Meiwei Buyongdeng

Name

Meiwei Buyongdeng

Legal name

美味不用等

Website

https://mwee.cn

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Meiwei Buyongdeng (美味不用等) is a Shanghai-based B2B marketing services platform that helps Chinese restaurant chains run multi-platform campaigns across WeChat, Douyin, Kuaishou, Alipay, Amap, and Xiaohongshu, monetizing via CPS take-rate and subscription fees.

Ownership category

akta.pro rank

Product category

Restaurant Digital Marketing Services

NAICS

Media Buying Agencies (541830), Media Buying Agencies (54183)

SIC

Services-Advertising (7310)

akta.pro primary industry

Programmatic Media Buying & Trading Desks (DV360/TTD, RTB) (MPAAABAB)

Keywords

• Restaurant digital marketing
• Local life services
• Queue management software
• Restaurant reservation platform
• Private domain marketing

Headquarters

HQ city

Shanghai

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. CPS Performance Marketing: Cost-per-sale model where merchants pay based on actual customer transactions driven to their stores. The platform monitors the full user transaction path (全程监测用户交易路径) and takes a commission on verified conversions.
2. Platform Services & Solutions: Professional marketing solutions and consulting services provided to restaurant merchants, likely as subscription or service fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Meiwei Buyongdeng operates a local life new media marketing service platform serving restaurant and food-and-beverage merchants in China, providing a queue management and reservation system (delivered through its proprietary mobile app and WeChat/Douyin/Alipay mini-programs) alongside a full suite of digital marketing services including multi-platform ad placement, short video and live streaming production, KOL/influencer promotion, private domain traffic delivery, in-store traffic guidance, and CPS-based performance marketing across six major Chinese super-apps. The platform integrates POI and product synchronization across WeChat, Douyin, Kuaishou, Alipay, Amap, and Xiaohongshu, and is supported by dedicated consultant teams providing ongoing companion-style service.

Differentiator

Problem solved

Functional benefit

Products and services

• Meiwei Buyongdeng Mobile App (美味不用等APP)

Quantifiable outcome

• Over 100 million private domain users accessible to merchant campaigns
• +2 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature8 records

Scale indicators4 records

Direct peers

• Meituan (美团): China's dominant local life services super-app, including restaurant reservations, queue management, group buying, and merchant marketing. Directly competes with Meiwei for F&B merchant marketing spend and also is an investor in Meiwei, making it the most consequential peer.
• Douyin Local Life (抖音本地生活): ByteDance's local life initiative within Douyin, offering restaurant merchant marketing, livestream commerce, and POI-based promotions. Competes head-on with Meiwei's short video and livestream marketing services and benefits from native platform data.
• Dianping (大众点评): Restaurant review and merchant marketing platform (merged with Meituan). Competes with Meiwei on F&B merchant discovery, promotion, and marketing analytics. Together with Meituan forms the dominant local life incumbent in China.
• Kuaishou Local Life (快手本地生活): Kuaishou's local life services initiative for restaurant and lifestyle merchant marketing via short video and livestream. Competes directly with Meiwei on short video content, livestream, and KOL-driven merchant acquisition on the Kuaishou platform.
• Alibaba Koubei (口碑): Alibaba's local life services platform focused on F&B and lifestyle merchant marketing. Co-investor in Meiwei and direct competitor in the same restaurant merchant marketing category, with native Alipay distribution and platform-owned data advantages.

Broad incumbents

• Yelp: Restaurant discovery, reviews, and advertising platform for SMBs in North America. Comparable as a restaurant merchant marketing channel, though Yelp operates primarily in the West and does not offer queue/reservation infrastructure.
• OpenTable: US-headquartered restaurant reservation and marketing platform, now part of Booking Holdings. Closest international analog to Meiwei's original queue/reservation and merchant marketing SaaS product, though serving the North American market.
• WeChat Mini Programs / WeChat Local Life (微信本地生活): Tencent's WeChat ecosystem provides native mini-program infrastructure, official accounts, and WeCom tools that allow restaurants to build their own reservation and marketing capabilities. Functions as a platform-native alternative to Meiwei's app and mini-program layer.

Emerging players

• Resy (American Express): US-based restaurant reservation and marketing platform owned by American Express, focusing on premium and independent restaurants. Comparable to Meiwei on reservation functionality and merchant marketing services, though smaller scale and US-only.

Regional players

• TheFork (Tripadvisor): European restaurant reservation and marketing platform owned by Tripadvisor. Comparable to Meiwei on reservation SaaS and merchant marketing, but geographically focused on Europe rather than China. Tripadvisor is also an investor in Meiwei via Trip.com relationship.

Market position

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds6 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Meiwei Buyongdeng