Scenthound
Scenthound is a dog wellness franchise operating 100+ Scenters (targeting 400+ across 32 states) that delivers routine hygiene services and monthly memberships to pet parents, anchored by its proprietary S.C.E.N.T. Check 6-point wellness assessment and mobile app.
- Company typePrivate
- Founded2015
- HeadquartersJupiter, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Scenthound firmographics
Firmographics- Name
- Scenthound
- Legal name
- Scenthound Franchising, LLC
- Website
- https://scenthound.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Scenthound is a dog wellness franchise operating 100+ Scenters (targeting 400+ across 32 states) that delivers routine hygiene services and monthly memberships to pet parents, anchored by its proprietary S.C.E.N.T. Check 6-point wellness assessment and mobile app.
- Ownership category
- akta.pro rank
Scenthound industry classification
Industry- Product category
- Pet Grooming & Wellness Services
- NAICS
- Pet Care (except Veterinary) Services (812910), Pet Care (except Veterinary) Services (81291)
- akta.pro primary industry
- Standard Full-Service Dog Grooming (HSANAAAA)
- akta.pro secondary industries
- Bath & Brush Packages (HSANAAAC), Teeth Brushing & Breath Care (HSANAAAH), Skin & Coat Therapy (Medicated/Hypoallergenic Shampoos) (HSANAAAL)
Keywords
Where Scenthound is headquartered
LocationHeadquarters
- HQ city
- Jupiter
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Scenthound business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Membership Subscriptions: Monthly subscription-based model offering three membership tiers designed to meet routine hygiene needs. Memberships include core services (bath, ear cleaning, nail trim, teeth brushing) and 25% discount on additional services. Promotes regular monthly visits with recurring revenue for franchise owners.
- Per-Visit Service Fees: Pay-per-visit option for non-members. Basic Hygiene service priced the same for every dog regardless of size, breed, or age. Add-on services (blow-drying, haircuts, shedding treatments, gland expression) priced based on coat length and condition.
- Franchise Fees: Revenue from franchise development including initial franchise fees and ongoing royalty payments. Franchisees operate independently owned Scenthound locations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Three membership options designed to meet routine hygiene needs |
| Unit Pricing | Pay-as-you-go | Basic Hygiene core service package |
| Unit Pricing | Pay-as-you-go | Add-on services (Barber Package, Shedding Treatment, Plaque Reduction) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Scenthound product offering
Product offeringCore offering
Scenthound provides routine preventive dog hygiene services through company-owned and franchise-operated Scenters, primarily delivered under a monthly Care Club membership that bundles a Basic Hygiene Package (bath, ear cleaning, nail trim, teeth brushing, glands check) with a 6-point S.C.E.N.T. wellness check. The offering is positioned between traditional grooming and veterinary care, with optional add-on services (haircuts, shedding treatment, plaque reduction, blow-dry, gland expression) and supported by a proprietary mobile app for booking, wellness tracking, and virtual vet access.
Product overview
Scenthound operates as a dog wellness franchise concept offering routine hygiene and preventive care services positioned between traditional grooming and veterinary care. The core offering is the Basic Hygiene Package (bath, ear cleaning, nail trim, teeth brushing, glands check) available as a monthly membership through the Care Club, supplemented by optional add-on services including the Barber Package (haircuts), Shedding Treatment, Plaque Reduction Treatment, Blow-Dry, and Gland Expression. The proprietary S.C.E.N.T. Check (6-point wellness assessment of Skin, Coat, Ears, Nails, Teeth, and Glands) differentiates the service by providing monthly health tracking accessible through the Scenthound Mobile App. The company also operates a community program called Clean Start in partnership with animal shelters.
Differentiator
Problem solved
Functional benefit
Products and services
- Basic Hygiene Package Core routine hygiene service including bath with towel-dry, ear cleaning, nail trim, teeth brushing, and glands check, available at the same price for every dog regardless of size, breed, or age; designed for consistent monthly care.
- S.C.E.N.T. Check (6-Point Wellness Check) Proprietary 6-point wellness assessment of a dog's Skin, Coat, Ears, Nails, Teeth, and Glands, each scored on a 1-5 scale to identify early warning signs and track health trends across visits; results accessible through the Scenthound app.
- Care Club Membership Monthly subscription membership in three tiers designed to meet routine hygiene needs; includes the Basic Hygiene package and S.C.E.N.T. Check, a 25% discount on add-on services, and no long-term contract (cancel anytime).
- Scenthound Mobile App Proprietary mobile application serving as the hub of Scenthound's technology platform; enables self-service appointment booking, wellness-based tracking, virtual vet access, real-time automated dashboards, advanced reporting, and access to previous S.C.E.N.T. Check results.
- Barber Package Grooming add-on service including brush-out, blow-dry, pad trim, sanitary trim, and haircut, priced based on coat type and condition; designed so dog parents only pay for what their dog needs.
- Haircuts Professional dog haircut service with breed-specific styles available as a standalone service or as part of the Barber Package; priced based on coat type and condition.
- Shedding Treatment Specialized treatment including bath with shedding-control shampoo and conditioner, blow-dry, raking, and brush-out to manage seasonal or year-round shedding for dogs of all coat types.
- Plaque Reduction Treatment Dental care add-on service targeting plaque reduction, addressing dog oral hygiene as part of the company's preventive wellness offering.
- Gland Expression Service Manual expression of dog anal glands performed by trained technicians as a standalone service or as part of routine S.C.E.N.T. wellness checks.
- Clean Start Program Community program providing donated Basic Hygiene packages to shelter dogs monthly and free hygiene packages to newly adopted dogs, in partnership with shelters including Peggy Adams Animal Rescue, Humane Society, Austin Humane Society, and others; over 20,000 packages donated to date.
Quantifiable outcome
- 91% customer satisfaction rating vs. industry average of 20
- +3 more outcomes
Companies that use Scenthound
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Scenthound technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Scenthound partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor.
- Peggy Adams Animal RescueminorShelter partner in Clean Start program, receiving monthly credits to get rescue dogs cleaned up and ready for adoption.
- MuttypawsminorShelter partner in Clean Start program for rescue dog hygiene support.
- Humane SocietyminorShelter partner providing hygiene services to rescue dogs through Clean Start program.
- Austin Humane SocietyminorShelter partner in Clean Start program for rescue dog hygiene support.
- Humane Society of Central TexasminorShelter partner in Clean Start program.
- Kansas Humane SocietyminorShelter partner in Clean Start program.
- Humane Society of the Platte ValleyminorShelter partner in Clean Start program.
- Bayside Dog RescueminorShelter partner in Clean Start program.
Scale indicators7 records
Recent moves9 records
Expansion highlights5 records
Scenthound competitors and assessment
Company assessmentDirect peers
- Hound Hotel: Dog daycare, boarding, and spa franchise. Comparable in franchise-led recurring pet service revenue and overlap in hygiene/spa add-on services.
- Dogtopia: Franchise-based dog daycare, spa, and wellness services with a national footprint. Closely comparable to Scenthound in franchise-led dog services, recurring-revenue memberships, and health-focused positioning.
- Aussie Pet Mobile: Mobile dog grooming franchise operating in the U.S. and internationally. Direct competitor in the franchise dog-grooming category with a comparable membership-style offering and similar target customer.
- Camp Bow Wow: Premier dog daycare, boarding, and grooming franchise with hundreds of U.S. locations. Comparable franchise model, recurring service revenue, and multi-unit operator base.
- EarthWise Pet: Natural pet care franchise offering grooming, daycare, boarding, and retail. Directly comparable franchise structure and full-service pet wellness positioning.
- Pet Evolution: Pet wash, grooming, and wellness franchise. Direct overlap in self-serve-style and full-service dog hygiene, with comparable membership and retail strategy.
- Woof Gang Bakery: Pet grooming and bakery franchise with multiple U.S. locations. Comparable in franchise model, grooming service offering, and neighborhood retail footprint.
Emerging players
- Splash and Dash for Dogs: Self-serve dog wash and full-service grooming franchise. Emerging player intersecting Scenthound's hygiene category with a hybrid self-serve/service model.
Broad incumbents
- Petco: National pet retail and services chain offering grooming, training, and veterinary care. Broad incumbent providing overlapping wellness and grooming capabilities at scale.
- PetSmart: Largest North American pet specialty retailer with in-store grooming salons and growing vet services. Broad incumbent in pet wellness and grooming.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Scenthound social profiles
Digital presenceScenthound financial estimates
Financial estimateRevenue estimate
Valuation estimate
Scenthound leadership team
Management profileNumber of profiles
Profiles9 records
Scenthound funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Scenthound M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Scenthound
What does Scenthound do?
Scenthound provides routine preventive dog hygiene services through company-owned and franchise-operated Scenters, primarily delivered under a monthly Care Club membership that bundles a Basic Hygiene Package (bath, ear cleaning, nail trim, teeth brushing, glands check) with a 6-point S.C.E.N.T. wellness check. The offering is positioned between traditional grooming and veterinary care, with optional add-on services (haircuts, shedding treatment, plaque reduction, blow-dry, gland expression) and supported by a proprietary mobile app for booking, wellness tracking, and virtual vet access.
Is Scenthound a public or private company?
Scenthound is a private company. It is classified as venture growth investor backed and is currently operating.
When was Scenthound founded?
Scenthound was founded in 2015. It employs 11 to 50 people.
Where is Scenthound based?
Scenthound is headquartered in Jupiter, United States, in the North America region.
How does Scenthound make money?
Three revenue lines are on record. Membership Subscriptions are the primary driver. The others are per-Visit Service Fees and franchise Fees.
Who are Scenthound's main competitors?
Direct peers on record are Hound Hotel, Dogtopia, Aussie Pet Mobile, Camp Bow Wow, EarthWise Pet, Pet Evolution and Woof Gang Bakery. Splash and Dash for Dogs is listed as an emerging player. Broad incumbents are Petco and PetSmart.
Does Scenthound have an API?
No public API is recorded for Scenthound.
What industry is Scenthound in?
Scenthound's product category is Pet Grooming & Wellness Services. Its primary akta.pro industry code is HSANAAAA, Standard Full-Service Dog Grooming, with a secondary code of HSANAAAC, Bath & Brush Packages. Its NAICS code is 812910.