Narrative
- Company typePrivate
- Founded2017
- HeadquartersAuckland, New Zealand
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
Narrative firmographics
Firmographics- Name
- Narrative
- Legal name
- Software Limited
- Website
- https://narrative.so
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Narrative industry classification
Industry- Product category
- Photo Editing Software
- NAICS
- Software Publishers (513210), Postproduction Services and Other Motion Picture and Video Industries (51219)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Photo/Video Editing Triage & Album/Project Structuring (HSAFAGAJ)
- akta.pro secondary industries
- Photo Library Organization & Curation (HSAFAGAA), Metadata, Tagging & Face/Location Organization (HSAFAGAI), Content-Aware/AI Media Processing (Per-Title Encode, Scene Detection) (MPAHAHAH)
Keywords
Where Narrative is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Narrative business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Narrative Select + Edit Subscriptions: Tiered subscription model for AI photo culling and editing software. Plans range from Lite (culling only) to Ultra (full culling + AI editing with Personal AI Presets). Monthly and annual billing options available with annual plans offering up to 40% savings.
- Narrative Publish Subscriptions: Blog publishing platform with tiered plans based on number of published posts. Plans range from Trial (2 posts) to Pro (unlimited posts). Monthly billing with Lite at $6/month, Basic at $9/month, and Pro at $15/month.
- Affiliate Program Commissions: Narrative operates an affiliate program (Ambassador Dashboard) where affiliates earn commission for each new user who signs up on a monthly or yearly plan after clicking their referral link. Commission is paid for initial sign-up only, with full payment when user becomes Activated User.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Lite - Unlimited culling only |
| Subscription | Monthly | Standard - Unlimited AI editing |
| Subscription | Monthly | Premium - Personal AI Presets |
| Subscription | Monthly | Ultra - Full feature access |
| Subscription | Monthly | Publish Trial - 2 published posts |
| Subscription | Monthly | Publish Lite - 10 published posts |
| Subscription | Monthly | Publish Basic - 50 published posts |
| Subscription | Monthly | Publish Pro - Unlimited published posts |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Narrative product offering
Product offeringCore offering
Narrative sells AI-powered photo culling and editing software for professional photographers under three product lines: Narrative Select (AI culling with face, eye, focus, and scene assessments), Narrative Edit (AI editing via Personal AI Presets trained on the photographer's own style), and Narrative Publish (image-to-blog publishing). The software runs offline on macOS and Windows, imports thousands of RAW files in seconds, and ships culled/pre-edited images to Adobe Lightroom Classic, Lightroom CC, Photoshop, and Capture One via one-click integration.
Product overview
Narrative is a professional AI photo culling and editing software company offering three integrated products: Narrative Select (AI-powered photo culling), Narrative Edit (AI-powered image editing), and Narrative Publish (image-to-blog publishing). The platform is designed by photographers for photographers, with a focus on high-volume portrait and wedding photographers. Narrative Select handles intelligent image culling with AI features including Scenes View, Close-Ups Panel, Face Assessments, Eye Assessments, Focus Assessments, and People Filter. Narrative Edit applies AI Presets to images including Personal AI Presets (trained on photographer's own images), Artist AI Presets (from influencers), and Core AI Presets. Both Select and Edit integrate seamlessly with Lightroom Classic, Lightroom CC, Photoshop, and Capture One via one-click shipping. Narrative Publish enables photographers to create and publish blog posts directly to WordPress, Squarespace, and other platforms with SEO integration.
Differentiator
Problem solved
Functional benefit
Products and services
- Narrative Select AI-powered photo culling software for professional photographers that uses face assessments, eye assessments, focus assessments, Scenes View, Close-Ups Panel, and People Filter to automatically sort and rank thousands of images offline, with ultrafast RAW import.
- Narrative Edit AI-powered image editing tool that applies editing styles to photographs via Core AI Presets, Artist AI Presets, or Personal AI Presets trained on the photographer's own images and Lightroom settings, with seamless one-click shipping of pre-edited selects to Lightroom.
- Narrative Publish Image-to-blog publishing software that lets photographers create and publish blog posts directly to WordPress, Squarespace, Pinterest, and Facebook with SEO integration, design-offline capability, and a built-in text editor, with plans ranging from 2 posts (free trial) to unlimited posts.
Quantifiable outcome
- Cuts culling time in half
- +5 more outcomes
Companies that use Narrative
Customer profileNamed customers22 records
Segments3 records
Ideal customer profiles3 records
Narrative technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability5 records
Feature11 records
Narrative partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- AWS AmazoncoreAmazon Web Services provides data hosting infrastructure for Narrative's cloud services. AWS processes and stores customer data including images and account information on servers primarily in the USA.
- CloudflarecoreCloudflare provides CDN (Content Delivery Network) services to enhance website performance and security for narrative.so and related properties.
- StripecoreStripe handles billing, payments, subscription management and CRM for Narrative's subscription business. Processes credit card transactions for software purchases.
- Adobe LightroomcoreNarrative integrates directly with Lightroom Classic, Lightroom CC, Photoshop, and Capture One. One-click shipping transfers culled images with star ratings, color labels, and AI pre-edits automatically. Personal AI Presets learn from Lightroom corrections.
- AnthropiccoreAnthropic provides large language model services for AI capabilities within the Narrative platform.
- IntercomcoreIntercom provides customer support and CRM functionality for Narrative's customer service operations.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Narrative competitors and assessment
Company assessmentDirect peers
- Imagen AI: AI-powered photo editing for professional wedding and portrait photographers with Personal AI Style profiles. Directly comparable on AI editing presets, target segment, and Lightroom-based workflow.
- Photo Mechanic: Industry-standard fast photo culling/ingest tool used by professional photographers and photojournalists. Directly comparable culling-first workflow and target user, predating AI-native entrants.
- Evoto: AI photo editor offering batch culling, background adjustments, and AI presets for portrait photographers. Competes on the same editing/retouching value proposition for SMB photography studios.
- Aftershoot: AI culling and editing tool targeted squarely at wedding and portrait photographers. Closest direct competitor to Narrative Select/Edit with overlapping feature set, target customer, and PLG model.
Broad incumbents
- Adobe (Lightroom): Dominant pro-photography editing platform and Narrative's primary integration partner. Bundles editing, AI masking, and generative features, making it the central incumbent whose roadmap shapes Narrative's opportunity and risk.
- Skylum (Luminar Neo): AI-driven photo editing software with portrait enhancement, sky replacement, and batch editing. Comparable AI editing value proposition across consumer and prosumer photography segments.
- Capture One: Professional photo editing and tethering platform used by commercial and portrait studios. Listed as a Narrative integration target and a broader incumbent in the pro-photography workflow space.
Emerging players
- FilterPixel: AI photo culling software using face/expression/blur scoring for wedding and portrait photographers. Smaller-scale direct competitor with overlapping core AI capabilities.
- ON1 Photo Keyword AI: AI-powered photo organization, keyword tagging, and editing for photographers. Overlaps with Narrative's metadata/face/people-filter capabilities in the photo library management layer.
Others
- Picturerae / Photo Archive Solutions: Heritage photo digitization and archive management services. Adjacent ecosystem participant addressing professional photography archives and metadata workflows rather than directly competing in culling/editing SaaS.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Narrative social profiles
Digital presenceNarrative compliance and trust
Trust signalCompliance4 records
Narrative financial estimates
Financial estimateRevenue estimate
Valuation estimate
Narrative leadership team
Management profileNumber of profiles
Profiles2 records
Narrative funding detail
Funding detailFunding overview
Funding rounds4 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Narrative M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Narrative
What does Narrative do?
Narrative sells AI-powered photo culling and editing software for professional photographers under three product lines: Narrative Select (AI culling with face, eye, focus, and scene assessments), Narrative Edit (AI editing via Personal AI Presets trained on the photographer's own style), and Narrative Publish (image-to-blog publishing). The software runs offline on macOS and Windows, imports thousands of RAW files in seconds, and ships culled/pre-edited images to Adobe Lightroom Classic, Lightroom CC, Photoshop, and Capture One via one-click integration.
Is Narrative a public or private company?
Narrative is a private company. It is classified as venture growth investor backed and is currently operating.
When was Narrative founded?
Narrative was founded in 2017. It employs 11 to 50 people.
Where is Narrative based?
Narrative is headquartered in Auckland, New Zealand, in the Oceania region.
How does Narrative make money?
Three revenue lines are on record. Narrative Select + Edit Subscriptions are the primary driver. The others are narrative Publish Subscriptions and affiliate Program Commissions.
Who are Narrative's main competitors?
Direct peers on record are Imagen AI, Photo Mechanic, Evoto and Aftershoot. Broad incumbents are Adobe (Lightroom), Skylum (Luminar Neo) and Capture One. Emerging players are FilterPixel and ON1 Photo Keyword AI. Picturerae / Photo Archive Solutions is listed as an others.
Does Narrative have an API?
No public API is recorded for Narrative.
What industry is Narrative in?
Narrative's product category is Photo Editing Software. Its primary akta.pro industry code is HSAFAGAJ, Photo/Video Editing Triage & Album/Project Structuring, with a secondary code of HSAFAGAA, Photo Library Organization & Curation. Its NAICS code is 513210 and its SIC code is 7372.