Giro Sport
Giro Sport Design is a privately held US cycling and snowsports equipment manufacturer founded in 1985, selling premium helmets, shoes, apparel and goggles to road, MTB, gravel and snow riders via giro.com DTC and an authorized dealer network.
- Company typePrivate
- Founded1985
- HeadquartersEl Prat De Llobregat, Spain
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Giro Sport does
Giro Sport Design is a premium cycling and snowsports equipment manufacturer founded in 1985, operating as a privately held US-domiciled company with its official US e-commerce storefront at giro.com and an additional location in El Prat de Llobregat, Spain. The company designs, manufactures and sells protective gear and apparel across two core verticals — cycling (road, MTB and gravel) and snowsports (skiing, snowboarding) — with a third Kids line spanning both. Product categories include cycling helmets, snow helmets, cycling shoes, cycling apparel (jerseys, shorts, jackets, base layers), snow goggles with replacement lenses, and accessories such as gloves, eyewear, warmers, socks and caps. Pricing spans roughly $15 for accessories up to $449.95 for premium cycling shoes like the Imperial II AS, with flagship helmets such as the Eclipse Pro priced at $349.95.
The company's core technology stack centers on rotational impact protection through Spherical Technology powered by Mips, the proprietary Wind Tunnel Venting System, the Roc Loc 5.5 Air fit system, Super Fit Engineering for gloves, Progressive Layering dual-density EPS foam liners, and an Aura II reinforcing arch. Goggle optics are co-developed with ZEISS under the VIVID Lens Technology brand, while apparel incorporates Polartec Windbloc soft-shell, drirelease moisture management, bluesign-approved DWR coatings, and the Renew Series using 50%+ recycled polyester. Engineering validation is performed via in-house CFD optimization and physical wind tunnel testing, with pro athlete feedback feeding product development.
Giro operates a dual-channel go-to-market: direct-to-consumer e-commerce at giro.com (United States selected region) and an authorized dealer network with an active 'Become A Dealer' program for bike shops and outdoor retailers, supplemented by content marketing through the 'Inside Giro' hub and an email newsletter offering 15% off first order. The company is cited as a major player in the global cycling wear market alongside Castelli, Rapha, Endura and ASSOS, and has received third-party editorial validation such as NBC Select's 'Best Spin Shoes of 2026' guide. Revenue model is unit-based hardware sales with no subscription, licensing or recurring software component.
Giro Sport firmographics
Firmographics- Name
- Giro Sport
- Legal name
- Giro Sport Design
- Website
- https://giro.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Giro Sport Design is a privately held US cycling and snowsports equipment manufacturer founded in 1985, selling premium helmets, shoes, apparel and goggles to road, MTB, gravel and snow riders via giro.com DTC and an authorized dealer network.
- Ownership category
- akta.pro rank
Giro Sport industry classification
Industry- Product category
- Sports Equipment
- NAICS
- Sporting and Athletic Goods Manufacturing (33992), Sporting Goods Retailers (45911)
- SIC
- Sporting & Athletic Goods, Nec (3949), Footwear, (No Rubber) (3140)
- akta.pro primary industry
- Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC)
- akta.pro secondary industries
- Ski & Snowboard Protective Gear Retail (Helmets, Goggles, Pads, Back Protectors) (CRAMAJAC), Ski & Snowboard Apparel Retail (Outerwear, Base Layers, Gloves, Socks) (CRAMAJAB), Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH), Bike Parts & Components Retail (CRAMAHAB)
Keywords
Where Giro Sport is headquartered
LocationHeadquarters
- HQ city
- El Prat De Llobregat
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Giro Sport business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Cycling Helmets and Snowsports Helmets: Giro designs, manufactures and sells premium helmets for cycling (road, MTB, gravel) and snowsports (skiing, snowboarding). Revenue is generated through direct-to-consumer e-commerce sales and dealer/retailer distribution channels. Helmets range from entry-level to professional competition models priced from approximately $50 to $350+.
- Cycling Footwear: Giro produces cycling shoes including road and MTB models. The Imperial II AS shoe is priced at $449.95. Revenue generated through the same e-commerce and dealer channels as helmets.
- Cycling Apparel: Giro sells cycling apparel including jerseys, shorts, jackets, base layers and accessories. Products feature technical fabrics and range from $15 (socks) to $209 (thermal bibs). The Chrono, Roust, and Ride collections target different cycling disciplines.
- Snowsports Goggles and Accessories: Giro produces snow goggles with VIVID lens technology, replacement lenses, and related snowsports accessories. Eyewear products range from approximately $40 to $140.
- Cycling Accessories: Wide range of accessories including gloves (cycling and winter), socks, caps, lights, and replacement parts. Accessories are sold as standalone products and complements to the main helmet and apparel lines.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Premium Aero Road Helmet |
| One time/ perpetual license | Pay-as-you-go | Performance Road Cycling Shoe |
| One time/ perpetual license | Pay-as-you-go | Premium Cycling Gloves |
| One time/ perpetual license | Pay-as-you-go | Performance MTB Goggles |
| One time/ perpetual license | Pay-as-you-go | Gravel Cycling Apparel |
| One time/ perpetual license | Pay-as-you-go | MTB Apparel - Shorts |
| One time/ perpetual license | Pay-as-you-go | MTB Apparel - Jackets |
| One time/ perpetual license | Pay-as-you-go | Accessories - Socks and Caps |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Giro Sport product offering
Product offeringCore offering
Giro Sport Design designs, manufactures, and sells premium protective helmets, cycling shoes, performance apparel, snow goggles, and related accessories for cycling (road, MTB, gravel) and snowsports (skiing, snowboarding). Products are sold primarily through the direct-to-consumer e-commerce site giro.com serving the US market and through an authorized dealer network of cycling and snowsports retailers globally. The product portfolio spans entry-level to professional competition models with proprietary technologies including Spherical Technology (powered by Mips), Wind Tunnel venting, and Renew Series recycled materials.
Product overview
Giro Sport Design is a premium cycling and snowsports equipment company offering a comprehensive product portfolio centered on helmets, footwear, apparel, and accessories. The cycling line spans three primary disciplines (Road, MTB, Gravel) with helmets featuring proprietary technologies like Spherical Technology (powered by Mips), Wind Tunnel ventilation, and Aura II reinforcing arches. Footwear includes performance shoes like the Imperial II AS. Apparel utilizes technical fabrics including Renew Series recycled materials, drirelease moisture management, and bluesign approved textiles across jerseys, shorts, and outerwear. The snowsports division covers helmets and goggles for skiing and snowboarding. Kids products extend across both cycling and snow categories. The brand focuses on performance-oriented design with technologies targeting aerodynamics, protection, comfort, and sustainability through recycled material content.
Differentiator
Problem solved
Functional benefit
Products and services
- Cycling Helmets (Road, MTB, Gravel) Full range of cycling helmets for road, mountain bike, and gravel riding with various proprietary technologies including Spherical Technology (powered by Mips), Wind Tunnel ventilation systems, and fit systems. Targeted at performance-oriented cyclists.
- Cycling Shoes (Road, MTB, Gravel) Performance cycling footwear designed for road, mountain bike, and gravel cycling with stiff soles and secure fit systems. Built for power transfer and on-bike efficiency.
- Cycling Apparel (Road, MTB, Gravel) Complete cycling apparel line including jerseys, shorts, bibs, jackets, base layers, and accessories for road, MTB, and gravel disciplines using technical fabrics such as Renew Series recycled polyester, drirelease moisture management, and Havoc Durablend.
- Snow Helmets (Freeride, Freestyle, Race) Winter sports helmets for freeride all-mountain, freestyle/park, and race/shield disciplines, designed for skiing and snowboarding protection and performance.
- Snow Goggles Snow goggles and replacement lenses for skiing and snowboarding with VIVID lens technology (developed with ZEISS optics expertise) and Expansion View wide field of view.
- Kids Cycling and Snow Products Youth-specific cycling and snow products including helmets, goggles, and apparel sized for children, designed for younger riders and parental peace of mind on safety.
- Cycling Accessories (Eyewear, Gloves, Protection, Bike Accessories) Cycling accessories including eyewear, gloves (cycling and winter), socks, caps, lights, protection, and replacement parts, sold as standalone items and complements to the main helmet and apparel lines.
- Eclipse Pro Helmet Advanced aerodynamic road helmet designed for elite racing performance, 17% faster than the previous Eclipse model, featuring Spherical Technology powered by Mips, 15 Wind Tunnel vents, and DryCore sweat management system.
- Imperial II AS Cycling Shoe High-performance cycling shoe with advanced fit system and stiff sole for optimal power transfer, available in sizes 36-48.
Quantifiable outcome
- Eclipse Pro is 17% faster than previous model through CFD optimization and wind tunnel validation
- +2 more outcomes
Companies that use Giro Sport
Customer profileNamed customers1 record
Segments6 records
Ideal customer profiles3 records
Giro Sport technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature15 records
Giro Sport partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Mips ABcoreMips is a critical technology partner for Giro's helmet safety systems. Giro's Spherical Technology is explicitly 'powered by Mips' - a Ball-and-Socket design that helps redirect impact forces away from the brain during crashes. This is a deep technology integration present in premium helmets like the Eclipse Pro.
- ZEISS (Optics by ZEISS)coreGiro's VIVID Lens technology in snow goggles is developed with optics expertise from ZEISS. The Tazz MTB Goggle with VIVID Lens specifically calls out 'Optics by ZEISS' indicating a technology licensing/partnership relationship for lens optics.
Scale indicators4 records
Recent moves4 records
Expansion highlights6 records
Giro Sport competitors and assessment
Company assessmentDirect peers
- Bell Helmets: Cycling and action-sports helmet brand offering road/MTB helmets with Mips-based rotational protection; directly overlaps Giro's core helmet category and shares the same corporate lineage.
- POC Sports: Premium Swedish maker of cycling and snowsports helmets, goggles, eyewear and apparel emphasizing protection technology, competing directly with Giro across both cycling and snow lines.
- Smith Optics: Produces bike and snow helmets plus goggles/eyewear with proprietary protection and lens tech, mirroring Giro's dual cycling-and-snow protective-gear portfolio.
- Sweet Protection: Norwegian premium brand making cycling and ski/snowboard helmets, goggles and protective apparel, overlapping Giro's exact category mix and premium positioning.
- Kask: Italian premium helmet manufacturer for road and MTB cycling used by pro teams, competing directly with Giro's performance helmet segment.
- Lazer Sport: Cycling helmet specialist offering road, MTB and gravel helmets with fit and ventilation technologies, directly comparable to Giro's helmet line.
- Castelli: Premium cycling apparel brand (jerseys, bibs, jackets) explicitly named alongside Giro in market research; competes in Giro's technical cycling apparel category.
- Rapha: Premium cycling apparel and accessories brand with strong DTC model, named as a Giro competitor and overlapping its road/gravel apparel offering.
Broad incumbents
- Specialized: Major cycling brand whose helmets, shoes and apparel (S-Works line) compete head-on with Giro's cycling range, though within a broader bike-manufacturing portfolio.
- Fox Racing: Action-sports brand producing MTB helmets, apparel, gloves and protection, overlapping Giro's mountain-bike gear across helmets, apparel and accessories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Giro Sport social profiles
Digital presenceGiro Sport financial estimates
Financial estimateRevenue estimate
Valuation estimate
Giro Sport leadership team
Management profileNumber of profiles
Giro Sport funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Giro Sport M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Giro Sport
What does Giro Sport do?
Giro Sport Design designs, manufactures, and sells premium protective helmets, cycling shoes, performance apparel, snow goggles, and related accessories for cycling (road, MTB, gravel) and snowsports (skiing, snowboarding). Products are sold primarily through the direct-to-consumer e-commerce site giro.com serving the US market and through an authorized dealer network of cycling and snowsports retailers globally. The product portfolio spans entry-level to professional competition models with proprietary technologies including Spherical Technology (powered by Mips), Wind Tunnel venting, and Renew Series recycled materials.
Is Giro Sport a public or private company?
Giro Sport is a private company. It is classified as unknown and is currently operating.
When was Giro Sport founded?
Giro Sport was founded in 1985. It employs 1 to 10 people.
Where is Giro Sport based?
Giro Sport is headquartered in El Prat De Llobregat, Spain, in the Europe region.
How does Giro Sport make money?
Five revenue lines are on record. Cycling Helmets and Snowsports Helmets are the primary driver. The others are cycling Footwear, cycling Apparel, snowsports Goggles and Accessories and cycling Accessories.
Who are Giro Sport's main competitors?
Direct peers on record are Bell Helmets, POC Sports, Smith Optics, Sweet Protection, Kask, Lazer Sport, Castelli and Rapha. Broad incumbents are Specialized and Fox Racing.
Does Giro Sport have an API?
No public API is recorded for Giro Sport.
What industry is Giro Sport in?
Giro Sport's product category is Sports Equipment. Its primary akta.pro industry code is CRAMAHAC, Bike Apparel, Helmets & Protective Gear Retail, with a secondary code of CRAMAJAC, Ski & Snowboard Protective Gear Retail (Helmets, Goggles, Pads, Back Protectors). Its NAICS code is 33992 and its SIC code is 3949.