Magoosh
Magoosh is an online test preparation company offering self-paced video-based courses for nine standardized exams (GRE, GMAT, SAT, ACT, TOEFL, IELTS, MCAT, LSAT, Praxis), serving over 10 million students across 185 countries through a direct-to-consumer subscription model with AI-powered tutoring features.
- Company typePrivate
- Founded2009
- HeadquartersBerkeley, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Magoosh does
Magoosh is a Berkeley-headquartered online test preparation company founded in 2009 by four UC Berkeley students (Bhavin Parikh, Hansoo Lee, Pejman Pour-Moezzi, and Vikram Shenoy). The company offers self-paced preparation courses for nine standardized exams — GRE, GMAT, SAT, ACT, TOEFL, IELTS, MCAT, LSAT, and Praxis — delivered through a cloud-based platform that combines video lessons, practice questions, detailed explanations, and progress analytics. Since its first GRE product launch in 2011, Magoosh has expanded its portfolio, added iOS and Android mobile apps, and introduced an AI-powered personalized tutoring feature that provides instant scoring, step-by-step guidance, and targeted feedback. The company reports serving more than 10 million students across 185 countries, with 550 million practice questions answered and 13 million hours of video consumed on the platform.
The core product experience is a subscription-based, self-serve model priced at $99–$399 depending on the exam, with some products carrying score-improvement guarantees (e.g., +5 points on LSAT, +10 points on MCAT). The go-to-market motion is primarily product-led growth via direct website sales, supplemented by a B2B group channel (Magoosh Schools) that sells bulk subscriptions of 10+ accounts to educational institutions, nonprofits, and test prep centers, an affiliate program operated through Impact, and a content marketing engine spanning dedicated exam blogs and YouTube channels. Revenue mechanics are heavily skewed toward B2C with a long-tail of small transactions and episodic purchase cycles tied to specific exam dates.
Operationally, Magoosh is a lean, profitable company that reached positive cash flow in May 2012 and has raised approximately $2.75M in cumulative outside capital ($750K seed in 2011–2012 plus a $2M Series A in the 2014–2016 window). Headcount has fluctuated between roughly 30 at its Berkeley headquarters and 100 part-time and full-time employees company-wide as of June 2020, following a transition to fully remote operations during the COVID-19 pandemic in March 2020. The company is privately held under Magoosh Inc. (Delaware), with no disclosed private equity or corporate parent.
Magoosh firmographics
Firmographics- Name
- Magoosh
- Legal name
- Magoosh Inc.
- Website
- https://magoosh.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Magoosh is an online test preparation company offering self-paced video-based courses for nine standardized exams (GRE, GMAT, SAT, ACT, TOEFL, IELTS, MCAT, LSAT, Praxis), serving over 10 million students across 185 countries through a direct-to-consumer subscription model with AI-powered tutoring features.
- Ownership category
- akta.pro rank
Magoosh industry classification
Industry- Product category
- Online Test Preparation
- NAICS
- Exam Preparation and Tutoring (611691), Educational Support Services (61171)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Higher Education Admissions & Placement Exam Prep (GRE/GMAT/LSAT/MCAT) (EDAGADAC)
- akta.pro secondary industries
- Assessment & Test Prep Media (Video Lessons, Drills, Simulations) (EDAGALAD), Formative & Benchmark Assessment Content (K–12) (EDAGADAH), Integrated Tutoring + Learning Content Platforms (Curriculum + Tutors) (EDANAGAL)
Keywords
Where Magoosh is headquartered
LocationHeadquarters
- HQ city
- Berkeley
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Magoosh business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Individual Subscriptions: Subscription-based access to online test prep courses for individual consumers. Users pay flat subscription fees for access to video lessons, practice questions, and study tools for exams including GRE, GMAT, SAT, ACT, TOEFL, IELTS, LSAT, and MCAT.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | GRE one-month subscription |
| Subscription | Multi-year contract | GRE six-month subscription |
| Subscription | Monthly | Test prep courses ranging from $99 to $399 |
| Subscription | Monthly | LSAT Self-Study Course |
| Subscription | Monthly | LSAT Guided Study Course |
| Subscription | Monthly | MCAT one-month premium |
| Subscription | Annual | MCAT 12-month premium |
| Freemium | Pay-as-you-go | MCAT free trial |
| Freemium | Annual | MCAT free for FAP students |
| Subscription | Annual | Group/bulk pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Magoosh product offering
Product offeringCore offering
Magoosh is an online test preparation company that sells subscription-based, self-paced courses for nine standardized exams (GRE, GMAT, SAT, ACT, TOEFL, IELTS, MCAT, LSAT, and Praxis). The core deliverable is expert-crafted video lessons, practice questions with detailed explanations, full-length practice tests, and progress analytics, delivered through a cloud-based web and mobile platform with AI-powered tutoring support. The company also offers discounted bulk subscriptions to schools, districts, and nonprofits through a separate Magoosh Schools platform.
Product overview
Magoosh is an online test preparation company offering a comprehensive portfolio of self-paced courses across nine standardized exams: GRE, GMAT, SAT, ACT, TOEFL, IELTS, MCAT, LSAT, and Praxis. The core offering consists of expert-crafted practice questions, video lessons, and detailed explanations, all supported by analytics to track student progress. The platform provides a Personalized AI Tutoring feature offering instant scoring, step-by-step guidance, and targeted feedback. Mobile apps (iOS and Android) enable study on-the-go with prep and flashcard applications. The company also offers school and district plans for group purchases with discounted pricing for 10+ accounts. Subscription pricing ranges from $99 to $399 depending on the exam, with score improvement guarantees (e.g., +5 points for GRE, +10 points for MCAT). Founded in 2009 at UC Berkeley, Magoosh has served over 10 million students across 185 countries.
Differentiator
Problem solved
Functional benefit
Brands
- Magoosh Schools: A separate platform (schools.magoosh.com) providing discounted test prep products for educational institutions, schools, and districts with bulk pricing and educator tools.
Products and services
- GRE Prep Self-paced GRE preparation offering 290+ video lessons, licensed official ETS practice questions, practice tests, and score improvement tools for graduate-school applicants.
- GMAT Prep Self-paced GMAT preparation with video-based courses and practice tests for graduate management admission.
- SAT Prep Digital SAT preparation with expert-crafted practice questions, video lessons, and detailed explanations aligned with the Digital SAT format for college-bound high school students.
- ACT Prep ACT test preparation with practice questions, video lessons, and full-length practice exams for college-bound students.
- TOEFL Prep English language proficiency test preparation with video lessons and practice questions for non-native English speakers.
- IELTS Prep IELTS preparation with video lessons and practice materials for English language proficiency testing.
- MCAT Prep Medical College Admission Test preparation with 740+ practice questions, 3 full-length practice tests, 380+ content review videos, and a 10-point score improvement guarantee for medical school applicants.
- LSAT Prep
Quantifiable outcome
- Score improvement of 14+ points on GRE Quant section demonstrated in customer testimonials
- +3 more outcomes
Companies that use Magoosh
Customer profileNamed customers6 records
Segments8 records
Ideal customer profiles2 records
Magoosh technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature5 records
Magoosh partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- 20+ Nonprofit OrganizationscoreMagoosh partners with over 20 nonprofit organizations to bring high-quality test prep to underserved communities as part of their mission to level the playing field in education access.
- Hansoo Lee Fellowship at HaasminorFellowship established in memory of co-founder Hansoo Lee to support aspiring entrepreneurs at UC Berkeley Haas School of Business. Funded by Bhavin Parikh, Pejman Pour-Moezzi, and Hansoo Lee's fiancée.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Magoosh competitors and assessment
Company assessmentDirect peers
- Manhattan Prep: Direct competitor in GRE and GMAT prep, frequently referenced alongside Magoosh in customer comparisons and known for higher-touch classroom and instructor-led offerings.
- PrepScholar: Online adaptive test prep platform focused on SAT, ACT, and GRE with personalized algorithms — directly comparable in delivery model and self-paced digital format to Magoosh.
- BenchPrep: B2B test prep and certification learning platform powering publishers and credentialing programs — comparable in delivery format and recurring subscription model, though more institutional in orientation.
Broad incumbents
- Princeton Review: Broad incumbent in standardized test prep across GRE, GMAT, SAT, ACT, LSAT, and MCAT with live tutoring, in-person classes, and admissions consulting — explicitly cited by Magoosh users as the higher-priced alternative they switched from.
- Kaplan Test Prep: Largest US test prep incumbent with university partnerships, live instruction, and a full multi-exam portfolio that overlaps every category Magoosh serves.
- Coursera: Large online learning platform with test prep, certificate, and degree offerings — broader than Magoosh but overlapping on standardized exam preparation and self-paced video learning.
- Udemy: Global marketplace for video-based courses including third-party GRE, GMAT, SAT, and LSAT prep — competes with Magoosh on self-paced, video-led, subscription-adjacent test prep at similar price points.
- 2U: Online education platform offering graduate-level short courses, boot camps, and test prep partnerships — adjacent to Magoosh in audience (grad school applicants) though not a direct standardized-exam competitor.
Emerging players
- Varsity Tutors: Live and on-demand tutoring platform that has expanded into packaged test prep courses across multiple exams, increasingly competing with Magoosh on the online subscription side.
- Khan Academy: Free SAT and LSAT prep with the Khanmigo AI tutor — competes most directly with Magoosh's free-trial funnel and represents the long-tail pricing pressure on standardized test prep.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Magoosh social profiles
Digital presenceMagoosh financial estimates
Financial estimateRevenue estimate
Valuation estimate
Magoosh leadership team
Management profileNumber of profiles
Profiles13 records
Magoosh funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Magoosh M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Magoosh
What does Magoosh do?
Magoosh is an online test preparation company that sells subscription-based, self-paced courses for nine standardized exams (GRE, GMAT, SAT, ACT, TOEFL, IELTS, MCAT, LSAT, and Praxis). The core deliverable is expert-crafted video lessons, practice questions with detailed explanations, full-length practice tests, and progress analytics, delivered through a cloud-based web and mobile platform with AI-powered tutoring support. The company also offers discounted bulk subscriptions to schools, districts, and nonprofits through a separate Magoosh Schools platform.
Is Magoosh a public or private company?
Magoosh is a private company. It is classified as venture growth investor backed and is currently operating.
When was Magoosh founded?
Magoosh was founded in 2009. It employs 11 to 50 people.
Where is Magoosh based?
Magoosh is headquartered in Berkeley, United States, in the North America region.
How does Magoosh make money?
One revenue line is on record: individual Subscriptions.
Who are Magoosh's main competitors?
Direct peers on record are Manhattan Prep, PrepScholar and BenchPrep. Broad incumbents are Princeton Review, Kaplan Test Prep, Coursera, Udemy and 2U. Emerging players are Varsity Tutors and Khan Academy.
Does Magoosh have an API?
No public API is recorded for Magoosh.
What industry is Magoosh in?
Magoosh's product category is Online Test Preparation. Its primary akta.pro industry code is EDAGADAC, Higher Education Admissions & Placement Exam Prep (GRE/GMAT/LSAT/MCAT), with a secondary code of EDAGALAD, Assessment & Test Prep Media (Video Lessons, Drills, Simulations). Its NAICS code is 611691 and its SIC code is 8200.