Petnow Inc.

What Petnow Inc. does

Petnow Inc. is a South Korea-based AI company, founded in 2018 and headquartered in Seoul, that develops biometric identification technology for companion animals. Its core technology uses computer vision to capture and match unique dog nose prints (analogous to human fingerprints) and cat facial features, with a disclosed matching accuracy of 99.998%+ validated on approximately 200,000 data points. The company's automated extraction and motion-tolerant object detection enable real-time biometric capture through a standard mobile camera, eliminating the need for specialized hardware or microchip implantation. The company's product portfolio consists of two distinct offerings. The Petnow App is a consumer-facing mobile application distributed on iOS and Android that allows individual pet owners to register their pet's biometric profile, report lost pets, and receive real-time map-based alerts when a missing pet is nearby; this consumer app is free with premium features. Petify is the B2B SaaS platform that combines Mobile SDKs (iOS/Android Native), a Server API, and an Admin Console to let enterprises embed pet biometric registration, verification, and identification flows directly into their own services. Petify monetizes via usage-based pricing at $0.5 per billable registration per month on the Basic tier, with a Premium tier offering expanded capabilities including lost pet recovery under negotiated multi-year enterprise contracts. Target customers include individual pet owners, pet insurance companies, veterinary clinics, shelters, and government agencies managing pet registration and licensing programs. The company has raised approximately $9.88M across five funding rounds from 2019 to 2023, led most recently by DigiCAP, and in November 2025 entered a strategic partnership with U.S.-based Pet Biometrics Corp. to expand into North American municipal pet registration markets starting with New York City.

Name

Petnow Inc.

Legal name

Petnow Inc.

Website

https://petnow.io

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Petnow Inc. is a South Korea-based AI company that provides biometric identification for dogs via nose print recognition and cats via facial recognition. It serves individual pet owners through a mobile app and enterprises, insurers, and government agencies through its Petify B2B SaaS platform.

Ownership category

akta.pro rank

Product category

Pet Biometric Identification Software

NAICS

Pet Care (except Veterinary) Services (812910)

akta.pro primary industry

Pet Care & Consumer Tracking IoT (Feeders, Pet Doors, GPS Trackers) (HSAPAQAL)

Keywords

• Pet biometric identification
• AI pet recognition
• Pet registration platform
• Animal biometric SaaS
• Nose print recognition

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Petify Basic - Usage-based Registration: B2B SaaS platform charging $0.5 per billable pet registration with monthly recurring billing. Provides biometric registration, verification, and core Admin Console operations.
2. Petify Premium - Enterprise Licensing: Premium SDK package with biometric registration, verification, identification, and lost pet recovery capabilities. Pricing negotiated based on expected registration volume, usage mix, and integration scope.
3. Consumer App - Free with Premium Features: Consumer mobile app providing basic biometric scanning and pet registration services to individual pet owners.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Petnow develops AI-based biometric identification technology for pets, capturing unique dog nose prints and cat facial features through a consumer mobile application. Its B2B SaaS platform Petify provides SDKs, Server API, and an Admin Console that enable pet-related businesses, insurers, shelters, and government agencies to integrate pet registration, verification, identification, and lost pet recovery capabilities into their own services.

Product overview

Petnow Inc. offers two main products: a consumer-facing mobile app (Petnow App) for individual pet owners to register and manage their pets' biometric identities using nose print and facial recognition, and Petify, a B2B SaaS platform that provides SDKs, Server API, and Admin Console for enterprises to integrate pet biometric capabilities into their services. The consumer app handles individual registration and lost pet recovery, while Petify enables third-party service providers (insurers, shelters, registration systems) to embed biometric identification functionality.

Differentiator

Problem solved

Functional benefit

Brands

• Petify: B2B SaaS product combining SDKs, API, and Admin Console for pet registration, verification, and identification services. Provides biometric flows including registration (dog noseprints and cat faces), verification (matching against existing profiles), and identification (finding matching registered profiles).
• Petify

Products and services

• Petnow App Mobile application that uses AI-powered nose print recognition for dogs and facial recognition for cats to create unique biometric profiles for individual pets, enabling lost pet reporting, registration, and recovery services for pet owners. Distributed via iOS App Store and Google Play.
• Petify B2B SaaS platform providing iOS/Android Native SDKs, a Server API, and an Admin Console that lets pet-related businesses, insurers, shelters, veterinary clinics, and government agencies embed pet biometric registration, verification, and identification workflows into their own services. Achieves 99.998%+ matching accuracy validated against approximately 200,000 data points.

Quantifiable outcome

• 99.998%+ biometric accuracy validated with ~200,000 data points
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature6 records

Partnerships

One partnership is on record.

• Pet Biometrics Corp.coreStrategic or Co-development Partner · 11 November 2025U.S.-based strategic partnership to advance digital pet identification across North America, starting with New York City. Partnership aims to expand pet registration and licensing programs using biometric technologies including nose print and facial recognition for pets.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Fi: Subscription-based smart GPS collar for dogs with health and activity tracking. Competes with Petnow's consumer mobile app for engaged pet-owner wallet share and overlaps in lost-pet alert functionality.
• Tractive: GPS pet tracker with a subscription-based mobile app for real-time location and activity monitoring. Comparable in operating a B2C pet-tech subscription model, though focused on GPS tracking rather than biometric identification.
• PetPace: Health-monitoring smart collar for dogs and cats with biometric sensors (temperature, pulse, respiration). Adjacent competitor in AI-powered pet biometrics and health monitoring, though focused on vital signs rather than identification.
• PitPat: GPS and activity pet tracker with subscription app and shared-data social features. Comparable in the connected pet wearable/app subscription space and consumer pet-owner engagement model.

Direct peers

• AKC Reunite: Operates one of the largest US pet recovery and microchip enrollment databases, providing pet identification and lost-pet reunification services. Directly comparable to Petnow's biometric registration and identification value proposition, though based on microchip/RFID rather than biometric data.
• HomeAgain: Leading microchip-based pet identification and recovery service owned by Merck Animal Health. Targets the same lost-pet-recovery and insurance-verification use cases as Petnow's biometric platform, representing the most established incumbent in pet identification.
• 24Petwatch (Pethealth Inc.): Provides pet microchipping, registry, and lost-pet recovery services across North America and Europe. Competes head-to-head with Petnow's Petify in municipal pet licensing programs and shelter pet identification workflows.
• Found Animals (Michelson Found Animals): Operates a free microchip registry and shelter-management software for pet identification. Comparable to Petnow in targeting registry-side pet identification and reunification, with nonprofit backing and broad US shelter penetration.

Broad incumbents

• Sure Petcare (Merck Animal Health): Smart pet products (microchip-reader cat flaps, feeders, health monitors) with a connected pet-care app. Overlaps with Petnow in pet identification technology, though bundled into a broader connected pet hardware portfolio.
• Whistle (Mars Petcare): Smart collar and app for pet location, health, and activity tracking, owned by Mars Petcare. Comparable consumer pet-tech subscription model and overlaps in serving pet-owner safety/identification use cases, though GPS/activity-centric.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/petnow-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds5 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Petnow Inc.