HAUSGOLD
HAUSGOLD operates a digital PropTech platform that matches German property sellers with vetted local real estate brokers using a proprietary self-learning algorithm. The service is free for sellers; HAUSGOLD earns a commission share from broker partners upon successful transactions.
- Company typePrivate
- Founded2014
- HeadquartersHamburg, Germany
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What HAUSGOLD does
HAUSGOLD (legally talocasa GmbH) is a Hamburg-based PropTech company founded in 2014 by Sebastian Wagner that operates a digital two-sided marketplace connecting individual property sellers in Germany with vetted local real estate brokers. The service is offered free of charge to property owners: sellers submit an online form, receive up to three broker matches, and obtain a free on-site property valuation, while HAUSGOLD monetizes only upon successful transaction completion by receiving a share of the broker commission. The company has expanded operations into Austria and Switzerland, serves 100,000+ customers annually, and maintains a network of 3,000+ brokers covering 100% of Germany.
The platform is anchored by the HAUSGOLD Algorithmus®, a proprietary self-learning matching engine that continuously trains on 1 million analyzed interactions and €31 billion in property transaction data to match sellers with brokers based on property type, regional expertise, and performance metrics. In 2025, HAUSGOLD extended its product surface with heyemi, an AI-powered personal assistant for brokers that automates lead acquisition, initial owner outreach, appointment scheduling, and workflow organization. A complementary HAUSGOLD Home customer portal provides sellers with real-time visibility into marketing progress, agent profiles, and interest levels.
HAUSGOLD acquires customers primarily through SEO-optimized content marketing (Ratgeber guides, Makler-Magazin), earned media in major German outlets, social channels, and an affiliate program. The company employs ~50 people across AI, Software, Marketing, and Sales functions, has received multi-round backing including from Scout24 founders (2016) and Deutsche Bank (2018), and achieved breakeven in 2020. Cumulative disclosed funding totals approximately €16M+ across rounds through 2021.
HAUSGOLD firmographics
Firmographics- Name
- HAUSGOLD
- Legal name
- talocasa GmbH
- Website
- https://hausgold.de
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- HAUSGOLD operates a digital PropTech platform that matches German property sellers with vetted local real estate brokers using a proprietary self-learning algorithm. The service is free for sellers; HAUSGOLD earns a commission share from broker partners upon successful transactions.
- Ownership category
- akta.pro rank
HAUSGOLD industry classification
Industry- Product category
- Real Estate Brokerage Marketplace
- NAICS
- Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Real Estate Buyer Representation (FSAEAJAG)
- akta.pro secondary industry
- Online/Virtual Real Estate Auctions (Marketplace Platforms) (BPAJAEAJ)
Keywords
Where HAUSGOLD is headquartered
LocationHeadquarters
- HQ city
- Hamburg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
HAUSGOLD business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Broker Commission Sharing: HAUSGOLD earns revenue by receiving a portion of the broker commission when a property is successfully sold through a broker matched by the platform. The service is completely free for property owners - there are no charges for valuations, consultations, or broker matching. Revenue is generated only upon successful transaction completion.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free service for property owners |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
HAUSGOLD product offering
Product offeringCore offering
HAUSGOLD operates a digital two-sided marketplace that matches property owners with local, quality-vetted real estate brokers (3,000+ across Germany, Austria, Switzerland) and accompanies sellers through the full property sale process. The service is free for property owners; HAUSGOLD monetizes by sharing in the broker's commission upon successful transaction completion. The platform is augmented by heyemi, an AI assistant launched in 2025 that automates broker lead acquisition, outreach, and appointment scheduling.
Product overview
HAUSGOLD operates as a digital real estate platform connecting property sellers with local real estate agents. The core HAUSGOLD Platform uses a proprietary self-learning algorithm (HAUSGOLD Algorithmus) to match property owners with suitable agents based on property type and regional expertise. The platform is augmented by the heyemi AI assistant module (launched 2025) which automates agent acquisition workflows, and the HAUSGOLD Home customer portal providing real-time process tracking. All services for property owners are free of charge.
Differentiator
Problem solved
Functional benefit
Brands
- heyemi: AI assistant for real estate agents that automates object acquisition tasks including initial contact, appointment scheduling, and process organization.
Products and services
- HAUSGOLD Platform (broker matching marketplace) Digital two-sided marketplace that matches individual property owners with quality-checked local real estate brokers and accompanies sellers through the entire property sale process; free for property owners with revenue earned via commission share on completed transactions.
- heyemi AI-powered personal assistant for real estate brokers that autonomously handles lead acquisition, initial contact with property owners, appointment scheduling, and workflow organization, adapting to each agent's working style.
Quantifiable outcome
- 100,000+ satisfied customers served annually
- +2 more outcomes
Companies that use HAUSGOLD
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
HAUSGOLD technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature3 records
HAUSGOLD partnerships and signals
Strategic signalScale indicators8 records
Recent moves8 records
Expansion highlights5 records
HAUSGOLD competitors and assessment
Company assessmentBroad incumbents
- Zillow: Largest US consumer-facing real estate platform with agent-matching and marketplace services. Conceptually analogous to HAUSGOLD in pairing sellers with agents via a digital funnel, though much larger and at a different stage.
- ImmoWelt: Major German real estate portal owned by Axel Springer. Provides listings and agent search alongside marketplace services, overlapping with HAUSGOLD's seller-to-broker matching value proposition at greater scale.
- ImmobilienScout24: Germany's largest real estate marketplace and a subsidiary of Scout24. Operates broadly across listing and brokerage; HAUSGOLD's founders previously received backing from Scout24 founders, illustrating the direct competitive overlap.
- Compass: US tech-enabled real estate brokerage combining an agent network with proprietary technology. Comparable to HAUSGOLD's blend of brokerage intermediation and AI-led productivity tooling (heyemi).
- Engel & Völkers: Established Hamburg-headquartered real estate franchise with global reach. Comparable as a high-end residential brokerage network in Germany, contrasting HAUSGOLD's digital platform model with a traditional franchise.
Emerging players
- Sprengnetter Real Estate: German PropTech providing property valuation, market data and software tools for brokers. Comparable to HAUSGOLD on the data and valuation side, but focuses on tooling for brokers rather than seller-facing matching.
Direct peers
- Homeday: Berlin-based digital real estate broker (now backed by MLP Group) offering full-service brokerage to residential sellers in Germany. Highly comparable tech-enabled brokerage model targeting the same property-seller segment as HAUSGOLD.
- McMakler: Berlin-based digital/hybrid real estate brokerage operating across Germany. Directly comparable to HAUSGOLD as both target residential sellers with a tech-enabled agent-matching model, although McMakler also employs in-house agents.
Others
- FIO Systems: DACH-region real estate software vendor offering CRM, marketing automation and workflow tools for brokers. Comparable to HAUSGOLD's broker-facing Maklerportal and heyemi tooling.
- FlowFact: German provider of CRM and marketing automation software for real estate agents. Comparable as a backend enabler of broker productivity, conceptually adjacent to HAUSGOLD's heyemi offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
HAUSGOLD social profiles
Digital presenceHAUSGOLD financial estimates
Financial estimateRevenue estimate
Valuation estimate
HAUSGOLD leadership team
Management profileNumber of profiles
Profiles2 records
HAUSGOLD funding detail
Funding detailFunding overview
Funding rounds6 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HAUSGOLD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HAUSGOLD
What does HAUSGOLD do?
HAUSGOLD operates a digital two-sided marketplace that matches property owners with local, quality-vetted real estate brokers (3,000+ across Germany, Austria, Switzerland) and accompanies sellers through the full property sale process. The service is free for property owners; HAUSGOLD monetizes by sharing in the broker's commission upon successful transaction completion. The platform is augmented by heyemi, an AI assistant launched in 2025 that automates broker lead acquisition, outreach, and appointment scheduling.
Is HAUSGOLD a public or private company?
HAUSGOLD is a private company. It is classified as venture growth investor backed and is currently operating.
When was HAUSGOLD founded?
HAUSGOLD was founded in 2014. It employs 11 to 50 people.
Where is HAUSGOLD based?
HAUSGOLD is headquartered in Hamburg, Germany, in the Europe region.
How does HAUSGOLD make money?
One revenue line is on record: broker Commission Sharing.
Who are HAUSGOLD's main competitors?
Broad incumbents on record are Zillow, ImmoWelt, ImmobilienScout24, Compass and Engel & Völkers. Sprengnetter Real Estate is listed as an emerging player. Direct peers are Homeday and McMakler. Others are FIO Systems and FlowFact.
Does HAUSGOLD have an API?
No public API is recorded for HAUSGOLD.
What industry is HAUSGOLD in?
HAUSGOLD's product category is Real Estate Brokerage Marketplace. Its primary akta.pro industry code is FSAEAJAG, Real Estate Buyer Representation, with a secondary code of BPAJAEAJ, Online/Virtual Real Estate Auctions (Marketplace Platforms). Its NAICS code is 5312 and its SIC code is 6531.