C1X

What C1X does

C1X, Inc. is a US-incorporated, founder-controlled AdTech and MarTech company headquartered in Santa Clara, California, with regional subsidiaries in India (C1X AdTech Private Limited, Chennai) and Japan (C1X Kabushiki Kaisha, Tokyo). Founded in 2015, the company operates an end-to-end programmatic advertising platform that combines a Demand-Side Platform (DSP), Supply-Side Platform (SSP), Customer Data Management Platform (CDMP), an AI Campaign Builder for cross-channel planning and optimization, and a QR Quest module for interactive DOOH stamp-rally campaigns. Its technology stack applies AI and machine learning to real-time bidding, audience targeting, creative optimization, and predictive campaign analytics.

The company also offers Pax-i.AI, an adjacent AI-driven project intelligence platform that ingests signals from Jira, GitHub, Slack, Microsoft Teams, Confluence, Google Workspace, and OneDrive to produce composite Project Health Scores, AI-generated summaries, predictive risk alerts, and conversational analytics for enterprise teams. C1X monetizes through programmatic transaction fees on DSP/SSP activity, licensing fees from white-label direct buying portals, Pax-i.AI subscriptions, and QR Quest subscriptions, distributing via a hybrid go-to-market combining self-serve for SMBs with enterprise field sales for advertisers, agencies, brands, publishers, and large enterprise organizations. Notable disclosed enterprise engagement includes the Microsoft AI Tour powered by QR Quest. Approximately $13.6M in disclosed funding was raised across two rounds in 2015 and 2016 from UTEC, Mobile Internet Capital, Mynavi, NEC Capital Solutions, SMBC, and Venture Labo Investment; no subsequent institutional rounds are publicly disclosed.

Name

C1X

Legal name

C1X, Inc.

Website

https://c1exchange.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

C1X is a US-based AdTech and MarTech company offering an AI-powered programmatic advertising platform (DSP, SSP, CDMP, AI Campaign Builder, QR Quest) alongside Pax-i.AI project intelligence, serving advertisers, agencies, brands, publishers, and enterprise teams globally.

Ownership category

akta.pro rank

Product category

Programmatic Advertising Platform

NAICS

Software Publishers (5132), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Customer Experience (CX) & Digital Experience (BPAHAEAC)

akta.pro secondary industries

Web Content Management (WCM) & Experience Platforms (Content Services) (HDAEAGAK), Customer Support, CRM & Retention Tooling (Helpdesk, Churn, Messaging) (MPAHAJAM)

Keywords

• Programmatic advertising platform
• Demand-side platform
• Supply-side platform
• AI campaign optimization
• Digital out-of-home advertising

Headquarters

HQ city

Santa Clara

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Programmatic Advertising (DSP/SSP): Revenue from programmatic digital advertising through DSP and SSP platforms. Buyers pay for media inventory across display, video, native, mobile, audio, CTV, and DOOH channels.
2. White Label Solutions: End-user buying UIs and administrative tools enabling white label solutions for agencies, advertisers, and publishers. Revenue from licensing and customization fees.
3. Pax-i.AI Subscription: AI-powered project intelligence platform offered as a subscription. Provides predictive risk management, performance analytics, and team insights.
4. QR Quest Platform: QR-based stamp rally campaigns platform for agencies and advertisers. B2B web application for campaign management with consumer mobile app for engagement.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels3 records

Core offering

C1X operates a data-driven programmatic AdTech and MarTech platform that enables advertisers, agencies, brands, and publishers to plan, buy, sell, and optimize digital media across display, video, native, mobile, audio, CTV, and DOOH channels. Its core offering combines a DSP, SSP, CDMP, an AI Campaign Builder, and the Pax-i.AI project intelligence platform, supplemented by QR Quest for DOOH engagement. The platform is sold via enterprise subscriptions, white-label deployments, and self-serve access.

Product overview

C1X offers a unified platform architecture combining advertising/marketing technology (AdTech/MarTech) with project intelligence solutions. The AdTech/MarTech suite includes the core C1X Platform with DSP, SSP, CDMP modules, plus AI Campaign Builder for AI-powered multi-channel campaign management and QR Quest for DOOH stamp rally campaigns. The Pax-i.AI product provides separate AI-driven project intelligence with predictive analytics, portfolio management, and conversational AI capabilities. White Label Solutions enable customization for agencies and publishers. The products share AI capabilities including natural language processing, predictive analytics, and optimization across advertising and operational use cases.

Differentiator

Problem solved

Functional benefit

Brands

• AI Campaign Builder: AI-powered platform for planning, launching, and optimizing CTV, cross-channel, and DOOH campaigns from a single interface.
• Pax-i.AI
• QR Quest

Products and services

• C1X AdTech/MarTech Platform End-to-end advertising and marketing technology suite encompassing DSP, SSP, CDMP, and AI Campaign Builder for multi-channel campaign management across CTV, display, video, mobile, native, audio, and DOOH channels, targeted at advertisers, agencies, brands, and publishers.
• AI Campaign Builder AI-powered multi-channel campaign management platform enabling marketers to plan, launch, and optimize CTV, cross-channel, and DOOH campaigns from a single interface with intelligent automation, real-time bid optimization, and targeting suggestions.
• Pax-i.AI AI-driven project intelligence platform providing predictive insights and comprehensive performance analytics with Project Health Score, AI Chat, predictive risk management, automated summaries, and connectors for Jira, GitHub, Slack, MS Teams, Confluence, Google Workspace, and OneDrive.
• QR Quest Interactive QR-based stamp rally platform for DOOH campaigns, enabling agencies and advertisers to create, manage, and analyze QR-based campaigns across cities, expos, and events with gamification, engagement tracking, and rewards redemption.
• White Label Solutions White-label end-user buying UIs and administrative tools enabling agencies, advertisers, and publishers to launch direct buying portals with full campaign management and client reporting capabilities.

Quantifiable outcome

• Premium inventory at lower costs through direct publisher relationships
• +1 more outcomes

Named customers1 record

Segments7 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability10 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered core.

• JiracoreTechnology or IntegrationEnterprise connector integration with Jira for seamless project data synchronization. Paxi connects to Jira to ingest project activity, task breakdowns, and sprint progress data for comprehensive project intelligence.
• GitHubcoreTechnology or IntegrationEnterprise connector integration with GitHub for development activity tracking. Paxi syncs commit activity, PR data, and code quality metrics for engineering velocity analysis.
• SlackcoreTechnology or IntegrationEnterprise connector integration with Slack for team communication and collaboration signals. Paxi captures Slack activity as engagement indicators for people performance analytics.
• Microsoft TeamscoreTechnology or IntegrationEnterprise connector integration with Microsoft Teams for team communication data. Paxi syncs Teams activity for organizational metrics and team health monitoring.
• ConfluencecoreTechnology or IntegrationEnterprise connector integration with Confluence for documentation and project documentation access. Paxi connects to Confluence for requirements traceability and documentation context.
• Google WorkspacecoreTechnology or IntegrationEnterprise connector integration with Google Workspace including Google Documents and Google Drive for document collaboration and file access within Paxi project intelligence.
• OneDrivecoreTechnology or IntegrationEnterprise connector for requirements traceability linking OneDrive documents to Jira issues and commits for comprehensive project documentation.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/c1exchange
• Facebookfacebook.com/c1exchange
• LinkedInlinkedin.com/company/c1x-inc-

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds2 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about C1X