin response sensor, and optical pulse sensor. Helps users manage weight through automatic tracking of nutrition and water balance.
• HEALBE App Mobile application for iOS and Android that displays lifestyle metrics in real time, reveals hidden connections between stress, sleep, and nutrition, and helps users make informed decisions toward personal health goals. Available on Apple App Store (4.6 rating) and Google Play (4.8 rating).
• HEALBE Scale Body composition scale that connects to GoBe functionality for fat-to-muscle ratio analysis, enabling detailed progress tracking and body composition management in combination with the GoBe smart band.
• NEEM Appetitive Suppressant Appetite suppressant product integrated into the wellness ecosystem, sold as part of the Optimum Control 2 Kit alongside the GoBe U band and HEALBE Scale for comprehensive weight management.
• FLOW Technology Licensing Licensing of patented FLOW Technology to third-party manufacturers (such as Sharp) for integration into their products, generating royalty income. The technology uses bioelectrical impedance sensors to automatically estimate calorie intake without manual logging.

Quantifiable outcome

• Calorie tracking accuracy validated up to 89%

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Sharp CorporationcoreOEM/ Whitelabel/ Licensing Partner · 17 June 2026Sharp partnered with HEALBE Corporation to license FLOW Technology for integration into Sharp's first smartwatch, the Karuda Mate Watch, launching in Japan on July 9. The smartwatch features bioelectrical impedance sensors that estimate calorie intake from food and drink in real time without manual logging, using HEALBE's patented technology.
• UC DaviscoreStrategic or Co-development PartnerResearch collaboration with UC Davis for nutrition and health innovation. UC Davis selected Healbe and GoBe 2 Smart Life Band for validation studies, confirming calorie tracking accuracy up to 89%.
• Red Cross Hospital GuangzhoucoreStrategic or Co-development PartnerIndependent accuracy validation conducted in collaboration with the Red Cross Hospital in Guangzhou, China, validating the FLOW Technology's calorie tracking capabilities.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Fitbit (Google): Fitbit, now part of Google, sells consumer fitness bands and smartwatches covering heart rate, sleep, stress (EDA), and activity — directly overlapping GoBe's feature set. Comparable as an established wellness wearable brand with significantly larger distribution and a premium subscription tier.
• Garmin: Garmin offers a broad wearables portfolio (vivosmart, vívoactive, Forerunner) covering sleep, stress, hydration reminders, and advanced biometrics. Comparable as a deep, well-funded incumbent in multi-metric health/fitness wearables competing for the same health-conscious consumer.
• Samsung (Galaxy Watch): Samsung Galaxy Watch competes directly in the consumer smartwatch category with bioelectrical impedance analysis (BIA) for body composition, heart rate, sleep, and stress tracking. Comparable as a broad incumbent using bioimpedance-adjacent technology in a health-feature-led smartwatch.
• Apple (Apple Watch): Apple Watch is the dominant consumer smartwatch and competes with GoBe on health-tracking mindshare (heart rate, sleep, stress, ECG), though it does not currently replicate Healbe's automatic calorie-intake claim via bioimpedance. Comparable as a broad consumer health wearables incumbent pursuing fitness/wellness revenue.
• Xiaomi (Mi Band / Smart Band): Xiaomi's Mi Band and Smart Band lines compete with GoBe at the affordable end of the fitness-band market, covering heart rate, sleep, and activity. Comparable as a high-volume incumbent in the same horizontal consumer fitness wearables category.

Direct peers

• Oura: Oura Ring is a premium health-tracking wearable emphasizing sleep, readiness, stress, and (newer) metabolic/health features. Comparable as a direct peer in subscription-led health wearables targeting performance- and longevity-oriented consumers willing to pay for proprietary algorithms.
• Polar Electro: Polar sells fitness watches and heart-rate-focused wearables with sleep, recovery, and (historically) calorie/activity metrics. Comparable as a direct peer in multi-metric health wearables for consumers seeking heart-rate, sleep, and training load insight.
• Whoop: Whoop is a subscription-based wearable focused on recovery, strain, sleep, and stress — a direct conceptual peer to GoBe in physiological signal interpretation plus a recurring-revenue model. Both compete for the same health-optimization consumer segment that values software-driven insight over screen-led smartwatches.

Emerging players

• Dexcom: Dexcom dominates continuous glucose monitoring (CGM), the most rigorous form of metabolic/glucose tracking. While invasive and medical-grade rather than consumer-grade, it is a comparable competitor for glucose-driven health insight, representing a potential ceiling on consumer willingness to rely on bioimpedance alone.
• Abbott (Lingo / FreeStyle Libre): Abbott's FreeStyle Libre is the consumer-facing CGM leader and Lingo extends glucose monitoring to non-diabetic metabolic health — directly colliding with Healbe's territory of "know what your food is doing to your body." Comparable as an emerging consumer-metabolic player with deep clinical credibility.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/healbe
• YouTubeyoutube.com/@healbe_official
• Facebookfacebook.com/myHealbe
• Instagraminstagram.com/healbe_

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds13 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Healbe