Greenlane
Greenlane Holdings (NASDAQ: GNLN) is a publicly traded digital asset treasury company operating BeraStrategy, a Berachain-focused strategy that accumulates BERA tokens, supports validators, deploys on-chain liquidity, and participates in governance, while winding down legacy cannabis wholesale distribution.
- Company typePublic
- Founded2019
- HeadquartersBoca Raton, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Greenlane does
Greenlane Holdings, Inc. (NASDAQ: GNLN) is a publicly traded company that has executed a strategic pivot from cannabis accessories wholesale distribution into a Berachain-focused Digital Asset Treasury strategy branded as "BeraStrategy." Originally founded as a cannabis industry distribution company and strengthened by the 2021 acquisition of KushCo Holdings for approximately $130 million, Greenlane operated as a wholesale distributor of premium cannabis accessories, packaging, vape solutions, and lifestyle products in North America and Europe. Following years of operating losses, the company in October 2025 launched BeraStrategy, raising $110 million through a private placement led by Polychain Capital, Blockchain.com, and Kraken to accumulate Berachain's native BERA token.
The core product, BeraStrategy, is a four-layer digital asset treasury approach: (1) accumulate BERA, (2) support Berachain validators, (3) deploy liquidity into on-chain applications, and (4) participate in governance. As of Q1 2026 the company held approximately 77.7 million BERA tokens, representing a 44% increase in BERA-per-share, with validator infrastructure deployed via a strategic partnership with Infrared Finance. The stated annualized staking return is approximately 30%, generating $421K of staking revenue in Q1 2026.
Greenlane's business model combines token-staking yield, DeFi liquidity provisioning fees, and validator rewards earned through active protocol participation, while legacy cannabis wholesale operations continue to wind down (Q1 2026 revenue approximately $0.4 million). The customer base has shifted from cannabis industry wholesale buyers to institutional and crypto-native investors who access BERA exposure through a NASDAQ-listed, SEC-reporting public company wrapper without requiring direct cryptocurrency custody. The company is led by CEO Jason Hitchcock (appointed February 2026, former Head of Business Development at thirdweb) and Chairman Bruce Linton. A 1-for-8 reverse stock split was executed in April 2026 to restore Nasdaq listing compliance.
Greenlane firmographics
Firmographics- Name
- Greenlane
- Legal name
- Greenlane Holdings, Inc.
- Website
- https://gnln.com
- Company type
- Public
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Greenlane Holdings (NASDAQ: GNLN) is a publicly traded digital asset treasury company operating BeraStrategy, a Berachain-focused strategy that accumulates BERA tokens, supports validators, deploys on-chain liquidity, and participates in governance, while winding down legacy cannabis wholesale distribution.
- Ownership category
- akta.pro rank
Where Greenlane is headquartered
LocationHeadquarters
- HQ city
- Boca Raton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Greenlane business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Staking Revenue: Revenue generated from staking BERA tokens in the Berachain network, with annualized return rates of approximately 30%. Q1 2026 generated $421 thousand in staking revenue.
- Liquidity Provisioning: Providing capital to trading pools, lending protocols, and DeFi applications on Berachain to earn variable fees and incentive rewards.
- Validator Rewards: Earnings from supporting validators on Berachain network, including influence over how protocol rewards are directed.
- Legacy Cannabis Wholesale: Traditional wholesale distribution of cannabis accessories and lifestyle products, now in wind-down phase with Q1 2026 revenue of approximately $0.4 million.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Greenlane product offering
Product offeringCore offering
Greenlane operates BeraStrategy, a Berachain-focused Digital Asset Treasury strategy built around Proof of Liquidity, accumulating BERA tokens, supporting validators, deploying liquidity to on-chain applications, and participating in governance to generate yield. The company held approximately 77.7 million BERA tokens as of Q1 2026, generated $421 thousand in staking revenue that quarter, and reported annualized staking returns of approximately 30%. Legacy wholesale distribution of cannabis accessories and lifestyle products continues in wind-down with negligible current revenue.
Product overview
Greenlane operates as a Berachain-focused digital asset treasury company, having pivoted from its historical cannabis accessories business. The core product is BeraStrategy, a four-layer digital asset treasury strategy built around Proof of Liquidity: Layer 1 (Accumulate BERA), Layer 2 (Support Validators), Layer 3 (Deploy Liquidity), and Layer 4 (Govern & Compound). The company also historically developed and distributed cannabis accessories and related products in North America and Europe.
Differentiator
Problem solved
Functional benefit
Brands
- BeraStrategy: Berachain-focused Digital Asset Treasury strategy where capital is deployed into the Berachain network to support validators, provide liquidity to on-chain applications, and engage in governance decisions.
Products and services
- BeraStrategy A Berachain-focused Digital Asset Treasury strategy that accumulates BERA tokens, supports validators, deploys liquidity to on-chain applications, and participates in governance to generate yield through Proof of Liquidity mechanisms. Built for institutional and retail investors seeking on-chain yield exposure through a publicly traded company framework with SEC disclosure.
- Cannabis Accessories Wholesale Distribution Wholesale distribution of cannabis accessories, vaporizers, packaging, and lifestyle products to licensed cannabis operators and retailers in North America and Europe. Operations are in wind-down following the company's strategic pivot to digital asset treasury.
Quantifiable outcome
- 30% annualized staking return rate on BERA holdings
- +3 more outcomes
Companies that use Greenlane
Customer profileSegments2 records
Ideal customer profiles2 records
Greenlane technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Greenlane partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Jason Hitchcock (CEO)coreAppointed as Chief Executive Officer on February 18, 2026. Former Head of Business Development at thirdweb, a blockchain development platform. Tasked with advancing Greenlane's Digital Asset Treasury strategy within the Berachain ecosystem.
- Berachain Operations CorporationcoreGreenlane's wholly owned subsidiary Greenlane Subsidiary Inc. signed Token Purchase and Sale and Token Lending Agreements with Berachain Operations Corporation (Cayman Islands) as part of the Berachain-focused digital asset treasury strategy.
- Infrared FinancecoreStrategic partnership for validator infrastructure deployment. Infrared operates validators on Berachain on Greenlane's behalf under protocol rules, decentralization requirements, and validator participation framework. Initial deployment of up to 30 million BERA tokens into validators.
- Berachain FoundationcoreBerachain Foundation has representation on Greenlane's board, aligning incentives at the deepest level and supporting the company's first-mover position in the Berachain ecosystem.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Greenlane competitors and assessment
Company assessmentBroad incumbents
- MicroStrategy (Strategy): MicroStrategy pioneered the public-company digital asset treasury model by holding Bitcoin on its balance sheet. It is the most established analog to Greenlane's BeraStrategy, demonstrating both the equity-multiple upside and the concentration/regulatory risks of corporate crypto treasuries.
- Coinbase Global: Major U.S.-listed crypto exchange and custodian holding significant crypto assets on its balance sheet. Operates staking infrastructure across multiple protocols and provides the broader regulatory and infrastructure benchmark for Greenlane's DAT strategy.
Direct peers
- Metaplanet: Tokyo-listed public company that has accumulated Bitcoin as its primary treasury reserve asset. Like Greenlane, it uses equity raises and convertible debt to scale its treasury position and offers investors public-market exposure to a specific crypto asset.
- Semler Scientific: U.S. healthcare-turned-Bitcoin-treasury company that pivoted its balance sheet toward BTC accumulation. Direct peer in the small-cap digital asset treasury category with similar capital-markets-driven strategy.
- The Blockchain Group: European public company pursuing a Bitcoin-focused digital asset treasury strategy. Comparable to Greenlane in being a smaller, listed vehicle dedicated to accumulating and yield-generating a specific crypto asset.
- DeFi Technologies: Canadian-listed company offering institutional exposure to decentralized finance assets, including validator and staking infrastructure across multiple protocols. Comparable to Greenlane's active staking/validator deployment within a listed wrapper.
Emerging players
- Marathon Digital Holdings: Public Bitcoin miner with large BTC treasury holdings; pivoted toward active treasury management and HPC/AI. Adjacent peer demonstrating the listed-crypto-asset-holder business model with operational yield components.
- Riot Platforms: Public Bitcoin miner that has accumulated a sizable BTC treasury and recently pivoted into AI/HPC compute alongside crypto holdings. Comparable as a public-listed vehicle with crypto exposure and active yield-generating operations.
- Hut 8 Corp: Public crypto miner and infrastructure operator with Bitcoin holdings and managed services. Relevant comparable for a publicly listed company running yield-generating crypto infrastructure.
Others
- Infrared Finance: Berachain-native liquid staking and validator infrastructure protocol that operates validators on Greenlane's behalf. Direct partner and adjacent ecosystem participant; comparable as a Berachain-focused infrastructure provider.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Greenlane social profiles
Digital presenceGreenlane financial estimates
Financial estimateRevenue estimate
Valuation estimate
Greenlane leadership team
Management profileNumber of profiles
Profiles7 records
Greenlane subsidiaries and ownership
Company hierarchySubsidiaries1 record
Greenlane funding detail
Funding detailFunding overview
Funding rounds7 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Greenlane M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Greenlane
What does Greenlane do?
Greenlane operates BeraStrategy, a Berachain-focused Digital Asset Treasury strategy built around Proof of Liquidity, accumulating BERA tokens, supporting validators, deploying liquidity to on-chain applications, and participating in governance to generate yield. The company held approximately 77.7 million BERA tokens as of Q1 2026, generated $421 thousand in staking revenue that quarter, and reported annualized staking returns of approximately 30%. Legacy wholesale distribution of cannabis accessories and lifestyle products continues in wind-down with negligible current revenue.
Is Greenlane a public or private company?
Greenlane is a public company. It is classified as public and is currently operating.
When was Greenlane founded?
Greenlane was founded in 2019. It employs 101 to 250 people.
Where is Greenlane based?
Greenlane is headquartered in Boca Raton, United States, in the North America region.
How does Greenlane make money?
Four revenue lines are on record. Staking Revenue is the primary driver. The others are liquidity Provisioning, validator Rewards and legacy Cannabis Wholesale.
Who are Greenlane's main competitors?
Broad incumbents on record are MicroStrategy (Strategy) and Coinbase Global. Direct peers are Metaplanet, Semler Scientific, The Blockchain Group and DeFi Technologies. Emerging players are Marathon Digital Holdings, Riot Platforms and Hut 8 Corp. Infrared Finance is listed as an others.
Does Greenlane have an API?
No public API is recorded for Greenlane.