Reaume Brothers Racing

What Reaume Brothers Racing does

Reaume Brothers Racing, operating commercially as Team Reaume, is a family-owned NASCAR racing organization founded in 1997 by John Reaume for his sons Jonathan and Joshua. The team originated in competitive kart racing and progressed into the NASCAR Craftsman Truck Series (full-time operation since 2018), the NASCAR Xfinity Series (part-time, with a prior full-time run in 2020), and the NASCAR Cup Series via the Team Hezeberg joint venture formed in 2022. Its core operations involve fielding multiple Ford F-150 entries (Nos. 2, 22, and 34) at NASCAR-sanctioned events across major U.S. venues including Daytona, Talladega, Eldora, Darlington, Texas, and Michigan. The team is headquartered in Landis, North Carolina, with 11–50 employees, and operates without disclosed external institutional funding.

The company's product surface consists of a full-time Truck Series racing program, a part-time Xfinity Series entry, a Cup Series presence through Team Hezeberg, and a driver development program that has supported more than a dozen drivers in recent seasons (including Frankie Muniz, Myatt Snider, Jacques Villeneuve, Mason Massey, Mike Marlar, and Natalie Decker). A direct-to-consumer e-commerce storefront sells team apparel, accessories, collectibles, and race-used sheet metal. Technology is anchored by a Ford Performance partnership providing vehicles and engineering support, supplemented by technical partners such as Creaform AMETEK (3D scanning/measurement) and Matrix CAD (CAD design).

Revenue is generated through two principal streams: corporate sponsorship (with Ford Performance as technical anchor, a decade-plus Colonial Countertops relationship, and ~17 additional named partners including Aerial Titans, Levrack, Morgan & Morgan, Lucid Trading, and JagMetals) and merchandise sales. The go-to-market model is event-driven: sponsorship deals are negotiated directly with corporate partners seeking vehicle branding, race-day exposure, and driver endorsements; merchandise is sold via the team store. Notable operational milestones include a 6th-place Daytona finish in 2019, a 4th-place Eldora result with Mike Marlar in 2019, a 22nd-place Daytona 500 finish with Jacques Villeneuve in 2022, and a return to competition within three weeks of a January 2023 shop fire that destroyed equipment and injured two crew members.

Name

Reaume Brothers Racing

Legal name

Team Reaume

Website

https://rbrteams.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Reaume Brothers Racing (Team Reaume) is a family-owned NASCAR team founded in 1997 that fields Ford F-150 entries across the Craftsman Truck Series, Xfinity Series, and Cup Series (via Team Hezeberg), develops drivers, and generates revenue through corporate sponsorships and merchandise sales.

Ownership category

akta.pro rank

Product category

Motorsports Racing Services

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Motorsports Teams (F1, NASCAR, IndyCar, Rally, MotoGP, etc.) (MPAKABAB)

akta.pro secondary industries

Motorsports Teams & Entrants (Factory & Independent) (MPAKAGAB), Motorsports Events (F1, NASCAR, Rally, Moto) (MPAGAMAD), Motorsports & Racing Experiences (THAJAFAF)

Keywords

• NASCAR racing services
• Stock car racing
• Driver development programs
• Motorsport sponsorship marketing
• Racing merchandise sales

Headquarters

HQ city

Mooresville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Sponsorship Revenue: Corporate sponsors pay for vehicle branding, race partnerships, and marketing exposure during NASCAR events. Sponsors like Aerial Titans receive patriotic-themed truck designs and driver appearances. The team maintains long-term partnerships with companies like Colonial Countertops (over a decade) and Ford Performance.
2. Merchandise Sales: Online store selling accessories, apparel, collectibles, and race-used sheet metal directly to fans and collectors.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Reaume Brothers Racing (operating as Team Reaume) is a family-owned NASCAR racing team that fields full-time entries in the NASCAR Craftsman Truck Series (Nos. 2, 22, and 34 Ford F-150), runs a part-time NASCAR Xfinity Series program, and competes in the NASCAR Cup Series through the Team Hezeberg partnership. The organization also operates a Driver Development Program for emerging racing talent and runs an online merchandise store selling team apparel, accessories, collectibles, and race-used sheet metal. Corporate sponsors fund racing operations in exchange for vehicle branding and at-track marketing exposure.

Product overview

Reaume Brothers Racing (RBR) is a multi-series NASCAR racing organization that competes primarily in the NASCAR Craftsman Truck Series with multiple truck entries, while maintaining part-time presence in the NASCAR Xfinity Series. The team offers driver development programs that provide emerging racing talent access to national-level competition, alongside a merchandise store offering team apparel, accessories, collectibles, and race-used sheet metal. Founded in 1997 from humble karting beginnings, the team has grown to challenge larger competitors while emphasizing its bootstrapped roots.

Differentiator

Problem solved

Functional benefit

Products and services

• NASCAR Craftsman Truck Series Racing Program Full-time racing program competing in the NASCAR Craftsman Truck Series with multiple Ford F-150 truck entries, offering driver rides and sponsorship opportunities.
• NASCAR Xfinity Series Racing Program Part-time participation in the NASCAR Xfinity Series, continuing to develop emerging racing talent.
• Driver Development Program Program providing opportunities for drivers to develop and compete at national NASCAR levels, with access to multiple racing series and experienced team support.
• Team Store Merchandise Online merchandise store offering team apparel, accessories, collectibles, and race-used sheet metal for fans and supporters.
• Team Hezeberg NASCAR Cup Series Program Part-time NASCAR Cup Series racing partnership operating the No. 27 Ford Mustang, enabling entry into NASCAR's top national series.

Quantifiable outcome

• 6th place finish at Daytona in 2019 season opener
• +4 more outcomes

Named customers15 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

16 partnerships are on record, tiered core, major and minor.

• Aerial TitanscoreGTM or Marketing Partner · 16 October 2025Aerial Titans is an aerial equipment dealer sponsoring the #2 Aerial Titans 'Freedom Flyer' Ford F-150 at Talladega. This is the second sponsorship with Reaume Brothers Racing, following a Breast Cancer Awareness Month partnership at Charlotte Motor Speedway. Both companies emphasize their shared roots as bootstrapped businesses.
• Ford PerformancecoreTechnology or IntegrationFord Performance partnership providing technical support and components for NASCAR competition. The team utilizes Ford vehicles and receives engineering support from Ford Performance.
• Colonial CountertopscoreGTM or Marketing PartnerLong-term partnership spanning over a decade with Colonial Countertops Ltd. Marble countertop #34 run at Darlington holds special meaning. Partnership has helped the team reach top levels of NASCAR racing.
• Team HezebergmajorStrategic or Co-development PartnerPartnership with former Dutch driver Toine Hezemans and Dutch entrepreneur Ernst Berg formed Team Hezeberg, a part-time NASCAR Cup Series team. Strong opening at 64th Daytona 500 with Jacques Villeneuve finishing 22nd.
• LevrackminorGTM or Marketing PartnerPartner company supporting Team Reaume operations.
• Morgan & MorganminorGTM or Marketing PartnerLegal services partner supporting Team Reaume.
• Lucid TradingminorGTM or Marketing PartnerTrading partner supporting Team Reaume.
• Guardian LiftsminorGTM or Marketing PartnerPartner company supporting Team Reaume.
• MorecoreminorGTM or Marketing PartnerPartner company supporting Team Reaume.
• QcollarminorGTM or Marketing PartnerPartner company supporting Team Reaume.
• Dozier Miller Law GroupminorGTM or Marketing PartnerLegal services partner supporting Team Reaume.
• DynatectminorGTM or Marketing PartnerPartner company supporting Team Reaume.
• MSG MotorsportsminorGTM or Marketing PartnerMotorsports safety partner supporting Team Reaume.
• JagMetalsminorGTM or Marketing PartnerMetal fabrication partner supporting Team Reaume.
• Tool DefenderminorGTM or Marketing PartnerTool and equipment protection partner.
• OutbackminorGTM or Marketing PartnerPartner company supporting Team Reaume.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Young's Motorsports: Family-run NASCAR Craftsman Truck Series team fielding multiple entries with a similar driver-development and sponsorship-driven business model. Operates at the same developmental tier of NASCAR as RBR.
• AM Racing: NASCAR Xfinity and Truck Series team with multiple entries and a comparable driver-development focus. Operates with similar headcount and sponsor-driven economics to RBR.
• RSS Racing: NASCAR Xfinity and Craftsman Truck Series team that previously sold its #93 Xfinity car entry to Team Reaume in 2020. Closely comparable in scale, vehicle count, and entry-level national series positioning.
• David Gilliland Racing: Ford-aligned NASCAR Truck Series team founded by a former driver, comparable to RBR's family roots and Ford Performance partnership. Operates at the same series tier with similar fielding economics.
• Niece Motorsports: Multi-truck NASCAR Craftsman Truck Series team with a long-running Chevrolet-aligned program. Directly comparable in multi-truck operations, track footprint, and driver development approach.
• Hattori Racing Enterprises: Established NASCAR Craftsman Truck Series Toyota team fielding multiple trucks. Comparable in vehicle count, series tier, and developmental driver pipeline focus, though backed by a larger Toyota technical alliance.
• MBM Motorsports: Small, multi-car NASCAR Craftsman Truck and Xfinity Series team similar in size and operational model to Team Reaume. Directly comparable as a privately held, sponsor-dependent team competing at the same NASCAR national series tier.

Broad incumbents

• ThorSport Racing: One of the largest dedicated NASCAR Craftsman Truck Series operations with multiple trucks and a Toyota alliance. Comparable in series focus and multi-truck fielding strategy, but operates at significantly greater scale and resources.
• Front Row Motorsports: Ford-aligned multi-series NASCAR team competing in Cup, Xfinity, and Trucks with charters. Comparable as a Ford Performance partner team operating across the same NASCAR series as RBR, but at materially larger scale.

Emerging players

• Spire Motorsports: Started as a small Truck/Xfinity team and grew into a multi-car NASCAR Cup Series operation with charters. Represents the upside trajectory a team like RBR could pursue, making it a relevant comparable for growth path analysis.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@TeamReaume
• Xx.com/TeamReaume
• Facebookfacebook.com/TeamReaume
• LinkedInlinkedin.com/company/teamreaume

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reaume Brothers Racing