What Aussie Pet Mobile does

Aussie Pet Mobile, Inc. (now operating as Bark & Mane) is a US-based franchisor of mobile pet grooming services, founded in Australia in 1996 and expanded to the United States in 1999. The company is a subsidiary of Home Franchise Concepts, a multi-brand franchisor whose portfolio includes Bath Tune-Up, Budget Blinds, Kitchen Tune-Up, Lightspeed Restoration, Premier Garage, The Tailored Closet, and Two Maids. In June 2026, on its 30th anniversary, the company rebranded from Aussie Pet Mobile to Bark & Mane while preserving its core mission and operating model.

The company's core product is its mobile pet grooming franchise, delivered through custom-equipped grooming vans that bring full-service grooming (bathing, haircuts, nail trimming, ear cleaning) for cats and dogs directly to pet owners' homes. Over 450 franchised vans currently operate across the United States under protected territories, supported by initial training, local area marketing, and groomer certification assistance. The franchise is sold to aspiring entrepreneurs at a $119,950 initial franchise fee with a total investment range of $167,325–$208,360 and a $105,000 liquid capital requirement.

Revenue is generated via upfront franchise fees plus ongoing royalties and service fees from the franchise network. The company targets pet parents as end consumers and individual entrepreneurs as franchisees, ranking #1 on Entrepreneur's Franchise 500® as the leading pet grooming franchise in a global pet grooming market valued at $6.89 billion (per Grand View Research). The corporate technology stack is limited to a marketing/content website and a structured 5-step franchise inquiry funnel; no proprietary AI, mobile app, or API platform is disclosed.

Name

Aussie Pet Mobile

Legal name

Aussie Pet Mobile, Inc.

Website

https://aussiepetmobilefranchising.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

251–500 employees

Short description

Aussie Pet Mobile (now Bark & Mane) is a US-based franchisor of mobile pet grooming services, operating 450+ custom-equipped vans nationwide under protected territories. Founded in 1996 in Australia and a subsidiary of Home Franchise Concepts, it sells franchise opportunities to entrepreneurs and serves pet parents directly at their homes.

Ownership category

akta.pro rank

Product category

Pet Grooming Services Franchise

NAICS

Pet Care (except Veterinary) Services (81291)

akta.pro primary industry

Van-Based Mobile Pet Grooming (HSANABAA)

akta.pro secondary industries

Pet Services (Grooming, Training, Daycare) (CRALAIAJ), Bath & Brush Packages (HSANAAAC)

Keywords

• Mobile pet grooming
• Pet grooming franchise
• Franchise opportunities
• Pet care services
• Home service franchise

GTM type

B2B

Offering type

Services

Cost components

Marketing or Sales, Operations, Personnel, Infrastructure, Supply Chain

Revenue model

1. Franchise Fees and Royalties: Bark & Mane generates revenue through initial franchise fees from new franchise owners ($119,950 franchise fee) as well as ongoing royalty or service fees from its network of over 450 mobile grooming vans operating across the United States. The franchise model enables franchisees to operate mobile grooming businesses, with Bark & Mane earning recurring revenue from the franchise network.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Bark & Mane (formerly Aussie Pet Mobile) is a mobile pet grooming franchise company that sells franchise opportunities to entrepreneurs who operate custom-equipped mobile grooming vans delivering in-home pet grooming services (bathing, haircuts, nail trimming, ear cleaning) to dog and cat owners. The franchise system includes an initial franchise fee of $119,950, branded custom mobile grooming vans, protected territories, initial training, local area marketing support, and groomer certification assistance.

Product overview

Aussie Pet Mobile (now operating as Bark & Mane) is a mobile pet grooming franchise that operates on a business-format franchise model. The core offering is a mobile pet grooming service delivered through custom-equipped vans directly to pet owners' homes. The company offers franchise opportunities with protected territories, providing entrepreneurs with the tools, resources, and brand recognition (ranked #1 pet grooming franchise by Entrepreneur) to operate their own mobile grooming business. The franchise model includes initial training, local area marketing support, and groomer certification assistance. The company traces its origins to 1996 in Australia, expanded to the US in 1999, and rebranded to Bark & Mane in 2026 as part of its 30th anniversary celebrations. Today, over 450 mobile grooming vans serve communities nationwide under the Bark & Mane brand name.

Differentiator

Problem solved

Functional benefit

Products and services

• Bark & Mane Mobile Pet Grooming Franchise A business-format franchise offering mobile pet grooming services for cats and dogs, delivered directly to customers' homes via custom grooming vans. Franchisees operate under the Bark & Mane brand, which ranks on Entrepreneur's Franchise 500® list as the #1 pet grooming franchise. The franchise package includes protected territories, in-depth initial training, local area marketing support, and groomer certification assistance. The initial franchise fee is $119,950 with total investment of $167,325-$208,360 and required liquid capital of $105,000.
• Custom Mobile Grooming Vans Specially equipped mobile grooming vehicles that serve as the primary service delivery mechanism for franchisees. Over 450 mobile grooming vans currently serve communities nationwide. The vans are custom-designed and equipped to function as mobile grooming salons.

Quantifiable outcome

• Ranked #1 pet grooming franchise on Entrepreneur's Franchise 500® list

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Home Franchise ConceptscoreStrategic or Co-development Partner · 1 January 2021In 2021, Aussie Pet Mobile (now Bark & Mane) joined the Home Franchise Concepts family of home service brands. Home Franchise Concepts is a franchisor holding company that manages multiple home service franchise brands including Bath Tune-Up, Budget Blinds, Kitchen Tune-Up, Lightspeed Restoration, Premier Garage, The Tailored Closet, and Two Maids. This acquisition gave Bark & Mane access to a broader platform of resources, operational support, and cross-brand synergies within the home services franchise ecosystem.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Rover: Online marketplace for pet sitting, dog walking, and related in-home pet services; not a franchise and not a grooming operator, but competes for the same convenience-seeking pet parent wallet share.

Broad incumbents

• PetSmart (grooming services): National specialty pet retailer with in-store grooming salons and emerging mobile grooming pilots; represents the largest incumbent fixed-location grooming offering against which Bark & Mane's mobile convenience value proposition competes.
• Camp Bow Wow: Established multi-unit pet franchise offering dog daycare, boarding, and grooming; broader pet care scope than Bark & Mane but competes for the same pool of franchise entrepreneurs and serves overlapping pet parent demand.
• Petco (grooming services): National specialty pet retailer operating in-store grooming salons with full-service offerings; comparable incumbent competing for grooming share with a fixed-location model that Bark & Mane's mobile vans directly counter-position against.
• Dogtopia: Large US pet franchise focused primarily on dog daycare, boarding, and spa/grooming services; overlaps with Bark & Mane on the grooming side and competes for similar franchisee capital within the pet services category.
• Pet Supplies Plus: National franchise pet retail chain with in-store grooming services; serves a similar mass-market pet parent customer and competes for franchisees considering adjacent pet care concepts.
• Petland: Long-standing pet retail franchise with grooming add-ons; comparable incumbent franchise model in the broader pet services category and similar target franchisee profile.

Others

• BarkBox / Bark (Bark Co.): Direct-to-consumer pet products and services brand addressing the same millennial/Gen Z pet parent demographic; adjacent ecosystem player shaping consumer expectations around convenient, on-demand pet care experiences.

Direct peers

• Wag N' Wash Natural Pet Food & Grooming: Multi-unit pet franchise combining natural pet food retail with grooming services (including mobile units); competes for franchise owners and serves the same convenience-oriented pet parent customer base.
• Splash and Dash Groomerie & Boutique: Franchise offering both mobile pet grooming and brick-and-mortar self-swash / full-service grooming locations; competes directly with Bark & Mane for franchisees in the pet grooming category with a similar dual mobile/retail model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/aussie-pet-mobile

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aussie Pet Mobile