What Smartvel does

Smartvel (legally CONTENT TRIP SOLUTIONS SL) is a Madrid-based travel content technology company founded in 2012 that provides AI-enriched, multilingual destination content, travel-requirements information, and accessibility guidance to the travel industry through APIs and customizable widgets. The platform combines automated ingestion and classification of content from thousands of sources with human curation by content creators, processing 500M+ events annually across 30+ languages and 630+ destination guides acquired through ArrivalGuides in September 2023. Its product portfolio spans EntryDocs (entry requirement verification), TravelAble (accessibility for reduced-mobility travelers, launched April 2026), Explore&Go (destination discovery), Trip Planner, Travel Guides, Travel Tips, Event Calendar, and TravelSEO, sold across verticals including airlines, hotels, OTAs, cruise lines, airports, destinations, finance & insurance, mobility, and food & beverage. The business operates an enterprise B2B content-as-a-service model with custom annual subscriptions, API-first delivery, direct enterprise sales, and a global commission-based partner program; the company is privately held, ISO 27001:2013-aligned, and led by founder & CEO Inigo Valenzuela alongside co-founder & CFO Esperanza Zarauz, COO Belén Romero, and CCO María Liniers.

Name

Smartvel

Legal name

CONTENT TRIP SOLUTIONS SL

Website

https://smartvel.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Smartvel is a Madrid-based AI-enriched content-as-a-service provider delivering multilingual destination guides, travel-requirements data, and accessibility solutions via APIs and widgets to airlines, hotels, OTAs, cruise lines, airports, and destinations globally.

Ownership category

akta.pro rank

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Content-as-a-Service Platform Licensing: Smartvel operates as a content-as-a-service provider offering AI-enriched travel content solutions through API integration and customizable widgets. Revenue appears to be generated through licensing fees for access to destination content, travel requirements data, and accessibility solutions.
2. Enterprise Software Licensing: B2B licensing model targeting airlines, hotels, OTAs, cruise lines, airports, and destinations with dedicated enterprise solutions and custom implementations.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels9 records

Core offering

Smartvel provides AI-enriched travel content delivered as a content-as-a-service to airlines, hotels, OTAs, cruise lines, airports, destinations, and adjacent verticals. Its offerings include travel requirements data (EntryDocs), accessibility information for reduced-mobility travelers (TravelAble), interactive destination discovery (Explore&Go), trip planning, multilingual travel guides, travel tips, event calendars, and SEO-optimized content, all consumable via APIs and customizable widgets. The platform combines automated content gathering and translation with human editorial curation across 30+ languages and 630+ destination guides.

Product overview

Smartvel is a content-as-a-service provider offering an AI-enriched platform with multiple integrated modules for the travel and tourism industry. The product portfolio centers on three core areas: Travel Requirements (EntryDocs and TravelAble for accessibility), Destination Content (Explore&Go interactive maps, Trip Planner, Travel Guides, Travel Tips, Event Calendar, and TravelSEO), and Experiential Content. The company also offers APIs for technical integration. The platform combines AI-powered content gathering and curation with human review to deliver personalized, multilingual content. Smartvel acquired ArrivalGuides in 2023, significantly expanding its destination content library. Solutions serve multiple industries including Airlines, Hotels, OTAs, Cruises, Destinations, Finance & Insurance, Mobility, and Food & Beverage, addressing needs across the entire customer journey from inspiration to conversion.

Differentiator

Problem solved

Functional benefit

Brands

• EntryDocs: Travel requirements solution providing advisory hub with updated travel requirements information for travelers.
• TravelAble
• Explore&Go
• Trip Planner
• Travel Guides
• Travel Tips
• Event Calendar
• TravelSEO

Products and services

• EntryDocs Advisory hub solution providing comprehensive travel requirements information including visa requirements, passport validity, and government fees. Integrated into client booking flows via API and customizable widget to reduce cart abandonment, cut support tickets, and improve conversion by delivering entry information as a trust accelerator before checkout.
• TravelAble AI-powered accessibility platform for travelers with reduced mobility (PRM). Consolidates fragmented accessibility information from airlines and airports into a single structured content model and delivers personalized, step-by-step guidance for travelers based on individual profile including mobility equipment type and battery specifications. Targeted at airlines, airports, and assistive technology manufacturers.
• Explore&Go Interactive inspirational map enabling travelers to discover best-hidden and top-rated locations with visual destination discovery capabilities. Used by destinations, DMOs, and airports (including Geneva Airport) to help travelers discover destinations, explore routes, and access relevant travel information directly through the partner's digital channels.
• Trip Planner Travel planning tool providing travelers with the best plans and experiences based on their profiles and needs. Allows travelers to make plans in destination with personalized recommendations and is available across multiple devices and languages for hospitality, OTA, and destination clients.
• Travel Guides Themed destination guides with related plans and activities, offering complete and personalized guides available across multiple devices and languages. Built on the ArrivalGuides library (world's largest destination content distributor with 630+ guides) integrated into Smartvel's AI-enriched platform.
• Travel Tips Essential destination advice tool providing weather, currency, transport, and other must-have information for well-informed travelers. Delivered as embeddable content for travel industry clients seeking to inform customers about destination essentials.
• Event Calendar Living agenda of events for destinations, keeping travelers up-to-date with concerts, sporting events, exhibitions, festivals, and other experiences. The platform processes 500M+ events annually from thousands of sources worldwide.
• TravelSEO SEO optimization tool boosting digital performance with unique information and SEO-optimized structure for travel content. Designed to help travel industry clients (OTAs, destinations, hotels) capture organic search traffic through long-tail destination keywords supported by unique, structured travel content.
• Experiential Content Live calendar solution for sharing upcoming concerts, sporting events, exhibitions, festivals, and other experiences around the world across all industries, designed to drive customer loyalty through experiential engagement beyond core travel use cases.
• Smartvel APIs API products for destination and tourism content enabling technical integration of Smartvel's content solutions into third-party platforms via powerful API or customizable widget. Documentation supports embedding destination content, travel requirements, and accessibility information without developing and maintaining proprietary content databases.
• ArrivalGuides Acquired destination content brand representing the world's largest distributor of destination content with over 630 destination guides. Acquired from Lion Ventures in September 2023 and integrated into Smartvel's AI-enriched technology to expand content offerings and enable new partnership opportunities.

Quantifiable outcome

• Cart abandonment reduction through real-time entry requirement information at checkout
• +2 more outcomes

Named customers1 record

Segments9 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature11 records

Partnerships

Two partnerships are on record, tiered core.

• Geneva AirportcoreStrategic or Co-development Partner · 5 June 2026Geneva Airport partnership where Smartvel's Explore&Go solution helps travelers discover destinations, explore routes, and access relevant travel information directly through the airport's digital channels. Featured in travel industry media including Travel Radar, PhocusWire, and Travel And Tour World.
• ArrivalGuidescoreStrategic or Co-development Partner · 5 September 2023ArrivalGuides, acquired from Lion Ventures, is the world's largest distributor of destination content with over 630 destination guides. Now integrated into Smartvel's AI-enriched technology to expand content offerings and explore new partnership opportunities.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Weaknesses4 records

Competitive moat4 records

Customer concentration

• Xx.com/gosmartvel
• Facebookfacebook.com/profile.php?id=100071642657551
• LinkedInlinkedin.com/company/smartvel
• TikToktiktok.com/@smartvel_ai

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds8 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smartvel