Thursday
- Company typePrivate
- Founded2021
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
Thursday firmographics
Firmographics- Name
- Thursday
- Legal name
- Honeypot Dating Limited
- Website
- https://getthursday.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Thursday industry classification
Industry- Product category
- IRL Dating Events
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Promoters of Performing Arts, Sports, and Similar Events (7113)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Event Discovery, Listings & Calendar Platforms (MPAGAJAL)
- akta.pro secondary industries
- Ticketing Platforms (Paid Events, Seat Maps, Access Control) (THAHAFAC), Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL)
Keywords
Where Thursday is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Thursday business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Event Ticket Sales: Revenue from ticket sales for weekly Thursday events held at bars across cities. Events are ticketed experiences for singles to attend IRL gatherings.
- Trip Packages and Wristbands: Revenue from trip packages including accommodation (chalets, hotels, apartments), lift passes, event wristbands, and activities. Tiers range from budget options at £859 to premium VIP chalet experiences at £1,999. Wristband-only options available from £150.
- Brand Partnerships and Sponsorship: Thursday partners with brands (Extra, Bolt, Sky) for experiential activations, event takeovers, social media campaigns, in-app advertising, and sampling opportunities. Partners pay for access to Thursday's engaged audience of singles aged 24-35.
- Host Partnership Program: Revenue share or partnership model with hosts who organize Thursday events in their cities, earning from hosting while being the face of Thursday in their local markets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | VIP Chalet Experience - Private chalets for 12 guests each (separated by gender) with transfers, champagne, and breakfast |
| Unit Pricing | Multi-year contract | Premium Plus - Contemporary apartments with fewer guests per unit, slopeside, wellness facilities access |
| Unit Pricing | Multi-year contract | Premium - Elevated style with pool, jacuzzi, sauna, hammam |
| Unit Pricing | Multi-year contract | Superior Plus - Modern spacious apartments near slopes with spa access |
| Unit Pricing | Multi-year contract | Superior - Enhanced comfort with upgraded interiors |
| Unit Pricing | Multi-year contract | Standard - Well-equipped apartments balance affordability and comfort |
| Unit Pricing | Multi-year contract | Basic - Budget-friendly option, simple and social |
| Unit Pricing | Pay-as-you-go | Wristband Only - Access to all events without accommodation |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels10 records
Thursday product offering
Product offeringCore offering
Thursday organizes and sells ticketed in-person singles events hosted primarily on Thursdays at bars across 85–180+ cities globally, plus package-based singles-only group trips (ski, beach, yacht). Attendees access events through a mobile app with ID/KYC verification and wristbands that grant single-status entry to Thursday's official events and community. The company also monetizes its audience through brand partnerships and a host partner program that lets local organizers run Thursday events in their cities.
Product overview
Thursday is an in-real-life (IRL) dating company operating primarily through two interconnected offerings: Thursday Events (exclusive in-person singles events held mainly on Thursdays at bars and venues across 180+ cities globally) and Thursday Trips (group travel experiences including ski trips, island destinations, and yacht weeks). The company also offers a mobile app for iOS and Android, an IRL Personality Test, and a Host Program for local organizers. The portfolio is anchored by the core philosophy of reducing endless swiping and bringing singles together in person, with ticketed events and trip packages as primary revenue streams.
Differentiator
Problem solved
Functional benefit
Brands
- Thursday Events: Exclusive IRL singles events held weekly in cities across the globe, designed as relaxed, pressure-free environments without speed dating or apps.
- Thursday Trips
Quantifiable outcome
- 3.5 million community members
- +5 more outcomes
Companies that use Thursday
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Thursday technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature2 records
Thursday partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship, core and minor.
- Extra (Mars Wrigley)flagshipMajor brand partnership for event takeover and experiential marketing. Extra x Thursday event sold 1,094 tickets in one night with over 1.1 million impressions. Extra ads were seen 442,551 times on website and app, partnership emails reached 192,531 people. Described as 'Partner of the month' with playful 'Kiss With Confidence' campaign theme.
- BoltcoreTransportation partnership offering £8 off rides for Thursday users on event days. Partnership resulted in 484 rides completed and over 500,000 impressions. Bolt branded as 'all sh*t Thursday dates covered for a month' with campaign about date night transportation.
- SkycoreMedia partnership promoting new comedy TV series 'Smothered' with IRL event. 500 tickets sold, reached 400,000 people on social media. Featured as partner of the month across various supports with 'Turn Me On' campaign tagline.
- Rennie (Bayer Consumer Health)coreHealthcare brand partnership to 'take the awkwardness out of dating.' Hosted 'Rennie Reconnect' first dates dinner event at Bleeding Heart Bistro in London with 20 singles. Thursday community voted on date activities via Instagram polls, event was live-streamed on Instagram. Some daters confirmed second dates.
- HumaneryminorMale grooming marketplace partnership for blog content collaboration. Blog post 'The truth about male self-care' was written in partnership with Humanery.
- NUCOcoreTravel partner for Thursday trips, particularly ski trips. NUCO is experts in party trips and handles logistics for Thursday Ski Trip events. Powered by Thursday Trips, described as 'leading experts in party'.
- NextTripminorAccommodation partner offering special rates at hotels for Thursday trip attendees. Provides booking links for attendees to book their own accommodation near trip venues.
- The Yacht WeekcorePartnership for Thursday Yacht Week trips in Greece. Includes yacht, skipper, exclusive access to all events, and DJ entertainment. Thursday branding integrated with Yacht Week experience for singles-only sailing trips.
Scale indicators18 records
Recent moves5 records
Expansion highlights5 records
Thursday competitors and assessment
Company assessmentBroad incumbents
- Bumble: Bumble is one of the largest publicly listed dating apps and has explicitly pivoted toward IRL experiences (Bumble IRL, Bumble For Friends), making it the closest large-scale analogue to Thursday's app-plus-events hybrid. It serves the same Gen Z and millennial female-leaning audience that Thursday targets.
- Hinge (Match Group): Hinge is a leading relationship-focused dating app owned by Match Group, targeting the same 24–35 demographic that Thursday serves. It represents the dominant 'designed to be deleted' alternative against which Thursday positions its IRL proposition.
- Tinder (Match Group): Tinder is the largest swipe-based dating app and the incumbent that Thursday's marketing narrative is explicitly built against ('too much time spent using dating apps'). It defines the category baseline for UK and global Gen Z dating engagement.
- Eventbrite: Eventbrite is the largest self-service ticketing platform for live events globally. It is comparable as the underlying ticketing-and-discovery infrastructure competitor for any external promoter looking to host paid singles events.
Direct peers
- Inner Circle: Inner Circle is a selective dating app that curates members and runs IRL events (mixers, dinners, travel) in major cities globally. It is the most directly comparable dating-meets-events peer to Thursday in terms of audience positioning and revenue model.
- Fever: Fever is a ticketing and discovery platform for IRL experiences (concerts, immersive events, themed bars). It is directly comparable to Thursday on the ticketed-IRL-experiences side and competes for the same out-of-home leisure wallet.
- Meetup: Meetup organises interest-based IRL community events in cities worldwide and uses a local-organiser model similar to Thursday's Host Program. It is comparable on the community-driven IRL event operating model rather than the dating angle.
- The League: The League is a curated, high-intent dating app targeting ambitious professionals, with a similar IRL-event component in select cities. It overlaps with Thursday on selective membership and in-person dating events for urban professionals.
- Tawkify: Tawkify is a matchmaking service combining a digital platform with human matchmakers and curated IRL date experiences. It is comparable to Thursday as a hybrid that explicitly de-emphasises swipe mechanics in favour of facilitated, real-world connections.
Others
- Hopper (travel booking app): Hopper is a mobile travel booking app with strong Gen Z adoption and a recently expanded experiential travel offering. It is comparable as an adjacent ecosystem player targeting the same young, mobile-first consumer with trip-package commerce and could become a trip-distribution partner or competitor to Thursday Trips.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Thursday social profiles
Digital presenceThursday compliance and trust
Trust signalCompliance1 record
Thursday financial estimates
Financial estimateRevenue estimate
Valuation estimate
Thursday leadership team
Management profileNumber of profiles
Profiles4 records
Thursday funding detail
Funding detailFunding overview
Funding rounds5 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Thursday M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Thursday
What does Thursday do?
Thursday organizes and sells ticketed in-person singles events hosted primarily on Thursdays at bars across 85–180+ cities globally, plus package-based singles-only group trips (ski, beach, yacht). Attendees access events through a mobile app with ID/KYC verification and wristbands that grant single-status entry to Thursday's official events and community. The company also monetizes its audience through brand partnerships and a host partner program that lets local organizers run Thursday events in their cities.
Is Thursday a public or private company?
Thursday is a private company. It is classified as venture growth investor backed and is currently operating.
When was Thursday founded?
Thursday was founded in 2021. It employs 11 to 50 people.
Where is Thursday based?
Thursday is headquartered in London, United Kingdom, in the Europe region.
How does Thursday make money?
Four revenue lines are on record. Event Ticket Sales are the primary driver. The others are trip Packages and Wristbands, brand Partnerships and Sponsorship and host Partnership Program.
Who are Thursday's main competitors?
Broad incumbents on record are Bumble, Hinge (Match Group), Tinder (Match Group) and Eventbrite. Direct peers are Inner Circle, Fever, Meetup, The League and Tawkify. Hopper (travel booking app) is listed as an others.
Does Thursday have an API?
No public API is recorded for Thursday.
What industry is Thursday in?
Thursday's product category is IRL Dating Events. Its primary akta.pro industry code is MPAGAJAL, Event Discovery, Listings & Calendar Platforms, with a secondary code of THAHAFAC, Ticketing Platforms (Paid Events, Seat Maps, Access Control). Its NAICS code is 71131 and its SIC code is 7900.