First Mile
First Mile is a UK and Ireland commercial waste management and recycling provider serving 30,000+ businesses with collection, recycling, and compliance services. It operates a proprietary tracking platform (RecycleID), a predominantly electric fleet, and a zero-landfill policy under Warren Equity Partners ownership.
- Company typePrivate
- Founded2004
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingServices
What First Mile does
First Mile is a UK-based commercial waste management and recycling company founded in 2004 and headquartered in London, with additional operations hubs in Birmingham, Park Royal (Materials Recovery Facility), and Dublin. The company provides businesses with a unified platform of waste collection, recycling, and compliance services spanning 50+ waste streams, including general waste, recycling, food waste, glass, cardboard, confidential shredding, and IT data disposal. First Mile serves over 30,000 business customers across the UK and Ireland, with named enterprise clients including Caffè Nero, ATG Entertainment, Inditex, and Grosvenor, and adds approximately 200 new customers per week.
The underlying technology stack consists of a proprietary logistics platform featuring a Driver App for collection crews, a Customer Portal for account management and real-time reporting, the RecycleID waste identification and chain-of-custody tracking system, and a Recycling Data Studio for sustainability analytics. The company operates a predominantly electric vehicle fleet of 70+ vehicles and maintains a zero-waste-to-landfill policy, with non-recyclables routed to Energy from Waste facilities. First Mile holds B Corp certification and ISO 9001, 14001, 45001, and 27001 certifications, and was awarded Independent Operator of the Year at the 2024 MRW Recycling Awards.
First Mile's business model combines recurring waste collection subscriptions (weekly or periodic contracts) with usage-based and one-time collections, supported by a price-match promise and no long-term contract requirement. Pricing is published and tiered (e.g., wheelie bin weekly general waste from £10.45, recycling from £8.13; sack-based pay-as-you-go from £1.41). Distribution combines a sales-led motion with field sales for enterprise accounts, inside sales for mid-market, and a self-serve website storefront for SMBs. The company was acquired by US private equity firm Warren Equity Partners in December 2024 and appointed Susan Davy as CEO in April 2026 to lead its next phase of expansion.
First Mile firmographics
Firmographics- Name
- First Mile
- Legal name
- First Mile Limited
- Website
- https://thefirstmile.co.uk
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- First Mile is a UK and Ireland commercial waste management and recycling provider serving 30,000+ businesses with collection, recycling, and compliance services. It operates a proprietary tracking platform (RecycleID), a predominantly electric fleet, and a zero-landfill policy under Warren Equity Partners ownership.
- Ownership category
- akta.pro rank
First Mile industry classification
Industry- Product category
- Commercial Waste Management
- NAICS
- Solid Waste Collection (562111), Waste Collection (56211), Materials Recovery Facilities (56292)
- SIC
- Refuse Systems (4953), Sanitary Services (4950)
- akta.pro primary industry
- Commercial & Office Waste Collection (Non-hazardous) (EUAIAGAA)
- akta.pro secondary industries
- Eco-Friendly Disposal, Recycling & Donation Hauling (HSAIAOAJ), Hazardous Waste Collection & Transportation (Manifested, DOT/ADR, Packaging) (EUAIAFAA)
Keywords
Where First Mile is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
First Mile business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Recurring Waste Collection Subscriptions: First Mile generates the majority of its revenue through recurring waste collection subscription contracts, billed on a weekly or periodic schedule. Customers pay fixed or volume-based fees for the collection and responsible disposal or recycling of their waste streams. The model includes upsell opportunities for additional waste streams or increased collection frequency.
- Per-Collection / One-Time Collections: First Mile also charges on a per-collection basis for ad-hoc or one-time waste collection services, providing flexibility for customers who do not require recurring scheduled collections.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Weekly | Wheelie Bin Weekly Collection |
| Unit Pricing | Pay-as-you-go | Bag / Sack Collection |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
First Mile product offering
Product offeringCore offering
First Mile provides commercial waste collection, recycling, and disposal services to over 30,000 businesses across the UK and Ireland. Its core offering covers 50+ waste streams delivered via sack and wheelie bin collections on ultra-low or zero-emission vehicles, supplemented by confidential waste disposal, junk removal, product and packaging recycling, and recycling supplies. A proprietary technology platform (RecycleID, Customer Portal, Driver App) provides waste tracking, scheduling, and sustainability reporting.
Product overview
First Mile is a UK-based commercial waste management and recycling company offering a unified platform of waste and recycling services. The core offering includes flexible sack and wheelie bin collections for business waste, confidential disposal, junk removal, and specialized recycling across 50+ waste streams. The platform includes technology modules: RecycleID (waste tracking), Recycling Data Studio (reporting), Customer Portal (account management), and Closed Loop Recycling (circular economy products). Additional services encompass the RecycleBox mail-back recycling service, Deposit Return Scheme, and mobile application access. The company operates a zero-to-landfill policy with all non-recyclables sent to Energy from Waste facilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Business Waste and Recycling Flexible, reliable commercial waste and recycling collections available as sack or wheelie bin services on ultra-low or zero-emission vehicles, covering the whole of the UK with a 99.96% collection success rate. Designed for businesses of all sizes and sectors.
- Confidential Waste Disposal Secure paper shredding and IT data disposal services ensuring compliant destruction of confidential business materials. Backed by BS15713 certification covering head office and Park Royal locations.
- Junk Removal Sustainable, zero-to-landfill rubbish removal and office clearances for businesses.
- Product and Packaging Recycling National recycling solutions for brand products or packaging materials.
- Recycling Supplies and Products Recycling bins, resources and supplies for workplaces, including the First Mile Cardboard Bin Range and Method Bin Range.
- RecycleBox Post-back box service enabling businesses and individuals to recycle items not covered by standard curbside collections, including lightbulbs, batteries, coffee pods, and coat hangers.
Quantifiable outcome
- 103,000 tonnes of CO2e avoided in 2024 through responsible recycling and waste management
- +2 more outcomes
Companies that use First Mile
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
First Mile technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
First Mile partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Octopus EnergycoreOctopus Energy serves as First Mile's green energy partner, supplying renewable electricity to power the company's operations and electric vehicle fleet, supporting First Mile's commitment to carbon-neutral and sustainable waste collection services.
- VegwareminorVegware, a manufacturer of compostable food packaging, partners with First Mile to ensure that packaging waste from Vegware customers is correctly collected and composted rather than sent to landfill, forming a closed-loop sustainable packaging solution.
- The Felix ProjectminorThe Felix Project is a food redistribution charity. First Mile supports the charity's mission by facilitating food waste collection and redistribution logistics, helping ensure surplus food reaches those in need rather than being wasted.
Scale indicators5 records
Expansion highlights6 records
First Mile competitors and assessment
Company assessmentBroad incumbents
- Waste Management Inc. North America's largest waste management company offering commercial and residential waste collection, recycling, and disposal. While primarily North American-focused, sets global benchmarks for technology-enabled commercial waste services comparable to First Mile's platform.
- Remondis UK: UK operations of German-headquartered Remondis, a global waste management company offering commercial waste, recycling, and disposal services. Larger incumbent with broader service portfolio than First Mile.
Direct peers
- Veolia UK: UK arm of global environmental services giant Veolia, offering commercial waste collection, recycling, and resource management. Competes directly with First Mile in commercial waste and recycling, with broader service portfolio and greater scale.
- Suez Recycling and Recovery UK: UK operations of Suez Group providing waste collection, recycling, and circular economy solutions to commercial and municipal customers. Overlaps with First Mile in commercial recycling and zero-waste-to-landfill positioning.
- Biffa plc: UK-listed waste management company providing commercial waste collection, recycling, and disposal services across the UK. Directly competes with First Mile in commercial waste collection and recycling for businesses, with similar B2B customer segments and overlapping geographic coverage.
- Grundon Waste Management: UK family-owned waste management company providing commercial waste collection, recycling, and environmental services. Competes with First Mile in commercial waste and recycling for businesses, particularly in southern England.
- Renewi plc: UK and European waste-to-product company offering commercial waste collection, recycling, and resource recovery services. Directly comparable to First Mile in commercial recycling and circular economy positioning.
- FCC Environment: UK waste management company providing commercial waste collection, recycling, and treatment services. Competes with First Mile in the commercial waste collection segment, with comparable UK geographic focus.
Regional players
- Cleanaway Waste Management: Australia's largest waste management company providing commercial waste collection, recycling, and resource recovery. Comparable business model and service portfolio to First Mile, but operates in a different geography.
Emerging players
- Simply Waste Solutions: UK commercial waste collection and recycling company focused on the SME market. Comparable to First Mile in B2B commercial waste collection and recycling, though smaller scale and more regionally focused.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
First Mile compliance and trust
Trust signalCompliance4 records
First Mile financial estimates
Financial estimateRevenue estimate
Valuation estimate
First Mile leadership team
Management profileNumber of profiles
Profiles3 records
First Mile funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
First Mile M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about First Mile
What does First Mile do?
First Mile provides commercial waste collection, recycling, and disposal services to over 30,000 businesses across the UK and Ireland. Its core offering covers 50+ waste streams delivered via sack and wheelie bin collections on ultra-low or zero-emission vehicles, supplemented by confidential waste disposal, junk removal, product and packaging recycling, and recycling supplies. A proprietary technology platform (RecycleID, Customer Portal, Driver App) provides waste tracking, scheduling, and sustainability reporting.
Is First Mile a public or private company?
First Mile is a private company. It is classified as private equity controlled and is currently operating.
When was First Mile founded?
First Mile was founded in 2004. It employs 101 to 250 people.
Where is First Mile based?
First Mile is headquartered in London, United Kingdom, in the Europe region.
How does First Mile make money?
Two revenue lines are on record. Recurring Waste Collection Subscriptions are the primary driver. The others are per-Collection / One-Time Collections.
Who are First Mile's main competitors?
Broad incumbents on record are Waste Management Inc. and Remondis UK. Direct peers are Veolia UK, Suez Recycling and Recovery UK, Biffa plc, Grundon Waste Management, Renewi plc and FCC Environment. Cleanaway Waste Management is listed as a regional player. Simply Waste Solutions is listed as an emerging player.
Does First Mile have an API?
No public API is recorded for First Mile.
What industry is First Mile in?
First Mile's product category is Commercial Waste Management. Its primary akta.pro industry code is EUAIAGAA, Commercial & Office Waste Collection (Non-hazardous), with a secondary code of HSAIAOAJ, Eco-Friendly Disposal, Recycling & Donation Hauling. Its NAICS code is 562111 and its SIC code is 4953.