Token Metrics
Token Metrics is a data-driven crypto investment research platform serving retail and active crypto investors with a free sourced daily briefing (Daily Pulse) and paid subscription tiers for trade alerts, research, and portfolio defense, complemented by the $TMAI utility token on Solana.
- Company typePrivate
- Founded2018
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Token Metrics does
Token Metrics Media LLC, founded in 2018 and headquartered in Austin, Texas, operates a data-driven cryptocurrency investment research platform built around a free daily briefing called Daily Pulse. The platform aggregates from more than 50 editorial and market inputs to produce a sourced, versioned morning brief covering BTC flows, macro catalysts, DeFi activity, and ETF inflows, distributed via email, podcast (Spreaker), YouTube, X, and Discord to over 100,000 investors. The company extends this core content asset into three paid subscription tiers: Signal ($49/month) for token and prediction-market trade alerts with setup, risk, and invalidation context; Alpha ($199/month) for weekly research reports, monthly playbooks, and member Q&A; and the Roundtable ($499/month) for portfolio defense reports and live peer discussions.
The technology stack centers on aggregating and synthesizing editorial and market data inputs into structured daily output, with AI/ML capabilities described across predictive analytics, knowledge retrieval, and process automation. The company has also issued a utility token, $TMAI, on Solana, allowing holders to unlock the equivalent paid tier based on token holdings (30M/135M/330M thresholds). On-chain integrations include Jupiter, Meteora, and GMGN for trading, and DexScreener, GeckoTerminal, Birdeye, and Solscan for analytics. Token Metrics generates revenue primarily through tiered subscriptions plus an alternative token-gated access model, with growth funded by a January 2022 raise of over $4.33 million from nearly 2,000 investors via Reg CF and Reg D offerings. The company employs 11-50 staff and maintains a product-led, self-serve distribution model targeting retail cryptocurrency investors and active traders globally.
Token Metrics firmographics
Firmographics- Name
- Token Metrics
- Legal name
- Token Metrics Media LLC
- Website
- https://tokenmetrics.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Token Metrics is a data-driven crypto investment research platform serving retail and active crypto investors with a free sourced daily briefing (Daily Pulse) and paid subscription tiers for trade alerts, research, and portfolio defense, complemented by the $TMAI utility token on Solana.
- Ownership category
- akta.pro rank
Token Metrics industry classification
Industry- Product category
- Cryptocurrency Investment Research
- NAICS
- Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- Portfolio Management Systems (PMS), Rebalancing & Analytics (Crypto) (FSADAHAE)
Keywords
Where Token Metrics is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Markets served
Token Metrics business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Revenue: Tiered subscription model with four tiers: Free (Daily Pulse), Signal ($49/mo or $499/yr), Alpha ($199/mo or $1,999/yr), and Roundtable ($499/mo or $4,999/yr). Users can alternatively hold $TMAI tokens to access corresponding tiers.
- Regulatory Funding: Raised capital through Reg CF and Reg D equity offerings from nearly 2,000 investors worldwide.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free forever - Daily Pulse |
| Subscription | Monthly | Signal - $49/mo or $499/yr |
| Subscription | Monthly | Alpha - $199/mo or $1,999/yr |
| Subscription | Monthly | Roundtable - $499/mo or $4,999/yr |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Token Metrics product offering
Product offeringCore offering
Token Metrics is a cryptocurrency investment research platform that produces a sourced, versioned daily crypto briefing (Daily Pulse) aggregated from 50+ editorial and market inputs, distributed via email, podcast, YouTube, Discord, and X. It sells tiered premium subscriptions—Signal ($49/mo) for token and prediction-market trade alerts with risk and invalidation context, Alpha ($199/mo) for weekly reports, monthly playbooks, and hidden gems, and The Roundtable ($499/mo) for peer access and portfolio defense. The $TMAI utility token on Solana provides an alternative token-gated access mechanism at corresponding holding thresholds.
Product overview
Token Metrics operates a tiered product suite built around a free core offering (Daily Pulse) with three premium upgrade tiers (Signal, Alpha, The Roundtable). The core product is a sourced daily crypto briefing adapted across email, podcast, YouTube, X, and Discord channels. Premium tiers progressively unlock trade alerts, research reports, and private portfolio access. The platform also includes the $TMAI utility token on Solana, which provides an alternative access mechanism to premium tiers based on holding amounts.
Differentiator
Problem solved
Functional benefit
Brands
- Daily Pulse: Free daily cryptocurrency market briefing covering key overnight changes, analysis, and market watch items. Published via email, podcast, YouTube, and Discord.
- Signal
- Alpha
- The Roundtable
- $TMAI
Products and services
- Daily Pulse A free, sourced daily cryptocurrency briefing covering 10 key overnight market changes with verified sources, explaining why each matters and what to watch next. Delivered via email, podcast, YouTube, X, and Discord to 100,000+ retail crypto investors.
- Token Metrics Premium Subscriptions (Signal, Alpha, The Roundtable) Tiered premium subscription product for individual crypto investors. Includes Signal ($49/mo or $499/yr) with token and prediction-market trade alerts with setup, risk, and invalidation context; Alpha ($199/mo or $1,999/yr) with Weekly Alpha Reports, Monthly Playbooks, Hidden Gems, and member Q&A; and The Roundtable ($499/mo or $4,999/yr) with Portfolio Defense Reports, Live Roundtable sessions, and private peer access. Each tier is also accessible by holding the corresponding amount of $TMAI tokens (30M for Signal, 135M for Alpha, 330M for Roundtable).
- $TMAI Token A Solana-based utility token (mint JBH3sZw1MFHunc4ifgLFkUKGecDpB1FwSXkEo8PnCD4Z) that provides an alternative access mechanism to Token Metrics premium tiers based on holding amount—30M $TMAI for Signal, 135M for Alpha, and 330M for Roundtable, with the best eligible tier applied automatically. Traded across Solana DEX venues Jupiter, Meteora, and GMGN.
- Token Metrics Daily Pulse Podcast A daily audio adaptation of the Daily Pulse briefing, covering key overnight changes, why they matter, and what to watch next. Published daily on Spreaker as the Token Metrics Daily Pulse podcast for commute and workout listening.
Quantifiable outcome
- Read by 100,000+ investors
- +1 more outcomes
Companies that use Token Metrics
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles1 record
Token Metrics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability4 records
Feature3 records
Token Metrics partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Coinbase, MoonPay, Ramp Network, Transak, Banxa, Alchemy Pay, Kraken, Bitstamp, Stripe, Zero HashminorToken Metrics Daily published a comparison guide ranking these top 10 fiat-to-crypto providers, evaluating them on liquidity, security, coverage, costs, UX, and support criteria. These are featured as research subjects in content, not formal partnerships.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Token Metrics competitors and assessment
Company assessmentDirect peers
- Glassnode: On-chain and market analytics platform for crypto with tiered subscriptions (Standard, Advanced, Professional) and indicators used by active traders — closely matches Token Metrics' tiered analytics and trader-focused product.
- Messari: Crypto-native research, data, and analytics platform serving institutional and retail crypto investors with paid research reports, market intelligence, and dashboards — directly comparable to Token Metrics' research and analytics subscription model.
- Delphi Digital: Crypto research firm producing paid research, market intelligence, and advisory services — directly comparable to Token Metrics' premium research tiers and active-trader audience.
- CryptoQuant: On-chain and exchange-flow analytics platform for crypto traders with tiered subscriptions — directly comparable to Token Metrics' Signal and Alpha trade-alert and analytics products.
- CoinGecko: Crypto market data and tracking platform with free core offering and paid API/tiered products — overlaps with Token Metrics' portfolio tracking and market data functions and competes for the same retail investor audience.
- Santiment: Crypto market intelligence and on-chain/social analytics platform with paid subscription tiers — competes with Token Metrics on crypto analytics, behavioral data, and trader-focused dashboards.
- The Block: Crypto research, news, and data provider with paid research subscriptions targeting institutional and professional crypto investors — competes for the same paid-research wallet share as Token Metrics' Alpha and Roundtable tiers.
- Nansen: On-chain analytics platform with tiered subscriptions (Standard, Pro, VIP) used by active crypto traders and funds — comparable to Token Metrics in product structure, audience, and trader-focused analytics depth.
Emerging players
- LunarCrush: Social and market intelligence platform for crypto using social media and onchain data to inform trading decisions — overlaps with Token Metrics' analytics and social-channel distribution approach.
Broad incumbents
- CoinMarketCap: Largest crypto market data aggregator with broad consumer and API offerings; overlaps with Token Metrics' data and tracking functions but is a much larger incumbent serving a wider portfolio of use cases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Token Metrics social profiles
Digital presenceToken Metrics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Token Metrics leadership team
Management profileNumber of profiles
Profiles4 records
Token Metrics funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Token Metrics M&A and investment
M&A and investmentM&A
Investments16 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Token Metrics
What does Token Metrics do?
Token Metrics is a cryptocurrency investment research platform that produces a sourced, versioned daily crypto briefing (Daily Pulse) aggregated from 50+ editorial and market inputs, distributed via email, podcast, YouTube, Discord, and X. It sells tiered premium subscriptions—Signal ($49/mo) for token and prediction-market trade alerts with risk and invalidation context, Alpha ($199/mo) for weekly reports, monthly playbooks, and hidden gems, and The Roundtable ($499/mo) for peer access and portfolio defense. The $TMAI utility token on Solana provides an alternative token-gated access mechanism at corresponding holding thresholds.
Is Token Metrics a public or private company?
Token Metrics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Token Metrics founded?
Token Metrics was founded in 2018. It employs 11 to 50 people.
Where is Token Metrics based?
Token Metrics is headquartered in Austin, United States, in the North America region.
How does Token Metrics make money?
Two revenue lines are on record. Subscription Revenue is the primary driver. The others are regulatory Funding.
Who are Token Metrics's main competitors?
Direct peers on record are Glassnode, Messari, Delphi Digital, CryptoQuant, CoinGecko, Santiment, The Block and Nansen. LunarCrush is listed as an emerging player. CoinMarketCap is listed as a broad incumbent.
Does Token Metrics have an API?
No public API is recorded for Token Metrics.
What industry is Token Metrics in?
Token Metrics's product category is Cryptocurrency Investment Research. Its primary akta.pro industry code is FSADAHAE, Portfolio Management Systems (PMS), Rebalancing & Analytics (Crypto). Its NAICS code is 523 and its SIC code is 6200.