What Lumos does

Lumos (legally Lumen Labs Inc.) is a consumer hardware company that designs and sells smart bicycle helmets with integrated LED lighting, turn signals, brake lights, and crash detection. Founded in 2015 and operating across 11 geographic markets, the company sells direct-to-consumer through regional Shopify-based storefronts spanning North America, Europe, and Asia-Pacific, supported by iOS and Android companion apps.

Its product platform combines MIPS rotational impact protection, integrated LED lighting controlled via a handlebar remote, and crash detection delivered through a partnership with Quin. The flagship additions include the Sonorus helmet (launched June 2026) with full-duplex mesh intercom technology for up to 15 riders, the Ultra commuter helmet, the Ultra E-Bike variant for high-speed riding, the Nyxel urban commuter helmet, the Nyxel Kids model, and the Aero GT road helmet, complemented by the Firefly smart bike light line and modular mounting accessories.

Lumos operates a hardware-sales DTC business model with one-time purchases ranging from $13.95 for accessories to $199.95 for the Ultra E-Bike helmet. Distribution runs through 11 regional e-commerce storefronts, a store locator for physical retail partners, and iOS/Android apps. Revenue mechanics include SKU upsells (winter liners, rain covers, remotes, charging equipment), a referral and affiliate program, and an accident replacement program intended to drive loyalty in a low-frequency-repurchase hardware category.

Name

Lumos

Legal name

Lumen Labs Inc.

Website

https://lumoshelmet.co

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Lumos (Lumen Labs Inc.) designs and sells smart bicycle helmets with integrated LED lighting, turn signals, brake lights, MIPS safety, and Quin crash detection, targeting urban commuters, e-bike riders, group cyclists, kids, and road cyclists via direct-to-consumer e-commerce across 11 global markets.

Ownership category

akta.pro rank

Product category

Smart Cycling Helmets

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991), Electric Lighting Equipment Manufacturing (3351)

SIC

Motorcycles, Bicycles & Parts (3751), Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Safety, Lighting & Security Hardware Manufacturing (Helmets/Lights/Locks) (IMACAOAJ)

akta.pro secondary industries

Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC), E-Mobility Safety, Security & Accessories (helmets, locks, lights, mounts) (CRACASAL), Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD)

Keywords

• Smart bike helmets
• Cycling safety equipment
• Smart bike lights
• E-bike helmets
• Connected cycling gear

Headquarters

HQ city

Sheung Wan

HQ country

Hong Kong SAR China

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Smart Helmet Sales: Direct-to-consumer sales of smart bike helmets with integrated lighting and connectivity features
2. Smart Bike Lights Sales: Sale of Firefly smart bike lights and accessories including mounts, remotes, and charging equipment
3. Accessories: Sale of helmet accessories including winter liners, rain covers, replacement padding, visors, and charging cables

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Lumos designs, manufactures, and sells smart bicycle helmets with integrated LED lighting systems (turn signals, brake lights), wireless connectivity, and companion mobile apps. The product lineup includes commuter, e-bike, urban, road, and kids helmets, complemented by modular smart bike lights (Firefly/Firefly Mini), handlebar remotes, and accessories. Lumos also licenses mesh intercom technology in its Sonorus helmet for hands-free group communication among riders.

Product overview

Lumos offers a smart helmet ecosystem with integrated LED visibility and communication features. The core product line includes the Lumos Ultra (flagship commuter helmet), Lumos Ultra E-Bike (for high-speed e-bike riders), Lumos Nyxel (premium urban commuter), and Lumos Sonorus (with mesh intercom technology for group riding). The ecosystem is complemented by the Lumos Firefly and Firefly Mini smart bike lights, remote controls, and the Lumos mobile app for iOS and Android. The company also provides accessories like winter liners, rain covers, and replacement padding. Products emphasize safety through visibility (brake lights, turn signals, ambient lighting) and connectivity features, with safety technology integrations including MIPS protective systems and Quin crash detection.

Differentiator

Problem solved

Functional benefit

Products and services

• Lumos Ultra Flagship smart commuter bike helmet with integrated LED lighting, turn signals, and brake lights, plus built-in connectivity for enhanced visibility and communication with drivers. Priced from $104.95.
• Lumos Ultra E-Bike Smart helmet designed for e-bike riders with uncompromised safety features for high-speed riding, including integrated lighting system for urban commuting. Available in 16 variants; priced from $169.69 to $199.95.
• Lumos Nyxel Smartest urban commuter bike helmet designed for city riders, featuring advanced visibility technology and smart connectivity features.
• Lumos Sonorus Cycling helmet equipped with full-duplex mesh intercom technology connecting up to 15 riders for hands-free group communication, featuring LED lighting and ambient awareness for safety.
• Lumos Firefly Bright, modular smart bike lights for safer night rides. Compatible with Lumos helmets and can be mounted on various bike types. Priced from $49.95.
• Lumos Firefly Mini Compact, versatile smart bike lights designed for visibility and safety during rides, with multiple mounting options. Priced from $29.95.
• ZX PRO StVZO Bike Light Bike headlight that fully complies with German StVZO road traffic regulations for use in Germany and other markets requiring certified lighting. Priced from $59.99.
• Lumos Remote + Handlebar Mount Handlebar-mounted wireless remote that enables brake light and turn signal controls for Lumos helmets and Firefly lights. USB-C charging. Priced from $29.95.
• Winter Liner Cold-weather cycling accessory providing warmth and protection for winter riding with Lumos helmets. Priced from $24.95.
• Helmet Raincover Rain protection accessory for Lumos helmets that keeps visibility uncompromised in wet weather. Priced from $13.95.
• Lumos Mobile App Companion mobile application for iOS and Android that connects with Lumos helmets to enable customization, statistics tracking, configuration, and enhanced safety features.

Quantifiable outcome

• 75% of fatal cyclist crashes occur in urban areas
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• QuincoreTechnology or IntegrationPartnership for crash detection technology integrated into Lumos helmets. Quin provides automatic crash detection that can alert emergency contacts when a cyclist is involved in an accident. This addresses the safety gap in urban cycling by providing post-crash emergency response capability.
• MIPScoreTechnology or IntegrationMulti-directional Impact Protection System (MIPS) is integrated into Lumos helmets as a core safety technology. MIPS provides enhanced brain protection in oblique impacts through a low-friction layer between the helmet and head.

Scale indicators3 records

Recent moves4 records

Expansion highlights6 records

Direct peers

• Sena: Sena is the category leader in Bluetooth and mesh intercom communication for motorcycle and cycling helmets. Its mesh intercom technology directly competes with Lumos's Sonorus helmet for group-rider communication.
• Cateye: Cateye is the dominant bicycle lighting brand globally, sold through bike shops worldwide. Comparable as a competitor in Lumos's Firefly smart-light category and an adjacent safety accessory peer.

Broad incumbents

• POC: POC is a premium safety-focused helmet brand in cycling and snow sports with deep retail penetration. Comparable to Lumos on safety-led premium positioning and MIPS adoption, but at much larger scale and broader distribution.
• Giro: Giro is one of the largest cycling helmet brands globally, sold through bike shops and sporting goods retailers. Comparable as a primary helmet alternative for commuting and road cycling, with broader distribution than Lumos's DTC model.
• Smith Optics: Smith is a major premium helmet and eyewear brand with strong MIPS adoption. Comparable as a high-end MIPS-equipped cycling helmet brand competing for the same urban commuter and road cyclist buyer.
• Bontrager (Trek): Bontrager, Trek's component and accessories brand, offers WaveCel-equipped helmets with integrated lights via OEM channels. Comparable as a tech-forward helmet with built-in visibility features sold through bike shop retail.
• Specialized: Specialized manufactures premium cycling helmets (e.g., MIPS-equipped commuter and road models) and is vertically integrated through its global dealer network. Comparable as a premium helmet competitor with broad retail reach.
• KASK: KASK is an Italian premium helmet maker with strong presence in road, gravel, and e-bike segments. Comparable on premium positioning and e-bike helmet relevance; broader distribution via specialty bike shops.

Emerging players

• Coros: Coros makes smart cycling helmets (Omni) and cycling computers. Comparable as an emerging smart helmet player integrating safety, connectivity, and cycling performance data into one device.

Regional players

• ABUS: ABUS is a European leader in bike security (locks) and cycling helmets/lights with strong German and EU retail penetration. Comparable as a safety-and-visibility accessory peer and as a competitor for the European cyclist Lumos targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/lumoshelmet

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lumos