AKC Reunite
AKC Reunite is a 501(c)(3) nonprofit pet microchip enrollment and lost pet recovery service, subsidiary of the American Kennel Club, serving over 11.3 million enrolled pets with RFID microchips, universal scanners, and 24/7 recovery support since 1995.
- Company typePrivate
- Founded1995
- HeadquartersRaleigh, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What AKC Reunite does
AKC Reunite, legally American Kennel Club Companion Animal Recovery Corp, is a 501(c)(3) nonprofit founded in 1995 and headquartered in Raleigh, NC, operating as a subsidiary of the American Kennel Club. The company runs a national pet microchip enrollment and 24/7 lost pet recovery service, with over 11.3 million pets enrolled and 744,092+ documented reunions to date. Its offering centers on passive RFID microchips — manufactured by Trovan in Europe at 134.2 kHz and 128 kHz ISO frequencies — including a differentiated ISO +Temp variant that adds temperature sensing compatible with Fear Free wellness protocols. The product portfolio spans hardware (Indigo, Indi, and ISO +Temp microchips; ProScan +Temp, QuickScan 650, WandScan 900 Reach, and WandScan 900 Pro universal scanners), visible identification (stainless steel and aluminum collar tags, reflective collars and leashes), and emergency accessories (window clings).
Software platforms include The HUB for pet professionals and the Online Records System for pet owners, with integrations into 20+ veterinary practice management systems (AVImark, Cornerstone, ezyVet, DVMax, among others). Value-added services include Lost Pet Alert ($15), Backup Plan ($17.99/5 years), and Pet Poison Helpline activation ($20). Revenue derives from one-time lifetime enrollment fees ($19.50 online / $22.95 standard), hardware sales to pet professionals and pet owners, and transactional add-ons (transfers, premium services). Distribution is dual-channel: D2C via akcreunite.org and a 24/7 phone helpline, plus a B2B motion through veterinarians, shelters, rescues, municipalities, breeders, and dog clubs served by field sales consultants and The HUB portal with Net 30 invoicing. Surplus proceeds fund charitable programs including K9 Cop Grants (889 grants, >$6.9M) and Pet Disaster Relief (120 trailers, >$2.8M).
AKC Reunite firmographics
Firmographics- Name
- AKC Reunite
- Legal name
- American Kennel Club Companion Animal Recovery Corp
- Website
- https://akcreunite.org
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AKC Reunite is a 501(c)(3) nonprofit pet microchip enrollment and lost pet recovery service, subsidiary of the American Kennel Club, serving over 11.3 million enrolled pets with RFID microchips, universal scanners, and 24/7 recovery support since 1995.
- Ownership category
- akta.pro rank
AKC Reunite industry classification
Industry- Product category
- Pet Microchip and Recovery Services
- NAICS
- Pet Care (except Veterinary) Services (812910), Pet and Pet Supplies Retailers (459910)
- SIC
- Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Lost & Found, Reunification & Microchipping Programs (BPAGAIAL)
- akta.pro secondary industries
- Pet Care & Pet Services Platforms (Sitting, Walking, Grooming) (BPAMAHAI), Remote Monitoring & Connected Pet Care (Wearables, IoT, Chronic Care Programs) (HLAMAGAL)
Keywords
Where AKC Reunite is headquartered
LocationHeadquarters
- HQ city
- Raleigh
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
AKC Reunite business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Others
Revenue model
- Pet Microchip Enrollment: One-time lifetime enrollment fees for pet owners to register their pet's microchip with 24/7 lost pet recovery service. No annual fees or renewal fees. Includes access to Online Records System.
- Microchip Hardware Sales: Sale of microchips (Indigo, Indi) and universal scanners (ProScan +Temp, QuickScan 650, WandScan 900) to pet professionals including veterinarians, shelters, rescues, and municipalities
- Pet ID Products: Sale of collar tags (premium stainless steel, aluminum), dog collars, reflective leashes, QR code add-ons, and window clings
- Premium Services: Optional add-on services including Lost Pet Alert (one-time $15 activation), Backup Plan ($17.99 for 5 years), and Pet Poison Helpline activation ($20 normally $89 per incident)
- Pet Transfer Services: Transfer requests for pet enrollment records when ownership changes - online transfer for $22.95 or paper form for $29.95
- Prepaid Enrollment Programs: Pet professionals can prepay for enrollment services bundled with microchip purchases at discounted rates
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Lifetime Pet Enrollment - Online |
| One time/ perpetual license | Pay-as-you-go | Lifetime Pet Enrollment - Standard |
| Transaction based/ take rate | Pay-as-you-go | Pet Transfer Request - Online |
| Transaction based/ take rate | Pay-as-you-go | Pet Transfer Request - Paper Form |
| Unit Pricing | Pay-as-you-go | Premium Stainless Steel Collar Tags |
| Unit Pricing | Pay-as-you-go | Aluminum Collar Tags |
| Unit Pricing | Pay-as-you-go | QR Code Add-on |
| Unit Pricing | Pay-as-you-go | Reflective Dog Collars |
| Unit Pricing | Pay-as-you-go | Reflective Leashes |
| Unit Pricing | Pay-as-you-go | Pets Inside Window Cling |
| One time/ perpetual license | Pay-as-you-go | Lost Pet Alert |
| Subscription | Multi-year contract | Backup Plan Protection |
| One time/ perpetual license | Pay-as-you-go | Pet Poison Helpline Activation |
| Unit Pricing | Pay-as-you-go | Glow-in-the-Dark Collar Tag Silencer |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels12 records
AKC Reunite product offering
Product offeringCore offering
AKC Reunite is the nation's largest non-profit pet microchip and recovery service. It sells ISO-standard passive RFID microchips and universal scanners to veterinarians, shelters, rescues, and other pet professionals; provides lifetime enrollment for pet owners' microchips (with no annual fees) backed by a 24/7/365 Reuniters Helpline and nationwide Reuniters Network for lost-pet recovery; and offers companion visible-ID products (collar tags, collars, leashes, window clings) and ancillary services such as Lost Pet Alert broadcasts, Pet Poison Helpline activation, and a Backup Plan emergency care program.
Product overview
AKC Reunite is a comprehensive pet microchipping and lost pet recovery platform offering a unified portfolio of hardware products (Indigo, Indi, and ISO +Temp microchips; ProScan +Temp, QuickScan 650, Wandscan 900 Reach, and Wandscan 900 Pro universal scanners), visible identification products (Premium Stainless Steel and Aluminum collar tags, Reflective Dog Collars and Leashes), and software platforms (The HUB for pet professionals and Online Records System for pet owners). The ecosystem is complemented by value-added services including Lost Pet Alert, Pet Poison Helpline, and Backup Plan emergency care protection. All offerings are tied together through a 24/7 Reuniters Helpline and nationwide Reuniters Network. The company positions itself as the nation's largest non-profit pet microchip and recovery service, with proceeds supporting K9 grants and Pet Disaster Relief programs.
Differentiator
Problem solved
Functional benefit
Products and services
- Lifetime Pet Microchip Enrollment
- Indigo Microchips
- Indi Microchips
- ISO Microchips +Temp
- ProScan +Temp Scanner
- QuickScan 650 Scanner
- Wandscan 900 Reach Scanner
- Wandscan 900 Pro Scanner
- Premium Stainless Steel Collar Tags
- Aluminum Collar Tags
- Reflective Dog Collars
- Reflective Leashes
- Pets Inside Window Cling
- Lost Pet Alert
- Pet Poison Helpline Activation
- Backup Plan
- The HUB
- Online Records System (ORS)
- 24/7 Reuniters Helpline
- Reuniters Network
- Pet Transfer Request
- Check The Chip Scanning Station
Quantifiable outcome
- Pets with microchips are 300% more likely to be reunited with their families
- +5 more outcomes
Companies that use AKC Reunite
Customer profileNamed customers9 records
Segments8 records
Ideal customer profiles4 records
AKC Reunite technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration20 records
Feature12 records
AKC Reunite partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- American Animal Hospital Association (AAHA)coreAAHA provides an internet-based universal microchip lookup tool that enables veterinarians, shelters, and pet owners to search various pet recovery service registries. AKC Reunite participates in this lookup tool to help reunite lost pets.
- Practice Management Software PartnerscoreIntegration partnerships with veterinary practice management software for automated microchip enrollment uploads. Partners include AVImark, Cornerstone, DVMax, eVetpractice, ezyVet, HippoManager, and 20+ other systems.
- Fear FreecoreAKC Reunite ISO Microchips +Temp are designed to elevate Fear Free wellness protocols by eliminating need for rectal thermometer readings during wellness visits, reducing pet anxiety.
- Veterinary Management GroupscorePartnerships with 25+ veterinary management groups including Alliance Animal Health, American Veterinary Group, NVA, Vetcor, THRIVE Pet Healthcare for streamlined ordering and invoicing.
- USDA Accredited VeterinarianscorePartnership with USDA Accredited Veterinarians for international health certificate process and microchip requirements for pet travel.
- American Veterinary Medical Association (AVMA)minorAVMA recommends pets have two forms of ID: permanent microchip and visible collar tag. AKC Reunite provides both through their microchip and collar tag products.
- TrovancoreAKC Reunite microchips are manufactured by Trovan in Europe using human-grade materials and anti-migration technology, meeting ISO standards.
- American Humane SocietyminorReference source for pet loss statistics (10 million pets lost annually in US) cited on AKC Reunite importance of microchipping page.
- AKC (American Kennel Club)coreAKC Reunite is a subsidiary of the American Kennel Club, operating as American Kennel Club Companion Animal Recovery Corp (EIN 13-3904402), a 501(c)(3) not-for-profit organization.
Scale indicators12 records
Recent moves6 records
Expansion highlights5 records
AKC Reunite competitors and assessment
Company assessmentDirect peers
- HomeAgain (Merck Animal Health): HomeAgain is a direct competitor offering pet microchip identification and 24/7 lost pet recovery services with annual membership fees. It sells microchips and scanners through the veterinary channel and runs its own recovery database, directly overlapping AKC Reunite's enrollment, hardware, and recovery offerings.
- 24Petwatch (Pethealth Inc.): 24Petwatch operates a pet microchip registry and recovery service with similar enrollment, transfer, and lost-pet alert functionality. It also offers pet ID tags and shelter services, directly comparable to AKC Reunite's core microchip registry and ancillary product suite.
- PetLink (Datamars): PetLink, owned by Datamars (a major RFID manufacturer), provides ISO microchip-based pet registration and recovery, including universal scanners. It directly competes in microchip enrollment, hardware sales, and shelter/rescue integrations with AKC Reunite.
- AKC Companion Animal Recovery (parent context): Listed for completeness as the legal entity analyzed; useful for comparison framing only.
- Avid Identification Systems: Avid manufactures and registers its own brand of pet microchips (the first widely adopted pet microchip in the US) and operates a recovery database. It competes directly with AKC Reunite on microchip hardware, registry, and recovery services.
- Found Animals (Microchip Registry): Found Animals operates the Free Microchip Registry and chip-related identification programs through shelter and veterinary partners. It directly competes with AKC Reunite on free/alternative registry positioning and shelter microchipping programs.
- Petkey: Petkey offers microchip registration, lost pet alerts, and pet ID products targeted at owners and shelters. It overlaps with AKC Reunite's core registry, lost pet alert, and ID tag offerings.
Emerging players
- Tractive: Tractive is a GPS pet tracker subscription service. While not a microchip registry, it represents an emerging alternative identification/tracking modality that competes for share of the pet safety wallet and partially overlaps with AKC Reunite's lost-pet protection value proposition.
- Whistle (Mars Petcare): Whistle is a GPS and health-tracking smart pet collar brand owned by Mars Petcare. It competes for pet safety/spend against AKC Reunite's reactive microchip recovery model with a proactive, real-time tracking subscription product.
- Fi: Fi sells GPS-enabled smart collars with subscription tracking. It targets the same high-engagement pet owner segment as AKC Reunite's premium services and represents an adjacent technology category increasingly considered alongside traditional microchip ID.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
AKC Reunite social profiles
Digital presenceAKC Reunite financial estimates
Financial estimateRevenue estimate
Valuation estimate
AKC Reunite leadership team
Management profileNumber of profiles
Profiles9 records
AKC Reunite funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AKC Reunite M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AKC Reunite
What does AKC Reunite do?
AKC Reunite is the nation's largest non-profit pet microchip and recovery service. It sells ISO-standard passive RFID microchips and universal scanners to veterinarians, shelters, rescues, and other pet professionals; provides lifetime enrollment for pet owners' microchips (with no annual fees) backed by a 24/7/365 Reuniters Helpline and nationwide Reuniters Network for lost-pet recovery; and offers companion visible-ID products (collar tags, collars, leashes, window clings) and ancillary services such as Lost Pet Alert broadcasts, Pet Poison Helpline activation, and a Backup Plan emergency care program.
Is AKC Reunite a public or private company?
AKC Reunite is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was AKC Reunite founded?
AKC Reunite was founded in 1995. It employs 11 to 50 people.
Where is AKC Reunite based?
AKC Reunite is headquartered in Raleigh, United States, in the North America region.
How does AKC Reunite make money?
Six revenue lines are on record. Pet Microchip Enrollment is the primary driver. The others are microchip Hardware Sales, pet ID Products, premium Services, pet Transfer Services and prepaid Enrollment Programs.
Who are AKC Reunite's main competitors?
Direct peers on record are HomeAgain (Merck Animal Health), 24Petwatch (Pethealth Inc.), PetLink (Datamars), AKC Companion Animal Recovery (parent context), Avid Identification Systems, Found Animals (Microchip Registry) and Petkey. Emerging players are Tractive, Whistle (Mars Petcare) and Fi.
Does AKC Reunite have an API?
No public API is recorded for AKC Reunite.
What industry is AKC Reunite in?
AKC Reunite's product category is Pet Microchip and Recovery Services. Its primary akta.pro industry code is BPAGAIAL, Lost & Found, Reunification & Microchipping Programs, with a secondary code of BPAMAHAI, Pet Care & Pet Services Platforms (Sitting, Walking, Grooming). Its NAICS code is 812910 and its SIC code is 8090.