What La Tournée does

La Tournée is a French direct-to-consumer online grocery delivery service that sells more than 900 everyday products — including organic, local, and major national brands (Coca-Cola, Evian, Gallia, Lustucru) — in reusable glass containers under a consignment/deposit model. Customers pay a 20 or 40 centime deposit per container, which is automatically credited to a personal 'tirelire' (piggy bank) wallet when the empty glass is collected at the next delivery. The company's underlying technology is an operational rather than software stack: industrial washing partnerships with OptionSolution and Uzaje enable each glass container to be reused up to 50 times, ESAT handles bulk-to-jar packaging, and an electric-van fleet delivers six days a week from 8h to 22h. La Tournée reports having saved over 4.5 million packages from waste and serves more than 10,000 customers.

The business model is straightforward product resale with a packaging deposit overlay: revenue comes from selling groceries, beverages, dairy, produce, and household items through the la-tournee.co e-commerce platform and mobile app, with delivery free above €40 and no subscription or commitment required. Pricing is pay-as-you-go, and the company targets environmentally conscious French consumers who want the convenience of online grocery delivery without the single-use packaging waste of incumbent supermarkets. Marketing has been primarily earned media, with coverage in Europe 1, France Inter, Le Parisien, Les Echos, and Le Journal du Dimanche. On December 6, 2025, La Tournée announced a merger with peer Le Fourgon, with the combined entity operating under the Le Fourgon brand at lefourgon.com and La Tournée customer credentials and tirelire balances transferring automatically.

Name

La Tournée

Legal name

La Tournée

Website

https://la-tournee.co

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

La Tournée is a French direct-to-consumer online grocery service delivering 900+ everyday products in reusable glass containers under a consignment deposit system. It serves environmentally conscious French consumers and announced a merger with peer Le Fourgon effective December 2025.

Ownership category

akta.pro rank

Product category

Online Grocery Delivery

NAICS

Local Messengers and Local Delivery (492210)

SIC

Trucking & Courier Services (No Air) (4210)

akta.pro primary industry

Restaurant Direct Delivery (In-House Fleet) (TLAAAHAB)

Keywords

• Online grocery delivery
• Reusable packaging delivery
• Consignment deposit system
• Electric vehicle grocery
• Sustainable grocery retail

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales with Consignment: La Tournée sells everyday products (groceries, beverages, household items) through an online platform. Products include bio, local, and major brands delivered in reusable glass containers. Revenue comes from product sales with consignment deposits added for containers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

La Tournée is an online grocery delivery service in France that delivers 900+ everyday products (groceries, beverages, dairy, household, baby, and pet items, including organic, local, and major brands) directly to consumers' homes in reusable glass containers. Customers order through a self-service website or app, pay a 20 or 40 centime consignment deposit per container, and receive an automatic credit to their 'tirelire' (piggy bank) when containers are collected at the next delivery. Deliveries are carried out by electric vans 6 days a week from 8h to 22h, with delivery free for orders of €40 or more and no subscription commitment required.

Product overview

La Tournée is an online grocery delivery service operating in France with a focus on sustainable consignment packaging. The platform offers products across seven main categories: ÉPICERIE SALÉE (savory groceries), ÉPICERIE SUCRÉE (sweet groceries), CRÉMERIE (dairy), FRUITS ET LÉGUMES (fruits and vegetables), BOISSONS (beverages), and MAISON (home products). The service features over 900 products including organic, local, and major brands, all delivered in reusable glass containers with a 20 or 40 centime consignment deposit. La Tournée operates with electric delivery vehicles 6 days a week from 8am to 10pm, with free delivery for orders over €40. The company announced a merger with Le Fourgon effective December 6, 2025.

Differentiator

Problem solved

Functional benefit

Products and services

• Online grocery delivery with reusable packaging (consignment) Self-service online grocery delivery service offering 900+ everyday products (savory and sweet groceries, dairy, fruits and vegetables, beverages, home care, baby, and pet food) including organic, local, and major brands, delivered to consumers' homes in reusable glass containers via electric vans 6 days a week (8h–22h). Customers pay a 20 or 40 centime consignment deposit per container that is automatically credited to their La Tournée 'tirelire' (piggy bank) when containers are collected at the next delivery. Free delivery for orders of €40 or more; no commitment required.
• Professional and community bulk orders ('Commandes entreprises / collectivités') Bulk grocery delivery service for businesses, offices, and local communities in France, accessed via the dédiés [email protected] order channel. Allows organisations to source grocery and household products in reusable glass packaging for their teams or members using the same consignment-delivery infrastructure as the consumer service.

Quantifiable outcome

• 79% reduction in CO2 emissions compared to single-use glass (based on 20 reuse cycles, 265km average distance)
• +4 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered flagship, core and minor.

• Le FourgonflagshipStrategic or Co-development Partner · 5 December 2025La Tournée has merged with Le Fourgon. From December 6, 2025, customers should use lefourgon.com for orders. Customer credentials remain the same, and the La Tournée piggy bank (tirelire) is automatically transferred to Le Fourgon.
• OptionSolutioncoreOthersPartner specialized in container washing and reuse. Washes containers in large high-temperature machines optimized for water, detergent, and energy savings. Sanitary controls verify proper cleaning before containers are returned to service.
• UzajecoreOthersPartner specialized in container washing and reuse. Uses industrial washing equipment at high temperatures with optimized resource usage. Conducts sanitary controls to ensure containers are properly cleaned.
• ESATminorOthersWork sheltered establishment and services provider that assists with packaging operations. Helps transfer products from bulk 6kg bags into reusable glass jars, reducing packaging waste.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Loop: International reusable-packaging DTC platform partnering with major FMCG brands (Unilever, P&G, Nestlé) to deliver products in returnable containers. Closest global analog to La Tournée's brand-anchored consignment model.
• Le Fourgon: Direct French reusable-packaging grocery delivery peer and merger partner. Operates the same consignment DTC model with glass containers and EV delivery; the two entities combined into a single platform in December 2025.

Broad incumbents

• Carrefour: French grocery incumbent piloting reusable-packaging programs and online grocery delivery in France. Competes with La Tournée on assortment breadth and price while increasingly overlapping on the sustainability narrative.
• Alnatura: Major German organic retailer with refillable bulk programs. Comparable in combining organic/sustainable positioning with operational reusable-packaging logistics at retail scale.
• Getir: Global rapid grocery delivery player operating in French cities. Competes for the same urban convenience-seeking consumer with much faster delivery but no reusable-packaging loop.

Emerging players

• Too Good To Go: European surplus-food marketplace addressing food waste. Shares the French sustainability consumer and anti-single-use ethos, with a different mechanism (surprise bags vs. branded consigned groceries).
• Flink: European rapid grocery delivery operator with a sustainability positioning and dark-store model. Comparable in delivery experience and urban French footprint, though without the consignment infrastructure.
• Picnic: Online-only grocery delivery with electric milk-round logistics in the Netherlands, Germany, and France. Comparable DTC grocery delivery with sustainability-flavored logistics, though without the reusable packaging loop.

Regional players

• Original Unverpackt: German zero-waste grocery concept with refillable packaging. Operates in a different geography but shares the consignment/reusable ethos and need to scale reverse-logistics for refill.
• The Bulk House: French zero-waste and reusable-packaging retailer/e-commerce player. Comparable French footprint and consumer with a bulk-store rather than home-delivery model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/la-tournee

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Tournée