Medi2data
Medi2data (Lalu) is a Cardiff-based health data platform that uses NHS clinical coding and approved integrations across all three UK GP clinical systems to transform medical records into consented, structured health data for GPs, insurers, clinical research organisations, and consumers.
- Company typePrivate
- Founded2017
- HeadquartersCardiff, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Medi2data does
Medi2data, now trading as Lalu, is a Cardiff-based health data technology company founded in 2017 that operates a platform for the consented flow of structured medical records between healthcare providers, businesses, and consumers. The company is registered as Medidata Exchange Limited and serves three primary verticals: NHS GP practices (through Lalu Care), insurers and clinical research organisations (through Lalu Hub), and individual consumers (through Lalu Me). Its core technology is built on NHS clinical coding standards and is integrated with all three UK GP clinical systems (EMIS, SystmOne, Vision), having completed each provider's technical, security, and governance assurance processes.
The platform transforms unstructured medical records into curated, structured health data, supported by ISO/IEC 27001:2022 certification, NHS Digital Data Security and Protection Toolkit certification, ICO registration, and listing on the NHS GP IT Futures Catalogue. Its product portfolio spans three service portals and additional modules including ReportSure (Managed and Self-Service), Access, Intelligence, Engage, and Lalu Tracker. Revenue is generated through a mix of recurring subscription access to the service portals and per-transaction fees for medical data processing, with quote-based enterprise pricing to NHS bodies, insurers, and CROs. Distribution combines direct enterprise sales with self-serve digital portals and embedded integrations inside major UK GP clinical systems.
The company sells primarily into the UK, with stated operations or planned presence in the US, Australia, South Africa, and Europe. Following a £2.1 million oversubscribed EIS round in May 2024 led by Wealth Club and existing investors, the company committed capital to international expansion (including a planned Cape Town office), infrastructure scaling, and team growth, and in 2025 rebranded from Medi2data to Lalu as part of its next growth phase.
Medi2data firmographics
Firmographics- Name
- Medi2data
- Legal name
- Medidata Exchange Limited
- Website
- https://medi2data.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Medi2data (Lalu) is a Cardiff-based health data platform that uses NHS clinical coding and approved integrations across all three UK GP clinical systems to transform medical records into consented, structured health data for GPs, insurers, clinical research organisations, and consumers.
- Ownership category
- akta.pro rank
Medi2data industry classification
Industry- Product category
- Health Data Platform
- NAICS
- Offices of Physicians, Mental Health Specialists (621112)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- eCOA/ePRO/eDiary & Patient-Facing Data Collection (HLACAOAB)
- akta.pro secondary industry
- Value-Based Contracting Analytics (ACO/MSSP/MA, shared savings/risk) (HLACAHAA)
Keywords
Where Medi2data is headquartered
LocationHeadquarters
- HQ city
- Cardiff
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Medi2data business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- Health Data Transaction Platform: Digital platform providing secure and efficient medical data transactions for healthcare organisations, insurers, and clinical research organisations. Revenue generated from processing fees and platform access.
- SaaS Platform Access: Subscription-based access to Lalu service portals (Lalu Care, Lalu Hub, Lalu Me) providing different tiers of health data services for healthcare providers, businesses, and consumers.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Medi2data product offering
Product offeringCore offering
Medi2data (now trading as Lalu) operates an AI Health Data Platform that transforms unstructured medical records into curated, structured health data using NHS clinical coding standards. The platform enables consented flow of health data between three audiences via dedicated portals: Lalu Care for healthcare professionals, Lalu Hub for insurers and clinical research organisations, and Lalu Me for consumers. It is integrated with all three UK GP clinical systems (EMIS, SystmOne, Vision) and supports supplementary ReportSure reporting services.
Product overview
Lalu (formerly Medi2data) operates as a unified AI Health Data Platform built around three service portals — Lalu Care (healthcare professionals), Lalu Hub (businesses), and Lalu Me (consumers) — that collectively enable the consented flow of curated health data. The platform transforms unstructured medical records into structured, actionable health data using NHS clinical coding. Lalu Hub itself contains modular sub-products including Access, Intelligence, and Engage, while separate ReportSure offerings (Managed Service and Self Service) provide additional reporting layers. The platform is integrated with all three UK GP clinical systems and serves GP surgeries, insurers, and clinical research organisations across the UK and international markets.
Differentiator
Problem solved
Functional benefit
Products and services
- Lalu Care Service portal for healthcare professionals that provides smarter solutions for modern GP practices to access and manage curated health data for efficient patient care. Built on NHS clinical coding and integrated with EMIS, SystmOne, and Vision.
- Lalu Hub Business-facing portal providing smarter access to curated health data, enabling insurers, clinical research organisations, and other enterprises to obtain structured medical information for health risk assessments, underwriting, and research.
- Lalu Me Consumer-facing portal enabling individuals to engage with and manage their own health data through consented, curated access.
- ReportSure (Managed Service) Managed reporting service providing structured medical data reports and analytics for organisations needing turnkey health data solutions.
- ReportSure (Self Service) Self-service reporting tool enabling organisations to independently generate and manage medical data reports on the Lalu platform.
Quantifiable outcome
- Trusted by thousands of GP surgeries across the UK
- +1 more outcomes
Companies that use Medi2data
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Medi2data technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Medi2data partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Swansea UniversityminorAcademic partnership for research and development collaboration in health data technology.
- NHS EnglandcoreNHS England partnership includes listing in the NHS GP IT Futures Catalogue and NHS Digital Data Security and Protection Toolkit certification, providing trusted supplier status.
- GP Clinical System ProviderscoreApproved integration partnerships across the 3 UK GP clinical systems (EMIS, SystmOne, Vision) with completed technical, security and governance assurance processes.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Medi2data competitors and assessment
Company assessmentDirect peers
- Datavant: Health data exchange platform that connects fragmented clinical records and enables consented data flow for providers, insurers, and life sciences. Strong functional parallel to Lalu Hub's exchange and consent-driven curation of medical records.
- Health Catalyst: US-based healthcare data and analytics platform serving providers, payers, and life sciences with curated clinical and operational data. Highly comparable as a multi-sided health data platform with similar customer mix (providers, insurers, researchers).
- Innovaccer: Healthcare data platform unifying patient records across providers, payers, and life sciences. Directly comparable business model: ingest clinical data, curate and structure it, and monetize access for providers, insurers, and research organizations.
- Truveta: RWD/RWE platform aggregating consented patient records from provider systems to serve life sciences and research customers. Comparable on the clinical research / CRO side of Medi2data's Lalu Hub offering.
- Arcadia: Healthcare data platform built on aggregated EHR and claims data for providers, payers, and life sciences. Comparable as a multi-vertical health data platform with structured, curated clinical records as the core product.
- AccuRx: UK-based platform used by thousands of GP practices for patient communication and clinical workflows. Strong functional parallel as an embedded GP-facing tool with NHS-wide penetration.
- eConsult (formerly WebGP): UK NHS-approved digital triage and consultation platform used across GP practices. Comparable as a NHS GP IT Futures-listed vendor serving the same UK primary care customer base.
- Huma (formerly Medopad): UK-headquartered digital health platform working with NHS trusts, pharma, and providers on connected care and health data. Comparable as a UK digital health platform bridging providers, life sciences, and consumers.
Regional players
- Cera: UK digital-first home healthcare provider using data and AI to manage elder and chronic care. Comparable as a UK-headquartered, technology-enabled health services company working with NHS and insurers.
Broad incumbents
- Optum (UnitedHealth Group): Large incumbent health data, analytics, and care services business inside UnitedHealth Group. Shown as a partner on Lalu's website; comparable as a much larger player operating in the same health data exchange and payer services space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key highlights7 records
Customer concentration
Medi2data social profiles
Digital presenceMedi2data compliance and trust
Trust signalCompliance5 records
Medi2data financial estimates
Financial estimateRevenue estimate
Valuation estimate
Medi2data leadership team
Management profileNumber of profiles
Profiles1 record
Medi2data funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Medi2data M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Medi2data
What does Medi2data do?
Medi2data (now trading as Lalu) operates an AI Health Data Platform that transforms unstructured medical records into curated, structured health data using NHS clinical coding standards. The platform enables consented flow of health data between three audiences via dedicated portals: Lalu Care for healthcare professionals, Lalu Hub for insurers and clinical research organisations, and Lalu Me for consumers. It is integrated with all three UK GP clinical systems (EMIS, SystmOne, Vision) and supports supplementary ReportSure reporting services.
Is Medi2data a public or private company?
Medi2data is a private company. It is classified as venture growth investor backed and is currently operating.
When was Medi2data founded?
Medi2data was founded in 2017. It employs 51 to 100 people.
Where is Medi2data based?
Medi2data is headquartered in Cardiff, United Kingdom, in the Europe region.
How does Medi2data make money?
Two revenue lines are on record. Health Data Transaction Platform is the primary driver. The others are saaS Platform Access.
Who are Medi2data's main competitors?
Direct peers on record are Datavant, Health Catalyst, Innovaccer, Truveta, Arcadia, AccuRx, eConsult (formerly WebGP) and Huma (formerly Medopad). Cera is listed as a regional player. Optum (UnitedHealth Group) is listed as a broad incumbent.
Does Medi2data have an API?
No public API is recorded for Medi2data.
What industry is Medi2data in?
Medi2data's product category is Health Data Platform. Its primary akta.pro industry code is HLACAOAB, eCOA/ePRO/eDiary & Patient-Facing Data Collection, with a secondary code of HLACAHAA, Value-Based Contracting Analytics (ACO/MSSP/MA, shared savings/risk). Its NAICS code is 621112 and its SIC code is 8000.