ImmobilienScout 24

What ImmobilienScout 24 does

ImmobilienScout 24 (legal entity Immobilien Scout GmbH) operates Germany's leading online real estate marketplace, serving as a two-sided platform connecting millions of monthly home seekers with property listings from private landlords, professional agents, and commercial property managers. Founded in 1998/1999 and headquartered in Berlin, the company is a wholly-owned subsidiary of publicly listed Scout24 SE (Frankfurt Stock Exchange: DK). The platform's product architecture is a core marketplace supplemented by an extensive module suite including property valuation (Immobilie bewerten), credit checks (SCHUFA-BonitätsCheck), construction financing (Baufinanzierung via FinDrive), property management (VermietenPlus, Meine Immos), energy certificates, broker matching (Maklervergleich), moving services (UmzugsManager), and a price atlas (Preisatlas) for market transparency.

The company monetizes through a hybrid model: freemium listings for private residential providers (free for one listing per 6 months, 14-day duration), paid professional subscriptions for real estate agents and commercial property managers, premium seeker subscriptions (Suchen+ for renters, Premium for buyers), advertising products, and affiliate lead generation across financing, moving, and energy modernization services. Distribution is primarily digital via the immobilienscout24.de web platform and native iOS/Android applications, with dedicated field sales for enterprise agent clients and inside sales for premium seeker products. Geographic reach spans Germany (primary), Austria (via ImmoScout24 Österreich), and Spain (via Fotocasa and Habitaclia subsidiaries), with a long-tail international property offering (Auslandsimmobilien) spanning 40+ countries.

Technology stack centers on a web and mobile real estate marketplace platform with AI-driven property matching, virtual reality property tours, a developer API (api.immobilienscout24.de), and supporting add-on services integrated through partnerships with Techem (CO2 calculator), KfW (subsidized financing), and selfmade-energy.com (solar/heat pump planning). The company holds regulatory licenses for real estate brokerage (§34c GewO), insurance representation (§34d GewO), and real estate loan brokering (§34i GewO), enabling adjacent monetization streams. Management is led by Managing Directors Dr. Gesa Crockford and Daniel Hendel, with Ralf Weitz as Chairman of the Supervisory Board.

Name

ImmobilienScout 24

Legal name

Immobilien Scout GmbH

Website

https://immobilienscout24.de

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

501–1,000 employees

Short description

ImmobilienScout 24 operates Germany's leading online real estate marketplace, connecting millions of home seekers with listings from private landlords, professional agents, and commercial property managers through its core platform plus modular services.

Ownership category

akta.pro rank

Product category

Online Real Estate Marketplace

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531), Loan Brokers (6163)

akta.pro primary industry

Online/Virtual Real Estate Auctions (Marketplace Platforms) (BPAJAEAJ)

Keywords

• Online real estate marketplace
• Property listing platform
• Real estate classifieds
• Residential property search
• Commercial real estate platform

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Listing fees: Free basic listings for private residential rental providers (14 days, up to 10 contact requests). Paid professional listings for real estate agents and commercial properties.
2. Premium subscriptions: Premium membership for home seekers (Suchen+ for rent, Premium membership for buying) providing enhanced visibility, saved searches, and priority notifications
3. Professional advertising: Advertising products for commercial property managers, real estate agents, and financial service providers on the platform
4. Lead generation services: Referral fees from connected services including agent recommendations, financing leads, moving companies, and modernization services

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

ImmobilienScout 24 operates Germany's leading online real estate marketplace, connecting property seekers with landlords, sellers, and real estate professionals. The platform enables listing and discovery of residential and commercial properties for rent and purchase, supplemented by modular tools for property valuation, credit checks, broker matching, energy certificates, construction financing, and landlord property management.

Product overview

ImmoScout24 is a platform-plus-modules architecture consisting of a core real estate marketplace supplemented by an extensive suite of professional tools and services. The core platform (ImmoScout24 Core Platform) enables property search and listings for residential and commercial properties, while modular add-ons provide adjacent services including property valuation (Immobilie bewerten), credit checks (Schufa-BonitätsCheck), broker matching (Maklervergleich), energy certificates (Energieausweis), and property management (VermietenPlus, Meine Immos). Additional modules cover construction financing (Baufinanzierung with FinDrive), moving services (UmzugsManager), new construction projects (Neubau), house building (Haus bauen with Haukataloge), commercial real estate (Gewerbeimmobilien), and international properties (Auslandsimmobilien with Fotocasa, Habitaclia). The platform also offers utility tools such as CO2-Rechner, Solaranlage planning, and Grundsteuer calculation. Scout24's portfolio includes regional variants (ImmoScout24 Österreich) and sister brands (AutoScout24).

Differentiator

Problem solved

Functional benefit

Brands

• Meine Immos: Digital property management platform for homeowners to track property values, energy efficiency, demand, and forecasts. Claims 2 million and 1.5 million users respectively.
• VermietenPlus
• FinDrive
• ScoutManager

Quantifiable outcome

• 20+ million monthly search queries on the platform
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability4 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• FotocasacoreOthersFotocasa is part of the Scout24 family, offering 1.5 million active property listings in Spain. ImmobilienScout24 users can access Spanish properties through the partnership, extending the platform's international reach.
• ImmoScout24 AustriacoreOthersAustrian version of the platform serving the Austrian real estate market with similar services and branding.
• HabitacliaminorOthersSpanish real estate platform mentioned as part of the Scout24 family of property portals.
• Techem GmbHminorStrategic or Co-development PartnerPartnership for CO2 calculator service. Techem provides the CO2 cost calculator used on the platform for property modernization assessments.
• KfW BankminorGTM or Marketing PartnerPartnership for government subsidies and financing programs. KfW funding promoted on the platform for energy-efficient property purchases and construction.
• Moving companies networkminorGTM or Marketing PartnerPartnership with moving companies offering relocation services to platform users searching for new homes.
• selfmade-energy.comminorGTM or Marketing PartnerTÜV-certified partner for solar panel and heat pump comparisons, helping users with energy-efficient property improvements.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Immowelt: One of Germany's largest real estate marketplaces, directly competing with ImmobilienScout24 in residential and commercial property listings, search, and agent subscriptions. Operated by AVIV Group.
• Immonet: German real estate marketplace owned by Axel Springer, directly competing with ImmobilienScout24 for property seekers and professional listers across rental and sales categories.
• eBay Kleinanzeigen: Germany's leading general classifieds platform and a strong substitute for basic real estate listings, particularly for apartments, flat-shares, and private sellers. Competitor for low-end private listing traffic.

Emerging players

• WG-Gesucht: Specialized German flat-share (WG) and apartment rental platform; particularly strong in student and urban rental markets. Acquired by scout24-adjacent players historically and a partial category competitor.

Broad incumbents

• Rightmove: UK's dominant residential property portal and the closest international analog to ImmobilienScout24's market-leading position. Comparable business model (agent subscriptions, premium listing, valuation tools) in a different geography.
• Zillow: US real estate marketplace platform with property search, agent connections, financing (Zillow Home Loans), and AI-powered tools (Zestimate). Comparable platform-plus-ecosystem architecture though much larger and more diversified.
• Realtor.com: US residential property listings platform operated by Move Inc. (News Corp). Comparable real estate search and agent advertising model, serving as a broad incumbent analog.

Regional players

• Idealista: Leading property marketplace in Spain, Portugal, and Italy. Operates in geographies overlapping with IS24's Fotocasa/Habitaclia subsidiaries; comparable marketplace business model.
• SeLoger: France's leading real estate portal with comparable listings, agent subscription, and valuation offerings. Regional peer operating in a similar marketplace model in a different country.
• Zoopla: Major UK property platform with listings, valuations, and agent lead generation. Operates a similar dual-sided marketplace model focused on UK geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Immobilienscout
• YouTubeyoutube.com/user/ImmobilienScout24
• Facebookfacebook.com/ImmobilienScout24
• Instagraminstagram.com/immobilienscout24
• TikToktiktok.com/@immoscout24
• LinkedInlinkedin.com/company/immobilienscout24

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A5 records

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ImmobilienScout 24