Charlie's Holdings

What Charlie's Holdings does

Charlie's Holdings, Inc. (OTCQB: CHUC) is a publicly traded holding company headquartered in Costa Mesa, California, operating through two wholly owned subsidiaries: Charlie's Chalk Dust, LLC, which produces premium vapor products including nicotine e-liquids, non-nicotine disposables, and flavored pod systems under the Charlie's Chalk Dust, Pachamama, and SBX sub-brands; and Don Polly, LLC, which sells hemp-derived CBD wellness products including tinctures, topicals, and CBD-infused vapor items. The company serves adult smokers seeking alternatives to combustible cigarettes and CBD wellness consumers, distributing products through top-five U.S. vape specialty retailers (350+ locations), nine of the top ten largest vape e-commerce platforms, and international distribution partners across more than 90 countries.

The company's core assets include a portfolio of 678 Premarket Tobacco Product Applications (PMTAs) filed with the FDA, four of which received Marketing Granted Orders in April 2026 including the first-ever authorizations for two flavored e-liquid pod products, and a California Unflavored Tobacco List (UTL) approval for the SBX 25K-puff disposable vape. In 2026, Charlie's licensed AI-powered blockchain-based age-gating technology from IKE Tech LLC, combining biometrics, a mobile app, and blockchain verification to continuously confirm user age before enabling vape activation, with a planned Q3 2026 launch of America's first AI-age-gated flavored disposable vape. The proprietary solvent-free CBD extraction method used by Don Polly is a secondary technical differentiator.

Revenue is generated through three streams: wholesale and distribution of branded vapor hardware and consumables internationally, B2B licensing of FDA-cleared PMTA products to incumbents such as the $7.5 million sale of 16 PMTA products to a major tobacco company, and direct-to-consumer and reseller sales of CBD wellness products. FY2025 revenue reached $20.9 million (169% YoY growth), with Q1 2026 revenue at $4.8 million (204% YoY), and the company achieved a $4.5 million net income for FY2025 versus a $4.2 million loss in FY2024. Distribution combines event-driven trade shows, specialty retail and e-commerce channel partnerships, and a broad international distributor network.

Name

Charlie's Holdings

Legal name

Charlie's Holdings, Inc.

Website

https://charliesholdings.com

Company type

Public

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Charlie's Holdings is a public holding company operating premium vapor products through subsidiary Charlie's Chalk Dust and CBD wellness products through Don Polly, serving adult smokers seeking alternatives to combustible cigarettes across more than 90 countries via retail, e-commerce, and international distribution.

Ownership category

akta.pro rank

Product category

Vapor Products and CBD Wellness

NAICS

Tobacco Manufacturing (31223)

SIC

Tobacco Products (2100)

akta.pro primary industry

E-liquids & Nicotine Salts Manufacturing & Brands (CRADAJAG)

akta.pro secondary industries

CBD/Hemp Wellness & Supplements Retail (CRANAHAC), Hemp & CBD Product Wholesale Distribution (CRAOAIAG)

Keywords

• Premium vapor products
• E-liquid manufacturing
• Nicotine disposable vapes
• Hemp-derived CBD wellness
• FDA PMTA portfolio

Headquarters

HQ city

Costa Mesa

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Vapor Product Sales: Revenue from sale of premium vapor products including SBX non-nicotine disposables, nicotine-based e-liquids, and flavored pod products. Products distributed in over 90 countries through distributors, specialty retailers, and online resellers.
2. PMTA Product Licensing: Licensing revenue from sale of 16 PMTA products to major tobacco company for $7.5 million, with additional contingent payments possible. Company also targets hundreds of millions in licensing revenue from AI-powered age-gated flavored disposable vape products.
3. CBD Wellness Products: Revenue from hemp-derived CBD wellness products sold under Don Polly brand including tinctures, topicals, and CBD-infused vapor products.

Go-to-market motion4 records

Distribution channels4 records

Marketing channels5 records

Core offering

Charlie's Holdings, Inc. is a publicly traded holding company that, through its subsidiary Charlie's Chalk Dust, LLC, manufactures and distributes premium vapor products (e-liquids, nicotine-based disposables, and high-puff-count non-nicotine disposables) under brands including Charlie's Chalk Dust, SBX, and Pachamama. Through Don Polly, LLC, the company also sells hemp-derived CBD wellness products including tinctures, topicals, and CBD-infused vapor products. Products reach consumers in over 90 countries through international distribution partners, domestic vape specialty retailers, and vape e-commerce platforms, and the company also generates licensing revenue from its portfolio of 678 FDA PMTA products.

Product overview

Charlie's Holdings operates a diversified portfolio of vapor and wellness products through multiple sub-brands. Core offerings include Charlie's Chalk Dust (premium e-liquids distributed globally) and SBX (high-capacity disposable vapes including 25K-puff products). The company's product ecosystem encompasses nicotine-based vapor products, non-nicotine disposables, and hemp-derived CBD wellness products under Don Polly. Strategic product initiatives include AI-powered blockchain age-gated vaping products developed under licensing agreement with IKE Tech LLC, positioning the company to launch America's first age-gated flavored disposable vape. The company holds a portfolio of 678 PMTA products and serves markets through distributors, specialty retailers, and online resellers worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• Charlie's Chalk Dust: Premium vapor products distributed in over 90 countries, known for high quality e-liquids with extensive portfolio of brand styles and flavor profiles.
• Pachamama
• SBX

Products and services

• Charlie's Chalk Dust E-Liquids Premium e-liquid vapor products featuring an extensive portfolio of brand styles, flavor profiles, and innovative product formats, distributed in over 90 countries worldwide. Recognized as an industry pioneer with accolades including 'Best Flavor', 'Best Brand', and 'Best New Product' and ranked among the top five e-liquid brands globally.
• SBX Disposable Vapor Products Non-nicotine and nicotine-based disposable vapor product line featuring high puff counts including the 25,000-puff Virginia Tobacco product with California Unflavored Tobacco List (UTL) approval, positioning SBX as the first and only 25K-puff vape legally permitted for sale in California under Assembly Bill 3218.
• Don Polly Hemp-Derived CBD Wellness Products Hemp-derived CBD wellness products including full spectrum CBD tinctures, topical products, and CBD isolate vapor products sold under the Don Polly/Pachamama brand. Uses proprietary solvent-free extraction method, single-strain-sourced hemp extract, and high purity CBD isolate crystals. Products contain less than 0.3% THC.
• PMTA Product Portfolio Licensing Licensing of 678 FDA Premarket Tobacco Product Application (PMTA) products, including the first-ever Marketing Granted Orders for two flavored e-liquid pod products. Strategically licensed/sold (16 products for $7.5 million) to a major tobacco company, with potential for additional contingent payments and ongoing licensing of age-gated flavored disposable vape products.

Quantifiable outcome

• Revenue increased 169% to $20.9 million for FY 2025
• +4 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• IKE Tech LLCcoreTechnology or Integration · 4 June 2026Licensing agreement for AI-powered blockchain-based age-gating technology. The technology uses biometrics and blockchain to verify user age via mobile app before enabling vape activation. This partnership is critical for FDA authorization of flavored ENDS products and positions Charlie's to launch America's first AI-powered blockchain age-gated flavored disposable vape product.
• nzominorStrategic or Co-development Partner · 12 December 2019Strategic partnership for closed device pod system collaboration. Charlie's supplies Pachamama line of liquid concentrates (Apple Tobacco, Strawberry Watermelon, and Fuji Apple flavors) to be incorporated into nzo's closed device pods. nzo manufactures liquids for pods in its dedicated UK factory with initial launch of 150,000 units planned for UK by mid-January 2020.
• European ManufacturerminorChannel Partner/ Reseller/ DistributorEngaged with a large manufacturer in Europe which offers all Charlie's products in 160-plus locations. This enhanced international manufacturing capability allows the company to serve European markets more efficiently.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• NJOY: Publicly traded e-cigarette company with FDA-authorized PMTA products and a range of disposable and pod-based vaping devices, directly competing in the U.S. ENDS market alongside Charlie's Chalk Dust and SBX lines.
• Juul Labs: U.S. e-cigarette leader in pod-based vapor systems with FDA-authorized menthol and tobacco products; competes head-to-head with Charlie's on flavored e-liquids and disposable vapor formats.
• Turning Point Brands: Small-cap public company (NYSE: TPB) focused on tobacco alternatives, including vaping and CBD/hemp wellness products via subsidiaries like Cool Clouds and Nu-X; very comparable business mix, channel strategy, and OTC-to-nyse trajectory to Charlie's Holdings.
• 22nd Century Group: Small public tobacco company (NYSE American: XXII) focused on VLN reduced-nicotine cigarettes and hemp/cannabis; Charlie's president Henry Sicignano was previously CEO of 22nd Century, and the firm is comparable in scale, regulatory focus, and PMTA-heavy positioning.
• Kaival Brands Innovations Group: Small-cap public company (KAVL) that distributes closed-pod vapor products (Bidi Stick) in the U.S.; directly comparable in scale, distribution model through vape specialty retail, and PMTA-driven strategy.

Broad incumbents

• British American Tobacco (Vuse): Global tobacco incumbent owning the Vuse vape brand with FDA-authorized products and extensive U.S. retail distribution; directly overlaps with Charlie's e-liquid and disposable vape categories, and is among the most likely 'major tobacco' counterparties for PMTA licensing.
• Philip Morris International: Incumbent smoke-free products company behind IQOS and other reduced-harm platforms; competes with Charlie's in the broader nicotine harm-reduction space and could be a PMTA licensing counterparty.
• Altria Group: U.S. tobacco incumbent with significant stakes in NJOY and on! pouches; overlaps with Charlie's on heated tobacco, vapor, and oral nicotine categories and is a likely PMTA licensing buyer.
• Reynolds American (Velo, Vuse): Owner of Vuse e-cigarettes and Velo modern oral pouches; competes with Charlie's on nicotine alternatives and has the PMTA capability to be a potential licensor of FDA-authorized products.

Emerging players

• Greenlane Holdings: Public cannabis accessories, vapor, and CBD distribution company; comparable wholesale/retail channel mix, complementary product portfolio (Rolling Tray, K.Haring, Vibes), and product adjacency to Charlie's Don Polly CBD line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/chuc_holdings
• LinkedInlinkedin.com/company/charlies-holding-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries2 records

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Charlie's Holdings