Bella Protocol
Bella Protocol is a private DeFi fintech company offering AI-driven crypto trading signals, an LLM-based research bot, a Uniswap V3 simulator, yield farming, and gasless gaming products, serving retail traders, DeFi users, quant developers, and crypto newcomers across 200,000+ users globally.
- Company typePrivate
- Founded2021
- HeadquartersBeijing, China
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Bella Protocol does
Bella Protocol is a private DeFi fintech company founded in 2020 and headquartered in Beijing with a Singapore-inferred domicile, operating a suite of AI-empowered products for crypto trading, liquidity provision, and on-chain gaming. The company's product portfolio centers on six offerings: Bella Signal Bot (a Telegram-based AI trading signal bot with 200,000+ users), Bella LLM Research Bot (a Telegram-based crypto LLM providing real-time market insights and now distributed via the HyperGPT AI agent marketplace), Token Yugijo (a gasless coin-flip game powered by Randcast for verifiable randomness and Bella's AI for token insights), LP Farm (a yield farming product built on zkSync Layer 2 with integrations into Curve and izumi), Tuner (a programmable, open-source Uniswap V3 simulator distributed via GitHub and npm that replicates smart-contract behavior with tick-level precision), and an AVS Node Operator service on EigenLayer supporting Automata, DODO, and GM Network.
The company serves four primary personas: crypto traders seeking AI-driven signals and portfolio research, DeFi users pursuing cross-chain yield optimization, quant developers requiring accurate Uniswap V3 backtesting tools, and crypto newcomers onboarded through gasless gaming. Bella's distribution is product-led and community-led, relying on Telegram bots, Discord, Twitter/X, and a BELA token listed on Binance, Bitget, Bybit, Bithumb, and Gate.io. Strategic investors include Binance, Arrington XRP Capital, Alphabit, RockX, and DWF Labs, following a $4M seed round in August 2020 led by Arrington XRP Capital. The Bella Foundation also operates a $20M venture fund to scale the broader Bella ecosystem.
Bella's revenue model is not publicly documented and appears to operate on a freemium basis for its AI products, with no disclosed pricing tiers or paid subscriptions. Monetization mechanics are implied through transaction fees on DeFi yield strategies, potential premium signal features, and token-based economics via the BELA token. With 11-50 employees and no revenue disclosure, the company remains in an early commercial stage, leveraging ecosystem partnerships, exchange listings, and product breadth rather than documented recurring revenue.
Bella Protocol firmographics
Firmographics- Name
- Bella Protocol
- Legal name
- Bella
- Website
- https://bella.fi
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bella Protocol is a private DeFi fintech company offering AI-driven crypto trading signals, an LLM-based research bot, a Uniswap V3 simulator, yield farming, and gasless gaming products, serving retail traders, DeFi users, quant developers, and crypto newcomers across 200,000+ users globally.
- Ownership category
- akta.pro rank
Bella Protocol industry classification
Industry- Product category
- DeFi and AI Trading Tools
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- Crypto-Digital Asset Market Making (Spot & Derivatives) (FSACANAJ)
Keywords
Where Bella Protocol is headquartered
LocationHeadquarters
- HQ city
- Beijing
- HQ country
- China
- HQ region
- Asia
Markets served
Bella Protocol business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- AI Trading Signals: AI-powered trading signals for crypto token pairs delivered via Telegram bots. Revenue from user adoption of premium signal services and potential token trading volume.
- DeFi Yield Optimization: LP Farm providing yield farming opportunities on zkSync Layer 2. Revenue generated through protocol fees or performance charges on optimized yield strategies.
- LLM Research Bot: LLM-powered market research and insights for traders and developers, integrated into Telegram and HyperGPT marketplace.
- Token Trading (BELA): Native token listed on Binance, Bitget, Bybit, Bithumb, Gate.io for trading and ecosystem participation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free access to Signal Bot and LLM Research Bot via Telegram |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels8 records
Bella Protocol product offering
Product offeringCore offering
Bella Protocol provides a suite of AI-empowered products for crypto traders and DeFi users. The offering includes AI trading signal bots delivered via Telegram (Bella Signal Bot for short/long signals and Bella LLM Research Bot for market insights), LP Farm for yield farming on zkSync Layer 2, the Tuner Uniswap V3 simulator for quantitative strategy backtesting, Token Yugijo as a gasless coin-flip gaming experience, and AVS Node Operator services on EigenLayer. The suite targets individual crypto traders, DeFi liquidity providers, quant developers, and crypto newcomers, with over 200,000 users across the products.
Product overview
Bella Protocol provides a unified suite of AI-empowered products for quantitative trading signals, DeFi liquidity provision strategies, and gas-free on-chain gaming experiences. The portfolio centers on five interconnected products: Bella Signal Bot and Bella LLM Research Bot (both Telegram-based AI bots delivering trading signals and market research), Token Yugijo (a gasless gamified onboarding experience), LP Farm (a zkSync Layer 2 yield farming product), and Tuner (a Uniswap V3 backtesting simulator). An AVS Node Operator module extends the suite into EigenLayer infrastructure. The products share a common AI infrastructure layer that provides autonomous trading signal tracking, portfolio optimization, risk management, cross-chain yield scanning, and LLM-powered market insights, collectively serving over 200,000 users across DeFi and gaming use cases.
Differentiator
Problem solved
Functional benefit
Brands
- Bella Signal Bot: Telegram-based AI trading bot delivering short and long trading signals for selected token pairs
- Bella Research Bot
- LP Farm
- Tuner
- Token Yugijo (トークン遊園地)
- Bella AI Agent
- AVS Node Operator
Products and services
- Bella Signal Bot An AI-powered Telegram bot that delivers short and long trading signals for selected crypto token pairs, providing real-time AI-driven market signals to elevate individual traders' decision-making. Used by over 200,000 users.
- Bella LLM Research Bot A Telegram-based crypto LLM bot that unlocks real-time, in-depth market insights and metrics for traders and developers, integrating on-demand AI research capabilities into Web3 ecosystems including HyperGPT.
- Token Yugijo (トークン遊園地) A lightning-fast, gasless coin-flip game hosted by Bella's AI bunny, powered by Randcast for verifiably fair randomness. Each session features insights and token picks delivered by Bella Signal Bot, serving as a game-driven onboarding experience for crypto newcomers with zero gas fees and no prior crypto knowledge required.
- LP Farm A yield farming product that leverages zkSync Layer 2 scalability to offer prime DeFi yield opportunities, integrating with Curve, Izumi, and other DeFi protocols for optimized liquidity provision.
- Tuner A programmable, transaction-based Uniswap V3 simulator that enables strategy backtesting on a transaction-to-transaction basis with 100% precision, replicating tick-level Uniswap V3 calculations. Distributed as a TypeScript library (@bella-defintech/uniswap-v3-simulator) for quant developers and traders to test and optimize liquidity strategies without the EVM.
- AVS Node Operator An EigenLayer AVS (Actively Validated Service) node operator service that manages running nodes for AVS, currently supporting Automata, DODO, and GM Network, enabling stakers and participants to engage in decentralized validation.
Quantifiable outcome
- 200,000+ total users across Bella product suite
- +2 more outcomes
Companies that use Bella Protocol
Customer profileSegments4 records
Ideal customer profiles4 records
Bella Protocol technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability10 records
Feature7 records
Bella Protocol partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- HyperGPTcoreBella Protocol launched its AI Research Bot on HyperGPT, a decentralized AI and Web3 ecosystem. The integration allows users to access Bella's research tools on HyperGPT, linking AI, decentralization, and blockchain technology. Enables developers, traders, and builders to access AI-driven research, trading strategy tools, and yield optimization features through HyperGPT's platform.
- HyperGPTcorePartnership to launch Bella Research Bot on HyperGPT AI agent marketplace, integrating on-demand LLM-powered research capabilities into HyperGPT's Web3 ecosystem. Collaboration represents broader shift toward integrating sophisticated AI instruments directly into decentralized systems.
- EigenLayercoreBella operates AVS (Actively Validated Services) nodes on EigenLayer, currently supporting Automata, DODO, and GM Network. Node operator for decentralized validation services.
- BitgetminorCryptocurrency exchange listing BELA token. News source for partnership announcement.
- BybitminorCryptocurrency exchange listing BELA token.
- Gate.iominorCryptocurrency exchange listing BELA token.
- BithumbminorKorean cryptocurrency exchange listing BELA token.
- UniswapcoreCore DeFi protocol partner. Tuner simulator is specifically designed for Uniswap V3. Bella's products integrate with Uniswap for liquidity strategies.
- zkSynccoreLayer 2 scaling partner. LP Farm leverages zkSync Layer 2 scalability for yield farming opportunities.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Bella Protocol competitors and assessment
Company assessmentDirect peers
- Yearn Finance: Yearn is the leading DeFi yield aggregator that auto-routes deposits across protocols to optimize returns — directly analogous to Bella's LP Farm strategy. Both share a 'deposit and earn yield' value proposition across multiple chains and protocols.
- Beefy Finance: Beefy is a multi-chain DeFi yield optimizer operating vaults across BSC, Polygon, Arbitrum, zkSync, and others — the same cross-chain yield optimization lane Bella's LP Farm targets. Comparable product structure, target audience, and chain footprint.
- Token Metrics: Token Metrics is an AI-driven crypto analytics platform providing trading signals, ratings, and research — directly comparable to Bella's Signal Bot and LLM Research Bot. Both sell (or aim to monetize) AI-generated trading intelligence to retail crypto traders.
- 3Commas: 3Commas offers crypto trading bots, signals, and portfolio automation for retail traders — overlapping with Bella Signal Bot's AI-driven signals and Telegram-bot delivery mechanism. Both target crypto traders with automated decision-support tools.
- Gamma Strategies: Gamma builds active liquidity-management infrastructure specifically for Uniswap v3, including backtesting and rebalancing tools — closely mirroring Bella's Tuner simulator. Both serve quant developers optimizing Uniswap V3 LP strategies.
- Autonio: Autonio is an AI-driven decentralized crypto trading platform combining algorithmic strategies and trading bots for retail users — directly comparable to Bella's AI Agent and Signal Bot as an AI-first retail crypto trading offering.
Broad incumbents
- Nansen: Nansen is a leading on-chain analytics platform combining wallet intelligence, signals, and AI-driven research for crypto traders and funds — overlapping with Bella's LLM Research Bot and Signal Bot but serving a broader institutional-led portfolio with deeper analytics.
- Messari: Messari is a comprehensive crypto research, data, and intelligence platform offering market insights comparable to Bella's LLM Research Bot. Both deliver structured market intelligence to professional and retail crypto audiences.
- Dune Analytics: Dune is a community-driven on-chain data and analytics platform providing customizable dashboards and query infrastructure for crypto analysts — analogous to Bella's Tuner in serving quant developers but with much broader dataset coverage.
Emerging players
- Convex Finance: Convex is a yield-optimization protocol for Curve liquidity providers, capturing fees and boosting CRV rewards — closely comparable to Bella's LP Farm's protocol-level yield optimization across Curve/Izumi integrations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Bella Protocol social profiles
Digital presenceBella Protocol financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bella Protocol leadership team
Management profileNumber of profiles
Profiles1 record
Bella Protocol funding detail
Funding detailFunding overview
Funding rounds1 record
Investors15 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bella Protocol M&A and investment
M&A and investmentM&A
Investments10 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bella Protocol
What does Bella Protocol do?
Bella Protocol provides a suite of AI-empowered products for crypto traders and DeFi users. The offering includes AI trading signal bots delivered via Telegram (Bella Signal Bot for short/long signals and Bella LLM Research Bot for market insights), LP Farm for yield farming on zkSync Layer 2, the Tuner Uniswap V3 simulator for quantitative strategy backtesting, Token Yugijo as a gasless coin-flip gaming experience, and AVS Node Operator services on EigenLayer. The suite targets individual crypto traders, DeFi liquidity providers, quant developers, and crypto newcomers, with over 200,000 users across the products.
Is Bella Protocol a public or private company?
Bella Protocol is a private company. It is classified as venture growth investor backed and is currently operating.
When was Bella Protocol founded?
Bella Protocol was founded in 2021. It employs 11 to 50 people.
Where is Bella Protocol based?
Bella Protocol is headquartered in Beijing, China, in the Asia region.
How does Bella Protocol make money?
Four revenue lines are on record. AI Trading Signals are the primary driver. The others are deFi Yield Optimization, LLM Research Bot and token Trading (BELA).
Who are Bella Protocol's main competitors?
Direct peers on record are Yearn Finance, Beefy Finance, Token Metrics, 3Commas, Gamma Strategies and Autonio. Broad incumbents are Nansen, Messari and Dune Analytics. Convex Finance is listed as an emerging player.
Does Bella Protocol have an API?
No public API is recorded for Bella Protocol.
What industry is Bella Protocol in?
Bella Protocol's product category is DeFi and AI Trading Tools. Its primary akta.pro industry code is FSACANAJ, Crypto-Digital Asset Market Making (Spot & Derivatives). Its NAICS code is 541511 and its SIC code is 7371.