Plus 1

What Plus 1 does

Plus 1 is a Miami-based consumer mobile application that operates as a plans-first social platform for dating, friendship, and professional networking. Founded in 2025 by Jeff Wulkan (CEO) and Angie Romasanta (CXO), the iOS and Android app inverts the conventional swipe-based dating model: users post real-world plans (dinners, yacht days, workouts, networking mixers, concerts, brunches), and other verified users request to join. Hosts approve a single participant per plan, producing a one-on-one meetup rather than a group or chat. The platform layers in multi-layer verification (linked social accounts plus optional real ID), a host-controlled reliability scoring system to combat ghosting, a standby list that surfaces alternates when an approved joiner cancels, and one-tap plan cloning for repeat events.

The underlying product is a mobile-first social app with no disclosed AI/ML components; core technical differentiators are the plans-first architecture, host-approval workflow, reliability scoring, and a Ticketmaster integration that connects plans to live-event inventory. Plus 1 distributes exclusively through the Apple App Store, Google Play, and direct deep-link downloads, with no enterprise or B2B channel. Revenue mechanics are a freemium model: free posting and joining, with premium membership tiers launched in April 2026 at Miami Music Week (specific pricing undisclosed).

The go-to-market motion is event-driven and city-by-city, starting with Miami/South Florida and expanding to New York in 2026. Marketing relies on earned media (AP News, Business Insider, Florida Tribune, Refresh Miami) and high-visibility event sponsorships (Miami Music Week, Miami Swim Fashion Show, New York Swim Week). The company has reached 16,000+ downloads, 1,522 plans posted, and 1,118 completed plans (a 73% completion rate) with a 4.6 app store rating. Funding is undisclosed pre-seed; the legal entity is Plus 1 Ventures Inc., incorporated in Florida.

Name

Plus 1

Legal name

Plus 1 Ventures Inc.

Website

https://joinplus1.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Plus 1 is a Miami-based plans-first social mobile app where users post real-world plans (dinners, yacht days, networking mixers) and hosts approve one verified participant, targeting urban adults seeking dating, friendship, and networking alternatives to swipe apps.

Ownership category

akta.pro rank

Product category

Social Discovery / Dating App

NAICS

Convention and Trade Show Organizers (561920)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro industry

PRIMARYBPAMABAF

Dating & Relationship Networks

Business & Public Services/Web, Mobile & Digital Platforms/Social Networks & Online Communities

SECONDARYMPACAJAH

Dating & Relationship Networking

Media, Entertainment & Sports/Digital Media & Content Platforms (Online Video, Podcasts, Creators)/Social Networking & Community Platforms

Keywords

• Plans-first social app
• Mobile dating app
• Real-world meetup platform
• Social event networking
• Verified profile matching

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Premium Membership Tiers: Subscription-based premium memberships offering enhanced features beyond the free tier. The premium launch was announced at Miami Music Week event in April 2026.
2. Freemium Core App: Free download and basic usage of the app with plan posting and joining capabilities. Revenue generated through conversion to premium tiers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Plus 1 is a plans-first mobile social app for dating, making friends, and growing networks. Users post real-world plans (dinners, yacht days, workouts, networking mixers, events), others request to join, and hosts approve participants one-on-one. The platform is built on a host-approval model with multi-layer profile verification and post-meetup reliability scoring, designed to replace swipe-based dating apps with verified, in-person activity-based connections.

Product overview

Plus 1 is a single mobile application (iOS and Android) that operates as a plans-first social platform for dating, friendship, and networking. The core product enables users to post real-world plans, browse nearby activities, request or approve connections one-on-one, and track reliability scores. A premium membership tier was introduced in April 2026 offering enhanced features. The platform differentiates from swipe-based apps by prioritizing plans over profiles and requiring host approval for all meetups.

Differentiator

Problem solved

Functional benefit

Products and services

• Plus 1 App A plans-first mobile social app (iOS and Android) for dating, making friends, and growing networks. Users post real-world plans (dinners, yacht days, workouts, networking mixers, live events) and request to join plans posted by others; hosts approve one-on-one. Features include verified profiles, reliability scoring, backup/standby lists, plan cloning, and a Ticketmaster integration. Free to download.
• Plus 1 Premium Membership Subscription-based premium tier offering enhanced features on top of the free Plus 1 app experience. Sold as a recurring monthly membership launched at Miami Music Week in April 2026.

Quantifiable outcome

• 73% plan completion rate (1,118 completed out of 1,522 plans posted)
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

Two partnerships are on record, tiered core and flagship.

• TicketmastercoreTechnology or Integration · 16 June 2026Integration allowing Plus 1 members to post plans for live events instantly, connecting the social planning experience with actual event tickets. This creates a seamless flow from discovering events to posting plans to attend them.
• New York Swim WeekflagshipGTM or Marketing Partner · 15 July 2025Sponsorship partnership for New York Swim Week as part of the company's market entry strategy into NYC. Represents the company's flagship marketing partnership for geographic expansion.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Bumble: Public dating and connection app (Bumble Date, BFF, Bizz) that recently added real-world meetup features. Directly comparable as a mobile social platform for dating, friendship, and networking, and the most likely incumbent to copy the plans-first mechanic.
• Hinge: Match Group-owned dating app marketed as 'designed to be deleted' with a strong focus on real-world dates. Comparable as a dating app targeting relationship-minded users and competing for the same single-in-Miami urban demographic.
• Meetup: Group-based activity platform where users organize and join real-world plans around shared interests. Directly comparable on the plans-first / activity-based social mechanic that Plus 1 applies to one-on-one dating and networking.
• Thursday: Dating app available only one day per week, designed to force users off the app and onto real-world dates. Closely aligned philosophically with Plus 1's plans-first, real-world-meetup positioning.

Broad incumbents

• Tinder: Largest dating app by user base (Match Group), serving the same Miami/NYC young-professional demographic. The dominant incumbent Plus 1 must dislodge to gain share, with materially greater marketing and brand resources.
• Eventbrite: Public ticketing and event-discovery platform that connects people to live experiences. Comparable as a broad incumbent in the 'plans to attend events' category where Plus 1's Ticketmaster integration now competes.

Emerging players

• Timeleft: App that groups strangers into Wednesday dinner tables at restaurants to facilitate real-world connections. Compares as an emerging player pursuing the same thesis that meaningful relationships form through in-person activities, not chat.
• Snack: Video-first dating app targeting Gen Z with a focus on authentic self-presentation and reducing ghosting. Comparable as a next-gen dating startup attacking swipe-app weaknesses, though via a different mechanic than plans.
• Schmooze: Meme-based dating app focused on matching users through humor and shared cultural references. Comparable as a differentiated consumer-dating startup targeting young urban users fatigued by mainstream swipe apps.
• Locket: Social widget app that lets friends send live photos directly to each other's home screens. Comparable as a lightweight social-connection app targeting Gen Z, with overlapping consumer-audience dynamics though not a dating app.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plus 1