HAUSGOLD

What HAUSGOLD does

HAUSGOLD (legally talocasa GmbH) is a Hamburg-based PropTech company founded in 2014 by Sebastian Wagner that operates a digital two-sided marketplace connecting individual property sellers in Germany with vetted local real estate brokers. The service is offered free of charge to property owners: sellers submit an online form, receive up to three broker matches, and obtain a free on-site property valuation, while HAUSGOLD monetizes only upon successful transaction completion by receiving a share of the broker commission. The company has expanded operations into Austria and Switzerland, serves 100,000+ customers annually, and maintains a network of 3,000+ brokers covering 100% of Germany.

The platform is anchored by the HAUSGOLD Algorithmus®, a proprietary self-learning matching engine that continuously trains on 1 million analyzed interactions and €31 billion in property transaction data to match sellers with brokers based on property type, regional expertise, and performance metrics. In 2025, HAUSGOLD extended its product surface with heyemi, an AI-powered personal assistant for brokers that automates lead acquisition, initial owner outreach, appointment scheduling, and workflow organization. A complementary HAUSGOLD Home customer portal provides sellers with real-time visibility into marketing progress, agent profiles, and interest levels.

HAUSGOLD acquires customers primarily through SEO-optimized content marketing (Ratgeber guides, Makler-Magazin), earned media in major German outlets, social channels, and an affiliate program. The company employs ~50 people across AI, Software, Marketing, and Sales functions, has received multi-round backing including from Scout24 founders (2016) and Deutsche Bank (2018), and achieved breakeven in 2020. Cumulative disclosed funding totals approximately €16M+ across rounds through 2021.

Name

HAUSGOLD

Legal name

talocasa GmbH

Website

https://hausgold.de

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

HAUSGOLD operates a digital PropTech platform that matches German property sellers with vetted local real estate brokers using a proprietary self-learning algorithm. The service is free for sellers; HAUSGOLD earns a commission share from broker partners upon successful transactions.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Marketplace

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Real Estate Buyer Representation (FSAEAJAG)

akta.pro secondary industry

Online/Virtual Real Estate Auctions (Marketplace Platforms) (BPAJAEAJ)

Keywords

• Real estate marketplace
• Property broker matching
• PropTech platform
• Property valuation service
• AI broker assistant

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Broker Commission Sharing: HAUSGOLD earns revenue by receiving a portion of the broker commission when a property is successfully sold through a broker matched by the platform. The service is completely free for property owners - there are no charges for valuations, consultations, or broker matching. Revenue is generated only upon successful transaction completion.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

HAUSGOLD operates a digital two-sided marketplace that matches property owners with local, quality-vetted real estate brokers (3,000+ across Germany, Austria, Switzerland) and accompanies sellers through the full property sale process. The service is free for property owners; HAUSGOLD monetizes by sharing in the broker's commission upon successful transaction completion. The platform is augmented by heyemi, an AI assistant launched in 2025 that automates broker lead acquisition, outreach, and appointment scheduling.

Product overview

HAUSGOLD operates as a digital real estate platform connecting property sellers with local real estate agents. The core HAUSGOLD Platform uses a proprietary self-learning algorithm (HAUSGOLD Algorithmus) to match property owners with suitable agents based on property type and regional expertise. The platform is augmented by the heyemi AI assistant module (launched 2025) which automates agent acquisition workflows, and the HAUSGOLD Home customer portal providing real-time process tracking. All services for property owners are free of charge.

Differentiator

Problem solved

Functional benefit

Brands

• heyemi: AI assistant for real estate agents that automates object acquisition tasks including initial contact, appointment scheduling, and process organization.

Products and services

• HAUSGOLD Platform (broker matching marketplace) Digital two-sided marketplace that matches individual property owners with quality-checked local real estate brokers and accompanies sellers through the entire property sale process; free for property owners with revenue earned via commission share on completed transactions.
• heyemi AI-powered personal assistant for real estate brokers that autonomously handles lead acquisition, initial contact with property owners, appointment scheduling, and workflow organization, adapting to each agent's working style.

Quantifiable outcome

• 100,000+ satisfied customers served annually
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature3 records

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Zillow: Largest US consumer-facing real estate platform with agent-matching and marketplace services. Conceptually analogous to HAUSGOLD in pairing sellers with agents via a digital funnel, though much larger and at a different stage.
• ImmoWelt: Major German real estate portal owned by Axel Springer. Provides listings and agent search alongside marketplace services, overlapping with HAUSGOLD's seller-to-broker matching value proposition at greater scale.
• ImmobilienScout24: Germany's largest real estate marketplace and a subsidiary of Scout24. Operates broadly across listing and brokerage; HAUSGOLD's founders previously received backing from Scout24 founders, illustrating the direct competitive overlap.
• Compass: US tech-enabled real estate brokerage combining an agent network with proprietary technology. Comparable to HAUSGOLD's blend of brokerage intermediation and AI-led productivity tooling (heyemi).
• Engel & Völkers: Established Hamburg-headquartered real estate franchise with global reach. Comparable as a high-end residential brokerage network in Germany, contrasting HAUSGOLD's digital platform model with a traditional franchise.

Emerging players

• Sprengnetter Real Estate: German PropTech providing property valuation, market data and software tools for brokers. Comparable to HAUSGOLD on the data and valuation side, but focuses on tooling for brokers rather than seller-facing matching.

Direct peers

• Homeday: Berlin-based digital real estate broker (now backed by MLP Group) offering full-service brokerage to residential sellers in Germany. Highly comparable tech-enabled brokerage model targeting the same property-seller segment as HAUSGOLD.
• McMakler: Berlin-based digital/hybrid real estate brokerage operating across Germany. Directly comparable to HAUSGOLD as both target residential sellers with a tech-enabled agent-matching model, although McMakler also employs in-house agents.

Others

• FIO Systems: DACH-region real estate software vendor offering CRM, marketing automation and workflow tools for brokers. Comparable to HAUSGOLD's broker-facing Maklerportal and heyemi tooling.
• FlowFact: German provider of CRM and marketing automation software for real estate agents. Comparable as a backend enabler of broker productivity, conceptually adjacent to HAUSGOLD's heyemi offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/immoBeratung
• Facebookfacebook.com/hausgold.de
• Instagraminstagram.com/hausgold.de/?hl=de
• LinkedInlinkedin.com/company/hausgold-talocasa-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds6 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HAUSGOLD