ArrivalGuides
ArrivalGuides is a Swedish B2B platform licensing curated destination content (630+ destinations, 55,000+ POIs, 17 languages) to travel operators — airlines, OTAs, hotels, airports, banks — via API, widgets, PDFs, and Smart TV video distribution.
- Company typePrivate
- Founded2004
- HeadquartersGothenburg, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What ArrivalGuides does
ArrivalGuides AB is a Swedish private B2B content-licensing platform headquartered in Gothenburg that supplies curated, multi-language destination information to travel-industry operators. Founded in 2004 by Magnus Aideborn, the company built and maintains an editorial library of 630+ destinations, 55,000+ points of interest, and destination videos, available in 17 languages, sourced from 130+ official tourist bureaus and refreshed at minimum annually. Content is delivered to clients through four primary integration surfaces: a Content API for raw data licensing, drop-in widgets (ContentMax for full destination overviews and InspireMe for inspirational browsing), co-branded Digital PDF Travel Guides, and White-Label Sites; ArrivalTV, established as a sub-brand, distributes destination video to Smart TVs, set-top boxes, and streaming devices via partners such as NetRange, Foxxum, Zeasn, Opera TV Store, and Amazon Fire. Customers span airlines (Blue Air, Aegean, China Eastern, Brussels Airlines, Air Dolomiti, Iberia Express, TAROM, Air Cairo, Luxair), OTAs (Kiwi.com, Webjet, Travellink, eDreams/Rentalcars.com), hotel groups (Hilton, Worldhotels, Diamond Resorts), airports (Swedavia, Genève Aéroport, Keflavik, Stockholm Arlanda), financial/loyalty (Marginalen Bank, AAA), digital-mapping/navigation (HERE Technologies, MAPS.ME), and tech integrators (Luxoft, FlightPath3D, PXCom, Travefy).
The company operates an API-first B2B go-to-market, monetizing destination content via enterprise licensing fees (quote-based, not publicly disclosed), and reports a customer base of 250+ named high-profile travel companies with 340+ distribution partners. The business model dates to 2009 when, after a brief 2007 acquisition by Yellow Pages, the company regained independence and pivoted from print-guide advertising to programmatic content licensing. In 2014 it launched ArrivalTV, extending the platform into video; in 2019 Lonely Planet acquired ArrivalGuides to anchor its digital-content strategy, and post-pandemic the asset was repositioned under Lion Ventures and now operates as a Smartvel company. A sister company, inDest, extends the offering into in-destination, chatbot-controlled booking of tours and activities.
ArrivalGuides is not venture-backed — no funding rounds are disclosed — and employs 11–50 people. Its revenue is not publicly disclosed; given headcount, customer count, and B2B licensing benchmarks, annual revenue is most plausibly in the low-to-mid single-digit millions USD, but this estimate carries low confidence because of complete absence of disclosed financials.
ArrivalGuides firmographics
Firmographics- Name
- ArrivalGuides
- Legal name
- ArrivalGuides AB
- Website
- https://biz.arrivalguides.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ArrivalGuides is a Swedish B2B platform licensing curated destination content (630+ destinations, 55,000+ POIs, 17 languages) to travel operators — airlines, OTAs, hotels, airports, banks — via API, widgets, PDFs, and Smart TV video distribution.
- Ownership category
- akta.pro rank
ArrivalGuides industry classification
Industry- Product category
- Travel Content Licensing
- akta.pro primary industry
- White-Label Travel Supply Providers (B2B2C Inventory & Packaging) (THAKAJAJ)
Keywords
Where ArrivalGuides is headquartered
LocationHeadquarters
- HQ city
- Gothenburg
- HQ country
- Sweden
- HQ region
- Europe
Offices2 records
Markets served
ArrivalGuides business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Content Licensing: B2B licensing of destination content (travel guides, POIs, videos) to travel industry operators. Content available via API, widgets, or PDF formats. Revenue generated from licensing fees paid by airlines, OTAs, hotels, travel agencies, and other travel companies for access to the content library.
Go-to-market motion1 record
Distribution channels6 records
Marketing channels5 records
ArrivalGuides product offering
Product offeringCore offering
ArrivalGuides licenses a curated library of premium destination content (text guides, points of interest, images, and video for 630+ destinations in 17 languages) to travel industry operators such as airlines, OTAs, hotels, airports, and banks. Clients access the content via a Content API, pre-built widgets (ContentMax and InspireMe), co-branded digital PDF guides, or white-label destination sites, enabling them to enrich their platforms and customer communications across the travel journey.
Product overview
ArrivalGuides operates as a B2B content licensing platform providing premium destination content solutions to the travel industry. The core platform consists of multiple integration methods: an API for raw content data access, pre-built Widget solutions (ContentMax and InspireMe) for quick implementation, Digital PDF Travel Guides for co-branded distribution, and White-Label Sites for complete destination content pages. Supporting products include Translated Content (17 languages) and ArrivalTV for video content distribution. The company also maintains a sister company, inDest, for in-destination booking services. The platform is used by travel operators, airlines, hotels, OTAs, and other travel-related businesses to enrich customer experiences throughout the travel journey.
Differentiator
Problem solved
Functional benefit
Brands
- ArrivalTV: Division of ArrivalGuides focused on providing high-quality destination videos for Smart TV apps, set-top boxes, and streaming platforms. Claims to be the world's largest supplier of destination videos to Smart TV manufacturers.
Products and services
- Content Licensing API A content API providing raw destination content data from the ArrivalGuides library (points of interest, travel guides, images, and videos) for licensing. Enables full customization and styling to match client design requirements for websites, apps, and email platforms. Sold to enterprise travel industry operators.
- Widgets (ContentMax and InspireMe) Pre-built widget solutions for quick integration of destination content into client platforms, including ContentMax (full destination overviews with POIs, maps, videos, facts) and InspireMe (inspirational browsing with the entire travel guide library, search, map views, videos, guide downloads). Sold to travel companies seeking minimal-development integration.
- Digital PDF Travel Guides Downloadable co-branded PDF travel guides available for websites, apps, emails, itineraries, marketing, and social media initiatives. Reinforce client brand presence while delivering rich destination content. Sold to travel operators for distribution across digital channels.
- ArrivalTV A division of ArrivalGuides providing high-quality locally-produced destination videos for Smart TV apps, set-top boxes, and streaming platforms. Claims to be the world's largest supplier of destination videos to Smart TV manufacturers, distributed via partnerships with NetRange, Foxxum, Zeasn, Opera TV Store, and Amazon Fire TV.
- White-Label Destination Sites White-label destination content sites branded for client use (e.g., ContentMax sites for airlines and travel operators), providing comprehensive destination content pages fully branded for the client.
- Translated Content (17 languages) Destination content available in 17 different languages, enabling clients to deliver localized destination information to international audiences across global markets.
Quantifiable outcome
- Video on a landing page increases conversion by 86%
- +2 more outcomes
Companies that use ArrivalGuides
Customer profileNamed customers24 records
Segments1 record
Ideal customer profiles2 records
ArrivalGuides technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability4 records
Feature5 records
ArrivalGuides partnerships and signals
Strategic signalPartnerships
42 partnerships are on record, tiered major, core and minor.
- Genève AéroportmajorSwiss airport partnered to create L'Évasion inspiration platform recommending destinations based on user preferences. Upgrade from ContentMax to full API solution.
- WebjetmajorAustralian online travel agency (operations in Australia, NZ, North America, Singapore, Hong Kong). PDF guides in booking confirmations with high click-through rates.
- Hilton Hotels & ResortsmajorGlobal hotel brand (570+ properties in 85 countries) partnered for destination content to enhance Hilton Explore inspirational website with European destination content in English and German.
- Blue AircoreLargest Romanian airline by scheduled passengers partnered for premium destination content under the 'city guide' segment covering all Blue Air destination routes.
- TST (Travel Syndication Technology)majorMarket leader in shopping and booking solutions (serving AAA and CAA Federation). ArrivalGuides content for post-booking communications with plans to expand to pre-booking.
- Kiwi.commajorOne of the fastest growing OTAs globally (3.6 million bookings per year) partnered for premium destination content. ArrivalGuides provides 600+ destinations with 50,000 POIs for post-booking communications.
- HERE TechnologiesmajorGlobal provider of digital mapping and location services. ArrivalGuides content integrated into HERE WeGo (desktop and mobile), reaching 100 million vehicles (4 out of 5 in-car navigation systems in Europe and North America).
- TravialistminorSwiss social travel network startup. 500+ curated destination guides to complete user experience.
- Gymtech Music-TVminorScandinavian fitness entertainment provider. 142 gyms with 570,000 monthly viewers receive ArrivalGuides destination videos.
- Air DolomiticoreItalian airline of Lufthansa Group partnered for destination content in Inflight Entertainment System in English, German, and Italian.
- China Eastern AirlinesmajorWhite-label site with travel guides to hottest worldwide destinations on international and local websites. Serves nearly 80 million travelers annually.
- Iberia ExpresscoreClub Express Onboard entertainment technology includes ArrivalGuides destination guides accessible via passengers' personal devices.
- TAROMcoreRomanian national carrier partnered for interactive destination guides in PXCom-powered IFE system. Guides available in English and Romanian.
- LuxoftmajorLeading IT services provider in travel and hospitality. Partnership makes ArrivalGuides content available to Luxoft clients including Eurowings.
- Marginalen BankcoreSwedish bank serving 200,000+ customers with travel credit cards. Widget solution offering 550 destination guides in English and Swedish.
- Aegean AirlinescoreBest Regional Airline in Europe (Skytrax) partnered for digital destination guides in multiple languages for passenger inspiration.
- Stena Line PolandcoreSwedish ferry operator (22 routes, 10 countries, 15 million passengers annually). Widget solution in Polish language for destination content.
- Diamond ResortsmajorHospitality and vacation ownership leader (420+ destinations in 35 countries). Contract renewal for 100+ destination guides via ContentMax widget.
- Air CairocoreLow fare airline operating routes from Egypt to Arab World and Europe. Widget solution and co-branded PDF destination guides integrated into website.
- PXComcoreStrategic partnership bringing ArrivalGuides destination guides (used by 340+ distribution partners) to onboard entertainment on airlines, coach companies, and ferries.
- VayantcoreWorld leader in airfare search innovation partnered to target flight offers alongside inspiring destination images. Combined API for map displays, calendar displays, banner ads, email campaigns.
- Travelling ConnectcoreB2B travel content platform for mobile operators and MVNOs. ArrivalGuides content showcased to roaming subscribers traveling abroad.
- Brussels AirlinescoreThe Loft business lounge at Brussels Airport. Partnership with Microsoft and ArrivalGuides for unique digital experience with destination content on Surface Pro tablets.
- Opera SoftwarecoreLaunched ArrivalTV as an app in Opera TV Store through Opera TV Snap technology. Positions ArrivalTV as the world's largest supplier of destination videos to Smart TV brands.
- FlightPath3DcoreIn-flight moving map and destination 'geotainment' service on Norwegian Air. ArrivalGuides provides point-of-interest content for interactive 3D maps on 787 Dreamliner fleet.
- Keflavik AirportcoreIceland's main international airport. InspireMe widget with 400+ destinations for travel guide pages on new customer-friendly website.
- Lifestyle.com.aumajorAustralia's premier lifestyle destination (part of Foxtel). World City Guide section with 450+ destinations via API integration.
- China Eastern AirlinesmajorMajor Chinese airline (nearly 80 million travelers annually, top 5 globally) launched ContentMax solution for updated destination content on their website. Serves as key content supplier for Chinese online travel marketplace.
- TravellinkmajorLeading European OTA (part of Opodo Group) integrated ArrivalGuides content library including InspireMe widget and PDF guides in booking confirmations.
- eLongmajorLeading Chinese OTA (part of Expedia) partnered to offer high-quality destination content throughout the travel cycle. ArrivalGuides translated 50-100 popular destinations into simplified Chinese for the Chinese market.
- AAA (American Automobile Association)majorMajor automotive and travel club partnership for international destination information for AAA members and travel advisors. Partnership renewed over multiple years.
- TravefycoreTravel itinerary planning platform integrated ArrivalGuides content to help travel agents save time and impress clients with destination information.
- inDestcoreSister company providing bookable in-destination experiences through chatbot-controlled text messages. Partners with ArrivalGuides for complete travel content solution.
- Digital-TripmajorTravel technology platform powering 400+ travel companies in 60+ countries. ArrivalGuides content available as add-on in Digital-Trip platforms for travel agencies.
- GTA (Global Travel Art)majorGlobal distributor of accommodation and destination services. ArrivalGuides destination content brought to thousands of retail travel agents via GTA's Travel Bound portal.
- WorldhotelsmajorGlobal hotel brand with 450 properties in 250 destinations. Partnership delivers high-quality POI content (attractions, restaurants, shopping venues) for each destination.
- ZeasncoreTop 3 Smart TV company in China serving 6 million smart TV sets from brands like Philips, Sharp, BenQ, Haier, Konka. ArrivalTV destination videos available in Southeast Asia, Latin America, Middle East.
- NetRangecoreGlobal supplier of Smart TV ecosystems. ArrivalTV is world's largest supplier of destination videos to Smart TV brands by choice of NetRange.
- FoxxumcoreFront-runner in Smart TV solutions. ArrivalTV launched on Foxxum network expanding destination video reach.
- SwedaviacoreSwedish airport operator (10 airports including Stockholm Arlanda and Gothenburg). API integration provides millions of travelers with multimedia destination content.
- EdellineminorLuxury bus operator. First time destination guides included onboard buses through PXCom and Azimut Electronics IFE integration.
- Geneva AirportmajorSwiss international airport. Multiple years of collaboration including ContentMax widget and L'Évasion inspiration platform.
Scale indicators9 records
Recent moves8 records
Expansion highlights6 records
ArrivalGuides competitors and assessment
Company assessmentBroad incumbents
- Tripadvisor: Broad travel content and review platform with destination guides, POIs, and travel planning content. Comparable in owning a destination content library, but operates primarily B2C with advertising and OTA revenue models.
- Lonely Planet: Former parent of ArrivalGuides (2019-2020) and a globally recognized travel content brand producing guides, books, and digital content. Comparable as a destination content authority with overlapping editorial DNA and customer overlap in travel brands.
- Travelport: Global B2B travel distribution platform providing GDS, merchandising, and data services to travel suppliers and agencies. Comparable in operating B2B travel technology infrastructure that travel brands integrate into their platforms.
- Booking Holdings: Parent of Booking.com, KAYAK, Priceline, Agoda, and OpenTable — operates massive travel content platforms with destination information, POIs, and editorial. Comparable as a major destination content owner; ArrivalGuides white-labels content for several Booking Holdings brands.
- Amadeus: Global B2B travel technology provider serving airlines, hotels, and travel agencies with GDS, distribution, and IT solutions. Comparable in operating a B2B travel tech platform with enterprise travel customers and content/data offerings.
Emerging players
- GetYourGuide: Global marketplace for tours, attractions, and experiences with curated destination content and travel brand partnerships. Comparable as a platform enriching travel operator offerings with destination discovery and bookable experiences.
- Viator (Tripadvisor): Marketplace for tours, activities, and in-destination experiences with extensive destination content and supplier relationships. Comparable to ArrivalGuides' inDest sister company in addressing the in-destination content-to-booking funnel.
Direct peers
- Sojern: B2B travel marketing technology platform serving airlines, hotels, and destinations with data-driven advertising and content solutions. Comparable in operating as a B2B platform powering travel marketing and customer engagement at scale.
- Smartvel: ArrivalGuides' parent company and the most direct peer, also offering B2B travel content licensing and destination digital solutions to travel operators. Overlap in product (destination content APIs, widgets) and customer base (airlines, OTAs, hotels) is substantial.
- ADARA: B2B travel data and audience platform providing travel-related insights, content, and marketing solutions to travel brands. Comparable as a data-and-content licensing business targeting airlines, hotels, and travel suppliers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ArrivalGuides social profiles
Digital presenceArrivalGuides financial estimates
Financial estimateRevenue estimate
Valuation estimate
ArrivalGuides leadership team
Management profileNumber of profiles
Profiles4 records
ArrivalGuides subsidiaries and ownership
Company hierarchySubsidiaries1 record
ArrivalGuides funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ArrivalGuides M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ArrivalGuides
What does ArrivalGuides do?
ArrivalGuides licenses a curated library of premium destination content (text guides, points of interest, images, and video for 630+ destinations in 17 languages) to travel industry operators such as airlines, OTAs, hotels, airports, and banks. Clients access the content via a Content API, pre-built widgets (ContentMax and InspireMe), co-branded digital PDF guides, or white-label destination sites, enabling them to enrich their platforms and customer communications across the travel journey.
Is ArrivalGuides a public or private company?
ArrivalGuides is a private company. It is classified as corporate owned and is currently operating.
When was ArrivalGuides founded?
ArrivalGuides was founded in 2004. It employs 11 to 50 people.
Where is ArrivalGuides based?
ArrivalGuides is headquartered in Gothenburg, Sweden, in the Europe region.
How does ArrivalGuides make money?
One revenue line is on record: content Licensing.
Who are ArrivalGuides's main competitors?
Broad incumbents on record are Tripadvisor, Lonely Planet, Travelport, Booking Holdings and Amadeus. Emerging players are GetYourGuide and Viator (Tripadvisor). Direct peers are Sojern, Smartvel and ADARA.
Does ArrivalGuides have an API?
Yes. ArrivalGuides offers a content API that provides raw destination content data from their library for licensing. The API enables travel companies to access structured destination information including points of interest, travel guides, images, and videos. Content can be customized and styled to match client design requirements. Solutions are available for websites, apps, and email platforms. Developer documentation is at widget.arrivalguides.com/docs/inspire#demo.
What industry is ArrivalGuides in?
ArrivalGuides's product category is Travel Content Licensing. Its primary akta.pro industry code is THAKAJAJ, White-Label Travel Supply Providers (B2B2C Inventory & Packaging).