BeSafe Group

What BeSafe Group does

BeSafe Group (Be Safe Group srl) is a Rome-headquartered insurtech and fintech company founded in 2017 that builds products for the European hospitality and travel industry. The company's platform combines insurance distribution with payment processing, targeting hotels, tour operators, OTAs, and travel agencies that suffer revenue loss from late cancellations, no-shows, and fragmented payment collection. BeSafe Group operates as an IVASS-registered insurance intermediary (RUI number B000726652), allowing it to embed regulated insurance products directly into commercial travel transactions.

The company's product portfolio centers on two integrated offerings: BeSafe Rate, an insurance-included prepaid hotel rate that protects accommodation providers and tour operators from cancellation losses while providing travelers with all-risk coverage and a 7-day claim settlement guarantee; and BeSafe Pay, a hospitality payment gateway supporting bank reconciliation, instant transfers, and OTA virtual card processing. The platform is integrated with 60+ major European hotel management and travel software systems, enabling embedded distribution within existing booking workflows. As of the latest data, BeSafe Group reports 3,000+ affiliated partner properties and 400,000+ insured travelers across Italy, France, Austria, and Greece.

BeSafe Group monetizes primarily through transaction-based fees: insurance premiums embedded in each BeSafe Rate booking, and payment processing fees via BeSafe Pay. The go-to-market is sales-led, combining direct B2B sales, a partner/reseller program (BeSafe Network), and self-serve signup via its online portal. The company has raised approximately €4.2 million across three funding rounds (2021, 2022 seed, and 2023 Series A) from CDP Venture Capital Sgr, Prana Ventures, Azimut Digitech Fund, and LVenture Group, with proceeds directed toward sales hiring, technology development, and European geographic expansion.

Name

BeSafe Group

Legal name

Be Safe Group srl

Website

https://besafegroup.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

BeSafe Group is a Rome-based insurtech and fintech company founded in 2017 that embeds insurance coverage into prepaid hotel rates (BeSafe Rate) and provides hospitality payment processing (BeSafe Pay), serving 3,000+ hotels, tour operators, OTAs, and travel agencies across Italy, France, Austria, and Greece.

Ownership category

akta.pro rank

Product category

Hospitality Insurance Technology

NAICS

Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Underwriting, Pricing & Policy Administration (PAS) for Travel Insurance (THALALAK)

akta.pro secondary industry

Embedded Travel Insurance/Protection Payments & Claims Disbursement (THALAHAJ)

Keywords

• Travel insurance software
• Hospitality payment gateway
• Insurtech platform Europe
• Hotel cancellation protection
• OTA fintech solutions

Headquarters

HQ city

Roma

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. BeSafe Rate - Insurance Premium Revenue: Revenue generated from insurance premiums embedded in prepaid hotel rates and travel bookings. Hotel operators and tour operators adopt the BeSafe Rate, and BeSafe Group earns from the insurance component of each booking. Provides refunds within 7 days for covered events.
2. BeSafe Pay - Payment Gateway Fees: Transaction-based fees from processing hotel payments through the BeSafe Pay gateway, including bank reconciliation, instant transfers, and OTA virtual card processing.
3. Insurance Solutions for Hospitality Operators: B2B SaaS-style revenue from licensing insurance solutions to tour operators, OTAs, and accommodation providers, combining fintech payment infrastructure with insurance coverage.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

BeSafe Group designs and develops an integrated insurtech and fintech software platform for the European hospitality and travel industry. Its two core products are BeSafe Rate, an insurance-included prepaid hotel rate that protects accommodation providers, tour operators and OTAs from cancellation losses while providing travelers with all-risk coverage and 7-day refunds, and BeSafe Pay, a payment gateway that automates hotel collections, bank reconciliation, instant transfers and OTA virtual card processing. The platform is integrated with 60+ European hotel management and travel software systems.

Product overview

BeSafe Group is an insurtech company that designs and develops a unified platform of products for tourism operators and their guests. The portfolio consists of two core integrated products: BeSafe Rate (insurance-embedded prepaid rates that protect hotel revenue and cover traveler cancellations) and BeSafe Pay (hospitality payment gateway for bank reconciliation and instant payments). The platform integrates with major European hotel management and travel software systems.

Differentiator

Problem solved

Functional benefit

Brands

• BeSafe Rate: Insurance solution that secures revenue for accommodation providers, tour operators and OTAs, while protecting guests' stays. A prepaid rate with travel insurance featuring All-Risk coverage with 7-day reimbursement guarantee.
• BeSafe Pay

Products and services

• BeSafe Rate Insurance-included prepaid hotel rate product that protects accommodation providers, tour operators and OTAs from revenue loss on cancellations while giving travelers all-risk travel insurance coverage and 7-day reimbursement guarantees.
• BeSafe Pay Payment gateway for the hospitality industry providing bank reconciliation, instant bank transfers, OTA virtual card processing and other payment services to automate collections for accommodation providers.

Quantifiable outcome

• Refund/claim settlement within 7 days for covered events
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Generali Italia: Generali is one of Italy's largest insurance groups, offering travel and personal lines insurance products alongside broader P&C and life offerings. Comparable as a domestic incumbent with overlapping travel insurance products and Italian regulatory familiarity.
• AIG Travel: AIG Travel provides global travel insurance and assistance services to individuals, corporations, and travel partners, including embedded distribution arrangements. Comparable as a large incumbent travel insurer operating in BeSafe's category.
• Travel Insured International: Travel Insured International is a US-based travel insurance provider distributing cancellation and trip protection products through travel agencies, tour operators, and online channels. Comparable as a B2B2C travel insurance intermediary with overlapping distribution channels.
• World Nomads: World Nomads is a global travel insurance provider built for adventurous and independent travelers, distributed through online channels and travel partners. Comparable in product (travel cancellation/protection) and B2B2C distribution model via travel sellers.
• BookingSuite / Booking Holdings: Booking Holdings operates Booking.com and BookingSuite, providing tech and payment infrastructure to hotels and accommodation providers across Europe. Comparable as both a potential customer/partner for BeSafe and a strategic threat with the scale to build embedded insurance internally.
• Allianz Travel: Allianz Travel is one of the world's largest travel insurance providers, offering cancellation and trip protection products distributed globally through travel partners. Comparable as a broad incumbent in the same travel insurance category BeSafe competes in.

Direct peers

• Cover Genius: Cover Genius is a global embedded insurance platform offering travel and booking-related protection products distributed through APIs and partner integrations. Highly comparable to BeSafe Rate's embedded-insurance model and 60+ software integration distribution strategy.
• Battleface: Battleface is a travel insurance technology provider offering customizable travel protection products distributed through APIs and partner platforms. Comparable as a tech-led travel insurance intermediary selling embedded coverage to travel operators and OTAs.
• AirHelp: AirHelp is a European travel-tech company combining flight disruption claims assistance with embedded travel protection products. Comparable to BeSafe in combining tech-enabled travel insurance with consumer-facing claims experience in Europe.

Emerging players

• Hopper: Hopper is a travel fintech app offering flight and hotel booking alongside embedded cancellation guarantees and disruption protection. Comparable as an emerging travel fintech bundling insurance-like protection into its core booking experience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/besaferate

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BeSafe Group