Axi
Axi is a privately held, Sydney-headquartered online retail FX and CFD broker founded in 2007, serving individual traders across 100+ countries through MT4/MT5 platforms, a proprietary mobile app, and the Axi Select funded trader program offering up to $1M in capital allocation.
- Company typePrivate
- Founded2007
- HeadquartersSydney, Australia
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Axi does
Axi (formerly AxiCorp Financial Services) is a privately held, Sydney-headquartered online retail FX and CFD broker founded in 2007, serving individual traders across 100+ countries through a $5-minimum deposit, multi-platform offering. The company operates a self-serve digital distribution model spanning proprietary Axi Trading Platform mobile apps, MetaTrader 4 and MetaTrader 5 (industry-standard platforms provided by MetaQuotes), an Axi Copy Trading app developed in partnership with Pelican Exchange Ltd, and the Axi Select funded trader program offering up to $1 million in capital allocation with up to 80% profit share across Seed, Incubation, Acceleration, and Pro M tiers. Additional offerings include Crypto CFDs, Crypto Perpetual Futures, and a Buy Crypto spot feature launched in March 2026, plus educational products under Axi Academy. Underlying technology infrastructure claims 29ms average execution with 99% fill rate and 75% automated withdrawal processing, built atop MT4/MT5 with the proprietary Axi Trading Platform providing the differentiated user experience layer.
Axi's revenue model is primarily transaction-based, derived from bid-ask spreads (averaging 0.7 pips on major FX pairs), overnight financing/swap charges, profit-sharing arrangements with funded traders in Axi Select, performance fees from copy trading signal providers (up to 50% over high-water mark), and IB/Affiliate revenue sharing. The go-to-market strategy combines high-visibility sports sponsorships (Official Online Trading Partner of Manchester City FC since 2020, plus Girona FC and Esporte Clube Bahia), global industry event participation, localized websites in 14+ languages, and a community-led content strategy including The Strategy Room Podcast with Kathy Lien and free Latin American webinars led by professional trader Bárbara Moreno. The company is regulated across multiple jurisdictions including FSC Mauritius (obtained June 2026), Dubai DIFC, Australia (AxiCorp Financial Services Pty. Ltd.), and the UK (Axi Financial Services (UK) Limited), and is a member of The Financial Commission.
The organization has scaled from a two-person startup in 2007 to over 400 staff across nine offices including Sydney headquarters and regional hubs in London, Dubai, and Kingstown, St. Vincent and the Grenadines (primary trading entity AxiTrader LLC). Ownership remains private with no disclosed institutional investors, funding rounds, or M&A activity. The leadership team is led by CEO Rajesh Yohannan, with recent senior additions including Andrea Rebusco (Regional Head for UK, EU, and LATAM, ex-IG Group) signaling institutional ambitions.
Axi firmographics
Firmographics- Name
- Axi
- Legal name
- AxiTrader LLC
- Website
- https://axi.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Axi is a privately held, Sydney-headquartered online retail FX and CFD broker founded in 2007, serving individual traders across 100+ countries through MT4/MT5 platforms, a proprietary mobile app, and the Axi Select funded trader program offering up to $1M in capital allocation.
- Ownership category
- akta.pro rank
Axi industry classification
Industry- Product category
- Retail FX and CFD Brokerage
- NAICS
- Securities and Commodity Contracts Intermediation and Brokerage (5231), Commodity Contracts Intermediation (52316), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Commodity Contracts Brokers & Dealers (6221), Security Brokers, Dealers & Flotation Companies (6211)
- akta.pro primary industry
- Retail FX/CFD Broker Trading Venues (FSAFADAD)
- akta.pro secondary industries
- FX & Spot Metals Brokerage (FSAEACAK), FX Electronic Trading Platforms (Spot/Forwards/Swaps) (FSAFANAC), Introducing Broker (IB) (FSAEACAE)
Keywords
Where Axi is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices4 records
Markets served
Axi business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Spread-based revenue: Primary revenue source from the bid-ask spread on forex, CFDs, and other financial instruments traded by clients. The company offers spreads starting from 0.7 pips average on major currency pairs.
- Overnight financing/swap charges: Revenue generated from rollover interest charged on positions held overnight across various financial instruments.
- Axi Select profit share: Revenue from the Axi Select funded trader program through profit-sharing arrangements with funded traders. Traders receive up to $1 million in funding with no registration or monthly fees, while Axi retains a share of profits.
- Copy Trading fees: Signal providers can set performance fees up to 50% of profits made by copiers over a high-water mark, with the platform facilitating the transaction.
- Introducing Broker and Affiliate programs: Revenue sharing arrangements with introducing brokers and affiliates who refer new clients to the Axi platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Pay-as-you-go | Standard trading account with competitive spreads starting from 0.7 pips average, max leverage 1000:1, starting deposit $5 |
| Freemium | Pay-as-you-go | Axi Select funded trader program offering up to $1M funding with up to 80% profit share and zero fees |
| Freemium | Pay-as-you-go | Axi Copy Trading app with no minimum deposit for copiers; Signal Providers require $500 minimum and 6-month trading history |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels10 records
Axi product offering
Product offeringCore offering
Axi is an online FX and CFD trading broker that provides retail traders with direct market access to 650+ instruments across forex, shares, indices, commodities, cryptocurrencies, and ETFs via its proprietary Axi Trading Platform mobile app and the MetaTrader 4/5 platforms. Its flagship differentiated offering is the Axi Select funded trader program, which allocates up to $1,000,000 of Axi capital to qualifying traders with up to 80% profit share and zero registration or monthly fees.
Product overview
Axi is a multi-platform online FX and CFD trading broker offering a comprehensive suite of trading products and services. The core offering consists of proprietary Axi Trading Platform alongside industry-standard MetaTrader 4 (MT4) and MetaTrader 5 (MT5) platforms. Key products include Axi Select (funded trader program with up to $1M funding), Axi Copy Trading App (social trading), Buy Crypto (spot cryptocurrency purchasing), and Crypto CFDs/Perpetual Futures. The company provides access to 650+ markets including forex, shares, indices, commodities, and cryptocurrencies. Educational offerings include Axi Academy, MT4 Video Tutorials, Free eBooks, and Trading/Crypto Glossaries. Partnership programs encompass Introducing Broker, Affiliate, and Hybrid programs, plus MT4 PAMM/MAM tools for money managers. Additional tools include AI Analyst Beta, Trading Calculators, and Autochartist market analysis.
Differentiator
Problem solved
Functional benefit
Brands
- Axi Select: A funded trader program offering traders access to up to $1 million in capital funding with up to 80% profit sharing, with no registration or monthly fees.
- Axi Copy Trading
- Buy Crypto
- Axi Academy
Products and services
- Axi Trading Platform
Quantifiable outcome
- 29ms average execution time with 99% fill rate
- +4 more outcomes
Companies that use Axi
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles4 records
Axi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability2 records
Feature5 records
Axi partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor, major, core and flagship.
- Finance MagnatesminorPartnership for FMAS:26 (Finance Magnates Africa Summit) where Axi showcased its Axi Select program and Manchester City partnership. Promotional collaboration for industry event presence in Africa.
- RankiaminorSponsorship and participation in Rankia Markets Experience event in Medellín, Colombia. Axi contributed to panel discussions on market trends and engaged directly with traders through small-group sessions and interactive booth.
- BloombergmajorMulti-phase marketing campaign partnership with Bloomberg titled 'From Risk to Rigor: Tools That Build Better Traders' showcasing the Axi Select program. The campaign followed a successful initial Bloomberg collaboration and launched its second phase in November 2025.
- Pelican Exchange LtdcoreTechnology partnership for the Axi Copy Trading app. Pelican Exchange Ltd is an Appointed Representative of London and Eastern LLP, which is authorised and regulated by the Financial Conduct Authority (FCA) with registration number 739090.
- London & Eastern LLPcoreFCA-authorised partner (FCA registration 534484) providing regulatory oversight for the Axi Copy Trading app. The partnership ensures compliance with UK financial regulations for the copy trading service.
- Manchester City Football ClubflagshipOfficial Online Trading Partner of Manchester City FC since 2020, with the partnership continuing through 2026. Includes branding on digital platforms, match-day activations, and exclusive content featuring players. John Stones serves as Global Brand Ambassador. Also includes partnership with Manchester City Women's team.
- Girona FCcoreFootball partnership with LaLiga club Girona FC alongside the Manchester City relationship, part of Axi's multi-club sports sponsorship strategy to reach football fans across Europe and Latin America.
- Esporte Clube BahiacoreFootball partnership with Brazilian club Esporte Clube Bahia as part of Axi's sports sponsorship portfolio targeting the South American market and growing retail trading community in Brazil.
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
Axi competitors and assessment
Company assessmentDirect peers
- eToro: Publicly listed social/copy trading broker with overlapping retail FX, CFD, and crypto offering. Competes with Axi Copy Trading app and Axi's multi-asset pitch to retail traders globally.
- Pepperstone: Australia-based retail FX/CFD broker with similar multi-asset offering, MT4/MT5 platform stack, and emerging market focus. Comparable scale, founded around the same period, and similarly leveraged emerging markets for growth.
- IC Markets: Australian-headquartered retail ECN FX/CFD broker with comparable MT4/MT5 platform offering, raw spread pricing model, and global emerging market presence. Direct competitor in Axi's home market and beyond.
- OANDA: Global retail FX/CFD broker with proprietary trading platform (fxTrade) and MT4 integration, comparable multi-jurisdiction regulatory footprint, and similar institutional plus retail split. Long-established incumbent in retail FX.
- Plus500: Publicly listed CFD-focused broker with proprietary platform and global retail footprint. Comparable customer acquisition through sports sponsorships (e.g., Atletico Madrid, Legia Warsaw) and similar multi-asset CFD product set.
- XM (Trading Point): Global retail FX/CFD broker with MT4/MT5 platform stack, similar bonus-driven customer acquisition model, and comparable emerging market focus. Direct competitor in retail CFD volume globally.
- Exness: Privately held global retail FX/CFD broker with high-leverage offering, MT4/MT5 platform stack, and emerging market concentration. Comparable scale and competing for similar high-volume retail trader segments.
- AvaTrade: Multi-jurisdiction regulated retail FX/CFD broker with proprietary AvaTradeGO platform plus MT4/MT5, copy trading features, and similar global multi-region presence including emerging markets.
Broad incumbents
- IG Group: One of the largest publicly listed retail FX/CFD brokers globally with a multi-decade operating history and broader product portfolio including stockbroking, options, and futures. Competes directly with Axi in institutional onboarding (AxiPrime) and retail markets.
Regional players
- VT Markets: Australia-headquartered retail FX/CFD broker with comparable product offering, MT4/MT5 stack, and emerging market focus across Asia-Pacific and Africa. Closest geographic competitor to Axi in the Australian retail broker cluster.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Axi social profiles
Digital presenceAxi compliance and trust
Trust signalCompliance2 records
Axi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Axi leadership team
Management profileNumber of profiles
Profiles5 records
Axi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Axi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Axi
What does Axi do?
Axi is an online FX and CFD trading broker that provides retail traders with direct market access to 650+ instruments across forex, shares, indices, commodities, cryptocurrencies, and ETFs via its proprietary Axi Trading Platform mobile app and the MetaTrader 4/5 platforms. Its flagship differentiated offering is the Axi Select funded trader program, which allocates up to $1,000,000 of Axi capital to qualifying traders with up to 80% profit share and zero registration or monthly fees.
Is Axi a public or private company?
Axi is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Axi founded?
Axi was founded in 2007. It employs 251 to 500 people.
Where is Axi based?
Axi is headquartered in Sydney, Australia, in the Oceania region.
How does Axi make money?
Five revenue lines are on record. Spread-based revenue is the primary driver. The others are overnight financing/swap charges, axi Select profit share, copy Trading fees and introducing Broker and Affiliate programs.
Who are Axi's main competitors?
Direct peers on record are eToro, Pepperstone, IC Markets, OANDA, Plus500, XM (Trading Point), Exness and AvaTrade. IG Group is listed as a broad incumbent. VT Markets is listed as a regional player.
Does Axi have an API?
No public API is recorded for Axi.
What industry is Axi in?
Axi's product category is Retail FX and CFD Brokerage. Its primary akta.pro industry code is FSAFADAD, Retail FX/CFD Broker Trading Venues, with a secondary code of FSAEACAK, FX & Spot Metals Brokerage. Its NAICS code is 5231 and its SIC code is 6200.