What WillScot Holdings does

WillScot Holdings Corporation (NASDAQ: WSC) is the leading North American provider of turnkey modular space and portable storage solutions, operating approximately 260 branch locations across the U.S., Canada, and Mexico with a fleet of 800+ trucks and approximately 4,500 employees. Its footprint of 130 million+ square feet of relocatable space serves more than 85,000 customers across construction, manufacturing, healthcare, government, energy, education, retail, and events, with a dedicated Enterprise Accounts division targeting data center, power generation, utility, and diversified industrial projects. The product portfolio spans modular office complexes, mobile offices, portable storage (dry and cold), blast-resistant modules, clearspan industrial structures, fencing (RentaFence), and Value-Added Products and Services (VAPS), supported by delivery, installation, and relocation services that leverage the branch network for nationwide coverage.

The business is asset-heavy and predominantly recurring: leasing of modular space and storage containers is the core revenue stream, supplemented by recurring VAPS revenue (furnishings, appliances, processing fees), usage-based delivery and installation revenue, and one-time unit sales of new and used equipment. Pricing is quote-based and project-specific, reflecting customization, lease term, and service scope rather than published list pricing. The go-to-market is enterprise field sales executed through the branch network, an inside sales channel, and a specialized Enterprise Accounts team focused on multi-site and mega-project opportunities. The company is expanding ancillary product lines such as fencing to enter projects earlier in the planning cycle and is rationalizing its branch and fleet footprint through a Network Optimization Plan to drive efficiency.

WillScot was formed on July 1, 2020 via the all-stock merger of equals between WillScot Corporation and Mobile Mini, building on the 1946-founded Williams Scotsman business. It is a Delaware-incorporated public company headquartered in Scottsdale, Arizona, with a secondary corporate presence in Baltimore, Maryland. As of FY2025 it generated $2.281 billion in revenue and $971 million in Adjusted EBITDA (42.6% margin), with FY2026 guidance of approximately $2.175–2.250 billion in revenue and $900–915 million in Adjusted EBITDA. Capital allocation is balanced across demand-driven organic investment, M&A, and a newly initiated quarterly cash dividend, with a stated $1B+ pipeline of growth initiatives and Net Debt to Adjusted EBITDA of 3.7x.

Name

WillScot Holdings

Legal name

WillScot Holdings Corporation

Website

https://investors.willscot.com

Company type

Public

Founded year

1946

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

WillScot Holdings is the leading North American provider of turnkey modular space and portable storage solutions, operating approximately 260 branch locations, an 800-truck fleet, and 130 million+ square feet of relocatable space serving 85,000+ customers across construction, industrial, commercial, and government verticals.

Ownership category

akta.pro rank

Product category

Modular Space and Portable Storage Leasing

NAICS

Commercial and Industrial Machinery and Equipment Rental and Leasing (5324), Other Warehousing and Storage (493190), Refrigerated Warehousing and Storage (493120)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350), Public Warehousing & Storage (4220)

akta.pro primary industry

Business & Commercial Self-Storage (Inventory/Records) (HSAKAGAD)

Keywords

• Modular space leasing
• Portable storage rental
• Mobile office solutions
• Turnkey space services
• Relocatable buildings

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Modular Space Leasing: Leasing of modular office complexes, mobile offices, classrooms, blast-resistant buildings, and clearspan industrial structures. Core recurring revenue stream with long-term lease arrangements.
2. Portable Storage Leasing: Dry and cold storage container leasing including traditional portable storage and climate-controlled units. Recurring revenue from storage solutions.
3. Value Added Products and Services (VAPS): Service revenue including furnishings, appliances, and supplementary services bundled with space solutions. Includes damage billings and other processing fees.
4. Delivery and Installation: One-time revenue from delivery, installation, and return of modular units and containers. Variable revenue driven by project activations.
5. Unit Sales: New unit sales and rental unit sales (sale of previously leased equipment). Transaction-based revenue from equipment sales.
6. Fencing Solutions: Nationwide perimeter security and fencing offering through RentaFence.com, providing gates and other perimeter controls as first-to-site solution.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

WillScot leases and sells modular office complexes, mobile offices, portable storage containers (dry and cold storage), blast-resistant buildings, clearspan industrial structures, modular classrooms, and fencing/perimeter-security solutions across North America. The company complements these physical assets with value-added furnishings, appliances, delivery, and installation services, providing fully turnkey, relocatable space solutions that customers can deploy, customize, and redeploy to project sites.

Product overview

WillScot Holdings Corporation is a leading provider of innovative turnkey space solutions in North America, offering a comprehensive portfolio of modular and portable products through approximately 260 branch locations across the U.S., Canada, and Mexico. The company's core offerings include modular office complexes, mobile offices, portable storage containers (dry and cold storage), blast-resistant buildings, clearspan industrial structures, and fencing solutions (RentaFence). These products are complemented by value-added furnishings, appliances, and equipment, plus delivery and installation services, creating an integrated turnkey solution for customers in construction, manufacturing, healthcare, government, energy, and education sectors. With over 130 million square feet of relocatable space serving more than 85,000 customers, the company provides end-to-end space solutions that can be customized and relocated throughout North America.

Differentiator

Problem solved

Functional benefit

Brands

• RentaFence: Fencing and perimeter-security offering available nationwide for construction sites, event venues, and other high traffic environments.

Products and services

• Modular Office Complexes Turnkey modular office spaces that can be configured and relocated across North America, serving construction, education, healthcare, and manufacturing customers.
• Mobile Offices Relocatable mobile office units designed for temporary workspace needs, customizable with furnishings and equipment.
• Portable Storage Containers Dry storage containers providing secure on-site storage solutions for construction, retail, and industrial applications.
• Cold Storage Containers Climate-controlled storage units for temperature-sensitive applications in healthcare, food, and industrial sectors.
• Modular Classroom Units Temporary and permanent modular classroom solutions for educational institutions.
• Blast-Resistant Buildings Specialized modular structures designed for blast resistance, serving energy, industrial, and petrochemical sectors.
• Clearspan Industrial Structures Fabric-based industrial structures providing large clear-span workspace without interior columns, for industrial and commercial applications.
• RentaFence Fencing Solutions Fencing, gates, and perimeter security solutions for construction sites, event venues, and high-traffic environments, made available nationwide following February 2026 expansion.
• Value-Added Products and Services (VAPS) Curated selection of furnishings, appliances, and supplementary equipment that can be included with modular and storage units, providing turnkey solutions.
• Delivery and Installation Services Logistics and installation services using an in-house fleet of over 800 trucks traveling 100,000+ miles daily to deliver, set up, and pick up units across North America.

Quantifiable outcome

• Serving 85,000+ customers with 130M+ square feet of turnkey space
• +2 more outcomes

Named customers7 records

Segments8 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators9 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• McGrath RentCorp: Operates Mobile Modular portable storage and modular office leasing business directly competing with WillScot's core North American modular space and portable storage offering. Closest publicly traded peer in business model, customer verticals, and product mix.

Broad incumbents

• United Rentals: Largest equipment rental company in North America with broad industrial and construction equipment offerings. Overlaps with WillScot in modular space and portable storage adjacencies but at a much larger and more diversified scale.
• Sunbelt Rentals: Major North American equipment rental provider serving construction, industrial, and commercial customers. Competes with WillScot in portable storage and modular solutions as part of a broader equipment portfolio.
• Herc Rentals: Full-line equipment rental supplier serving industrial, infrastructure, and commercial customers across North America. Comparable to WillScot's equipment leasing model and customer base in core verticals.
• H&E Equipment Services: Equipment rental company focused on industrial and construction machinery with complementary storage and modular offerings. Comparable in equipment leasing business model and customer verticals.

Regional players

• ATCO Group: Canadian conglomerate with ATCO Structures & Logistics division providing modular space, workforce housing, and portable storage — directly comparable to WillScot's product set but primarily serving Canadian and select international markets.
• Algeco: European leader in modular space and portable storage with growing presence in Asia and Latin America. Closest international peer to WillScot in business model and product offering, though operating primarily outside North America.

Emerging players

• Modulaire Group: European-headquartered modular space leasing specialist serving industrial, construction, and public sector customers. Emerging multinational competitor with overlapping product set and rental model to WillScot's core modular business.
• WillScot Competitor (Storage) - BoxDrop / Regional Storage Operators: Smaller regional portable storage container operators compete with WillScot's storage container business in select markets; comparable product offering though limited geographic reach relative to WillScot's 260-branch network.

Others

• BrandSafway: Provider of industrial services including scaffolding, forming, and shoring, with adjacent modular space capabilities serving energy and industrial customers. Adjacent to WillScot in industrial and energy verticals but distinct core offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/willscot

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WillScot Holdings