Add to Event
Add to Event is a UK-based two-sided online marketplace connecting event organisers (weddings, parties, corporate) with vetted event suppliers across catering, entertainment, marquees and transport, monetising via a pay-as-you-go credit system on the supply side.
- Company typePrivate
- Founded2015
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Add to Event does
Add to Event is a UK-based two-sided online marketplace that connects event organisers — primarily individuals planning weddings, parties and corporate functions — with a vetted network of UK event service suppliers across catering, mobile bars, food vans, marquees, bands, DJs, photographers, photo booths, entertainers and transport. Operated by Add to Event Ltd. and accessed at addtoevent.co.uk, the platform claims to be the UK's largest marketplace of trusted event suppliers, with stated reach of 1,000,000+ individuals served, 100,000+ organisers per month, and 50,000+ verified reviews; enterprise logos including BBC, Amazon, Uber, ASOS, Tesla and Visa are featured as social proof for corporate usage. The legal entity is a UK private limited company founded in 2015, with earliest dated platform content from October 2022 and active operations confirmed into 2026.
The core product is a single web-based marketplace organised around a deep service-category taxonomy (food vans, marquees, mobile bars, wedding catering, photo booths, prosecco vans, DJs, band hire, private chefs, pizza vans, etc.) and occasion-specific vertical hubs (Weddings, Parties, Corporate Events, plus birthdays, Christmas parties, charity events and festivals). Functional components include a quote-request engine that distributes a single brief to matched suppliers, a centralised organiser inbox with side-by-side quote comparison, in-platform chat, supplier profiles with ratings and reviews, and a supplier-facing self-onboarding flow. The back-end appears to use Airtable to manage supplier and service listings; no public API, mobile app, partner integrations, or AI/ML features are disclosed.
The business model is asymmetric: organisers use the platform free of charge, pay suppliers directly outside the marketplace, and Add to Event takes no commission on completed bookings. All disclosed revenue is generated on the supply side via a pay-as-you-go credit system in which suppliers sign up for free, view location-matched event requests at no charge, and purchase credits (priced per job value) to unlock organiser contact details. Marketing is driven primarily by SEO-oriented editorial content (long-form pricing guides and planning articles across weddings, parties and corporate events) plus organic social on LinkedIn, Facebook, Instagram and TikTok, with a dedicated supplier success-stories page used for supply-side recruitment. Total disclosed funding since inception is approximately $3.8M across rounds in 2016–2020, with Edition Capital as the named institutional investor.
Add to Event firmographics
Firmographics- Name
- Add to Event
- Legal name
- Add to Event Ltd.
- Website
- https://addtoevent.co.uk
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Add to Event is a UK-based two-sided online marketplace connecting event organisers (weddings, parties, corporate) with vetted event suppliers across catering, entertainment, marquees and transport, monetising via a pay-as-you-go credit system on the supply side.
- Ownership category
- akta.pro rank
Add to Event industry classification
Industry- Product category
- Event Services Marketplace
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Promoters of Performing Arts, Sports, and Similar Events without Facilities (71132)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Festival & Event Producers/Organizers (MPAIAFAC)
- akta.pro secondary industries
- General & Multi-Industry Trade Show Organizers (THAHABAA), Event Catering (Weddings, Social, Private Parties) (THAFAIAB), Food, Beverage & Hospitality Trade Shows Organizers (THAHABAI)
Keywords
Where Add to Event is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Add to Event business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Supplier credit purchases (pay-as-you-go lead access): Free to sign up and view requests. Suppliers purchase credits to unlock organiser contact details on relevant jobs; credit cost varies with job value. No commission on the resulting booking.
- Organiser-side listing (free, no commission): Event organisers use the platform free of charge and pay suppliers directly; Add to Event takes no commission on the booking transaction.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Supplier pay-as-you-go credits to contact organisers (price varies per job) |
| Other | Pay-as-you-go | Organiser side: free quote requests, no commission |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels5 records
Add to Event product offering
Product offeringCore offering
Add to Event is an online two-sided marketplace that connects UK event organisers (weddings, parties, corporate events) with a vetted network of event suppliers across categories such as catering, marquees, bands, DJs, mobile bars, food vans, photo booths, entertainers, transport, AV, and event staff. Organisers submit a single request and receive multiple personalised quotes from suppliers in a matter of hours, with the platform free for organisers and suppliers paying via a pay-as-you-go credit system (no commission on completed bookings).
Product overview
Add to Event is a single unified online marketplace platform (no separate platform-plus-modules architecture with public APIs) that connects UK event organisers — covering Weddings, Parties and Corporate Events hubs — with a large, vetted network of event suppliers across catering, bands/DJs, food vans, marquees, mobile bars, entertainment, transport, AV, decor and more. The core platform is consumed through three main surfaces: the organiser-facing Get Quotes request flow, the public Browse Suppliers directory with ratings/reviews, and the supplier-facing Join/How it Works flow built around a pay-as-you-go Supplier Credit System. The Weddings Hub, Parties Hub and Corporate Events Hub sit on top of the same marketplace as occasion-specific vertical pages that curate the relevant service categories and editorial content, while the Add to Event Articles & Blog, Supplier Success Stories and the related Caterful brand extend the offering with content marketing and a sister catering site.
Differentiator
Problem solved
Functional benefit
Products and services
- Add to Event Marketplace A two-sided online marketplace that connects UK event organisers (individuals, couples, and corporate buyers) with a vetted network of event suppliers across catering, marquees, bands, DJs, mobile bars, food vans, photo booths, entertainers, transport, AV, and event staff, enabling a single request form to return multiple bespoke supplier quotes within hours.
- Caterful A related catering brand and event supplier marketplace linked from the Add to Event footer as a sister site for catering services.
Quantifiable outcome
- 50k+ verified reviews on the platform
- +5 more outcomes
Companies that use Add to Event
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Add to Event technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Add to Event partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CaterfulminorCaterful is linked from the Add to Event site footer ('Useful Links' > Caterful), indicating a related or sister brand within the Add to Event Ltd. ecosystem. No further detail on the relationship is disclosed on the page.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Add to Event competitors and assessment
Company assessmentDirect peers
- Togather: UK food, drink, and event supplier marketplace catering to weddings and private events. Direct competitor in the catering/food-van and occasion-driven supplier segments.
- Bark: UK-headquartered online services marketplace connecting consumers with local professionals across many categories including events and entertainment. Closest direct competitor in the UK professional-services marketplace model and target customer.
- Thumbtack: US-based two-sided marketplace connecting consumers with local professionals for events and many other services. Closest international analogue in marketplace mechanics, supplier credit/lead model, and review-driven trust.
- Poptop: UK online marketplace for booking event suppliers and entertainment. Directly competes in the same UK event-supplier category with a similar request-for-quotes flow.
- Hire Space: UK marketplace focused on venue and supplier hire for corporate and private events. Overlaps in UK corporate event sourcing and supplier intermediation.
Broad incumbents
- Angi: US-listed home and local services marketplace with lead-generation and prosumer matching mechanics. Comparable marketplace business model at much larger scale.
- Eventbrite: Global event ticketing and discovery platform. Larger incumbent in the broader events space; overlaps with Add to Event on organiser side but focuses on ticketed events rather than supplier sourcing.
- Yelp: Large-scale local services and business review marketplace. Comparable as a review-driven local-services marketplace but broader in scope than event suppliers.
Others
- Fiverr: Global freelance services marketplace with entertainment and event-relevant categories. Not a direct event-supplier marketplace but a comparable platform monetising supplier-side access to demand.
Regional players
- TrustATrader: UK directory and marketplace for vetted trade and service providers. Comparable UK marketplace with review-driven trust mechanics but oriented more to home/trade services than events.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Add to Event social profiles
Digital presenceAdd to Event financial estimates
Financial estimateRevenue estimate
Valuation estimate
Add to Event leadership team
Management profileNumber of profiles
Profiles3 records
Add to Event subsidiaries and ownership
Company hierarchySubsidiaries1 record
Add to Event funding detail
Funding detailFunding overview
Funding rounds5 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Add to Event M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Add to Event
What does Add to Event do?
Add to Event is an online two-sided marketplace that connects UK event organisers (weddings, parties, corporate events) with a vetted network of event suppliers across categories such as catering, marquees, bands, DJs, mobile bars, food vans, photo booths, entertainers, transport, AV, and event staff. Organisers submit a single request and receive multiple personalised quotes from suppliers in a matter of hours, with the platform free for organisers and suppliers paying via a pay-as-you-go credit system (no commission on completed bookings).
Is Add to Event a public or private company?
Add to Event is a private company. It is classified as venture growth investor backed and is currently operating.
When was Add to Event founded?
Add to Event was founded in 2015. It employs 11 to 50 people.
Where is Add to Event based?
Add to Event is headquartered in London, United Kingdom, in the Europe region.
How does Add to Event make money?
Two revenue lines are on record. Supplier credit purchases (pay-as-you-go lead access) is the primary driver. The others are organiser-side listing (free, no commission).
Who are Add to Event's main competitors?
Direct peers on record are Togather, Bark, Thumbtack, Poptop and Hire Space. Broad incumbents are Angi, Eventbrite and Yelp. Fiverr is listed as an others. TrustATrader is listed as a regional player.
Does Add to Event have an API?
No public API is recorded for Add to Event.
What industry is Add to Event in?
Add to Event's product category is Event Services Marketplace. Its primary akta.pro industry code is MPAIAFAC, Festival & Event Producers/Organizers, with a secondary code of THAHABAA, General & Multi-Industry Trade Show Organizers. Its NAICS code is 711320 and its SIC code is 7900.