Dasher Lawless
Dasher Lawless is a U.S. industrial automation OEM and services company that designs, manufactures, and installs automated parking, storage, and EV charging systems for real estate developers, property owners, municipalities, and marina operators.
- Company typePrivate
- Founded2013
- HeadquartersVan Nuys, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Dasher Lawless does
Dasher Lawless is a privately held U.S. industrial automation company operating as both a services firm and an Original Equipment Manufacturer (OEM), headquartered at 408 Dana Street NE, Warren, Ohio with a secondary sales office in the Los Angeles area. The company designs, engineers, fabricates, and installs automated parking, storage, and electric vehicle (EV) charging systems for enterprise customers including real estate developers, property owners, municipalities, healthcare facilities, and marina operators. Its product portfolio centers on AUTOParkit™, a fully automated valet-style parking system that doubles parking density in a given footprint at $17,500–$23,000 per stall, with car retrieval in 40–120 seconds and operator-free operation; alongside it, AUTOStorit™ provides high-density climate-controlled storage, AUTODockit™ autonomous boat storage, AUTOChargit™ EV charging integrated with parking, and ParkSentry™ for 24/7 conventional parking monitoring.
The company's technology architecture relies on proven industrial automation components — Omron CJ2 PLCs and NS-Series operator interfaces, Omron RFID for vehicle tracking, SEW Eurodrive motors chosen for predictable failure characteristics, and ConXtech modular structural steel — configured into customized turnkey systems. Systems are manufactured as subsystems at a 300,000 sq. ft. Warren, OH heavy-fabrication facility (occupying part of a larger 500,000 sq. ft. former Packard Electric/GE property) and erected on-site during construction. The business model combines hardware sales, professional design and construction services, and OEM manufacturing, with multi-year project contracts sold direct via enterprise field sales and supported by strategic technology partnerships (Omron, Siemens, Design Systems Inc.) and marketing channels including ICSC conferences and NASCAR sponsorships.
Dasher Lawless is founder-owned and controlled by Christopher Alan and is privately held with no public market listing. Capital raised to date is modest — approximately $3.7M across two SEC Form D filings for DLA HOLDCO, LLC in 2022 — with no disclosed institutional lead investor and no reported revenue in the relevant filings. The company is actively expanding product surface (AUTOChargit EV charging line, Mobile Truck, Mobile Twin L2 UTV, BESS backup power, Remote Operations Center) and geographic reach (Canadian Behar Group partnership, July 2025).
Dasher Lawless firmographics
Firmographics- Name
- Dasher Lawless
- Legal name
- Dasher Lawless
- Website
- https://dasherlawless.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Dasher Lawless is a U.S. industrial automation OEM and services company that designs, manufactures, and installs automated parking, storage, and EV charging systems for real estate developers, property owners, municipalities, and marina operators.
- Ownership category
- akta.pro rank
Dasher Lawless industry classification
Industry- Product category
- Automated Parking Systems
- NAICS
- Parking Lots and Garages (812930), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Electronic and Precision Equipment Repair and Maintenance (81121)
- SIC
- Services-Automotive Repair, Services & Parking (7500), Auto Controls For Regulating Residential & Comml Environments (3822), Industrial Trucks, Tractors, Trailors & Stackers (3537)
- akta.pro primary industry
- Parking Access & Revenue Control Systems (PARCS) (Gates, Pay Stations, Ticketing) (TLAJAIAD)
- akta.pro secondary industries
- Parking Management & Enforcement (Citations, Permits, Compliance) (BPABAKAB), Off-Street Parking Facilities Operations (Garages, Lots, Park-and-Ride) (TLAJAIAB)
Keywords
Where Dasher Lawless is headquartered
LocationHeadquarters
- HQ city
- Van Nuys
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Dasher Lawless business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Automated Parking Systems (Equipment & Installation): Design, manufacture, and installation of automated parking systems including AUTOParkit, AUTODockit, and AUTOStorit. Systems are manufactured off-site as subsystems and erected on location during construction phase.
- Design Services: Architectural design division provides expertise in project master planning, entitlements, building design, construction documentation, permitting and construction administration.
- Construction Services: Licensed General and Electrical Contractors providing high-end residential, commercial and industrial construction with specialties in mixed-use and automated parking structures.
- Manufacturing Services: 300,000 sq. ft. manufacturing facilities providing heavy fabrication capabilities from prototypes to around-the-clock production runs using CNC, fabrication, cutting and welding machines.
- EV Charging Solutions (AUTOChargit): Electric vehicle charging systems and solutions integrated with automated parking facilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | AUTOParkit Automated Parking System - Per Stall Cost |
| Unit Pricing | Multi-year contract | AUTOParkit System - Project-Based Pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Dasher Lawless product offering
Product offeringCore offering
Dasher Lawless designs, manufactures, and installs fully automated robotic parking systems (AUTOParkit™), high-density automated storage (AUTOStorit™), autonomous boat storage (AUTODockit™), and EV charging solutions (AUTOChargit™), alongside 24/7 parking monitoring (ParkSentry™). Operating as both an Original Equipment Manufacturer and full-service engineering, design, and construction firm, the company delivers turnkey automated systems from a 300,000 sq. ft. Warren, Ohio manufacturing facility to real estate developers, property owners, municipalities, and commercial real estate firms.
Product overview
Dasher Lawless is a Services Company and Original Equipment Manufacturer (OEM) with four major divisions providing automated parking, storage, and EV charging solutions. The product portfolio centers on AUTOParkit™ (the core automated parking system) as the flagship product, complemented by AUTOStorit™ (high-density storage), AUTOChargit™ (EV charging integrated with parking), and AUTODockit™ (autonomous boat storage). ParkSentry™ adds 24/7 parking monitoring capability. Supporting services include Architectural Design, Construction, Industrial Automation Engineering, and Manufacturing across the company's 300,000 sq. ft. facilities. The company also operates a NASCAR racing team (Lawless Alan Racing) as a marketing initiative.
Differentiator
Problem solved
Functional benefit
Brands
- AUTOParkit™: Fully automated parking system technology and product line
- AUTOChargit™
- AUTOStorit™
- AUTODockit™
- PARKSentry™
Products and services
- AUTOParkit™ World-leading fully automated parking system that parks and retrieves vehicles using robotic lifts and shuttles on steel pallets, controlled via key fob/RFID and mobile app with retrieval times of 40-120 seconds; can double parking capacity in the same footprint compared to traditional structures.
- AUTOStorit™ High-density automated storage system designed for climate-controlled high-rise buildings, providing space-efficient storage solutions using the same robotic lift and shuttle architecture as AUTOParkit.
- AUTOChargit™ Electric vehicle charging solution integrated with automated parking, offering up to 10x reduction in capital expense while increasing effective EV charging capacity.
- AUTOChargit Mobile Truck Mobile EV charging solution extending the AUTOChargit product line to fleet and on-demand charging applications.
- AUTOChargit Mobile Twin L2 UTV Industry-first mobile Twin L2 EV charging solution for utility vehicles, extending AUTOChargit to off-grid and UTV fleet applications.
- AUTODockit™ Automated docking and storage system for boats and marine vessels; deployed at Taha Marina as the world's first fully autonomous boat storage facility.
- ParkSentry™ 24/7 monitoring system for conventional parking spaces that detects unwarranted parking with immediate notification alerts.
- Architectural Design Services Design division providing project master planning, entitlements, building design, construction documentation, permitting, and construction administration for automated parking, storage, and mixed-use projects.
- Construction Services Licensed General and Electrical Contractors specializing in high-end residential, commercial, and industrial construction with specialties in mixed-use and automated parking structures.
- Industrial Automation Services Full-service engineering and integration services with mechanical, electrical, controls, software, and IT engineers designing and integrating diverse technologies for automated solutions across industries and production lines.
- Manufacturing Services 300,000 sq. ft. heavy fabrication facilities with CNC, fabrication, cutting, and welding capabilities producing prototypes through around-the-clock production runs for automated parking subsystems and other industries.
Quantifiable outcome
- Doubles parking capacity in same footprint
- +5 more outcomes
Companies that use Dasher Lawless
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles4 records
Dasher Lawless technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Dasher Lawless partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor and core.
- Behar GroupminorCanadian-based Behar Group joined the Dasher Lawless team as a strategic partner. Announcement made at ICSC Las Vegas event.
- Venturini MotorsportsminorNASCAR racing partnership where Lawless Alan signed with Venturini Motorsports for 2025 ARCA title chase. Marketing visibility at racing events.
- Niece MotorsportsminorNASCAR racing partnership where Lawless Alan joined Niece Motorsports full time in 2022.
- Mike Cope RacingminorNASCAR racing partnership where Lawless Alan joined Mike Cope Racing for 2019 season.
- SiemenscoreExpanded technology partnership with Siemens to accelerate growth. Christopher Alan has served as guest speaker at Siemens NA Sales Conference. Partnership brings depth of knowledge and comprehensive engineering solutions.
- Reaume Brothers RacingminorNASCAR racing partnership providing sponsorship and marketing visibility through Reaume Brothers Racing team.
- Omron Automation & SafetycoreStrategic partnership with world leader in automation and safety controls. Omron provides PLCs, sensors, and control systems for AUTOParkit. Partnership gave AUTOParkit decades of history, experience, and financial capacity to lead the market. Controls and safety technology adapted from 30+ years of U.S. automobile industry use.
- Design Systems Inc.coreMichigan-based engineering firm with decades of experience designing and maintaining similar systems for the nation's auto manufacturers. Provides system design, integration, and project management for AUTOParkit installations.
- SEW EurodrivecoreProvider of high-quality electric motors used on lift stations and other locations in the automated parking system. Electric motors chosen for predictable operational characteristics enabling failure prediction.
- ConXtechcoreProvides easily adapted, modular steel components for each AUTOParkit system. Enables scalable, configurable structural steel solutions.
Scale indicators9 records
Recent moves8 records
Expansion highlights6 records
Dasher Lawless competitors and assessment
Company assessmentDirect peers
- Robotic Parking Systems: US-based automated parking systems manufacturer that builds robotic parking garages using lifts and shuttles. Directly comparable to Dasher Lawless AUTOParkit in technology stack (PLC-driven, RFID, robotic retrieval) and target customers (developers, hospitals, luxury residential).
- Klaus Multiparking: German manufacturer of mechanical and automated parking systems (Multibase, Multiparker, Parklift). Direct competitor with global installations and overlapping target markets in residential and commercial real estate automated parking.
- Lödige Industries: German engineering firm offering Elevator Parking and Megalift automated parking systems, with global installations. Direct competitor in fully automated car storage solutions for high-density urban projects.
- Westfalia Parking: German automated parking manufacturer serving commercial and residential developers. Direct competitor offering automated stacker and pallet-based systems comparable to AUTOParkit.
- Wöhr Autoparksysteme: German manufacturer of automated parking systems (Combilift, Parklift family) with strong European presence and US installations. Direct competitor in robotic and pallet-based automated parking.
- Park+: India-headquartered automated parking and stacker manufacturer serving commercial real estate, residential, and airport parking. Comparable on automated stacker/pallet systems and enterprise project model.
- CityLift: US automated parking company that designs, manufactures, and installs semi- and fully-automated parking systems for residential, commercial, and mixed-use developments. Direct US competitor to Dasher Lawless with overlapping customer base.
Emerging players
- Stanley Robotics: French autonomous valet parking robot company (Stan) for outdoor parking at airports. Comparable in automated parking automation thesis but with outdoor outdoor-robot delivery rather than in-garage pallet/RFID systems.
Others
- Omron Automation: Strategic technology partner supplying PLCs, sensors, and RFID for AUTOParkit. Not a direct competitor but an industrial automation incumbent that could vertically integrate into automated parking if relationships shift.
Broad incumbents
- Siemens Smart Infrastructure: Strategic partner and a broad incumbent in building automation and smart infrastructure with potential overlap in parking and EV charging management. Comparable at the building-systems and EV charging management level.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Dasher Lawless social profiles
Digital presenceDasher Lawless financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dasher Lawless leadership team
Management profileNumber of profiles
Profiles7 records
Dasher Lawless funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dasher Lawless M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dasher Lawless
What does Dasher Lawless do?
Dasher Lawless designs, manufactures, and installs fully automated robotic parking systems (AUTOParkit™), high-density automated storage (AUTOStorit™), autonomous boat storage (AUTODockit™), and EV charging solutions (AUTOChargit™), alongside 24/7 parking monitoring (ParkSentry™). Operating as both an Original Equipment Manufacturer and full-service engineering, design, and construction firm, the company delivers turnkey automated systems from a 300,000 sq. ft. Warren, Ohio manufacturing facility to real estate developers, property owners, municipalities, and commercial real estate firms.
Is Dasher Lawless a public or private company?
Dasher Lawless is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Dasher Lawless founded?
Dasher Lawless was founded in 2013. It employs 51 to 100 people.
Where is Dasher Lawless based?
Dasher Lawless is headquartered in Van Nuys, United States, in the North America region.
How does Dasher Lawless make money?
Five revenue lines are on record. Automated Parking Systems (Equipment & Installation) is the primary driver. The others are design Services, construction Services, manufacturing Services and EV Charging Solutions (AUTOChargit).
Who are Dasher Lawless's main competitors?
Direct peers on record are Robotic Parking Systems, Klaus Multiparking, Lödige Industries, Westfalia Parking, Wöhr Autoparksysteme, Park+ and CityLift. Stanley Robotics is listed as an emerging player. Omron Automation is listed as an others. Siemens Smart Infrastructure is listed as a broad incumbent.
Does Dasher Lawless have an API?
No public API is recorded for Dasher Lawless.
What industry is Dasher Lawless in?
Dasher Lawless's product category is Automated Parking Systems. Its primary akta.pro industry code is TLAJAIAD, Parking Access & Revenue Control Systems (PARCS) (Gates, Pay Stations, Ticketing), with a secondary code of BPABAKAB, Parking Management & Enforcement (Citations, Permits, Compliance). Its NAICS code is 812930 and its SIC code is 7500.