Privacera

What Privacera does

Privacera (now operating as Trust3 AI by Privacera) is a SaaS-based data security and governance platform founded in 2016 by Balaji Ganesan and Don Bosco Durai, the original creators of Apache Ranger and Apache Atlas. The platform is built on these open standards and provides a non-invasive architecture that pushes fine-grained access control (combining ABAC, TBAC, and RBAC) natively into 50+ data sources across AWS, Azure, Google Cloud, and on-premises environments, eliminating proxy-based single points of failure. The modular product suite spans Sensitive Data Discovery (automated PII classification via ML and lookup tables), Centralized Data Access Control, Enterprise Encryption and Masking (FPE, AES, SHA, redaction), Audit and Reporting, Governed Data Stewardship (federated access ownership), and Posture Manager (DSPM). In March 2026 the company launched Trust3 AI, extending the platform into agentic and LLM governance via the PAIG product line.

Privacera monetizes through annual and multi-year subscription licenses sold via an enterprise field-sales motion to Fortune 100/500 customers and federal agencies, complemented by self-serve trials (Privacera Cloud Trial, Trust3 AI Trial) that serve a PLG-style evaluation path. Pricing is quote-based and not publicly disclosed, reflecting high-touch, configuration-driven contracts that incorporate selected modules, connectors, and data sources. Customers span financial services (Wells Fargo, Equifax, Sun Life), insurance, healthcare, manufacturing (Honeywell), retail/consumer goods, media and entertainment (Expedia), technology (Autodesk, Intuit, LendingClub), and federal agencies — addressing regulatory compliance for GDPR, HIPAA, CCPA, and the EU AI Act. Distribution is augmented by deep co-sell partnerships with the three hyperscalers (AWS ISV Accelerate, Azure, Google Cloud) and the two dominant data platforms (Snowflake Data Governance Accelerated Program, Databricks Unity Catalog), plus catalog, identity, and security integrations with Collibra, Alation, Splunk, Okta, Azure AD, and ServiceNow.

Privacera has raised approximately $61.3M in disclosed VC funding across a 2018 seed, a 2020 Series A led by Accel, and a March 2021 $50M round led by Insight Partners (with Battery, Sapphire, Cervin, and Point72 participating). The company reported 2.5x ARR growth in 2020 and approximately 3x revenue growth in 2021, supporting a Fortune 100/500 customer base. Headcount is reported in the 101–250 range, and the company is recognized as a Leader in the GigaOm Data Governance Radar Report for both 2022 and 2023, alongside multiple Datanami, CRN, Cloud Awards, CISO Choice, and Forbes accolades.

Name

Privacera

Legal name

Privacera, Inc.

Website

https://privacera.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Privacera (now Trust3 AI by Privacera) provides a SaaS-based data security and governance platform for Fortune 500 enterprises, unifying access control, sensitive data discovery, encryption, and AI/LLM governance across 50+ data sources on AWS, Azure, and Google Cloud.

Ownership category

akta.pro rank

Product category

Data Security and Governance Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Data Access Governance & Entitlement Management (DSPM / CIEM-for-Data) (HDADAFAG)

akta.pro secondary industries

Cloud Infrastructure Entitlement Management (CIEM) (HDABAHAC), Privileged Access Management (PAM) (HDADAAAC), Attack Detection & Response for Cloud/SaaS (SOC for Cloud) (HDADAGAJ)

Keywords

• Data security governance
• Sensitive data discovery
• AI governance platform
• Data access control
• Cloud data security

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: PrivaceraCloud is the industry's first SaaS-based data security and governance platform, offering subscription-based pricing for cloud-native data access governance and security
2. Platform/Subscription: Annual or multi-year subscription licenses for the enterprise data security and governance platform with different modules and connector options

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels9 records

Core offering

Privacera is a cloud-native, open-standards based SaaS platform that provides unified data security and governance across hybrid and multi-cloud environments. The platform automates sensitive data discovery, fine-grained access control (ABAC, TBAC, RBAC), encryption/masking, and audit reporting across 50+ data sources, and extends governance to LLMs and AI workflows through its Trust3 AI and PAIG offerings.

Product overview

Privacera (now Trust3 AI by Privacera) offers a unified data security and AI governance platform with a modular architecture. The core Privacera Platform provides sensitive data discovery, centralized access control, encryption/masking, and audit/reporting capabilities, while Trust3 AI extends governance to enterprise AI and LLMs. Additional modules include Governed Data Stewardship for federated access management, Posture Manager for security posture management, and a Connector Library supporting 50+ data sources. The platform is built on Apache Ranger with open standards, enabling uniform policy enforcement across hybrid and multi-cloud environments.

Differentiator

Problem solved

Functional benefit

Brands

• Trust3 AI: A unified agentic governance platform designed for enterprise data and AI governance, addressing governance fragmentation, accelerating AI deployment, and ensuring compliance across multi-cloud and diverse environments.
• Trust3 AI
• Privacera AI Governance (PAIG)
• PAIG Open Source

Products and services

• Trust3 AI A unified agentic governance platform for enterprise data and AI governance that bridges traditional data governance with AI policy enforcement, providing trust agents across data and AI assets.
• Privacera Platform Unified Data Security Platform for sensitive data identification, protection, and access management, built on Apache Ranger and supporting 50+ data sources across AWS, Azure, GCP, and on-premises environments.
• PrivaceraCloud SaaS-based data security and governance platform, the industry's first fully managed cloud-native version of Privacera's data access governance solution.
• Privacera AI Governance (PAIG) AI governance solution for securing LLMs, vector databases, agentic workflows, and AI outputs with policy enforcement, prompt filtering, sensitive data detection, and complete auditability to prevent PII leakage and IP exposure.
• PAIG Open Source Open source AI governance project for securing generative AI applications, providing enterprise-grade AI governance capabilities that can be self-deployed by users.
• Posture Manager Data Security Posture Management (DSPM) solution for continuously discovering, classifying, and mapping sensitive data posture, identifying risks, detecting unusual access patterns, and automatically remediating issues.

Quantifiable outcome

• 95% reduction in data onboarding time through automation and federated request approvals
• +3 more outcomes

Named customers14 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

AI capability6 records

Feature8 records

Partnerships

Nine partnerships are on record, tiered core and supporting.

• CollibracoreTechnology or IntegrationPrivacera partners with Collibra to provide Collibra customers with end-to-end data governance for their Collibra environment. Integrates data catalog with sensitive data discovery, protection, and access with ability to integrate with Alation data tags.
• AWScoreTechnology or IntegrationPrivacera partners with AWS to provide AWS customers with unified, transparent data security and access control across their AWS environment. Achieved AWS Data & Analytics Competency Status and is part of AWS ISV Accelerate Program.
• Microsoft AzurecoreTechnology or IntegrationPrivacera partners with Azure to deliver superior data security and access governance solution, supporting security connectors and integrations for Azure environments.
• Google CloudcoreTechnology or IntegrationPrivacera partners with Google to deliver superior cloud data security and access governance solution for Google Cloud Platform customers.
• DatabrickscoreTechnology or IntegrationPrivacera partners with Databricks to deliver data security and access governance solution supporting security connectors and integrations for Databricks Lakehouse and Unity Catalog.
• SnowflakecoreTechnology or IntegrationPrivacera partners with Snowflake to deliver superior data security and access governance solution. Joined Snowflake Data Governance Accelerated Program to simplify and govern multi-cloud data sharing.
• StarburstsupportingTechnology or IntegrationPrivacera partners with Starburst to deliver integrated solution combining federated query capabilities with enterprise data security and access control across entire data estate.
• AlationsupportingTechnology or IntegrationPrivacera partners with Alation to deliver complete data governance including data catalog, sensitive data discovery, protection, and access with ability to integrate with Alation data tags.
• DremiosupportingTechnology or IntegrationPrivacera partners with Dremio to deliver integrated, open solution for self-service analytics with robust data security governance across Data Lakehouse environments.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Cyera: Emerging player in DSPM with strong VC backing; overlaps with Privacera's Posture Manager and sensitive data discovery capabilities and is winning the cloud-data-discovery mindshare war that Privacera pioneered.

Broad incumbents

• Alation: Established data catalog platform and Privacera integration partner. Overlaps with Privacera's catalog-driven governance scenarios and competes in adjacent use cases within the same enterprise buyer team.
• Databricks (Unity Catalog): Native lakehouse governance from a major data platform partner. Competes with Privacera's Databricks integrations by offering first-party governance, threatening the third-party cross-cloud layer Privacera sells.
• AWS Lake Formation: AWS-native data lake governance and fine-grained access control. A Privacera partner in the AWS ISV Accelerate program and a substitute risk for AWS-centric customers who could absorb governance into their existing AWS spend.
• Microsoft Purview: Microsoft's broad data governance and catalog portfolio. Direct competitor in enterprise data governance and Privacera integration partner, with the bundling advantage of being included in Microsoft enterprise agreements.
• Snowflake (Horizon Catalog): Native cloud data platform governance via Horizon Catalog. A core Privacera partner but also a substitute — competes by offering governance as part of the Snowflake subscription that customers already pay for.

Direct peers

• Collibra: Direct competitor (and integration partner) in enterprise data governance and data catalog. Competes with Privacera's access governance and stewards the catalog side of the joint solution, serving the same Fortune 500 governance buyer.
• Immuta: Direct competitor in data access governance and ABAC/RBAC for cloud data platforms. Privacera publishes a head-to-head 'Privacera vs Immuta' comparison, confirming direct overlap in enterprise data access governance and similar target customer (Fortune 500 data platform users).
• Securiti: Direct competitor in data security posture management (DSPM), AI governance, and privacy compliance. Closest converged peer to Privacera's Trust3 AI positioning because Securiti also bundles data security with AI/LLM governance for the same regulated enterprise buyer.
• BigID: Direct competitor in data discovery, classification, and DSPM. Overlaps with Privacera's Sensitive Data Discovery and Posture Manager modules and shares the same Fortune 500/regulated-vertical buyer profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/privacera
• YouTubeyoutube.com/channel/UCCdMu9SfGnUuTtfL4vISgug
• Facebookfacebook.com/privacera
• LinkedInlinkedin.com/company/privacera

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds4 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Privacera