What Pincho does

Pincho is a Miami-born, Latin-inspired fast-casual restaurant chain founded in 2010 by co-founders Otto Othman, Nedal Ahmad, and Nizar Ahmad, operating approximately 13 company-owned locations across South Florida and the Houston metro (as of April 2024). The concept, originally launched as 'Pincho Factory' with $77,000 in starting capital, serves scratch-made burgers, kebabs (pinchos), bowls, plates, and sides built around signature items like the Toston Burger and Croquetesa, anchored by Certified Black Angus beef and 18+ homemade sauces. Following a ~$20M investment from Savory Fund in 2021, Pincho bought back all franchises and moved to a fully corporate-managed model, then rebranded to 'PINCHO' in 2022 to support national expansion, opening its first Texas location in Cypress, TX in June 2023. The chain is recognized as a three-time Food Network SOBEWFF Burger Bash People's Choice winner, a five-time Fast Casual Top 100 Movers & Shakers honoree (2016-2020), and a Gold ADDY and Shorty Award winner.

The company's core technology stack is founder-built and integrates third-party SaaS — Thanx (loyalty + online ordering), Tattle (embedded customer feedback surveys), SOCi (multi-location store locator and local marketing), Harri (hiring), and Google Analytics — with proprietary assets including the PINCHO 2.0 kitchen design, a custom AI-powered catering ordering assistant at online.pincho.com, and PINCHO University, an internal training platform. Product surface includes the core restaurant menu, the PINCHO Plates and Feel Good Plates customizable lines, the PINCHO Club tiered loyalty program (Friends / Friends With Benefits / Exclusive), the PINCHO Mobile App, a B2B and B2C catering service with tax-exempt support and a 10-person minimum, and a community fundraising program that donates 10-20% of event sales to host organizations. Marketing is anchored in food-festival competition PR (SOBEWFF, Burgerliscious, Burgerfest, Orange Bowl Burger Battle), organic social on Instagram, TikTok, Facebook, and Twitter/X, and co-branded influencer LTOs such as the 2024 collaboration with Mr.Eats305.

Pincho's revenue mechanics combine in-store and online food sales (pickup/delivery through the PINCHO app and Thanx), a growing B2B catering channel with tiered Amazon Gift Card rewards via CateringRewards.com (3X/4X/5X at $5K/$10K/$10K+ spend bands), community fundraising events, and loyalty-driven repeat visitation. Customer segments span long-tail local diners and families in Florida and Texas, corporate and group catering customers across tech, healthcare, education, and financial services, and nonprofits/schools hosting fundraising events. The company employs 101-250 people and continues to expand its Texas footprint with multiple additional Houston openings planned for 2024.

Name

Pincho

Legal name

PINCHO BURGERS AND KEBABS

Website

https://pincho.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

Pincho is a Miami-born, Latin-inspired fast-casual restaurant chain operating ~13 company-owned locations across South Florida and Houston, serving scratch-made burgers, kebabs, bowls, and plates. The company earns revenue through dine-in and online food sales, B2B and B2C catering with an AI-powered ordering assistant, a tiered loyalty program, and a community fundraising program.

Ownership category

akta.pro rank

Headquarters

HQ city

Coral Gables

HQ country

United States

HQ region

North America

Offices15 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. In-store and online restaurant food sales: Core revenue from burgers, kebabs, bowls, plates, sides, kids meals, and beverages sold at company-operated PINCHO locations in Florida and Texas, plus pickup/delivery orders through the PINCHO app and Thanx-powered ordering.
2. Catering services (B2B and B2C): Group/corporate catering orders with a 10-person minimum, available across all Florida and Texas locations, with delivery, professional setup, and pickup options. Catering Rewards points (3X/4X/5X) redeemable for Amazon Gift Cards are an additional engagement layer.
3. Fundraising program revenue share: Revenue from in-restaurant fundraising events where PINCHO donates 10% / 15% / 20% of event sales back to the host organization depending on flyer distribution (1–25 / 26–50 / 50+ flyers). Drives incremental traffic rather than net new revenue.
4. Customer data / loyalty-driven repeat revenue: Repeat visitation monetized through the PINCHO Club loyalty tiers (Friends / Friends With Benefits / Exclusive), driving higher frequency and increased ticket size among enrolled members.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels11 records

Core offering

Pincho is a fast-casual restaurant chain serving Latin-inspired burgers and kebabs in an elevated Miami-born setting. Its core offering is made-to-order food including signature burgers (PINCHO Burger, Toston Burger, Croquetesa), kebab skewers, customizable plates, bowls, and sides, sold through company-operated storefronts in South Florida and Texas. The brand is extended by a tiered loyalty program (PINCHO Club), a corporate and group catering service with an AI-powered ordering assistant, and an in-restaurant fundraising program.

Product overview

PINCHO operates a single unified restaurant brand — PINCHO Restaurant, a Miami-born Latin-inspired fast-casual burger and kebab concept — and extends it with a layered portfolio of supporting products. The PINCHO Club loyalty program (built on Thanx), the PINCHO Mobile App for mobile ordering, the PINCHO Catering service, and the PINCHO AI Catering Ordering Assistant together handle guest engagement and transactions; PINCHO Plates and Feel Good Plates are menu-line extensions that broaden the core offering; PINCHO University is an internally built training platform for staff; and the PINCHO Fundraising Program supports community give-back. Together these products compose the end-to-end PINCHO experience across dine-in, mobile, catering, loyalty, and community touchpoints in Florida and Texas.

Differentiator

Problem solved

Functional benefit

Brands

• The PINCHO Club: Tiered customer loyalty rewards program (Friends / Friends With Benefits / Exclusive) operated in-house.

Products and services

• PINCHO Restaurant Company-operated fast-casual restaurants serving Latin-inspired burgers, kebabs, bowls, plates, sides, kids meals, and beverages across ~10 South Florida and 3+ Houston, Texas locations. The menu centers on scratch-made American classics with Latin influences, including signature burgers (PINCHO Burger, Toston Burger, Croquetesa), kebab skewers, and 18+ homemade sauces, targeted at local diners, families, and food enthusiasts.
• PINCHO Catering Group and corporate catering service for businesses, organizations, and events across Florida and Texas, with a 10-person minimum, delivery, professional setup, and pickup options. Customers include Amazon, Apple, Google, FedEx, ADP, Cleveland Clinic, Memorial Hermann, FAU, FPL, Merrill, and Slalom. Includes tiered Catering Rewards (3X/4X/5X points redeemable for Amazon Gift Cards).
• PINCHO Club Loyalty Program Free-to-join, multi-tiered customer loyalty program built on Thanx that tracks credit-card-linked spend at 1 point per $1 and unlocks rewards, surprise perks, exclusive menu access, and event invitations for frequent PINCHO diners across Florida and Texas.
• PINCHO Fundraising Program Community fundraising program that lets nonprofits, schools, and community groups host events at PINCHO locations and earn a percentage of event sales (10–20%) back to their organization, supported by personalized promotional flyers.
• PINCHO Plates New menu line of customizable entree plates pairing a choice of protein (kebab, braised vaca frita, or roasted veggies) with two sides, described as PINCHO's biggest menu evolution since the Toston Burger.
• Feel Good Plates Curated health-focused menu line of four plate combinations (Vegetarian, Keto, High-Protein, and Everyday Plate) designed to give diners healthier, lower-carb, and protein-forward customizable options beyond PINCHO's signature burgers.

Quantifiable outcome

• Cut service times in half via kitchen upgrades
• +5 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability6 records

Feature7 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Mr.Eats305 (George Arango)minorGTM or Marketing Partner · 1 April 2024April 2024 LTO collaboration with Miami food influencer Mr.Eats305 (George Arango), who has nearly 240K Instagram followers. Co-created 'The PINCHO Smash Burger by Mr.Eats305' — double smashed patties with American cheese, pickles, diced onions, and PINCHO secret sauce on locally baked brioche buns. Available at all PINCHO locations in Miami and Texas throughout April 2024.
• Actual VeggiescoreStrategic or Co-development Partner · 1 February 2023Culinary collaboration launched in early February 2023. PINCHO's Director of Culinary Adrian Sanchez worked with Actual Veggies co-founders Hailey Swartz, Jason Rosenbaum, and David Grutman to launch a premium vegetarian offering using the Actual Veggies Black Bean patty (black beans, parsnip, red pepper, carrot, onion, quinoa, oats, lemon juice, spice blend). Any PINCHO burger can be swapped to the Actual Veggies patty. By mid-February 2023 it had become a PINCHO menu powerhouse.
• Bread Man Baking Co.minorOthersHouston-area bakery vendor that supplies buns for PINCHO's award-winning burgers in the Texas market, supporting the brand's local-vendor community investment in Houston.
• ThanxcoreTechnology or IntegrationLoyalty and online ordering technology partner powering the PINCHO Club (Friends, Friends With Benefits, Exclusive tiers), mobile app sign-up, and credit card-linked rewards. Customers earn 1 point per $1 spent and unlock instant rewards, surprise perks, and SOBEWFF Burger Bash invitations.
• CateringRewards.comminorGTM or Marketing PartnerAutomated catering rewards platform. PINCHO catering customers earn points redeemable for Amazon Gift Cards (Tier 1 up to $5,000 = 3X; Tier 2 up to $10,000 = 4X; Tier 3 $10,001+ = 5X) with a minimum $150 catering subtotal. Drives repeat catering orders and customer loyalty.
• Big Red JellyminorOthersMarketing / web services agency credited in the website footer ('POWERED BY BIG RED JELLY').

Scale indicators11 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Smashburger: Fast-casual premium-burger chain with a similar playbook of multi-state franchising and a tech-forward loyalty program. Comparable to PINCHO in menu focus, dine-in/off-premise mix, and category positioning.
• Wahlburgers: Celebrity/founder-driven fast-casual burger chain. Comparable to PINCHO in its heavy reliance on founder storytelling, brand-led marketing, and a multi-unit franchise/company-store growth model.
• Bobby's Burger Palace: Chef-driven fast-casual burger concept competing in the same premium-burger occasion. Comparable to PINCHO in its brand-led, differentiated-burger positioning and focus on a polished, fast-casual experience.
• BurgerFi: Public fast-casual 'better burger' chain headquartered in Florida. Closely comparable to PINCHO in category (premium burgers, kebabs-adjacent), Florida origin, and a similar push toward national expansion and tech-forward ordering.
• The Habit Burger Grill: Fast-casual charburger chain with a similar West Coast / regional-to-national growth arc and PE ownership history (private-equity backed expansion). Closely comparable to PINCHO in menu positioning, scale, and growth-stage dynamics.

Regional players

• Burgerim: Smaller fast-casual gourmet-burger chain with a franchise-heavy model. Comparable to PINCHO in size and category, though it has historically struggled to convert franchise growth into durable same-store performance — a useful cautionary comp.

Broad incumbents

• Cava Group: Public fast-casual Mediterranean chain that scaled from a regional concept to national. Comparable to PINCHO as a benchmark for a tech-forward, culturally-rooted fast-casual brand pursuing national expansion, though at a much larger scale.
• Shake Shack: National premium-burger fast-casual chain with a public-company balance sheet. Comparable to PINCHO as a same-category, dine-in/off-premise fast-casual burger concept with strong brand-led marketing, but at vastly greater scale and footprint.
• Five Guys: Established U.S. fast-casual burger chain competing for the same customer occasion. Comparable in menu focus (customized burgers) and dine-in format, but with a national footprint and franchise model that dwarfs PINCHO's 13-store base.

Emerging players

• Mr. Greek: Regional Mediterranean-influenced fast-casual concept. Comparable to PINCHO as a culturally-rooted, regional fast-casual chain pursuing multi-unit expansion with a differentiated ethnic-menu platform.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/pinchofactory
• Facebookfacebook.com/officialpincho
• Instagraminstagram.com/pincho
• TikToktiktok.com/@officialpincho
• LinkedInlinkedin.com/company/pincho-factory

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pincho