Charlie's Holdings
Charlie's Holdings is a public holding company operating premium vapor products through subsidiary Charlie's Chalk Dust and CBD wellness products through Don Polly, serving adult smokers seeking alternatives to combustible cigarettes across more than 90 countries via retail, e-commerce, and international distribution.
- Company typePublic
- Founded2014
- HeadquartersCosta Mesa, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Charlie's Holdings does
Charlie's Holdings, Inc. (OTCQB: CHUC) is a publicly traded holding company headquartered in Costa Mesa, California, operating through two wholly owned subsidiaries: Charlie's Chalk Dust, LLC, which produces premium vapor products including nicotine e-liquids, non-nicotine disposables, and flavored pod systems under the Charlie's Chalk Dust, Pachamama, and SBX sub-brands; and Don Polly, LLC, which sells hemp-derived CBD wellness products including tinctures, topicals, and CBD-infused vapor items. The company serves adult smokers seeking alternatives to combustible cigarettes and CBD wellness consumers, distributing products through top-five U.S. vape specialty retailers (350+ locations), nine of the top ten largest vape e-commerce platforms, and international distribution partners across more than 90 countries.
The company's core assets include a portfolio of 678 Premarket Tobacco Product Applications (PMTAs) filed with the FDA, four of which received Marketing Granted Orders in April 2026 including the first-ever authorizations for two flavored e-liquid pod products, and a California Unflavored Tobacco List (UTL) approval for the SBX 25K-puff disposable vape. In 2026, Charlie's licensed AI-powered blockchain-based age-gating technology from IKE Tech LLC, combining biometrics, a mobile app, and blockchain verification to continuously confirm user age before enabling vape activation, with a planned Q3 2026 launch of America's first AI-age-gated flavored disposable vape. The proprietary solvent-free CBD extraction method used by Don Polly is a secondary technical differentiator.
Revenue is generated through three streams: wholesale and distribution of branded vapor hardware and consumables internationally, B2B licensing of FDA-cleared PMTA products to incumbents such as the $7.5 million sale of 16 PMTA products to a major tobacco company, and direct-to-consumer and reseller sales of CBD wellness products. FY2025 revenue reached $20.9 million (169% YoY growth), with Q1 2026 revenue at $4.8 million (204% YoY), and the company achieved a $4.5 million net income for FY2025 versus a $4.2 million loss in FY2024. Distribution combines event-driven trade shows, specialty retail and e-commerce channel partnerships, and a broad international distributor network.
Charlie's Holdings firmographics
Firmographics- Name
- Charlie's Holdings
- Legal name
- Charlie's Holdings, Inc.
- Website
- https://charliesholdings.com
- Company type
- Public
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Charlie's Holdings is a public holding company operating premium vapor products through subsidiary Charlie's Chalk Dust and CBD wellness products through Don Polly, serving adult smokers seeking alternatives to combustible cigarettes across more than 90 countries via retail, e-commerce, and international distribution.
- Ownership category
- akta.pro rank
Charlie's Holdings industry classification
Industry- Product category
- Vapor Products and CBD Wellness
- NAICS
- Tobacco Manufacturing (31223)
- SIC
- Tobacco Products (2100)
- akta.pro primary industry
- E-liquids & Nicotine Salts Manufacturing & Brands (CRADAJAG)
- akta.pro secondary industries
- CBD/Hemp Wellness & Supplements Retail (CRANAHAC), Hemp & CBD Product Wholesale Distribution (CRAOAIAG)
Keywords
Where Charlie's Holdings is headquartered
LocationHeadquarters
- HQ city
- Costa Mesa
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Charlie's Holdings business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel
Revenue model
- Vapor Product Sales: Revenue from sale of premium vapor products including SBX non-nicotine disposables, nicotine-based e-liquids, and flavored pod products. Products distributed in over 90 countries through distributors, specialty retailers, and online resellers.
- PMTA Product Licensing: Licensing revenue from sale of 16 PMTA products to major tobacco company for $7.5 million, with additional contingent payments possible. Company also targets hundreds of millions in licensing revenue from AI-powered age-gated flavored disposable vape products.
- CBD Wellness Products: Revenue from hemp-derived CBD wellness products sold under Don Polly brand including tinctures, topicals, and CBD-infused vapor products.
Go-to-market motion4 records
Distribution channels4 records
Marketing channels5 records
Charlie's Holdings product offering
Product offeringCore offering
Charlie's Holdings, Inc. is a publicly traded holding company that, through its subsidiary Charlie's Chalk Dust, LLC, manufactures and distributes premium vapor products (e-liquids, nicotine-based disposables, and high-puff-count non-nicotine disposables) under brands including Charlie's Chalk Dust, SBX, and Pachamama. Through Don Polly, LLC, the company also sells hemp-derived CBD wellness products including tinctures, topicals, and CBD-infused vapor products. Products reach consumers in over 90 countries through international distribution partners, domestic vape specialty retailers, and vape e-commerce platforms, and the company also generates licensing revenue from its portfolio of 678 FDA PMTA products.
Product overview
Charlie's Holdings operates a diversified portfolio of vapor and wellness products through multiple sub-brands. Core offerings include Charlie's Chalk Dust (premium e-liquids distributed globally) and SBX (high-capacity disposable vapes including 25K-puff products). The company's product ecosystem encompasses nicotine-based vapor products, non-nicotine disposables, and hemp-derived CBD wellness products under Don Polly. Strategic product initiatives include AI-powered blockchain age-gated vaping products developed under licensing agreement with IKE Tech LLC, positioning the company to launch America's first age-gated flavored disposable vape. The company holds a portfolio of 678 PMTA products and serves markets through distributors, specialty retailers, and online resellers worldwide.
Differentiator
Problem solved
Functional benefit
Brands
- Charlie's Chalk Dust: Premium vapor products distributed in over 90 countries, known for high quality e-liquids with extensive portfolio of brand styles and flavor profiles.
- Pachamama
- SBX
Products and services
- Charlie's Chalk Dust E-Liquids Premium e-liquid vapor products featuring an extensive portfolio of brand styles, flavor profiles, and innovative product formats, distributed in over 90 countries worldwide. Recognized as an industry pioneer with accolades including 'Best Flavor', 'Best Brand', and 'Best New Product' and ranked among the top five e-liquid brands globally.
- SBX Disposable Vapor Products Non-nicotine and nicotine-based disposable vapor product line featuring high puff counts including the 25,000-puff Virginia Tobacco product with California Unflavored Tobacco List (UTL) approval, positioning SBX as the first and only 25K-puff vape legally permitted for sale in California under Assembly Bill 3218.
- Don Polly Hemp-Derived CBD Wellness Products Hemp-derived CBD wellness products including full spectrum CBD tinctures, topical products, and CBD isolate vapor products sold under the Don Polly/Pachamama brand. Uses proprietary solvent-free extraction method, single-strain-sourced hemp extract, and high purity CBD isolate crystals. Products contain less than 0.3% THC.
- PMTA Product Portfolio Licensing Licensing of 678 FDA Premarket Tobacco Product Application (PMTA) products, including the first-ever Marketing Granted Orders for two flavored e-liquid pod products. Strategically licensed/sold (16 products for $7.5 million) to a major tobacco company, with potential for additional contingent payments and ongoing licensing of age-gated flavored disposable vape products.
Quantifiable outcome
- Revenue increased 169% to $20.9 million for FY 2025
- +4 more outcomes
Companies that use Charlie's Holdings
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles3 records
Charlie's Holdings technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature3 records
Charlie's Holdings partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- IKE Tech LLCcoreLicensing agreement for AI-powered blockchain-based age-gating technology. The technology uses biometrics and blockchain to verify user age via mobile app before enabling vape activation. This partnership is critical for FDA authorization of flavored ENDS products and positions Charlie's to launch America's first AI-powered blockchain age-gated flavored disposable vape product.
- nzominorStrategic partnership for closed device pod system collaboration. Charlie's supplies Pachamama line of liquid concentrates (Apple Tobacco, Strawberry Watermelon, and Fuji Apple flavors) to be incorporated into nzo's closed device pods. nzo manufactures liquids for pods in its dedicated UK factory with initial launch of 150,000 units planned for UK by mid-January 2020.
- European ManufacturerminorEngaged with a large manufacturer in Europe which offers all Charlie's products in 160-plus locations. This enhanced international manufacturing capability allows the company to serve European markets more efficiently.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Charlie's Holdings competitors and assessment
Company assessmentDirect peers
- NJOY: Publicly traded e-cigarette company with FDA-authorized PMTA products and a range of disposable and pod-based vaping devices, directly competing in the U.S. ENDS market alongside Charlie's Chalk Dust and SBX lines.
- Juul Labs: U.S. e-cigarette leader in pod-based vapor systems with FDA-authorized menthol and tobacco products; competes head-to-head with Charlie's on flavored e-liquids and disposable vapor formats.
- Turning Point Brands: Small-cap public company (NYSE: TPB) focused on tobacco alternatives, including vaping and CBD/hemp wellness products via subsidiaries like Cool Clouds and Nu-X; very comparable business mix, channel strategy, and OTC-to-nyse trajectory to Charlie's Holdings.
- 22nd Century Group: Small public tobacco company (NYSE American: XXII) focused on VLN reduced-nicotine cigarettes and hemp/cannabis; Charlie's president Henry Sicignano was previously CEO of 22nd Century, and the firm is comparable in scale, regulatory focus, and PMTA-heavy positioning.
- Kaival Brands Innovations Group: Small-cap public company (KAVL) that distributes closed-pod vapor products (Bidi Stick) in the U.S.; directly comparable in scale, distribution model through vape specialty retail, and PMTA-driven strategy.
Broad incumbents
- British American Tobacco (Vuse): Global tobacco incumbent owning the Vuse vape brand with FDA-authorized products and extensive U.S. retail distribution; directly overlaps with Charlie's e-liquid and disposable vape categories, and is among the most likely 'major tobacco' counterparties for PMTA licensing.
- Philip Morris International: Incumbent smoke-free products company behind IQOS and other reduced-harm platforms; competes with Charlie's in the broader nicotine harm-reduction space and could be a PMTA licensing counterparty.
- Altria Group: U.S. tobacco incumbent with significant stakes in NJOY and on! pouches; overlaps with Charlie's on heated tobacco, vapor, and oral nicotine categories and is a likely PMTA licensing buyer.
- Reynolds American (Velo, Vuse): Owner of Vuse e-cigarettes and Velo modern oral pouches; competes with Charlie's on nicotine alternatives and has the PMTA capability to be a potential licensor of FDA-authorized products.
Emerging players
- Greenlane Holdings: Public cannabis accessories, vapor, and CBD distribution company; comparable wholesale/retail channel mix, complementary product portfolio (Rolling Tray, K.Haring, Vibes), and product adjacency to Charlie's Don Polly CBD line.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Charlie's Holdings social profiles
Digital presenceCharlie's Holdings financial estimates
Financial estimateRevenue estimate
Valuation estimate
Charlie's Holdings leadership team
Management profileNumber of profiles
Profiles8 records
Charlie's Holdings subsidiaries and ownership
Company hierarchySubsidiaries2 records
Charlie's Holdings funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Charlie's Holdings M&A and investment
M&A and investmentM&A
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Charlie's Holdings
What does Charlie's Holdings do?
Charlie's Holdings, Inc. is a publicly traded holding company that, through its subsidiary Charlie's Chalk Dust, LLC, manufactures and distributes premium vapor products (e-liquids, nicotine-based disposables, and high-puff-count non-nicotine disposables) under brands including Charlie's Chalk Dust, SBX, and Pachamama. Through Don Polly, LLC, the company also sells hemp-derived CBD wellness products including tinctures, topicals, and CBD-infused vapor products. Products reach consumers in over 90 countries through international distribution partners, domestic vape specialty retailers, and vape e-commerce platforms, and the company also generates licensing revenue from its portfolio of 678 FDA PMTA products.
Is Charlie's Holdings a public or private company?
Charlie's Holdings is a public company. It is classified as public and is currently operating.
When was Charlie's Holdings founded?
Charlie's Holdings was founded in 2014. It employs 11 to 50 people.
Where is Charlie's Holdings based?
Charlie's Holdings is headquartered in Costa Mesa, United States, in the North America region.
How does Charlie's Holdings make money?
Three revenue lines are on record. Vapor Product Sales are the primary driver. The others are PMTA Product Licensing and CBD Wellness Products.
Who are Charlie's Holdings's main competitors?
Direct peers on record are NJOY, Juul Labs, Turning Point Brands, 22nd Century Group and Kaival Brands Innovations Group. Broad incumbents are British American Tobacco (Vuse), Philip Morris International, Altria Group and Reynolds American (Velo, Vuse). Greenlane Holdings is listed as an emerging player.
Does Charlie's Holdings have an API?
No public API is recorded for Charlie's Holdings.
What industry is Charlie's Holdings in?
Charlie's Holdings's product category is Vapor Products and CBD Wellness. Its primary akta.pro industry code is CRADAJAG, E-liquids & Nicotine Salts Manufacturing & Brands, with a secondary code of CRANAHAC, CBD/Hemp Wellness & Supplements Retail. Its NAICS code is 31223 and its SIC code is 2100.