C1X
C1X is a US-based AdTech and MarTech company offering an AI-powered programmatic advertising platform (DSP, SSP, CDMP, AI Campaign Builder, QR Quest) alongside Pax-i.AI project intelligence, serving advertisers, agencies, brands, publishers, and enterprise teams globally.
- Company typePrivate
- Founded2015
- HeadquartersSanta Clara, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What C1X does
C1X, Inc. is a US-incorporated, founder-controlled AdTech and MarTech company headquartered in Santa Clara, California, with regional subsidiaries in India (C1X AdTech Private Limited, Chennai) and Japan (C1X Kabushiki Kaisha, Tokyo). Founded in 2015, the company operates an end-to-end programmatic advertising platform that combines a Demand-Side Platform (DSP), Supply-Side Platform (SSP), Customer Data Management Platform (CDMP), an AI Campaign Builder for cross-channel planning and optimization, and a QR Quest module for interactive DOOH stamp-rally campaigns. Its technology stack applies AI and machine learning to real-time bidding, audience targeting, creative optimization, and predictive campaign analytics.
The company also offers Pax-i.AI, an adjacent AI-driven project intelligence platform that ingests signals from Jira, GitHub, Slack, Microsoft Teams, Confluence, Google Workspace, and OneDrive to produce composite Project Health Scores, AI-generated summaries, predictive risk alerts, and conversational analytics for enterprise teams. C1X monetizes through programmatic transaction fees on DSP/SSP activity, licensing fees from white-label direct buying portals, Pax-i.AI subscriptions, and QR Quest subscriptions, distributing via a hybrid go-to-market combining self-serve for SMBs with enterprise field sales for advertisers, agencies, brands, publishers, and large enterprise organizations. Notable disclosed enterprise engagement includes the Microsoft AI Tour powered by QR Quest. Approximately $13.6M in disclosed funding was raised across two rounds in 2015 and 2016 from UTEC, Mobile Internet Capital, Mynavi, NEC Capital Solutions, SMBC, and Venture Labo Investment; no subsequent institutional rounds are publicly disclosed.
C1X firmographics
Firmographics- Name
- C1X
- Legal name
- C1X, Inc.
- Website
- https://c1exchange.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- C1X is a US-based AdTech and MarTech company offering an AI-powered programmatic advertising platform (DSP, SSP, CDMP, AI Campaign Builder, QR Quest) alongside Pax-i.AI project intelligence, serving advertisers, agencies, brands, publishers, and enterprise teams globally.
- Ownership category
- akta.pro rank
C1X industry classification
Industry- Product category
- Programmatic Advertising Platform
- NAICS
- Software Publishers (5132), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Customer Experience (CX) & Digital Experience (BPAHAEAC)
- akta.pro secondary industries
- Web Content Management (WCM) & Experience Platforms (Content Services) (HDAEAGAK), Customer Support, CRM & Retention Tooling (Helpdesk, Churn, Messaging) (MPAHAJAM)
Keywords
Where C1X is headquartered
LocationHeadquarters
- HQ city
- Santa Clara
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
C1X business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Programmatic Advertising (DSP/SSP): Revenue from programmatic digital advertising through DSP and SSP platforms. Buyers pay for media inventory across display, video, native, mobile, audio, CTV, and DOOH channels.
- White Label Solutions: End-user buying UIs and administrative tools enabling white label solutions for agencies, advertisers, and publishers. Revenue from licensing and customization fees.
- Pax-i.AI Subscription: AI-powered project intelligence platform offered as a subscription. Provides predictive risk management, performance analytics, and team insights.
- QR Quest Platform: QR-based stamp rally campaigns platform for agencies and advertisers. B2B web application for campaign management with consumer mobile app for engagement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise Platform - Custom pricing based on requirements |
| Subscription | Annual | AI Campaign Builder - Enterprise scale platform |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels3 records
C1X product offering
Product offeringCore offering
C1X operates a data-driven programmatic AdTech and MarTech platform that enables advertisers, agencies, brands, and publishers to plan, buy, sell, and optimize digital media across display, video, native, mobile, audio, CTV, and DOOH channels. Its core offering combines a DSP, SSP, CDMP, an AI Campaign Builder, and the Pax-i.AI project intelligence platform, supplemented by QR Quest for DOOH engagement. The platform is sold via enterprise subscriptions, white-label deployments, and self-serve access.
Product overview
C1X offers a unified platform architecture combining advertising/marketing technology (AdTech/MarTech) with project intelligence solutions. The AdTech/MarTech suite includes the core C1X Platform with DSP, SSP, CDMP modules, plus AI Campaign Builder for AI-powered multi-channel campaign management and QR Quest for DOOH stamp rally campaigns. The Pax-i.AI product provides separate AI-driven project intelligence with predictive analytics, portfolio management, and conversational AI capabilities. White Label Solutions enable customization for agencies and publishers. The products share AI capabilities including natural language processing, predictive analytics, and optimization across advertising and operational use cases.
Differentiator
Problem solved
Functional benefit
Brands
- AI Campaign Builder: AI-powered platform for planning, launching, and optimizing CTV, cross-channel, and DOOH campaigns from a single interface.
- Pax-i.AI
- QR Quest
Products and services
- C1X AdTech/MarTech Platform End-to-end advertising and marketing technology suite encompassing DSP, SSP, CDMP, and AI Campaign Builder for multi-channel campaign management across CTV, display, video, mobile, native, audio, and DOOH channels, targeted at advertisers, agencies, brands, and publishers.
- AI Campaign Builder AI-powered multi-channel campaign management platform enabling marketers to plan, launch, and optimize CTV, cross-channel, and DOOH campaigns from a single interface with intelligent automation, real-time bid optimization, and targeting suggestions.
- Pax-i.AI AI-driven project intelligence platform providing predictive insights and comprehensive performance analytics with Project Health Score, AI Chat, predictive risk management, automated summaries, and connectors for Jira, GitHub, Slack, MS Teams, Confluence, Google Workspace, and OneDrive.
- QR Quest Interactive QR-based stamp rally platform for DOOH campaigns, enabling agencies and advertisers to create, manage, and analyze QR-based campaigns across cities, expos, and events with gamification, engagement tracking, and rewards redemption.
- White Label Solutions White-label end-user buying UIs and administrative tools enabling agencies, advertisers, and publishers to launch direct buying portals with full campaign management and client reporting capabilities.
Quantifiable outcome
- Premium inventory at lower costs through direct publisher relationships
- +1 more outcomes
Companies that use C1X
Customer profileNamed customers1 record
Segments7 records
Ideal customer profiles6 records
C1X technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability10 records
Feature7 records
C1X partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- JiracoreEnterprise connector integration with Jira for seamless project data synchronization. Paxi connects to Jira to ingest project activity, task breakdowns, and sprint progress data for comprehensive project intelligence.
- GitHubcoreEnterprise connector integration with GitHub for development activity tracking. Paxi syncs commit activity, PR data, and code quality metrics for engineering velocity analysis.
- SlackcoreEnterprise connector integration with Slack for team communication and collaboration signals. Paxi captures Slack activity as engagement indicators for people performance analytics.
- Microsoft TeamscoreEnterprise connector integration with Microsoft Teams for team communication data. Paxi syncs Teams activity for organizational metrics and team health monitoring.
- ConfluencecoreEnterprise connector integration with Confluence for documentation and project documentation access. Paxi connects to Confluence for requirements traceability and documentation context.
- Google WorkspacecoreEnterprise connector integration with Google Workspace including Google Documents and Google Drive for document collaboration and file access within Paxi project intelligence.
- OneDrivecoreEnterprise connector for requirements traceability linking OneDrive documents to Jira issues and commits for comprehensive project documentation.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
C1X competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
C1X social profiles
Digital presenceC1X compliance and trust
Trust signalCompliance2 records
C1X financial estimates
Financial estimateRevenue estimate
Valuation estimate
C1X leadership team
Management profileNumber of profiles
Profiles3 records
C1X subsidiaries and ownership
Company hierarchySubsidiaries2 records
C1X funding detail
Funding detailFunding overview
Funding rounds2 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
C1X M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about C1X
What does C1X do?
C1X operates a data-driven programmatic AdTech and MarTech platform that enables advertisers, agencies, brands, and publishers to plan, buy, sell, and optimize digital media across display, video, native, mobile, audio, CTV, and DOOH channels. Its core offering combines a DSP, SSP, CDMP, an AI Campaign Builder, and the Pax-i.AI project intelligence platform, supplemented by QR Quest for DOOH engagement. The platform is sold via enterprise subscriptions, white-label deployments, and self-serve access.
Is C1X a public or private company?
C1X is a private company. It is classified as venture growth investor backed and is currently operating.
When was C1X founded?
C1X was founded in 2015. It employs 101 to 250 people.
Where is C1X based?
C1X is headquartered in Santa Clara, United States, in the North America region.
How does C1X make money?
Four revenue lines are on record. Programmatic Advertising (DSP/SSP) is the primary driver. The others are white Label Solutions, pax-i.AI Subscription and QR Quest Platform.
Does C1X have an API?
Yes. C1X provides digital advertising exchange services, campaign management, analytics, reporting, and AI-assisted project and people management and workflow systems via APIs and dashboards. The Master Terms of Service explicitly govern 'access to and use of the C1X advertising technology platform, exchange, APIs, dashboards.' Specific API documentation URL, auth method, rate limits, and versioning are not publicly stated.
What industry is C1X in?
C1X's product category is Programmatic Advertising Platform. Its primary akta.pro industry code is BPAHAEAC, Customer Experience (CX) & Digital Experience, with a secondary code of HDAEAGAK, Web Content Management (WCM) & Experience Platforms (Content Services). Its NAICS code is 5132 and its SIC code is 7372.