nzo Vape
nzo Vape is a UK-based direct-to-consumer e-commerce retailer selling TPD-compliant closed pod vaping devices, e-liquids, and disposable vapes (including Nobu and Big Puff sub-brands) to UK adult consumers seeking cigarette alternatives.
- Company typePrivate
- Founded2019
- HeadquartersManchester, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What nzo Vape does
nzo Vape is a UK-based, privately held e-commerce retailer of nicotine vaping products, headquartered in Manchester. The company sells a portfolio of closed pod system devices (nzo Pods), branded e-liquids (nzo E-Liquids), and multiple disposable product lines including nzo Novo Bar, Nobu Disposables, and Big Puff Disposables (up to 2,400 puffs per unit). All products are TPD-compliant and manufactured in the UK, with an SKU price range spanning approximately £3 (entry-level 20mg disposables) to £29.99 (device kits).
The company's go-to-market is direct-to-consumer, with all sales flowing through a Shopify-powered online storefront that includes mandatory age verification at entry. Customer retention and acquisition are driven by a tiered loyalty scheme (nzoRewards: 10 points per £1 spent) and a £5/£5 referral incentive. Distribution is restricted to a single-country/domestic UK scope, with a £20 free-express-delivery threshold indicating a mid-market positioning. The company has a headcount of 51–100 employees, no disclosed external funding, and operates from a registered office and a separate trading/returns warehouse address in Manchester.
nzo Vape's value proposition targets adult smokers seeking to transition away from traditional cigarettes. The product strategy layers reusable hardware (creating a recurring consumable revenue tail via replacement pods) with a low-priced disposable line to capture entry-level and high-volume segments. The company is sub-brand heavy (nzo, Nobu, Big Puff) but lacks disclosed partnerships, IP, awards, or external investment, suggesting it is independently operated and reliant on its own DTC marketing engine.
nzo Vape firmographics
Firmographics- Name
- nzo Vape
- Legal name
- nzo Vape
- Website
- https://nzovape.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- nzo Vape is a UK-based direct-to-consumer e-commerce retailer selling TPD-compliant closed pod vaping devices, e-liquids, and disposable vapes (including Nobu and Big Puff sub-brands) to UK adult consumers seeking cigarette alternatives.
- Ownership category
- akta.pro rank
nzo Vape industry classification
Industry- Product category
- Vaping Hardware and Consumables
- NAICS
- Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991)
- akta.pro primary industry
- Dedicated Vape & E-Cigarette Shops (Specialty Retail) (CRANAEAA)
- akta.pro secondary industries
- Disposable Vape Retail (CRANAEAI), E-Liquid & Nicotine Salt Retail (CRANAEAH), Vape & E-Cig Accessories Retail (Mods, Pods, Coils, Batteries, Chargers) (CRANAEAG)
Keywords
Where nzo Vape is headquartered
LocationHeadquarters
- HQ city
- Manchester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
nzo Vape business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Revenue model
- Vape Hardware Sales: Sale of vaping devices, closed pod systems, and vaping hardware to consumers
- E-Liquid and Pod Sales: Sale of e-liquids and replacement pods for closed pod systems
- Disposable Vape Sales: Sale of disposable vaping products including Nobu Disposables and Big Puff disposables
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product purchases |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
nzo Vape product offering
Product offeringCore offering
nzo Vape manufactures and sells UK-made, TPD-compliant closed pod vaping systems, replacement pods, e-liquids, and disposable vapes (including Nobu Disposables and Big Puff Disposables up to 2,400 puffs). Products are sold directly to UK consumers through a Shopify-powered online storefront, with an age-verification gate, free express delivery on orders over £20, and a points-based loyalty and referral program.
Product overview
nzo Vape is a UK-based vaping company offering a product portfolio centered around closed pod systems. The core offering includes nzo Pods (reusable pod devices), nzo E-Liquids (refill solutions), and nzo Novo Bar (disposable variant). The company also markets Nobu Disposables and Big Puff Disposables as sub-brands. A loyalty program (nzoRewards®) and referral program (Fancy £10?) complement the product suite. All products are TPD compliant and manufactured in the UK.
Differentiator
Problem solved
Functional benefit
Brands
- nzo Pods: Pod system vaping products
- nzo E-Liquids
- nzo Novo Bar
- Nobu Disposables
Products and services
- nzo Pods Reusable closed pod system device for use with nzo E-Liquids, designed as an easy entry point for new vapers transitioning from cigarettes.
- nzo E-Liquids Nicotine e-liquid pods/refills sold for use with the nzo closed pod system, available in multiple flavors and nicotine strengths.
- nzo Novo Bar Disposable vape device featuring a pre-filled closed pod system with e-liquid, sold under the nzo brand as a no-maintenance alternative.
- Nobu Disposables Pre-filled disposable vaping device in the Nobu sub-brand, containing 20mg nicotine and priced at £3 per unit.
- Big Puff Disposables Higher-capacity disposable vape line offering up to 2,400 puffs per unit for users seeking longer-lasting single-use devices.
Companies that use nzo Vape
Customer profileSegments1 record
Ideal customer profiles1 record
nzo Vape technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
nzo Vape partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
nzo Vape competitors and assessment
Company assessmentDirect peers
- ELFBAR: Major UK- and globally-focused disposable vape brand with strong retail presence and direct e-commerce. Comparable to nzo Vape on disposable product overlap and UK DTC channel, though operating at substantially larger scale.
- Geek Bar: Disposable and pod-system vape brand widely sold in the UK through DTC and retail. Comparable to nzo Vape in product overlap (pods + disposables) and UK customer base.
- Lost Mary: Disposable vape brand with significant UK market share and direct online sales. Overlaps with nzo Vape on disposable category and UK adult smoker target customer, though more brand-led than multi-category.
- Vampire Vape: UK-based vape brand and retailer with a strong e-liquid range and hardware line, sold through its own storefront and wholesale. Directly comparable to nzo Vape on closed-pod and e-liquid categories and UK specialty positioning.
- Vape Club: One of the UK's largest online vape retailers, selling devices, e-liquids, and disposables direct-to-consumer. Directly comparable to nzo Vape in product mix, channel (DTC e-commerce), and UK adult smoker customer segment.
- Vape UK: UK online vape retailer offering devices, e-liquids, and disposables to adult smokers. Closely comparable to nzo Vape on product breadth, DTC e-commerce channel, and UK-only geographic focus.
- IVG (I VG Premium E-Liquids): UK-based e-liquid and vape brand with strong disposables and pod-system presence. Comparable to nzo Vape on UK specialty vape positioning, multi-category product mix, and adult smoker target segment.
Emerging players
- SKE Crystal: UK-focused disposable vape brand with growing DTC and retail footprint. Comparable to nzo Vape on disposable category overlap and UK consumer targeting, but narrower product mix focused primarily on disposables.
Broad incumbents
- Vuse (BAT): British American Tobacco's global e-cigarette brand, including closed-pod (ePen) and disposable lines sold across the UK. Overlaps with nzo Vape's product categories but operates at much larger scale with broader geographic reach and parent-company distribution muscle.
- JUUL Labs: Established closed-pod system brand in the US and select international markets. Comparable to nzo Vape's closed-pod hardware positioning, though operates at far greater scale and across broader geographies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
nzo Vape social profiles
Digital presencenzo Vape compliance and trust
Trust signalCompliance1 record
nzo Vape financial estimates
Financial estimateRevenue estimate
Valuation estimate
nzo Vape leadership team
Management profileNumber of profiles
nzo Vape funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
nzo Vape M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about nzo Vape
What does nzo Vape do?
nzo Vape manufactures and sells UK-made, TPD-compliant closed pod vaping systems, replacement pods, e-liquids, and disposable vapes (including Nobu Disposables and Big Puff Disposables up to 2,400 puffs). Products are sold directly to UK consumers through a Shopify-powered online storefront, with an age-verification gate, free express delivery on orders over £20, and a points-based loyalty and referral program.
Is nzo Vape a public or private company?
nzo Vape is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was nzo Vape founded?
nzo Vape was founded in 2019. It employs 51 to 100 people.
Where is nzo Vape based?
nzo Vape is headquartered in Manchester, United Kingdom, in the Europe region.
How does nzo Vape make money?
Three revenue lines are on record. Vape Hardware Sales are the primary driver. The others are E-Liquid and Pod Sales and disposable Vape Sales.
Who are nzo Vape's main competitors?
Direct peers on record are ELFBAR, Geek Bar, Lost Mary, Vampire Vape, Vape Club, Vape UK and IVG (I VG Premium E-Liquids). SKE Crystal is listed as an emerging player. Broad incumbents are Vuse (BAT) and JUUL Labs.
Does nzo Vape have an API?
No public API is recorded for nzo Vape.
What industry is nzo Vape in?
nzo Vape's product category is Vaping Hardware and Consumables. Its primary akta.pro industry code is CRANAEAA, Dedicated Vape & E-Cigarette Shops (Specialty Retail), with a secondary code of CRANAEAI, Disposable Vape Retail. Its NAICS code is 459991.