What Simply Waste Solutions does

Simply Waste Solutions (trading name of Camo Ltd, registered in England as company 06524298) is a UK B2B waste management company founded in 2006 and headquartered in Flackwell Heath, Buckinghamshire. The business provides scheduled and ad-hoc collection services across general/residual waste, dry mixed recycling, glass, food, hazardous, WEEE, confidential shredding and coffee cups, using a container range spanning 240L wheelie bins through to 40-yard roll-on roll-off containers. Its 'Zero to Landfill' positioning routes residual waste to energy recovery and food waste to anaerobic digestion, while a fleet of split loader trucks enables food and glass to be co-collected on a single vehicle to reduce site visits. Operations are delivered through three owned depots at West London (near Heathrow), Bicester (Oxfordshire) and Bristol (Parson Street), with national coverage of the rest of the UK supplied through a vetted partner network acting as the single point of contact.

The technology stack is operationally focused rather than software-led. Vehicles are equipped with full telematics capturing speed, braking and GPS for driver monitoring and fuel efficiency, alongside an automatic tyre-pressure monitoring system feeding real-time tyre data to drivers. A secure Data Pod supports GDPR-compliant electronic equipment disposal with a certificate of destruction, and the company sells an online reporting portal exposing collection volumes and recycling rates to customers. The proprietary asset base is concentrated in logistics routing, the Zero-to-Landfill processing pathway, and the Simply Cups joint venture with Closed Loop Environmental Solutions, which manages the UK's first dedicated paper-cup recycling scheme and has been extended to polypropylene, high-impact polystyrene and PET cups.

Revenue is generated through quote-based monthly contracts that bundle container provision, collection frequency and reporting, with a stated pricing advantage of up to 20% versus competitors derived from a direct no-middleman model in core regions. The customer base is horizontal across UK businesses, with explicit emphasis on multi-site operators served via a single supplier, single invoice and single point of contact. Go-to-market is sales-led, supported by content marketing, social media, educational roadshows, email and live chat. The company ranked #4 in the CIWM Fast 50 with over 35% year-on-year growth and was acquired by an undisclosed buyer in October 2020.

Name

Simply Waste Solutions

Legal name

Camo Ltd

Website

https://simplywastesolutions.co.uk

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

Simply Waste Solutions is a UK B2B waste management company that collects, recycles and processes general, dry mixed, glass, food, hazardous, WEEE and confidential waste streams for commercial and multi-site customers, operating from owned depots in West London, Oxfordshire and Bristol with a partner-led national reach.

Ownership category

akta.pro rank

Product category

Commercial Waste Management Services

NAICS

Solid Waste Collection (562111), Waste Collection (56211), Hazardous Waste Treatment and Disposal (562211)

SIC

Refuse Systems (4953), Hazardous Waste Management (4955)

akta.pro primary industry

Commercial & Office Waste Collection (Non-hazardous) (EUAIAGAA)

akta.pro secondary industries

Universal Waste Management (Batteries, Lamps, Mercury Devices, Aerosols) (BPALAFAJ), E-waste & Universal Waste Collection/Transfer (Electronics, Lamps, Batteries) (EUAIABAG), Industrial Packaging Waste Services (Pallets, Cardboard, Film, IBCs/Drums—Non-hazardous) (EUAIAGAD)

Keywords

• Commercial waste collection
• Waste recycling services
• Hazardous waste disposal
• Waste management solutions
• Compactor baler hire

Headquarters

HQ city

High Wycombe

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Waste Collection Services: Collection and disposal of various waste types including general waste, recycling, food waste, glass waste, hazardous waste, WEEE, and confidential shredding. Revenue generated through scheduled or ad-hoc collection services with container rental included.
2. Container Rental and Hire: Rental of wheelie bins (240L-1100L), rear end loaders, roll-on roll-off containers, waste compactors, waste balers, and refuse bags. Containers provided as part of collection service.
3. Internal Recycling Bins Sales: Sale of internal waste and recycling bins for commercial buildings, offices, schools, colleges, and public areas. Products include food kitchen caddies, flat pack recycling bins, battery bins, slim bins, and external food bins.
4. Machinery Hire: Compactor and baler hire for businesses producing large volumes of waste. Equipment rental with competitive prices including service plans.
5. Hazardous Waste Services: Specialist collection of hazardous waste streams including chemicals, oils, clinical waste, toner cartridges, fluorescent tubes, and cooking oil recycling into biodiesel.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Simply Waste Solutions provides scheduled and ad-hoc business waste collection and recycling services across the UK, covering general/residual waste, dry mixed recycling, glass, food, hazardous waste, WEEE, and confidential shredding, with containers ranging from 240L wheelie bins to 40-yard RORO units. The company also hires waste compactors and balers, sells internal recycling bins, and operates the Simply Cups dedicated paper cup recycling scheme. Services are delivered with own vehicles in core coverage areas and a vetted partner network nationally, under a Zero-to-Landfill commitment.

Product overview

Simply Waste Solutions is a progressive waste management company offering a comprehensive portfolio of business waste collection and recycling services. The core offering consists of multiple collection services (wheelie bins, rear end loaders, roll-on roll-off, skip hire, bag collections, mixed load) for various waste streams including general/residual waste, dry mixed recycling, glass, food, hazardous, confidential, and WEEE waste. The company operates equipment rental services for waste compactors and balers, and sells internal recycling bin solutions. Special initiatives include Simply Cups (cup recycling partnership) and Recycle & Raise. Services are delivered through company-owned vehicles in key areas (West London, Oxford, Bristol) with national coverage extended through vetted partner networks. The company positions itself as a 'Zero to Landfill' provider, converting all waste to energy rather than landfill.

Differentiator

Problem solved

Functional benefit

Products and services

• General Waste (Residual) Collections Scheduled or ad-hoc collection of residual/general waste from businesses, with waste converted into energy rather than sent to landfill under the company's Zero-to-Landfill commitment.
• Dry Mixed Recycling Collection service for mixed recyclable materials including cardboard, paper, plastic bottles, and cans, supporting business recycling compliance and reporting.
• Glass Waste Recycling Collection service for glass bottles and jars for recycling, supporting hospitality and commercial customers with split-loader truck integration for combined food and glass collection.
• Food Waste Recycling Collection of food waste (plate scrapings, offcuts, meat, fish, fruits) recycled via anaerobic digestion into organic fertiliser.
• Wheelie Bin Collections Collection service using wheelie bins in 240L, 360L, 660L, and 1100L sizes for business waste and recycling.
• Refuse Bag Collection Service Collection service for businesses short on space, offering residual waste bags, glass recycling bags, and cardboard sticker collections.
• Rubbish Clearances Professional one-off or ad-hoc rubbish and waste clearance service for businesses.
• Rear End Loader (REL) Service Collection using REL containers of 6.1m³ to 12.2m³ capacity for businesses producing large volumes of bulky waste.
• Skip Hire Service Skip hire for businesses requiring larger waste containment solutions.
• Roll On Roll Off (RORO) Service Collection using 20 to 40 yard RORO containers (open, enclosed, or compactor variants) for businesses producing large amounts of bulky or heavy waste.
• Waste Compactors (Hire) Hire of waste compactors with collection service to compress waste on site and minimise cost and carbon footprint.
• Waste Balers (Hire) Hire of balers that compact recyclable materials to minimise volume, paired with collection service.
• Mixed Load Collection Service Collection via articulated lorries of large quantities of baled or palletised waste.
• National Waste Solutions UK-wide waste management using company-owned vehicles in core areas combined with vetted partner network for rest of country, providing single point of contact.
• Hazardous Waste Collections Collection of hazardous waste streams including chemicals, clinical waste, washroom waste, toner cartridges, fluorescent lamp tubes, batteries, paints, solvents, and oils.
• Cooking Oil Collection Free collection (minimum 100 litres per visit) of used cooking oil, refined and recycled into biodiesel.
• Confidential Shredding Service On-site or off-site shredding of confidential documents, offered nationally with scheduled or ad-hoc collections and full audit trail plus certificate of destruction.
• WEEE Waste Collections Collection of Waste Electrical and Electronic Equipment including computers, phones, monitors, and kitchen appliances in compliance with the WEEE Directive.
• Data Pod (Secure Data Destruction) Secure storage pod for electronic equipment containing sensitive data with GDPR-compliant data destruction and certificate of destruction.
• Internal Recycling Bin Solutions Sale of internal waste and recycling bins including food waste caddies (10L, 25L), flat pack recycling bins (60L), battery bins (3L), slim bins (87L), external food bins (120L), envirobins (82L), and meridian bins (110L).
• Simply Cups (Coffee Cup Recycling) Collection and recycling of paper coffee cups via the Simply Cups partnership scheme (UK's first dedicated cup collecting and recycling scheme), now also covering polypropylene, high-impact polystyrene, and PET cups.

Quantifiable outcome

• Save up to 20% compared to competitors through optimized collection and recycling
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Devon Contract Waste (DCW)coreStrategic or Co-development Partner · 1 December 2020Partnership with Devon Contract Waste for Recycle & Raise campaign supporting recycling of hard-to-recycle plastic containers. Simply Waste uses transport logistics to enable single collections from drop-off locations, minimizing carbon impact while extending scheme's geographical reach. Containers collected and sent to DCW Polymers for reprocessing.
• Closed Loop Environmental SolutionscoreStrategic or Co-development Partner · 16 June 2016Partnership through Simply Cups - the first dedicated cup collecting and recycling scheme in the UK. Joint venture for collecting and recycling paper cups and expanding to polypropylene, high impact polystyrene, and PET cups.
• Point of Disposal and Hygiene Solutions ProviderminorOthersPartnered company providing internal PPE bins for workplace disposal of face coverings and PPE, helping businesses stay COVID-compliant and prevent recycling contamination.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Veolia UK: Global environmental services group with substantial UK commercial waste, recycling, and hazardous waste operations. Competes with SWS on multi-site enterprise tenders and bundles recycling services into broader facilities-management contracts.
• Biffa: UK's largest listed waste management company providing commercial and municipal collection, recycling, and disposal. SWS's registered office address is literally 'c/o Biffa Waste Services', evidencing direct operational adjacency; Biffa competes head-to-head with SWS on multi-site commercial contracts at far larger scale.
• Suez Recycling and Recovery UK: Major UK provider of commercial and municipal waste collection, recycling, and resource recovery. Overlaps with SWS on dry mixed recycling, food, and hazardous streams for commercial customers, typically competing on national account scale.
• Grundon Waste Management: Privately held UK waste management company providing commercial collections, recycling, hazardous waste, and skip hire across southern England. Geographic and service overlap with SWS's core territories (West London, Oxford, Bristol, South East).
• FCC Environment: UK arm of the Spanish FCC Group offering waste collection, treatment, and disposal to municipal and commercial clients. Competes with SWS on integrated recycling contracts and bulk waste handling.

Direct peers

• First Mile: London-focused commercial waste and recycling collector serving SMEs and multi-site businesses with a subscription, single-supplier model. Closely comparable in target customer, service breadth, and inner-city operations, and a direct competitor in Greater London.
• Paper Round: UK office-focused recycling and confidential shredding provider with a national multi-site proposition. Directly comparable service mix (recycling, shredding, single-supplier contracts) and similar target customer base to SWS's enterprise offering.
• Recorra: UK commercial waste and recycling specialist focused on offices, schools, and hospitality. Closely comparable customer segments and Zero-to-Landfill-style sustainability messaging.
• HIPPO Waste: National UK skip hire and bag waste collection company serving both trade and commercial customers. Direct overlap with SWS on skip hire, refuse bag collections, and bulky waste clearances, with similar quote-based B2B sales motion.

Regional players

• Devon Contract Waste: South West England waste and recycling company partnered with SWS on the Recycle & Raise initiative. Operates similar collection and recycling services in a non-overlapping geography, providing a useful regional comparator for unit economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/zero2landfill
• Facebookfacebook.com/simplywastesolutions
• LinkedInlinkedin.com/company/simply-waste-solutions

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simply Waste Solutions