Wize

What Wize does

Wize, operating commercially as Wizeprep, is a Vancouver-based online education technology platform founded in 2017 (evolved from the 2012 UBC classroom program Beat Your Course). The platform delivers course-specific study help and standardized test preparation to students from Grade 9 through graduate-level admission, using on-demand video lessons, practice questions with step-by-step solutions, live instruction, and expert tutor Q&A. The core differentiator is content tailored to specific university curricula and textbooks across six named Canadian partner institutions (UBC, Western, Concordia, University of Calgary, University of Alberta, Queen's), with 33-42 dedicated courses per school. Wizeprep has served 397,800+ students cumulatively and reports 30,500+ reviews averaging 4.61/5.

The product portfolio comprises the recurring Wizeprep Plus subscription ($29.95/month or $14.95/month annual) for unlimited university course access, and one-time or bundled test prep programs for the MCAT (515+ score guarantee, 144 hours live instruction), LSAT (170+ score guarantee, $1,499, 70 hours), DAT (470+ score guarantee, $1,999, 75 hours), SAT (1500+ guarantee), and ACT (33+ guarantee), all backed by refunds or free retakes if targets are missed. Distribution is product-led and direct-to-consumer via the wizeprep.com web platform, supplemented by free trial access, SEO-optimized course landing pages, a content blog, and institutional portals for partner universities. Free tools such as the Med School Calculator extend the top-of-funnel funnel.

Wizeprep is privately held (legal entity Wizedemy Inc., Canada) and backed by investors including Luma Launch, Panache Ventures, Aventrock Ventures, the Western University Technology Innovation Fund, and advisor Chris Bruzzo (SVP, Electronic Arts; former CMO of EA, Amazon, Starbucks). The company employs 11-50 staff, co-founded by Cyrus Moradian (CEO), Mike Maloon (CTO), and Dante Philips (CMO), and expanded its capabilities through the 2021 acquisition of Ottawa-based writing tool EssayJack. Revenue, ARR, and detailed financials are not disclosed in available materials.

Name

Wize

Legal name

Wizedemy Inc.

Website

https://wizeprep.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Wize (Wizeprep) is a Vancouver-based online education platform providing course-specific study help and standardized test prep (MCAT, LSAT, DAT, SAT, ACT) with score guarantees to high school, undergraduate, and graduate-prep students across North America, delivered via subscription and one-time course purchases through a direct-to-consumer web platform.

Ownership category

akta.pro rank

Product category

Online Test Preparation and Tutoring

NAICS

Exam Preparation and Tutoring (611691), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Open Courseware & Course Modules (OCW) (EDAGAJAB)

Keywords

• Online test preparation
• Course-specific tutoring
• Standardized exam prep
• University study help
• Video-based learning

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription - Wizeprep Plus: Monthly or annual subscription providing unlimited access to all university course-specific study help. Subscription model with $29.95/month or $14.95/month (annual, save 50%). Includes bite-sized video lessons, practice problems with step-by-step solutions, and expert tutor Q&A.
2. MCAT Prep Course: One-time purchase or subscription for specialized medical school admission test prep. Features 144 hours live instruction, personalized study plan, 2 coaching sessions, unlimited Q&A with MCAT experts, and free retakes. Score 515+ guaranteed.
3. LSAT Prep Course: Comprehensive law school admission test prep at $1,499 USD. Includes 70 hours of expert instruction, 50+ real LSAT exams, personalized study plan, 2 coaching sessions, law school application coaching. Score 170+ guaranteed with unlimited free retakes.
4. DAT Prep Course: Dental admission test prep at $1,999 USD. Includes 75 hours expert instruction, 3+ real DAT exams, personalized study plan, digital annotatable textbooks, dental school application coaching. Score 470+ guaranteed with unlimited free retakes. Payment plans available (0% APR or $84/mo with Affirm).

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Wize operates the Wizeprep online education platform that delivers course-specific study help for students from Grade 9 through graduate school. It combines on-demand video lessons, exam-like practice questions with step-by-step solutions, and live instruction from accredited tutors to cover standardized tests (MCAT, LSAT, DAT, SAT, ACT) and university/college courses tailored to partner institutions' curricula. Core paid offerings are the recurring Wizeprep Plus subscription and one-time specialized test-prep programs, each backed by performance score guarantees.

Product overview

Wize (operating as Wizeprep) is an online education technology platform offering course-specific study help for students from Grade 9 through graduate prep, including standardized test preparation and university course support. The platform operates primarily through its Wizeprep Plus subscription product (providing unlimited video lessons, practice problems, and expert Q&A) alongside specialized test prep programs for the MCAT (515+ guaranteed), LSAT (170+ guaranteed), DAT (470+ guaranteed), SAT (1500+ guaranteed), and ACT (33+ guaranteed). Additional offerings include AP exam prep courses and institution-specific university courses tailored to individual school syllabi. The platform has served over 397,800 students and reports that 98% of users see improved grades.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 98% of students who study with Wizeprep get better grades
• +7 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core.

• EssayJackcoreStrategic or Co-development Partner · 20 July 2021Vancouver's Wizeprep acquired Ottawa-based edtech startup EssayJack to enhance educational content and support continued need for learning tools amid COVID-19 pandemic. This acquisition was intended to strengthen Wizeprep's writing and essay preparation capabilities.
• Western UniversitycoreStrategic or Co-development PartnerPartnership with Western University (UWO) providing course-specific study help for their students. Wizeprep offers 38 courses specifically tailored to Western's curriculum.
• University of British ColumbiacoreStrategic or Co-development PartnerPartnership with UBC providing course-specific study help for their students. Wizeprep offers 38 courses specifically tailored to UBC's curriculum.
• Concordia UniversitycoreStrategic or Co-development PartnerPartnership with Concordia University providing 42 courses specifically tailored to their curriculum including COMM, ECON, MATH, CHEM, PHYS, and other subjects.
• University of CalgarycoreStrategic or Co-development PartnerPartnership with University of Calgary providing course-specific study help for their students.
• University of AlbertacoreStrategic or Co-development PartnerPartnership with University of Alberta providing 35 courses specifically tailored to their curriculum including STAT, CHEM, BIOL, MATH, ECON, PHYS, and other subjects.
• Queen's UniversitycoreStrategic or Co-development PartnerPartnership with Queen's University providing 34 courses specifically tailored to their curriculum including PSYC, CHEM, BIOL, MATH, PHYS, and other subjects.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Khan Academy: Free online learning platform covering K-12 and early college subjects plus SAT prep. Directly comparable to Wizeprep's on-demand video + practice question model, though Wizeprep differentiates through per-institution curriculum alignment and outcome guarantees.
• Course Hero: Subscription-based study resource platform with course-specific materials, tutor Q&A, and practice problems. Closely comparable to Wizeprep's course-specific university help and subscription pricing model.
• Quizlet: Study tools platform with flashcards, practice tests, and explanation content used widely by high school and university students. Comparable user base and free/low-cost content positioning to Wizeprep's high school and undergrad products.
• Magoosh: Online test prep company offering affordable self-paced courses for GRE, GMAT, SAT, ACT, MCAT, and LSAT. Closely comparable online-first, lower-priced positioning relative to Princeton Review/Kaplan.
• Varsity Tutors: Online tutoring and test prep platform with live instruction, practice tests, and adaptive learning. Overlaps with Wizeprep's MCAT/LSAT live instruction + on-demand content model.
• PrepScholar: Online standardized test prep (SAT, ACT, GRE, GMAT) with adaptive algorithms and one-on-one tutoring. Comparable online test prep positioning with a personalization angle similar to Wizeprep's analytics.

Broad incumbents

• Chegg: Public edtech incumbent offering textbook rentals, Chegg Study (tutor Q&A and step-by-step solutions), and test prep. Overlaps with Wizeprep's subscription plus per-subject tutor Q&A model at much larger scale.
• Princeton Review: Established test prep provider for SAT, ACT, MCAT, LSAT, and GMAT with live courses and tutoring. Directly competes with Wizeprep on MCAT and LSAT prep where Wizeprep offers outcome guarantees.
• Kaplan Test Prep: Large incumbent test prep provider covering SAT, ACT, MCAT, LSAT, DAT, GRE, and GMAT with live and on-demand courses. Directly overlaps Wizeprep's full standardized test portfolio.

Emerging players

• Outlier.org: Online college-level course provider (initially for-credit via partner universities) with live instruction and AI-personalized tutoring. Comparable online higher-education learning model targeting affordability and outcomes.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/wizeprep
• Facebookfacebook.com/wizedemy

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wize